2013 Pennsylvania Donate Life Hospital Challenge

2013 Pennsylvania Donate Life Hospital ChallengePlan Activities, Register Donors, and Win Gold!!!

Kelly Hoover Thompson HAPJohn Green Gift of Life Donor ProgramMisty Enos Center for Organ Recovery and EducationObjectives of CampaignHospital Association desire to support AHA initiative

Support launch of new statewide public awareness campaign to increase organ donor designations

Provide hospitals with a standard campaign

Engage hospitals and their staff with less effort

Support OPO efforts to target low performing hospitals

Campaign TimelineApril 15Letter sent from HAP announcing hospital challenge April 24 Informational conference call to discuss challengeApril 30 Hospitals register to participate in challengeMay 9 Challenge launch in HarrisburgMay Aug.Challenge runsJune 15 - Learning callJuly 23 - Learning call August 31 Challenge endsSept. 10Scorecards due to HAPFall 2013Winners announced at fall HAP event

DLPA and HAP Kick-OffOn Thursday, May 9th, Gift of Life Donor Program, CORE and Donate Life PA celebrated the launch of the new DLPA Website and campaign in Harrisburg, PA. Titled 30 Seconds, the new public-awareness campaign is the work of Donate Life Pennsylvania, a partnership of the states two organ procurement organizations and the state Departments of Health and Transportation. This new campaign features a revamped website DonateLifePA.org with videos of 6 Pennsylvanians who have been impacted by organ and tissue donation, including Laverne Clark, Lou Torres and Tony Forte from our region. Several media outlets covered the press conference.

The press conference featured a variety of speakers, most of whom limited their comments to just :30 seconds, the time it takes for someone to register online. Pictured in the lower section of the slide are hospital representatives from throughout the state who traveled to Harrisburg to join Andy Carter, Executive Director of HAP (Hospital and HealthSystem Association of PA) who announced the DL PA Hospital Challenge. A briefing and kickoff was held at HAP headquarters after the press conference, with 40 hospitals and health care systems through the state participating. Thy have registered to be part of a 4 month campaign to increase donor designations and programming within their hospitals and their community. HS and CR are working closely together to provide support to these teams throughout our region.

4The reason to participateBy the Numbers

117,000: Approximate number of people on the national organ transplant waiting list8,366: Number of people in Pennsylvania who are on the national organ transplant waiting list18: Average number of people on the waiting list who will die today78: Average number of people on the waiting list who will receive a life-saving organ transplant today8: Number of lives one organ donor could save50: Number of lives one organ donor could improve

Recruitment and ExecutionCollaborative effort between HAP and OPOs

Collaborative effort between OPO Hospital Development and Community Relations Departments

40 hospitals and health systems participating in challenge

Established hospital-based committeesCommittee compositionPitching the challengeDistributing materialsDevelop strategy to ensure success

Materials provided in your toolkitHAP Donate Life Hospital Campaign GuideScore card Sample letter from Hospital CEO to staffLetter from Hospital CEO to another hospital leadSample Social Media guidePublic Service AnnouncementsSample newsletter articleStatistics fact sheet

This is how you earn points!# of each ActivityCompletedPointsPerActivityHospital Employee Communications New Registratons40Add a campaign goal marker/barometer to your internal website.25Add a link to your OPO/DLA or state registry on your internal website. Post it with a campaign web banner.25Distribute registration forms and donation materials to staff.25Send email from hospital CEO or other leader(s) to staff, announcing the hospitals campaign participation. 25Provide donation stickers, pins, and/or green bracelets to anyone who registers.15 per department emailSend emails from department heads to staff, encouraging campaign participation.15 per emailEmail campaign updates to all hospital staff.15 per monthAdd pro-donation messages to employee pay stubs.

Marketing material availablehttp://www.organdonor.gov/howhelp/hospitalcampaign.html

More marketing materials

Unique Landing Pages

NDLM Event at PAUP12Hospitals in action!

NDLM Event at PAUP14Questions?