ONLIN

E

Member Audit Bureau ofCirculations

2 0 1 3 M E D I A I N F O R M A T I O N

Largest FMCG circulation & readership in Ireland*

*Monthly Circulation 7,790ABC Audit Period: January-December 2012

higher readership

than the next FMCG title

25%higher

readership than the next FMCG title

25%

PRIN

TONLINE STATSONLINE STATSShelfLife.ie

*December 2012

13.859 Visits* 26.110 Page views

570Likes

348followers

Circulation Profile

Retail readership breakdown

ShelfLife is distributed by controlled circulation to:

➧ FMCG buyers➧ Members of NOffLA, CSNA and RGDATA➧ Store owners and key decision makers within the retail/FMCG

sector➧ Manufacturers & suppliers ➧ Managing directors and head buyers within the

leading retail organisations➧ Business marketing managers➧ Marketing consultants➧ Market research consultants ➧ PR agencies➧ Advertising agencies➧ Brand managers ➧ Information technology professionals at senior management

and board level ➧ IT resellers/distributors & manufactures➧ Business computer users – with key input to

IT functions

) Dunnes) Tesco) Superquinn ) Aldi) Lidl

) Centra) Daybreak) Spar) SuperValu ) Londis ) Costcutter) Gala) Mace) Day Today) XL) Quik Pick) Buy Lo) Iceland

ShelfLife isthe officalmagazine forNOffLAmembers(National Off-LicenceAssociation)

Forecourt:ShelfLife iscirculated toforecourtretailersthroughoutIreland) Esso) Applegreen) Gulf Oil) Topaz) Maxol) Texaco

ShelfLife isassociatedwith CSNA(theConvenienceStores andNewsagentsAssociation)and iscirculated toall members

ShelfLife isassociatedwith theRetailGrocery Dairyand AlliedTradesAssociation(RGDATA)and iscirculated toall itsmembers

ShelfLife isdistributed to wholesaleand Cash &Carry outletsthroughoutthe country

Multiples Symbol Groups Off-Trade Forecourt Independents RGDATA

MonthlyCirculation

7,790MonthlyReadership

32,000+Why ShelfLife Magazine?➧ ShelfLife is Ireland's retail/FMCG authority and is the leading trade

publication in its category

➧ ShelfLife has the highest circulation of all the retail magazines (7,790 ABC audited) and has a monthly readership of more than 32,000

➧ ShelfLife is recognised as a leading and trustworthy brand

➧ Distinctive design and size makes ShelfLife magazine unique in themarketplace

➧ Only retail trade title that covers technology, with a dedicated RetailTECH section

➧ ShelfLife is invaluable to any business working in the FMCG/Grocery market

➧ Original, hard-hitting investigative news and features ensure that ShelfLife is the most read trade publication in its sector

➧ ShelfLife is circulated throughout Ireland to all multiples, symbol groups, off-licences, forecourts, newsagents and other independent grocery stores. Themagazine is also circulated to members of CSNA (Convenience Stores &

Newsagents Association), RGDATA, NOffLA and NFRN

➧ Website www.ShelfLife.ie is unique in themarketplace: content is posted online and in printevery month, delivering greater exposure and reach

➧ ShelfLife is the only Irish retail trade magazine thathas a monthly iPad version, which is accessible on alltablets and smartphones.

Wholesale/Cash & Carry

FEBRUARY

EasterFrozen FoodsBeauty ProductsSports Nutrition &Energy

MARCH

Dairy: Yogurt,Cheese, Yellow Fats,Milk & CreamRYO TobaccoHouseholdOral CareCraft Beers

APRIL

Soft DrinksIce CreamSugar ConfectioneryEating on theGo/ConvenienceFoodsCalifornia Wine

MAY

Italian FoodsSummer AlcoholicBeveragesTobaccoBBQ: Summer Foods

JUNE

Crisps & Snacks‘Free From’ (GlutenFree/Meat Free/DairyFree etc.)Pet FoodsBakery ProductsSpain & PortugalWine

JULY

Back to SchoolLunchbox FillersCanned Foods

Baby/InfantCareCooked & PackagedMeatsAustralia Wine

AUGUST

BreakfastPaper ProductsRetail Add-OnsCooking SaucesNew Zealand Wine

SEPTEMBER

Hot BeveragesIrish BrandsConfectioneryBiscuits & CakesChile & ArgentinaWine

OCTOBER

FuelSoupNewspapersOTC MedicineSouth Africa Wine

NOVEMBER

Xmas AlcoholicDrinksXmas EssentialsSoft Drinks

DECEMBER

Best of the YearRound-UpCigarsWeight ManagementFood ServiceElectronic Cigarettes

Features 2013

2013 Advertising Rates

AD COPY ian.mulvaney@mediateam.ie

Editorial Fionnuala Carolan Editor (01) 294 7768 fionnuala.carolan@mediateam.ieColette O’Connor Managing Editor (01) 294 7775 colette.oconnor@mediateam.ieGillian Hamill Assistant Editor (01) 294 7776 gillian.hamill@mediateam.ie

Sales Ian Mulvaney Sales Manager (01) 294 7766 ian.mulvaney@mediateam.ieMark Morgan Account Manager (01) 294 7767 mark.morgan@mediateam.ieJohn McDonald Publisher (01) 294 7744 john.mcdonald@mediateam.ie

Circulation Craig Kingma Circulation Manager (01) 294 7710 craig.kingma@mediateam.ie

ShelfLife is published by: Mediateam Ltd, South County Business Park, Leopardstown,Dublin 18Phone (+353) 1 2947776 Fax (+353) 1 2947799www.mediateam.ie

DELIVERY PREFERENCES 1. Upload to our adcopy server

www.mediateam.ie/adcopy(login by request)

2. CD ROM or by email to shelflife@mediateam.ie

COPY FORMAT Adobe PDF format, 300 dpi CMYK to exact copy dimensions

) Ad design: On Application

) Series Discounts: On Application

) Guaranteed Position: +10%

PAGE TRIM SIZE mm 340 H 240 W

BLEED AD SIZE mmSingle Page 350 H 250 WDouble Page Spread 350 H 490 W

MagazineBinding:Saddle

Stitched

ShelfLife.ieIreland’s Online Retail Authority

Extend your reach in theFMCG retail and marketingsector with ShelfLife’swebsite www.shelflife.ie.Fully searchable, and with12,000+ unique visits permonth, ShelfLife.ie offers themagazine’s print contentonline — an invaluableresource for anyone workingin the retail sector.

➧ Exclusive section sponsor (includes banner & skyscraper) €990

➧ Sections available to Sponsor:

• Category Profiles• Market Movers• Off-Trade• RetailTECH• Advisor• Legal Guide• Recruitment & HR• The Coach

➧ Banner & Skyscraperpackage on general rotation €500

➧ MiniTile on general rotation €250

➧ Weekly E-Zine

ShelfLife’suniqueroundup ofgrocery tradecoverage inthe media,delivered eachFriday to 4,600+ ‘opt-in’subscribers.Ad slot on newsletter: €250 per edition

PRINT ONLINE

CONTACTS

ADVERTISING COPY

TRIM & BLEED SPECIAL CONSIDERATIONS

Copy size (mm) TRIM SIZE (mm) Bleed SIZE (mm)

Colour Height Width Height Width Height Width

Double Page Spread €4,950 330 x 470 340 x 480 350 x 490Outside Back Cover €3,850 330 x 230 340 x 240 350 x 250Inside Front/Inside Back Cover €3,450 330 x 230 340 x 240 350 x 250Full Page €2,900 330 x 230 340 x 240 350 x 250Half Page €1,775 150 x 210 160 x 220* 180 x 250*

320 x 100 330 x 110* 350 x 130*Quarter Page €975 75 x 210 85 x 220* 105 x 250*

145 x 95 155 x 105* 175 x 125*Wraparounds €3,500Inserts €3,000Transparancies/Market Movers €475Company profiles €4,950 330 x 470 340 x 480 350 x 490

ACROSS (non bleed)

UPRIGHT (non bleed)

STRIP ACROSS

BOX SHAPE

COPYSIZE

TRIMSIZE

BLEEDSIZE

*Please note: Ad content for half and quarter sized ads must remain within the copy dimensions for each ad.