2013 sedrc pulse
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Transcript of 2013 sedrc pulse
The Pulse
• www.donorrelationsguru.com/pulse
• The 915 respondents to this survey not only make it statistically significant, they also show the need and desire for relevant information on the profession of donor relations -- a need that until this study has never been filled.
Higher Education61%
Healthcare11%
NonProfit18%
Arts 2%
Independent Schools 7%
Other (please specify) 1%
Organization Type
122%
222%
316%
411%
58%
6-1014%
10+8%
How many staff members (including yourself) work in donor relations at your organization?
less than 1036%
10-2524%
25-5018%
50-10012%
100-2508%
250+2%
How many staff are in your fundraising/advancement operation or division at your organization?
1-2 years19%
3-5 years25%
5-9 years 27%
10+ years 29%
How many years of experience do you have in donor relations?
Stay in the donor relations
field
Do something else in the fundraising
world
Work for nonprofits but
not in fundraising
Work in the for-profit world
Retire0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
In the next five years, would you like to...
Acknowledgm
ents
Giving s
ocieties/c
lubs
Events
Reporting
Birthday
/holid
ay ca
rds
Communications
Individual
steward
ship plan
s
Signag
e/plaq
ues
Honor rolls
Gift ite
ms
Gift ag
reements
Socia
l media
Other D
uties
Fundrai
sing
Mark
eting/Communica
tions
Training
Database
0
100
200
300
400
500
600
700
All Duties You Are Responsible For
AD ASD DIR EXD SAD0
10000
20000
30000
40000
50000
60000
70000
80000
90000
100000
Higher Education Average Salary in US $
less than 48 hours20%
48-72 hours34%
a week30%
more than a week10%
more than two weeks6%
What is the average turnaround time for acknowledgments at your or-ganization?
Monthly6%
Quarterly25%
Yearly38%
Other21%
Few Years2%
Can't Remember2%
Custom6%
How often is the acknowledgment template letter refreshed at your orga-nization?
Yes, in print50%
Yes, in print and digitally
13%
Yes, digitally only2%
No35%
Do your donors receive annual narrative reports on their funds?
Yes, in print66%
Yes, in print and digitally
13%
Yes, digitally only1%
No19%
Do your donors receive annual financial reports/stewardship on their funds?
Yes, in print25%
Yes, in print and digitally40%
Yes, digitally only10%
No25%
Does your organization produce an annual report?
25 or less48%
26-5020%
50-9913%
100+20%
If your organization has custom/individual stewardship plans, how many donors are included?
Annual Giving Planned Giving Cumulative Lifetime Giving
Consecutive Giving0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
100.0%
Organization has the following gift society/club types:
Yes, perm
anent
Yes, both
perman
ent and digi
tal
Yes, digi
tal NoOth
er
Only
campaig
ns/build
ings
Planning s
tages
0
50
100
150
200
250
300
350
Do You Have a Donor Wall?
Draft Review Draft and Administer
Consult Manage process0
20
40
60
80
100
120
How Are You Involved With Gift Agreements?
Recogn
ition events
Fundrai
sing e
vents
Reunions/homeco
mings
Off campus e
vents
Alumni/member g
atherin
gs
Lectu
re serie
s
Commencement/c
onvoca
tions0.0%
10.0%20.0%30.0%40.0%50.0%60.0%70.0%80.0%90.0%
100.0%
What types of events are you responsible for at your organization?
1-556%
6-1021%
11-2013%
21-406%
40-602%
60+2%
How many events do you have under your responsibility every year at your organization?
Yes, formal18%
Yes, informal10%
No, only with reports or
special projects
17%
No55%
Have you conducted a formal or informal donor survey?
Yes, a strong one3%
Yes, somewhat30%
No62%
In progress5%
Do you have a metrics program for donor relations?
Thank You!
• Lynne Wester• [email protected]• www.donorrelationsguru.com• Friend me on Facebook• Follow me on Twitter @donorguru