2013 PROMOTIONAL OPPORTUNITY

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Every year, adults and children alike celebrate the season with ABC Family’s must-see holiday specials, Christmas favorites, and family movie weekend marathons.

More than 100 million total viewers have been reached annually since 2007, so give your advertisers the opportunity to reach record numbers of viewers with this hugely successful promotion!

The BIGGEST holiday programming stunt and promotion of the year is back and better than ever! We’ve made some changes and we’re giving you more options and more flexibility to meet your market’s needs.

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2012 Highlights

• ABC Family’s 15th annual 25 Days of Christmas scored the event’s best deliveries ever across Total Viewers and all 18-49, 25-54, 18-34 and 12-34 demos. Year-to-year, the stunt grew by double-digits in virtually all key breaks (P18-49: +18%, P12-34: +15%)

• ABC Family ranked as basic cable’s #1 network during 25 Days in Total Viewers, P/W18-49, P/W25-54, P/W18-34 and P/F12-34

• The Dec 2nd showing of Dr. Seuss’ How the Grinch Stole Christmas was particularly huge, ranking as ABC Family’s #3 telecast of all-time in Total Viewers (5.47 million) and P18-49

• This was the 6th consecutive year that 25 Days reached over 100 million Total Viewers (106.9 million), and when combining 25 Days with November’s Countdown to 25 Days of Christmas, our holiday programming reached a staggering 118.6 million Total Viewers

Source: The Nielsen Company, L+SD Total US data. 25 Days=M-Su 7-10p except for reach, which is M-Su 6a-6a. Reach pulled using R&F report, program-based, 6-min. qualifier, excl. non-Christmas-themed off-nets and The 700 Club. Countdown=11/18-11/30.

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New for 2013

More flexibility with spot

commitments and prizing

Choose from three spot commitment options and earn points to spend on prizing in the incentive shop

More digital support

Taggable flash banners, Facebook graphics, and social media copy points are available for download on the promotion microsite

Use the flash banners and earn 100 bonus points to spend in the incentive store

Enhanced National

Sweepstakes site

The National Sweepstakes is back with a new name and a revamped site!

Consumers can enter the 25 Days of Christmas $25,000 Giveaway online or in your sponsor’s retail locations

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Participation is a snap!

• Enroll on the promotion microsite at www.abcfamily25daysofchristmas.com and choose the spot commitment option that works for you

• If so desired, request your retail point of sale kits to drive traffic to a sponsor’s location and provide a point of entry into the 25 Days of Christmas $25,000 Giveaway

• Digital assets, like Facebook graphics and suggested copy points, will be available to help drive your digital/social strategy. You can also earn 100 bonus points for using our customizable flash banners. Just submit a request on the promotion site and we’ll code them for you

• Run your committed tune-in spot requirement and submit affidavits at the end of the flight period

• Choose from great prizing options in our online shop and use the merchandise as an advertiser or internal incentive

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How it WorksEnrollment

Enroll on the promotion microsite at www.abcfamily25daysofchristmas.com• Choose the spot commitment option that best meets your market’s needs

• You will receive an Enrollment Confirmation Email with a username and password once your enrollment is approved

• Use your points to choose from great prizing available in the online store for your advertiser or internal incentive

• Points will be activated at the end of the promotion period. You’ll receive an email reminder to submit your affidavits and return to the online shop to complete your merchandise order

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How it WorksParticipation KitOrder your participation kit to drive traffic to your sponsor’s retail location • Each kit includes:

1 ballot box and 300 entry forms 2 double-sided posters and 10 staff buttons 100 Programming Guides 25 Days of Christmas DVD sizzle (available upon request)

• Order as many as you need, but remember, they’re available on a limited, first come, first served basis

• In December, you will receive envelopes and return Fedex slips to send your entry forms to the promotion headquarters

• All ballots will be entered into the 25 Days of Christmas $25,000 Giveaway – it’s the same national sweepstakes and incredible prize you’re used to, just with a new name!

• Please note that organizations in the following categories cannot be offered sponsorship of ABC Family local ad sales promotions: Gun shops, smoke shops, liquor stores, strip clubs/massage parlors, or organizations with religious or political affiliations. Organizations in some other categories, including non-profits, theme parks, and cruise lines, may be denied sponsorship if not deemed acceptable by the parent organization, Disney and ESPN Media Networks.

POP Display – 25 DOC 2011

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If you’d like, you can download digital assets from the promotion microsite • Assets available include web banners, Facebook graphics and cover

photos, and suggested copy to use for posts on Facebook and Twitter • Earn bonus points for using our customizable flash banners. Just submit a

request on the enrollment site and we’ll code three banners for you with a custom URL to help us track metrics, earning you 100 bonus points to spend in the incentive store There’s no need for you to provide any additional reporting at the end of the

promotion Submit request for banners on the My Account page by 10/31. Coded files will be

sent to you by 11/14 unless another deadline is provided

How it WorksDigital Assets

• Materials will drive users to the $25,000 Giveaway site where they can enter the national sweepstakes and interact with our Show Your Christmas Spirit photo experience

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On the revamped $25,000 Giveaway site, consumers can play virtual dress up as their favorite holiday characters using our Show Your Christmas Spirit photo experience.

Participants just need to position their face to line up with the on-screen accessories using a webcam and then snap a photo.

They can don Rudolph’s look with a red nose and antlers, get jolly with a Santa hat and white beard, or go elf-chic with elf ears and a pointy hat. Whichever they choose, they’ll end up with a shareable image to send to friends or use as a profile pic.

How it WorksDigital Assets

For illustration purposes only. Not final creative.

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Run your tune-in and sweeps spots between Nov. 18 – Dec. 25• Download taggable tune-in and sweepstakes spots from the Disney

& ESPN Affiliate Zone at www.affiliate.disney.espn.com • Spot commitment

300 or 500 spots must be run during 4-week promotion flight period 150 spots must run in a consecutive 2-week window during 4-week flight period

• Tune-in spots are mandatory and should run between 6:00 am and midnight Suggested networks: Animal Planet, Bravo, Cartoon Network, Discovery, E!,

Food, FX, Hallmark, Lifetime, Nick at Nite, TBS, TLC, TNT, TV Land, USA, History, A&E, BET, VH1!

• Sweepstakes spots are optional, but recommended We recommend running 150 cross-channel sweepstakes spots for every week

you plan to run the promotion in store. You may want to consider running more in order to guarantee a successful promotion for your client

How it WorksRunning Spots

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Merchandise Overview

Choose from great high-tech and family oriented prizing options in the Santa’s Workshop online incentive store. Use your merchandise as an advertiser or internal incentive to reward a valued AE or CSR.

Available items* include…

*Images for illustration purposes only. Prizing options are dependent on the commitment level selected during enrollment. Prizing will not be fulfilled until affidavits are received and spot commitment verified.

…and many more!

Bose SoundDock

3D Gaming System

Kindle Fire Tablet 32 in. HDTV

Platinum Brewing System

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Your Participation ChecklistEnroll at abcfamily25daysofchristmas.com

PROMOTION HEADQUARTERSABC Family’s 25 Days of Christmas PromotionHothouse, Inc., Attn: Rachel McClurg 621 North Ave. NE, Suite A-100, Atlanta, Georgia 30308 Tel: (404) 223-5100 x111 Fax: (404) 223-5105rmcclurg@hothouseinc.com

Enroll by November 18, 2013 at abcfamily25daysofchristmas.com

After enrolling, you will receive: Enrollment Information Email Enrollment Confirmation Email (upon

acceptance) :20/:10 and :15/:15 tune-in spot provided by

Nov 4

Additional Tools : :20/:10 and :15/:15 sweepstakes spot

provided by Nov 4 and downloadable on the Affiliate Zone

POP and entry forms, posters, buttons, and programming guides

Web banners and social media assets available Oct 16

Run your committed tune-in spots from Nov 18 – Dec 25Spots must be run between 6am and midnight. Suggested networks: Animal Planet, Bravo, Cartoon Network, Discovery, E!, Food, FX, Hallmark, Lifetime, Nick at Nite, TBS, TLC, TNT, TV Land, USA, History, A&E, BET, VH1!

Submit your Affidavit of Participation & Performance Summary online by March 31, 2014

Complete prizing order by March 31

KEY DATES

Enrollment Deadline Nov 18Spots Available** by Nov 4Spot Flight Period Nov 18 – Dec 2525 Days of Christmas Stunt Dec 1 – 25$25K Giveaway Period Nov 18 – Dec 26Ballot/Entry Collection Dec 26 – Jan 15Affidavits Due March 31, 2014Prize Package Fulfilled 4-6 weeks from receipt of affidavit

**Tune-in spot available for download at the Affiliate Zone.

Beta SPs available upon affiliate request.