20130708 360 degree for brunie

Company

LOGO

Company Profile

More than advertisement, we are

CONTENT COMMUNICATION

July 8, 2013 1CREATED AND COPYWRITED BY PATCHAYA S.

Agenda

1. Brunei Over View

2. 360 Degree Communication Work

3. Our Background

4. Reference


1. Current Communication

BRUNEI DARUSALAM: LAND OF OPPORTUNITY

ASSOCIATION OF SOUTHEAST ASIAN NATIONS

BRUNEI DARUSALAM: LAND OF OPPORTUNITY

• Not increasing money in wallet : inflation make the dollar less. Purchase more affordable• No opportunity to create the new experience with new business• First coming is pioneer in the marketing can be first successful , • First coming in business has less of competitors • Not increasing new networks for your businesses

Current Your Wallet

Opportunity for Brunei Business Incentives: Pioneer Service Companies

• Any engineering or technical services including laboratory, consultancy and research and development activities• Computer-based information and other computer related services• Development or production of any industrial design• Provision of leisure and recreation related services and activities• Publishing services• Provision of education related services• Medical services• Agriculture Technology related services and activities• Services and activities relating to the organization or management of exhibitions and conferences• Financial services• Business, management and professional consultancy services• Venture capital fund activity• Maintaining and operating a private museum• Services and activities related to warehousing facilities• Operation or management of any mass rapid transit system• Such other services or activities as the Minister may prescribe.

http://www.bedb.com.bn/doing_incentives_pioneerservice.html

http://www.bedb.com.bn/doing_incentives_pioneerservice.html

Types of Businesses

• CREATIVE INNOVATION IDEA • PROFESSIONAL IN MARKETING COMMUNICATION• PRODUCT STRATEGY EXPERTIESE OF VARITIES BUSINESS IN THE MARKET

Business Matching Opportunity

• PROFESSIONAL LOCAL MARKETING MANAGEMENT• UNDERSTANDING BRUNEI PEOPLE • EXPERTISE OF BUSINESS NETWORKING

• INCREASING MONEY THE WALLET• PIONEER IN THE BUSINESS OF MARKETING CONSULTANT WITH FULL SERVICE PROVIDER• NEW EXPEREINCE FOR BRUNEI PEOPLE TO SEE AND LEARN THE CREATIVE INNOVATION OF ADVERTISING FROM YOUR BUSINESS• GREAT OPPURTUNITY FOR BRUNEI PEOPLE TO HAVE A INNOVATIVE JOB• THE SERVICE CAN SUPPORT EACH OTHER AMONG YOUR BUSINESS, FITNESS ZONE, AND FAMILY BUSINESS, HOTEL.

Why Brunei in my opinion

BRUNEI ADVANCETAGE: Recognized as the world’s most stable macro economy by the World Economic Forum (GCI 2010/11), being ideally positioned as a destination for doing business and investment.

Attractive investment incentives

Strategic location

Modern infrastructure

Readily available industrial sites

Strong oil and gas industry

High quality of life

Political Stability

Rich biodiversity Well educated population

Competitive utility rates

Why Brunei in my opinion

People-centric public media Tradition VS Digital

CURRENT COMMUNICATION


WHY HIRE US?


KEYS OF OUR MARKETING

SOCIAL MEDIA MARKETING

BRAND MARKETING

DIRECT MARKETING

(Customer Engagement)

(Lead Generation) (Image and Reputation)


OUR STRTEGY

create

MARKETING SOLUTIONS

not ADS

create USEFUL

CONTENT

think

CONTEXTTEXT

• Go BEYONDAdvertising Messages• Solve something SIMPLE BUT DIFFERENCE.• Involve and Enable EVERYONE.• ALLOW EVERYONE to participate.• Create BRAND FANS and deliver VALUE TO EVERYONE

• Content & tools that

MAKE EVERBODY’S

• LIVES MORE BETTER

IN THE SAME WAY.

•Think of all of the places, the touch points, where EVERYONE could engage with our content, SINGLE MESSAGE IDEA.

• What are they seeking there.

• The way they use media and technology will influence our content.

• BRAND POSITIONING to the idea? • Do we allow for having GREAT s the EXPERIENCES that will get everyone ENGAGED more than product themselves?

don’t forget the BRAND


OUR PROGRESS

Executing tactics & campaigns that map back to business objectives and provide engaging customer experiences.

Identifying & Implementing tools and systems to enable key business and marketing processes.

Developing Marketing Strategy and align business objectives with the tools, campaigns and metrics for success.

THINK TOOL DO MEASURE & ADJUST

Tracking, reporting, analyzing and adjusting user experiences to provide improved customer experiences.


OUR SERVICE

Service provided

Full service advertising

agency

strategic marketing communication – creating – producing -Media planning and buyer - Media performing - Publicrelation – research - Promotion programs - Product Display

Full Service Digital & On line Agency

Website design and development – web application development – mobile application and development – digital brand development – digital lead generation – e learning tools – email marketing – interactive marketing – interactive video brand experiences – emerging digital platforms – rich media campaigns and communications strategy – content management services –SEO/SEM services – PPC campaign management – overall data mining and ROI assessment

Below the Line Specialized

Agency

Creative idea – technical – logistic management – leisure business event – cultural business event – organization marketing event – personal business event – knowledge business eventJuly 8, 2013 18CREATED AND COPYWRITED BY PATCHAYA S.

• Buy attention• Communication

from one to many

• Controlled message• No immediate

feedback

• Create attention• Feedback loop built

in• Hello long-tail• Lose control of your

marketing

OUR CUSTOMER ENGAGEMENT

Websites, SEO, E-mail, Apps, Social Networks, Communities, Content, Service extension

Advertising: Television, Radio, Magazine, Bannering, Sponsorship, Paid search

SEO, Facebook, Google+, Pinterest, Youtube, Twitter, Blogs, Comments, E-mail

CONVERSION

OWNED MEDIA

BOUGHT MEDIA SOCIAL MEDIA

EARNEDMEDIA

SOCIAL MEDIA

SOCIAL MEDIA

SOCIAL MEDIA


OUR CUSTOMER ENGAGEMENT

successful businesses understand that marketing does not end with the sale, but rather it begins after the first sale

Traditional marketing activities that still work for you, like advertising in a mass media, sending direct mail and attending networking events, are still essential.


ANALYSIS REPORT


working in all contexts taking advantage of each strengthens.

SINGLE MESSAGE IDEA

INTERACTIVE PEOPLE CAN PARTICIPATE

PR / SALES / DM /

DESPLAY / EVENT

DIGITAL WORLD

& MOBILE

TV / RADIO / NEWSPAPER /

MAGAZINE

MARKETING COMMUNICATION GOAL


OUR BACKGROUND

• More than 15 years, not only I work in marketing communication strategy but also I do implement successful to support strategy. I had many great experiences from many companies as follow;

- PM Center Co., Ltd. ; TOP THREE COMPANY FOR PROVIDEING EQUIPMENT RENTAL FOR EVENT

- PREZENTIA Co., Ltd. ; MIDDLE ORGANIZATION AND ESTABISHED FROM 1995.

- THAI HAKUHODOD Co., Ltd. ; THE BIGGEST OF JAPANESE ADVERTISING AGENCY IN THAILAND

- KASIKORN BANK GROUP; TOP FINANCIAL AND BANKING FIRM IN THAILAND AND EXPERT CHINA MARKET

- PRUKSA CLINIC; FAMOUS BEAUTY CLINIC AMONG CELEBRITIES IN THAILAND AND HAVE OPENED MORE THAN 23 YEARS


Marketing ProfessionalEffective business

development and marketing professional with a comprehensive financial knowledge and 'hands-on' experience across of a range of sectors. Key areas of strength include identifying unique opportunities for growth, cultivating relationships with clients to secure long-term business and increase company revenue, as well as proficiently managing and developing team members.

Media Marketing Professional:Results-driven and highly qualified Media/Marketing Professional with extensive experience managing research on digital components to provide analytics on ad traffic and behavioral trends. Adept at developing and implementing marketing strategies, managing key accounts, analyzing market conditions, and ultimately generating high levels of ROI

OUR BACKGROUND


OUR BACKGROUND

• Mr. Trevor Lewis who is my partner and works on digital

works more than 20 years.

• His website about social network service is

www.classicseogroup.com , the website is about how we

can help you go to the 1st page of google.com and how you

can get the potential leads.


http://www.classicseogroup.com/

Reference.

CLIENT: MAZDA 2002 – 2006

ADVERTISEMENT: CORPORATE BRANDING, COMMERCIAL CAR,

SEDAN CAR, TACTICAL PROMOTION,

CORPORATE CAMPAIGN

EVENT: PRESS CONFERENCE, DEALER CONFERENCE,

ANNUAL CONFERENCE, TEST DRIVE,

PRODUCT LAUNCHING, MOTOR SHOW,

MOTOR EXPO, PROMOTION ROAD SHOW


Reference.

CLIENT: KASIKORN BANK PLC

EVENT: BRANDING EVENT =>MONEY EXPO IN BANGKOK ,

CHIANG MAI, NAKORNRATCHASIMA, PATTAYA,

PRESS CONFERENCE, RECOGNITION

SME EVENT => SEMINAR, EXPO, RECOGNITION,

PRESS CONFERENCE, PRODUCT LAUNCHING

HIGH VALUE CUSTOMER EVENT => PRODUCT

LAUNCHING, REBRANDING LAUNCHING,

WEALTH SEMINAR, WEALTH SOCIETY,

GOLF SOCIETY, LIFE STYLE EVENT


Reference.

CLIENT: PRUKSA CLINIC

ADVERTISEMENT: RADIO, MAGAZINE, BTS,

WEBSITE, SOCIAL NETWORK,

EVENT: PRESS CONFERENCE,

LOCALIZED EVENT,

BOOTH EXHIBITION

GAME ONLINE

PREMIUM

Pruksa clinic


FINANCIAL CONCEPT

Common Revenue Models:

Social Media Marketing

Direct Marketing

Brand Marketing

The Capital uses for New Hires

(Build Product) Mktg & Sales

(Get Customers / $$$)

Ops & Infrastructure (Scale Up)

ACTION PLAN

July 8, 2013 CREATED AND COPYWRITED BY PATCHAYA S. 30

Structure

Team

MemberInvestment Organization

Product

Validation &

Customer

Usage

1 - 3

Founders$25-$100K

Incubator

environment:

multiple peers,

mentors /

advisors

3-6

months

Test Small-

Scale

Customer

Adoption (10-

1000 users)

Test

Functional

Prototype /

“Minimum

Viable

Product”

(MVP)

Demonstrate

Concdpt,

Reduce

Product Risk,

Test

Funcitonal

Use

Develop

Metrics /

Filter for

Possible

Future

Investment

Marketing

Validation &

Revenue

Testing

2-10 person $100K-$1M

Syndicate of

Angel

Investors /

Small VC Funds

6-12

months

Many People

Use It, &

They Pay

Improve

Product ,

Expand

Customers ,

Test Revenue

Test Channel

Cost,

Revenue

Opportunity

Prove

Solution /

Benefit,

Assess

Market Size /

Determine

Org Structure

/ Key Hires

Revenue

Validation &

Growth

5-25 person $1M-$10M

Seed &

Venture

Investors

12-24

months

We Can

Make (a lot

of) Money

Make Money

(or Go Big) ,

Get to

Sustainability

Prove /

Expand

Market ,

Operationalize

Business

Future

Milestones:

Profitable /

Sustainable /

Exit Option

Stage PeriodCustomer

Stage

Function

StatusTest Improvement

Remark:1. We may focus on clients who are new SMEs or government department to serve online service and event

organizer service for 3-6 months because the services can make much profitability and truth to our clients2. Next step after launching our services we should expand our client to international companies and may

create differentiated events on our own venue and invite prospect clients to attend the events. 3. For 1 or 2 years we should provide full service of marketing communication.

July 8, 2013 CREATED AND COPYWRITED BY PATCHAYA S. 31 of 31

CONTACT

PATCHAYA SIRIDECHASUPHAROJ

[email protected]

Q & A


THANK YOU


20130708 360 degree for brunie

Business

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