2013 The Year of the Hashtag

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Presented on Aug 14th 2013 by Marc D. Horne

Co-Founder, DailyDealBuilder.com

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Utilizing Guerrilla Marketing for Explosive Growth

How to Use Guerrilla Marketing to Grow your Deal Site, Build your Subscriber Base, Increase Your Numbers, and Run a Better Operation.








Ride Internet Waves

The internet is weird, transparent, and drastically changing the behavior patterns of hundreds of million of

humans on earth.

The way information spreads and is consumed is insane. The internet has drastically altered the way we shop, communicate, operate business, and

learn.

I’m dubbing 2013 “The Year of the Hashtag”

… and the implications and opportunities are enormous for us as both business

owners and consumers.

Use the “#”!

Twitter, Facebook, Instagram, Tout, Tumblr, Flickr, and Google+ all utilize hashtag

capability. It’s essentially a hyperlink that aggregates all the info containing that

hashtag. Add a “#” before important words.

http://en.wikipedia.org/wiki/Hashtag

Ride the Twitter “trends”








View custom “trends”

Search for Hashtags








Find potential customers and feedback through this search function.








Ride the Google + “trends”








What’s hot on reddit.com?








What’s hot on instagram?








What’s hot on Pinterest?








What’s hot on YouTube?








What’s hot on the news?

Attention Spans are Short. It is a necessity to engage your audience.

• Attention spans are very short. Trends don’t last long. You usually have a short window to make something happen and ride a wave before people move on to the next wave.

• People (especially the younger demographics) absolutely love looking at pictures and “meme’s.” Try making one.

Example Meme

Attention Spans are Short. It is a necessity to engage your audience.

• Make short videos (educational and informative, humorous, spoofs, aggregate info, etc). Make podcasts.

• When applicable, incorporate #trends into your social media posts (FB, Twitter, Pinterest, LinkedIn, Instagram, YouTube, etc).

• Use trends in your articles, email blasts, and blog posts.

• Include a signature (URL, Twitter handle, etc.) at the beginning or end of your articles.

Speaking of Social Media…

• Post relevant and timely news and information often. Set up Google Alerts and get notified of industry related news.

• Curating related content is an easy way to stay active and interesting on social networks.

• Post pictures and meme’s. “A picture is worth a thousand words.” People love images.

• Services like Instagram, Flickr, and Pinterest are growing in numbers by leaps and bounds.

• Infographics and images help humans (in our low attention age) process a great deal of information.



http://google.com/alerts







• Use hashtags. Nearly every commercial I see now has a hashtag (#) at the bottom. Hashtags allow users to see everything tagged with the same hashtags in one feed.

• Properly hashtagging pictures and micro posts on Twitter and Instagram can put you in front of a large audience, very quickly.

• Don’t abuse the hashtag.

• Post questions that illicit a response. Engagement is key. Put two conflicting ideas out on the table and let people choose sides. “Mac or PC?”









• Run surveys. Social networks are a great place to ask questions and get feedback. Crowdsourcing is going to continue rising and folks love expressing their opinions. Social media can be great for gathering market data.

• Run small “engagement” contests. “Share this photo and be automatically entered to win ______.”

• Create and post informative videos. Short, 30 second – 2 minute videos can really grow your rankings.

• Like and follow related pages and groups.

• Don’ts: Don’t spam. Don’t mass message. Don’t mass add to groups. Don’t be a troll. Don’t post messages before reading them.








Get as much press & publicity as possible

• "How can I get a bunch of free publicity?.“

• Who are the top folks in your industry?

• Why are they getting press & publicity?

• What news outlets are they getting it from?

• Who are the editors and what are their contact details?

• Be share-able, cause-related, newsworthy, or opinionated.








Get as much press & publicity as possible

• The Easiest Path: Pick a fight. Not a real fight, of course. And

not a cheesy press release type of "Move over Groupon, __________ is Here" type of statement... But something real, something big, something close to heart, something that touches people in a way that makes them want to cheer for you and route you on. “The easiest way to compete against McDonalds is to bash them” – most likely said by some board member of Burger King at some point.

• In any particular industry, there are most likely a couple top players who receive most of the press. Step up to their level.

• Write down: “To become newsworthy, my company will _____________.








Get Guerrilla with it



• What if you hired a couple people from each city you represent from Craigslist, gave them a funny costume, and paid them to run around the busiest sections of your cities? You could hire 2 people per city and pay them ~$10 p/ hour.

• Give them free vouchers or some other incentive to give walker-by’s if they take a picture and tag it on Facebook, Twitter, or Instagram…

• Be outrageous, funny, and stand out. Turn people’s heads.

• The “Naked Guitarist” in NYC has received more press than most every small business in America. Yes, that is sad.

• Let’s look at some examples pulled from CreativeGuerrillaMarketing.com






Help your customers “experience” your offering. Taste tests are the

oldest form, but you can get creative like this Swiss SkyDive company.

Make your customers feel like a “star!”

Visually show your customers why they need to use your service. This

fitness company takes the cake…

Another “taste test” that’s out of the ordinary. Let your potential customers

experience and enjoy your service if possible.

We can call this “shark” marketing instead of guerrilla marketing.

Discovery is always an incredible company to learn from in the manner

that they market Shark Week and utlize social media.

Get people to turn their heads and do a double take. Piggy back and

advertise through different and out of the ordinary mediums

Making giant replicas of your product, coupons, or logos will grab attention!

Look at where Colgate is placing advertisements…

Unique business cards can go a LONG way.

Distribute Swag or Paraphernalia



• Business Cards: vistaprint.com always has special deals.

• Clothing: Tee-shirts, dress shirts, pants, hats, sunglasses, etc.

• Branded coffee mugs, Post cards, Drink coozie’s, Pens / Pencils / Notepads, Car stickers, Mouse pads, ETC.

• These types of things can also be great for prize giveaways or freebies.

• How often do you notice stickers on cars?






Hold engagement contests



• Folks love competing. They love winning. Hold regular, unique and engaging contests to drive your subscription numbers through the roof.

• User generated content and traffic can be one of the most powerful ways to grow your business. When you engage people in a fun and exciting contests they become more than happy to tell their friends and seek new votes in an effort to win.

• Use contest software or develop your contest internally. The easiest and most obvious route is to hold the contest directly on Facebook. With a user base exceeding 1 Billion people, you can’t go wrong hosting the contest with them.






Hold engagement contests



• Figure out a prize or set of incentives that really entices your target market.

• Choose a contest type that benefits your company (best picture using product, video, commercial, testimonial, short story, most votes).

• Set contest rules, parameters, terms, and conditions.

• Promote the heck out of your contest and make it dead simple for your users to promote the contest.






Release Remarkable Content

• Remarkable content gets remarks

• Guest blog post

• Post on your blog regularly

• Share these posts with your subscribers and social networks

• Be sharable and helpful. You are helping people save money… Get the word out.

“As seen in…”

Use Humor to Connect with Your Audience

• Smiling and laughing is universal. Use it.

• Connect and engage with your prospects and customers and make them laugh. It does everyone a lot of good.

• Your humor should fit with your target market.

• Don’t be afraid to be outrageous, funny, and stand out. Just turn on the television and watch a few commercials. Nearly all of them have to use humor to keep people engaged.

• Display your personality on your site and email copy as well as your advertising.


To learn more and launch a daily deal venture, we invite you to visit us on the web at:

http://dailydealbuilder.com

Support? Questions? Press? Set up a demo? [email protected]

Questions?

Thank you for joining us. Have a great day. Make 2013 HUGE!




2013 The Year of the Hashtag

Business

Transcript of 2013 The Year of the Hashtag