2013 report galeries accor h

December 2013

Galeries-Accor 2013 Campaign Performance Report

CAMPAIGN SNAPSHOT

Key ResultsTotal Impressions 5,438,208Total CPC 5.91$Total visits in RDVEF landing 2,461Total visits in PASSION landing 386

CAMPAIGN INITIATIVES

Travel Habits

•Seasoned/frequent travelers •Winter getaway travelers

Demographics

•Women between the ages of (27-43) •Couples •HHI of ($80k - $100k per year) •Highly educated (4+ years of College)

TARGETING

Promote Accor’s Club, and Galeries Lafayette offers.

Inform and raise awareness on the different Departments in Galeries Lafayette and Accor hotels.

Increase leads via sweepstakes

Drive traffic to campaign landing page

OBJECTIVES

MEDIA PLAN & ROI Medias Product Impressions Results Clicks

01/07/14 CPC CPI

Sherman's Travel

Content-Targeted Display Ads 25,000 111Top25 Special Offer 3,000,000 132Exclusive 100% SOV Bulletin 400,000 2565ROS Display Ads 50,000 65

TOTAL 3,475,000 2873 2.43 0.002014

Adara Media In-Market Luxury Travelers to Paris (Web, Mobile, Tablet)

1,143,569

528

14.98 0.009TOTAL 944,444 528 16.1 0.009

Departures Premium ROS Display:+ Across web, mobile, and tablet 136,364

20527.52 0.055

TOTAL 136,364 205 27.52 0.055

Blog befrassy.com

1 MegaBanner Ad on the Homepage+ post with photos of the blogger at Galeries and Accor hotel

850,000 - 950,000 (monthly visitors)

96

10.42 0.001

Blog MakingMagique

1 banner ad +1 e-newsletter ad+sponsored posts on social media

16,000 - 19,000 unique visitors

153

2.80 0.02631

TOTAL EXTERNAL MEDAS 5,637,333 3,890 $ 5.67 0.003734

PASSION MagazineOfficial sponsor of an editorial page.

234

Dedicated e-blast 50,000 420

TOTAL 50,000 654

Atout France

1 landing page on the site us.rendezvousenfrance.com

734

1 e-blast dédié 83 641 8522 insertions in the Club France e-newsletter 500,000 X 2 = 1,000,000

481

2 Facebook Posts Env. 20,000 impressions 233

5 Tweets 11,000 373

TOTAL 1,031,0002673

GENERAL CONSUMER SEGMENT

LANDING PAGE RDVEFGeneral Consumer

35.5%Breakdown of Clicks

Header “Book Now” 267

Accor Logos (header) 36

Galeries Lafayette (header) 12

Romantic Christmas – Bordeauxtheque 70

Romantic Christmas – Novotel 85

Romantic Christmas – Mercure 51

Shopaholic Christmas - Gifts 27

Shopaholic Christmas - Fashion 32

Shopaholic Christmas – Le Club 44

Best Location – Galeries-Lafayette 29

Best Location – Novotel/Mercure 22

More – Cheese-y Paris 13

More – Paris like a Parisian 30

More – Rendez-vous in Paris 20

Accor Logos (footer) 7

Galeries Lafayette (footer) 4

Logos RDVEF 4

Total clicks 753

General Consumer Landing PagePage views 2474Page visits 2178

27.4%

13.7%

8.4%

6.8%

1.5%

6.9%

LUXURY CONSUMER SEGMENT

LANDING PAGE PASSIONGeneral Consumer

Breakdown of Clicks


Accor Logos (header) 36

Galeries Lafayette (header) 9


Romantic Christmas – Novotel 32

Romantic Christmas – Mercure 31


Shopaholic Christmas - Fashion 19




Logos RDVEF 1

Total clicks 277

General Consumer Landing PagePage views 386Page visits 310

29.24%

38.27%

26%8.3%

11.19%

MEDIA ANALYISIS

Sherman’s TravelContent-Targeted Display Ads + ROS Display Ads

Medias Product Impressions Results Clicks 01/07/14 CPC CPI

Sherman's TravelContent-Targeted Display Ads 25,000 111 2.25 0.01ROS Display Ads 50,000 65 (added value)

Sherman’s TravelTop25 Special Offer

Medias Product Impressions Results Clicks 01/07/14Sherman's Travel Top25 Special Offer 3,000,000 132

Sherman’s TravelExclusive 100% SOV Bulletin

Medias Product Impressions Results Clicks 01/07/14Sherman's Travel Exclusive 100% SOV Bulletin 400,000 2565

65.3% Breakdown of Clicks



Romantic Christmas – Novotel & Mercure 344





Logos RDVEF 5

Total clicks 2,587

20.4%

12.9%

1.4%

Adara MediaIn-Market Luxury Travelers to Paris


Adara MediaIn-Market Luxury Travelers to Paris (Web, Mobile, Tablet)

1,143,569

528

14.98 0.009

DeparturesPremium ROS Display


Departures Premium ROS Display:+ Across web, mobile, and tablet 136,364

20536.59 0.055

Passion MagazineDedicated E-blast

Medias Product Impressions Results Clicks 01/07/14PASSION Magazine Dedicated e-blast 50,000 420

Breakdown of Clicks



Romantic Christmas – Novotel & Mercure 57





Logo Passion 5

Logos RDVEF 1

Total clicks 420

39%

31.7%

25.5%

3.57%

Atout FranceDedicated E-blasts

Medias Product Impressions Results Clicks 01/07/14Atout France 1 e-blast dédié 83 641 852

2 insertions in the Club France e-newsletter 500,000 X 2 = 1,000,000

481

Club France December

21.8%

Atout FranceFacebook Posts

Medias Product Results Clicks 01/07/14Atout France 2 Facebook Posts 1220

Dcember 20People Reached 15,176Likes, Comments & Shares 1,229Likes 974Comments 103Shares 152Total clicks 743

January 2People Reached 11,456Likes, Comments & Shares 733Likes 617Comments 32Shares 84Total clicks 477

Atout FranceTwitter Posts

Medias Product Results Clicks 01/07/14Atout France 5 Tweets 373

Blog befrassy.comMegaBanner Ad on the Homepage


Blog befrassy.cpom1 MegaBanner Ad on the Homepage+ post with photos of the blogger at Galeries and Accor hotel

850,000 - 950,000 (monthly visitors)

96

10.42 0.001

Blog makingmagique1 banner ad + 1 e-newsletter ad


Blog MakingMagique

1 banner ad +1 e-newsletter ad+sponsored posts on social media

16,000 - 19,000 unique visitors

153 2.80 0.02631

2013 report galeries accor h

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