2013 National Sports Forum Breakout
Transcript of 2013 National Sports Forum Breakout
IT’S NOT WHAT YOU SELL, IT’S HOW YOU SELL
Danny Heinsohn Client Development
Successful companies aren’t built from great products, but from perfecting other people’s ideas.
-Roger D. Blackwell, PhD
Be enthusiastic, be authentic, and sell ideas.
You gotta pay to play. There is no substitute for face time.
PRESENCEIn Person• Industry Events• Team / Corporate Presentations
Traditional Media• Print, TV, Radio
SOCIAL NETWORKS• LinkedIn• Blog• Twitter• Facebook
Create memorable impressions.
• Innovation = Differentiation• Act the Part
Know the score. How do you rank in your market?
You don’t get what you don’t ask for.
•It’s all about follow up. •Do you have a new product or service? •Tell a story. •Timing is everything!
Clear, CONCISE, Refined.
It’s all about execution.Go above and beyond expectations.
A partnership mentality will lead to organic growth.
PARTNERSHIP“When it comes to putting on conferences, one of the most important things to us is making that great "first impression". And for us, that first impression begins and ends with Access Pass & Design. We are admittedly extremely finicky about how our name badges make us "look" -- they have to be perfect. Which is why, in our early years, we used several different companies -- but all that stopped when we started working with Access Pass & Design. Simply put, they "get" it. We're looking for professionalism, creativity, practicality and visual appeal ... and Access Pass & Design gives us ALL of that. We wouldn't work with anyone else.”
Ron Seaver – President – National Sports Forum
Networking is a Contact Sport by Joe Sweeney
The Mirror Test: Is Your Business Really Breathingby Jeffrey Hayzlett
FASCINATE!by Sally Hogshead