20130207 Damac Residenze Brochure

7/28/2019 20130207 Damac Residenze Brochure

http://slidepdf.com/reader/full/20130207-damac-residenze-brochure 1/31



Luxury at its most creative

Fendi and DAMAC Properties partner together

or the development o new luxury residences in

Dubai. An idea o continuity between building

and dressing the space guides the venture. These

luxury residences are not only urnished with

distinctive pieces rom the Fendi Casa collection:

the whole o the interior design is conceived

by Fendi Casa. Interior design by Fendi Casa is a

perect match o traditional crat and innovative

vision, and an expression o contemporary luxury.



A milestone o Italian savoir aire, with a distinct

Roman air, the house o Fendi expresses luxury at

its most creative, tactile and experimental, which,

un-paradoxically, means also at its most classic. The contradiction is only apparent, being in act

the distinctive sign o a truly unique approach to

luxury crat and the creation o beautiul objects.

Fendi



Iconic fashion

The world o Fendi is a conciliation o opposites.

Tradition, here, is never nostalgic: it is a tool used

to produce innovation that’s not meaningless or

pointless. Fendi is a modernist house. Its objects

are iconic: at once strict and opulent, timeless and

groundbreaking.



Symbols of opulence

In the sixties, under the guidance o Edoardo and

Adele’s ve daughters and in stylistic alliance with

the visionary Karl Lagereld, a template was set:

the staid idea o ur as a status symbol kept being

turned upside down while also the bags were

transormed, leather printed, woven, dyed and

tanned to make them new. The iconic FF pattern as

well as the Pequin stripes embody Fendi’s playul

yet innovative idea o luxury, which led to the

creation o cult items such as the Baguette bag in

1997 and successively the Spy, the Peekaboo and

many more. Not anymore a amily business, but

still ollowing the same creative principles. Since

2004, Fendi is controlled by LVMH.



Fendi Casa Interiors



Unique living spaces An expression of Fendi savoir faire

Innovation is paramount or Fendi. Well beore

ashion as liestyle became a byword or the whole

o the ashion system, Fendi added urniture to its

ever-expanding world. Fendi Casa was established

in 1989 in collaboration with amed rm Club

House Italia. The initial idea was to create Fendi-

hued urnishing, rom soas to chairs, rom chests

o drawers to lamps. Over the years, the concept

expanded to encompass outdoor urnishing, whilealso including special solutions or private houses,

luxury hotels and yachts. Fendi, synonymous

with extreme, unabashed luxury in clothing and

accessories also became the expression o extreme

luxury and unabashed experimentalism in interior

decoration.

Fendi Casa translates the Fendi savoir aire and

creativity, as well as its distinctive materials, into

elegant objects and cinematic ambiances that

are timeless and exceptionally made. Fur is used

or soas, cushions, carpets; leather on a couch is

treated with the same air as Selleria handmade

and numbered bag; marbles, stones, woods

are mixed in inventively precious ways. In pure

Fendi style, pieces and details are so careullystreamlined. They become instantly iconic, rom

the Crystal chair to the spectacular Urano bed.

celebration of touch and sight

ndi is not simply ashion. It is an esthetic, based

the earless exploration o the possibility

luxury handicrat and an appreciation o

phisticated materials. As such, it denes a world.

ne where strictness and opulence are aces o the

me medal, and touch and sight are luxuriously

mulated at once.



Design, exclusive quality and style

With a dedicated workshop in central Italy and

three collections produced each year, Fendi Casa is

a polymorphous ofer. The rich and layered range

o proposals can also be adapted to personalized

interiors, or a unique, tailor-made result. The

service works as haute couture or the living

space, bringing Fendi’s unique touch, its inventive

use o skins and leathers, its tactile modernism

close to the individuality and the needs o eachclient. Indeed, a perect match o traditional

crat and innovative vision, and an expression o

contemporary luxury.



DAMAC Properties



Creators of luxury lifestyles

Since 2002, DAMAC Properties has quickly

established itsel as the region’s premium

developer creating unique buildings,

communities and luxury liestyles across theregion, rom Dubai and Saudi Arabia to North

Arica, Jordan, Lebanon and Qatar. Some o

the high-proile developments within the

DAMAC portolio include DAMAC Tower in

Beirut, Lebanon and DAMAC Residences in

Jeddah, Saudi Arabia. The company’s projects,

encompassing residential, commercial and

leisure acilities are located in the most

desirable and exclusive locations and are built

to the highest standards. The result is that the

name DAMAC has become synonymous with

the ultimate in luxury and quality.



The most exclusive living space

Waterfront masterpiece The most uniquely located residential units right

at the edge o the Marina with the best panoramic

views o the Marina rom one side and ocean views

rom the other. Nestled along the cosmopolitanshoreline o Dubai Marina, it delivers the best

waterront liestyle you could ever imagine.



Presenting DAMAC Residenze: pure emotion

• Luxury apartments and penthouses rom level 43-84

designed by Fendi Casa

•

The building comprises 86 levels• Parking at 5 basement levels, ground level and 6 parking

podium levels

• A selection o apartments with 1, 2, 3, 4 and 5 bedrooms

• Dedicated lobby

• State-o-the-art gymnasium

• Steam, sauna and jacuzzi (male & emale)

• Swimming pool and kids’pool

• Children’s nursery

• Multipurpose hall to host and entertain amily and riends



Interior design by Fendi Casa

In keeping with the eclecticism and tactile

modernism that’s the Fendi Casa dening trait,

the DAMAC Residenze – which is hosted in a tower

and consists o 200 apartments housed betweenthe 43rd and 84th oor – is related to the dynamic

culture and ast atmosphere o the city o Dubai.

The result is an unpredictable composition: a

uid collision o diferent inuences, apparently

opposite to each other, that come together

seamlessly with typical Fendi air. Geometry and a

sense o strictness and tactile opulence rame the

design neatly.



Exclusive interiors

The layout o the lobby is a sensational intervention

on the architectural characteristics o the existing

building. Curved elements, geometric motis and

eclectic materials converge to guide the visitor

to the core o the space, in a continuous play o

solidity and transparency, curves and straight

lines that’s an abstract nod to Arabic architecture.

Sinuous vertical elements in gold metal mesh

separate the main walk o the visitors and residentsrom the more intimate areas o the lounges and

the concierge desk.



Lasting impressions

A geometric pattern swarms all over the oor with

rhythmic precision: barely perceptible, it is the result

o a studious composition o black onyx elements,

vein-cut, lacquered and laid out to create a grido lozenges. A bronze metallic lacquer is used to

dress the ceiling. The color palette is sophisticated:

black, bronze and gold, reminiscent o the sand

is intermingle, highlighting one another. To

dramatically emphasise the height, the ceiling has

been treated in a plastic way. The viewer’s gaze is

efortlessly guided to the terminal ocus point: a

stunning sculptural composition that’s an artistic

interpretation o the Fendi monogram.



Haute couture home

The apartments, penthouses acing the beautiul

sight o the gul, are characterized by the

repetitions o geometric orms. Clustered on the

ceiling and the vertical elements, squared metal

plaques dress up in layers the apartment’s suraces,

creating a mobile play o volume and light that

makes the architecture alive. In perect contrast,

distinct elements rom the Fendi Casa collection

used to urnish the apartments have round andcocooning shapes, or square angles.

Excellence, charm, tailoring, renement and

uniqueness are the key words that characterize

the Fendi Casa environment.An environment

that can be both classic and contemporary with

unique objects, precious and timeless. Emphasis

is placed on the orms o great charm and efect,

the authenticity o the materials; and the essence

o rened detail that comes rom a history, wise

tradition transerred with passion and experience.

The out-o-ordinary workmanship and the attention

to detail conrm the true value o the product.

The Made-in-Italy is interpreted in the exaltation o

high level artisan detail, made with prowess and care.



Everlasting views from every corner

Extraordinary views o the entire marina and

Palm Jumeirah, to leave an everlasting experience.



A lifestyle like no other

Indulge in the most talked-about liestyle in town.

Gastronomic experiences and world-class shopping

avenues to choose rom right at your doorstep.



Explore waterfront living

Thrilling watersport activities or a gentle walk

along the pristine beach are some o the several

privileges you can explore around the corner.



Unique facilities, amenities and services



Secure car parking with CCTV coverage and

access control

Convenient, direct elevator access rom the

parking to the apartments

State-o-the-art high speed elevators to

each oor

Expansive temperature-controlled swimming

pools, with a separate pool or children

State-o-the-art, ully-equipped gymnasiums

Breathtaking tower lobby with cut-to-size

rst choice ne marble or stone

Ultra-luxurious health clubs or men and women,

eaturing indulgent saunas & steam rooms

• Stately grand reception area with superior nishes

• Modern, bright games room with an extensive

range o games

• Exclusive residence lounge

• Elegant açade cladding

• Eye-catching açade glazing-insulating glass

with required aspect(s)

Amenitiescilities Maintenance

The owners’ association will manage the

maintenance and upkeep o the common acilities

in the building.

*All accessories like wallpaper, chandeliers,

urniture, electronics, white goods, curtains etc.

displayed in the show apartment are not part o

the standard unit and are exhibited or illustration

purposes only, unless stated above.

Unique facilities, amenities and services

LEVEL 43

TYPICAL FLOOR PLAN

LEVEL 53



LEVEL 71LEVEL 83

LEVEL 84LEVEL 77

LEVEL 80

LEVEL 63



Luxury by appointment

UAETel:+971 4 301 9999

International:+971 4 515 6111

DubaiOcean Heights

Al Suouh Road

Tel:+971 4 450 8777

Fax:+971 4 454 2891

E-mail:[email protected]

Park Towers

Dubai International Financial Centre

Tel:+971 4 376 3600Fax:+971 4 373 1490


Kingdom o Saudi ArabiaRiyadh

Tahlia Street,FAHDA Centre Bldg,102

Tel:+966 1 217 5858

Fax:+966 1 217 5959


Jeddah

Al-Shumeisi Building

2nd Bldg ater Tahliah shopping centre

Tahliah Street

Tel:+966 2 284 5445

Fax:+966 2 284 5446


United KingdomSTAR LUXURY Ltd.

(Authorised representative o DAMAC in the U.K.)

6th Floor,50 Hans Crescent

London - SW1X 0NA

Tel:+44 207 590 7900

Fax:+44 207 584 9981


LebanonSuite No.1012,1st Floor

Beirut Souks

Gold Souk Area,Beirut

Tel:+961 1 999169Fax:+961 1 992942


QatarDoha

4th Floor,Ofce No.04

Al Qassar Tower (Next to Olympic Tower)

West Bay Area

P.O.Box :18223

Tel:+974 44 666 986

Fax:+974 44 554 576


JordanAmman

Abdali,Al Abdali Project

DAMAC Tower,First Floor

P.O.Box: 841317

Amman 11181

Tel:+962 6 565 7457

Fax:+962 6 565 7896


EgyptCairo (Head Ofce)

68 El Merghany Street

Heliopolis,Abou Ghali Building

Tel:+20 241 49474

Fax:+20 241 49540


IraqBaghdad

Al Jadreyah

Tel:+964 1 77 64 102 / +964 1 77 64 103

Fax:+964 1 77 64 101


20130207 Damac Residenze Brochure

Documents

Transcript of 20130207 Damac Residenze Brochure