2013 Marketing Prediction Hits & Misses

7222019 2013 Marketing Prediction Hits amp Misses

httpslidepdfcomreaderfull2013-marketing-prediction-hits-misses 131

A Publication of

20 118

4

13

6

10

15

217319

5

2013

Marketing Prediction



Jay AcunzoSr Content Manager

HubSpot

Follow me on Twitter

Jay_zo

Wri en by

Designed by


BardOfBoston

Erik DevaneyContent Strategist

HubSpot

1



When it comes to making predictions letrsquos be

honest wersquore all in the business of throwing

darts -- whether to our bosses (ldquoShersquos the

perfect hire for the jobrdquo) our investors (ldquoWersquoll

reach a million users in 12 monthsrdquo) or evenour loved ones (ldquoItrsquos just one drink Irsquoll be

back by 8 I swearrdquo)

And in marketing we love love love our

annual predictions

The very best in the business carefully weigh

each dart before they throw it They toe the

line balance themselves steady their arm

and fire as straight and as true as they can

But the rest Theyrsquore flinging darts against a

vague idea of the target after one too many

bourbons

2

So being of sober mind despite the raging

Boston winter outside we wanted to take a

look back at where the darts landed and try

to explain why Wersquove also included a few of

our favorite predictions for the New Year

Happy 2014

2



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18

4

13

6

10

15

2

173

19

5 Marketing Prediction

2013

Stop-and-Start Campaigns WillFade and Real-Time Will Be ldquoInrdquo

Inbound Marketing Will Spread

Enterprise-Wide

Email Will Live On

Content and Social Will MatterEven More for SEO

Mobile or BustMarketing Becomes Accountablefor Revenue Generation

Big Data Becomes Real forBusinesses

Print Is Deadx

x x

x

x

x

x3



Stop-and-Start Campaigns Will

Fade and Real-Time Will Be ldquoInrdquo

BTweet This

4

David Meerman Scott

Best-Selling Author

amp Marketing Speaker

ldquoThe old model of

marketing built on a

company timeline doesnrsquot

work so well but afterdecades of lsquocampaignsrsquo

planned way in advance

itrsquos dicult for marketers to

change to a mindset based

on speedrdquo

Source 20 Marketing Trends

amp Predictions for 2013 and Beyond (HubSpot)



But as Meerman Scott predicted real-time

marketing did indeed make huge strides in2013 Oreorsquos infamous Super Bowl tweet

reacting to the stadium blackout led to an

explosion of conversation around the

marketing tactic while IBMrsquos global report on

the state of marketing showed that half of all

marketers used real-time tactics on social

media (with that number spiking to 71 among

ldquoleadingrdquo marketers) The Association of

National Advertisers (ANA) even went so far as

to launch its inaugural Real-Time Marketing

Conference as more and more marketers

embraced the idea of real-time

Real-time marketing while it hasnrsquot quite

usurped campaign marketing is most certainlyin and here to stay

BTweet This

Heading into 2013 David Meerman Scott

predicted that campaigns as theyrsquore typicallyknown would fade Gone would be the days of

promotions planned in advance with ldquoflight

datesrdquo bookended by moments of silence

from the company as marketers planned and

held post-mortems Itrsquos simply not how

consumers operate in todayrsquos economy based

on instant everything and millions of choices

At dmexco 2013 -- one of the largest digital

marketing conferences of the year --

MediaComrsquos EMEA CEO Nick Lawson

admitted that while interest in real-time

marketing continues to spike execution and

universal adoption has been more dicult

(Hey itrsquos not easy to react in the moment as amarketer)

5



Brian Halligan

Co-Founder amp CEO

HubSpot


Enterprise-Wide

BTweet This

ldquoThe transformation driven

by the customer being in

control will weave its way

into every aspect oforganizations from

marketing into sales and

customer service and the

companies that win will

figure out how to become

an inbound businessrdquo



6



But more than the simple adoption of inbound

marketing across the enterprise the principlesof attracting consumers by adding value

before asking for it has started to evolve and

mold itself to new departments with sales

leading the charge And it makes sense --

consumers complete 60 of their buying

decisions before talking to a sales rep

according to Corporate Executive Board so

sales -- like marketing -- is evolving to put the

needs of the consumer first

During HubSpotrsquos 2013 we began investing

heavily in free products like Signals intended

to support this inbound sales style and we

anticipate even more adoption in both sales

and customer support in 2014

BTweet This

HubSpotrsquos CEO (not one to shy away from any

pub game here in Boston) came darn close toa clean bullseye on this one In the 2013 State

of Inbound Marketing report which surveyed

over 3300 marketers globally more than 60

reported practicing inbound marketing of

some kind to grow their businesses

The lone issue holding this back from a true

bullseye is the need for further education

around the term ldquoinboundrdquo -- 20 of State of

Inbound Marketing respondents said they

were unsure whether or not their practices met

that label

7



John Bonini

Director of Marketing

IMPACT Branding amp Design

Email Will Live On

BTweet This

8

ldquoThe ability to segment

email lists and personalizethe content will help to

maximize the e ect of

each email resulting in

more qualified leadsrdquo





Even Googlersquos supposed assault on email with

its year-end Gmail updates isnrsquot quite as doomand gloom as the Chicken Little reaction from

some industry pundits

Says HubSpotrsquos email product manager Tom

Monaghan ldquoThe big pro of this is that Google

is now moving from a default of not showing

images to a default of showing images This is

a big deal The reality is that under half of

email apps default to showing images

Because of this [measuring] open rates have

always been a nice directional indicator but

nothing you could really hang your hat onrdquo

The only thing keeping this 2013 prediction

from being a pure bullseye is that whethergood bad or neutral the longer term e ects

of the Gmail update remain to be seen But

one thingrsquos 100 certain email lives on and

could be even stronger than ever thanks to

personalization

BTweet This

In 2013 marketers sent more than 838 billion

emails about triple the number of stars in theentire Milky Way Thatrsquos plenty to disprove all

those theories that email is dead Itrsquos just not

true based on volume alone

But letrsquos take this one step further as John

Bonini did in his 2013 prediction a year ago

74 of consumers say they actually prefer to

receive commercial messages via email over

other sources and the improved technologies

around email marketing and contextual

marketing have shown huge returns for

marketers In fact personalized emails (ie

emails sent via segmented lists informed by a

personrsquos behavior or volunteered preferences

and information) improve open rates by 14and conversion rates by 10 -- enough to hint

at an even brighter future for email once

marketers stop sending catch-all messages for

good

9



Rand Fishkin

Founder MOZ

Content and Social Will Matter

Even More for SEO

BTweet This

10

ldquoFor the past decade and a

half marketers have often

thought of SEO social

media and content as

separate channels and

segmented practices But

these barriers are

crumblingrdquo





Yup 2013 was the year of content and social

taking center stage in the SEO world and thefuture should be no di erent But even better

in my opinion 2013 was the year of the

humans winning on search -- not the bots

When Google made the decision in

September to encrypt the bulk of its keyword

data (to go along with previous updates

centered on quality content in-depth articlesand social recommendations) the underlying

message was clear Donrsquot game the system

donrsquot write for the algorithm donrsquot try to be

sneaky -- focus on helping the people yoursquore

trying to reach

And to that I also say bullseye

BTweet This

Rand Fishkin nailed this one Just take a look

at all the updates from Google to its searchalgorithm from the past year Yoursquoll find

common threads centering on things like

original quality content and ldquoin-depthrdquo articles

meaning the benefits of blogging continue to

skyrocket

Furthermore a study from Searchmetrics

revealed that social signals andrecommendations account for seven of the top

eight most highly correlated ranking factors in

Google results (In an eye-opener the report

ranks Google +1s and Facebook Likes higher

than backlinks)

11



20 1

18

4

13

6

10

15

2

173

19


2013



Enterprise-Wide

Email Will Live On




Print Is Deadx

x x

x

x

x

x12



Mobile or Bust

BTweet This

13

Therersquos no denying the need to embrace

mobile End user adoption continues to

grow with over 91 of the worldrsquos population

owning a mobile phone (56 of which own a

smartphone) Additionally among

smartphone owners half say their primary

internet source is their phone So we as

marketers need to rely more heavily on

mobile marketing and responsive websites

to capture that usage



So yes we all need to be mobile-ready We all

should embrace mobile more than ever Butconsumers rely on multiple screens and we

need to be prepared not by targeting just one

but by embracing them all according to our

specific customers and data

BTweet This

But letrsquos cut through the chest-beating for a

minute Consumers pay attention to multiplescreens from TVs to tablets to phones and

smart marketers capture attention by adding

value wherever a consumer pays attention In

2013 and beyond that means there will be

multiple screens at play Smartphones tablets

and TVs are all major parts of the consumer

attention span And there are absolutely times

when optimizing for one not all makes sense

As marketers we should inform our

approaches with data -- perhaps the data

shows a disproportionate amount of desktop

trac to your site Maybe thatrsquos because

yoursquore trying to reach developers during the

workday who are using huge monitors andtaking a break from their work Suddenly

desktop experiences are much more e ective

14



Marketing Becomes Accountable

for Revenue Generation

BTweet This

15

For the record Irsquod argue that most marketers

(and definitely most CMOs) want to hold

themselves and their teams accountable

want to shed any lingering ldquomarketing as arts

and craftsrdquo stigma and want to be major

drivers of bottom-line results to the business

The problem with this becoming reality

however seems to be twofold a lack of

measurement and related a lack of IT

support to marketing



As much as lots of us want this prediction to

be a hit itrsquos still largely aspirational

BTweet This

As we found in the 2013 State of Inbound

Marketing Report the biggest challenge asranked by both marketers and agencies alike

has been proving ROI Even more frustrating

for proving that ROI has been the lack of sales

and marketing alignment in many companies

(only one-third of businesses have a formal

agreement between the two departments to

deliver leads and customers)

Tracking can also get tricky thanks to trying to

reach fragmented digital audiences across so

many channels sometimes with software

systems that donrsquot talk to each other Getting

support from IT to tie them all together could

help marketers prove ROI but as the data in

the report showed the IT department tends toprovide the least support to inbound

marketers

16



Big Data Becomes Real for

Businesses

BTweet This

17

Big Data was a big prediction for plenty of

marketers and business leaders heading into

2013 but while interest soared adoption

stalled out A report from Talend as reported

by Yahoo suggested a disconnect between

the popularity of big data and actual big data

implementation



Big Data thus remains mainly a buzzword to

many companies and marketers and continuesto be more of a prediction than a reality in

2014

BTweet This

According to the report the major obstacles in

rolling out big data strategies include budgetconstraints and the skills to actually execute

on big datarsquos potential

Those who did adopt big data in 2013 cited

the abundance of data sets and the desire to

increase revenue as core reasons but

according to Talendrsquos vice president of

marketing Yves de Montcheuil ldquoIn the shortterm organizations need to address the

barriers and the issues holding many of them

back -- and once again technology can be the

key factor in streamlining the process and

making it more e ective to implement big data

strategiesrdquo

18



Print Is Dead

BTweet This

19

Just like ldquoThe Year of Mobilerdquo saying ldquoPrint

Is Deadrdquo has lost pretty much all of its roots

in reality ldquoPrint Is Deadrdquo might rank up there

with ldquoSasquatch Is Realrdquo at this point The

truth is that print has been terminally ill for

about a decade now Going back as far as

2005 (as Forbes did here) and yoursquoll find

major media outlets lamenting or celebrating

the death of print media Itrsquos just plain not

true



So no print is not dead nor will it die in the

next few years And if folks like Bezos andHenry continue seeing opportunity in print

then Irsquod bet a more accurate prediction for

future years very well might be this

Print Reinvents Itself and Bounces Back

BTweet This

Yes print has been wholly disrupted But in

2013 one of the smartest most tech-savvyminds of our modern world (Amazon founder

and CEO Je Bezos) and the owner of a sports

franchise lauded for its analytical forward-

thinking ways (Je Henry of the Red Sox) each

purchased print publications in the Washington

Post and Boston Globe respectively Even

Red Bull the King of Content the Emperor of

Digital Marketing the Grand Poobah ofConsumer Experiences runs a global monthly

magazine called The Red Bulletin

Did they all rise to success by betting on

things that are dead

20



Some of our favorite predictions for 2014 (with a few of our own mixed in)

21



Michael Stelzner

CEO amp Founder

Social Media Examiner

Podcasting Will

Continue to Grow

Substantially

BTweet This

22

Why we like it In a world where consumer

attention is increasingly fragmented and

precious to come by where consumers have

ALL the power to choose how and where

they spend their time podcasts represent a

longstanding but underutilized marketing

tool

People struggle to do it right template-izing

everything (the typical format intro music

intro words interview outro music)

Throughout 2014 we think podcasts will be

powerful because (a) listeners average 20minutes per episode (thatrsquos an insanely high

attention span for online content) and (b) itrsquoll be

easy for smart creative marketers to

di erentiate themselves by not producing run-

of-the-mill shows

Want inspiration Look to those who do

podcasting well (like your ESPNs and NPRs ofthe world) instead of looking to those who do

marketing or podcasts-as-marketing well (that

leads to more ldquome-toordquo shows and will

saturate the medium like so many marketing

channels and tactics before)

(via Forbes)



Joe Chernov

VP of Content

HubSpot

Marketing Departments

Will Become More Like

Engineering Departments

BTweet This

23

I predict the maxim Marketing departments

will become more like publishing

departments will evolve into the phrase

Marketing departments will become more

like engineering departments

The first wave of this fusion will involveengineers sitting with marketing to help the

company hardwire growth into the product

but in time the ability to code will become as

core to marketers skills as the ability to write

or design

Marketers might not turn into full-on hackers

next year but the movement will begin in2014



Mark Fidelman

CEO Raynforest

Social Listening

Tools Will Gain

Context Get Smarter

BTweet This

24

Why we like it At HubSpot we love the idea

of tailoring social interactions to the wants

and needs of the individual While most of us

grew up in a one-size-fits-all world the future

is all about personalization According to

Mark Fidelman we can look forward to

personalization and predictive technologiesinfiltrating the social listening space

ldquoIn the near future these [social listening]

systems will predict how to best reach yourcustomer and automatically notify the sales

team or take action on its own to move them

further down the sales funnelrdquo

We canrsquot wait to see social transform into a

real-time tool for moving leads down the

funnel Today marketers often focus on the

extremes The top of the funnel (broadcasting)and the bottom of the funnel (customer

support) In the future context and context-

enabling technologies will put the pieces of

meaningless data points together and make

suggestions in real-time

(via Forbes)



Kipp Bodnar

VP of Marketing

HubSpot

2014 Will Be the Year

of Self-Doubt for

Marketers

BTweet This

25

Marketing in 2014 is going to look a lot like

marketing in 2013 While mobile social and

content will remain at the top of the list for

marketers you will see a bigger push across

the industry for better data and analytics

Closed-loop marketing and measuring from

visit to customer in B2B industries will gofrom a rarity to a common practice

It is likely that 2014 will be a year of self-doubt

for marketers They will question their socialand content strategies from 2013 and start

cutting programs that are ine ective

Marketers are over-worked and spread in too

many directions 2014 will be the year that

everything breaks To regain their sanity

marketers will question their past tactics

examine which of them were actually driving

business results then focus their e ortsaccordingly

Integrated inbound marketing will continue to

be the key to success as marketers who

combine content SEO social email and

marketing analytics will be the ones who see

success and are able to iterate and improvequarter over quarter



Jeremiah Owyang

Chief Catalyst

Crowd Companies

The Economy Will

Become Highly

Collaborative

BTweet This

26

Why we like it Wersquove seen how powerful

two-way conversation and human interaction

can be While audiences were once passive

listeners they are now active participants

who regularly create and share media Next

Jeremiah predicts wersquoll see a rise of

collaborative product creation as well asbuying and selling

Companies that want to embrace this

movement toward a collaborative economywill need to allow the crowd to be part of their

decisions Whatrsquos more companies will need

to interact with people like people hellip human to

human Interactions will need to feel more

natural and less transactional in order for the

collaborative economy to succeed Itrsquos a

di erent philosophy and mentality and goes

well beyond brands simply asking what youhad for dinner or wishing you happy birthday

on Twitter

It is in short the ultimate recognition that the

consumers have all the power -- over their

time their attention their decision-making and

buyer path and increasingly what a companyo ers to sell The best products are informed

by the consumer (data feedback etc) The

logical next (if bold) step is folding consumers

even closer into production of product

o erings

(via Forbes)



Marketers Will Become

More Holistic Less

Channel-Focused

BTweet This

27

According to Google Trends search trac

for inbound marketing has been growing

enough to surpass previously huge

marketing tactics one by one for the past few

years By the end of 2011 for example

inbound passed ldquodirect mail marketingrdquo in

global search volume By the end of 2012inbound passed ldquodisplay advertisingrdquo and in

2013 inbound marketing closed the gap

with a huge term ldquosearch marketingrdquo So

over the next 12 months we should see

inbound pass even search marketing as a

dominant search term

But thats not my prediction My prediction is

about the meaning behind that trend

marketers will finally realize that its not about

the channel or tactic It never really was but in

2014 companies everywhere will embrace that

a holistic approach to marketing trumps

channel- or tactic-specific approaches every

time Consumers have all the power and they

research and buy across many channels and

screens All your marketing channels need towork together to match that behavior

Tactics like search email blogging social and

so on can and should be connected using

technology and it should be tracked and

measured right down to bottom-line revenue

The inbound methodology focuses on how

humans research and buy and not on specific

marketing channels or technologies and 2014

will be the year this finally clicks across the

board and at every level of the organization

Mike Volope

CMO HubSpot



Subscribe to the HubSpot Blog

for the Latest Marketing Insights

Only time will tell which 2014 marketing predictions turn out to be

hits and which turn out to be misses We promise to meet back hereat the beginning of 2015 with our assessment

In the meantime feel free to check out our 2014 marketing goals

template (link below) and definitely stop by the HubSpot blog to keep

up-to-date with the latest marketing tips and trends On the next

page you can find a graphic showing where all of the marketing

predictions from 2013 landed Cheers

28



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5

Created by


2013



Enterprise-Wide

Email Will Live On


Mobile or Bust

Marketing Becomes Accountablefor Revenue Generation


Print Is Deadx

x x

x

x

x

x



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Jay AcunzoSr Content Manager

HubSpot


Jay_zo

Wri en by

Designed by


BardOfBoston

Erik DevaneyContent Strategist

HubSpot

1










annual predictions







bourbons

2






Happy 2014

2



20 1

18

4

13

6

10

15

2

173

19


2013



Enterprise-Wide

Email Will Live On




Print Is Deadx

x x

x

x

x

x3





BTweet This

4

David Meerman Scott

Best-Selling Author









on speedrdquo




















BTweet This
















5



Brian Halligan

Co-Founder amp CEO

HubSpot


Enterprise-Wide

BTweet This












6


















BTweet This












that label

7



John Bonini



Email Will Live On

BTweet This

8



























personalization

BTweet This


















good

9



Rand Fishkin

Founder MOZ


Even More for SEO

BTweet This

10







these barriers are

crumblingrdquo
















trying to reach


BTweet This






skyrocket






than backlinks)

11



20 1

18

4

13

6

10

15

2

173

19


2013



Enterprise-Wide

Email Will Live On




Print Is Deadx

x x

x

x

x

x12



Mobile or Bust

BTweet This

13


















BTweet This

















14





BTweet This

15















BTweet This
















marketers

16




Businesses

BTweet This

17







implementation





2014

BTweet This













strategiesrdquo

18



Print Is Dead

BTweet This

19










true








BTweet This













20




21



Michael Stelzner

CEO amp Founder


Podcasting Will

Continue to Grow

Substantially

BTweet This

22







tool









of-the-mill shows







(via Forbes)



Joe Chernov

VP of Content

HubSpot




BTweet This

23










or design





Mark Fidelman

CEO Raynforest

Social Listening

Tools Will Gain

Context Get Smarter

BTweet This

24




















(via Forbes)



Kipp Bodnar

VP of Marketing

HubSpot


of Self-Doubt for

Marketers

BTweet This

25
























Jeremiah Owyang

Chief Catalyst

Crowd Companies

The Economy Will

Become Highly

Collaborative

BTweet This

26

















on Twitter








o erings

(via Forbes)




More Holistic Less

Channel-Focused

BTweet This

27
































Mike Volope

CMO HubSpot












28



20 1

18

4

13

6

10

15

2

173

19

5

Created by


2013



Enterprise-Wide

Email Will Live On


Mobile or Bust



Print Is Deadx

x x

x

x

x

x





li i i i

i i i i

i l

$

amp(amp))amp+

Click to Rate















annual predictions







bourbons

2






Happy 2014

2



20 1

18

4

13

6

10

15

2

173

19


2013



Enterprise-Wide

Email Will Live On




Print Is Deadx

x x

x

x

x

x3





BTweet This

4

David Meerman Scott

Best-Selling Author









on speedrdquo




















BTweet This
















5



Brian Halligan

Co-Founder amp CEO

HubSpot


Enterprise-Wide

BTweet This












6


















BTweet This












that label

7



John Bonini



Email Will Live On

BTweet This

8



























personalization

BTweet This


















good

9



Rand Fishkin

Founder MOZ


Even More for SEO

BTweet This

10







these barriers are

crumblingrdquo
















trying to reach


BTweet This






skyrocket






than backlinks)

11



20 1

18

4

13

6

10

15

2

173

19


2013



Enterprise-Wide

Email Will Live On




Print Is Deadx

x x

x

x

x

x12



Mobile or Bust

BTweet This

13


















BTweet This

















14





BTweet This

15















BTweet This
















marketers

16




Businesses

BTweet This

17







implementation





2014

BTweet This













strategiesrdquo

18



Print Is Dead

BTweet This

19










true








BTweet This













20




21



Michael Stelzner

CEO amp Founder


Podcasting Will

Continue to Grow

Substantially

BTweet This

22







tool









of-the-mill shows







(via Forbes)



Joe Chernov

VP of Content

HubSpot




BTweet This

23










or design





Mark Fidelman

CEO Raynforest

Social Listening

Tools Will Gain

Context Get Smarter

BTweet This

24




















(via Forbes)



Kipp Bodnar

VP of Marketing

HubSpot


of Self-Doubt for

Marketers

BTweet This

25
























Jeremiah Owyang

Chief Catalyst

Crowd Companies

The Economy Will

Become Highly

Collaborative

BTweet This

26

















on Twitter








o erings

(via Forbes)




More Holistic Less

Channel-Focused

BTweet This

27
































Mike Volope

CMO HubSpot












28



20 1

18

4

13

6

10

15

2

173

19

5

Created by


2013



Enterprise-Wide

Email Will Live On


Mobile or Bust



Print Is Deadx

x x

x

x

x

x





li i i i

i i i i

i l

$

amp(amp))amp+

Click to Rate








20 1

18

4

13

6

10

15

2

173

19


2013



Enterprise-Wide

Email Will Live On




Print Is Deadx

x x

x

x

x

x3





BTweet This

4

David Meerman Scott

Best-Selling Author









on speedrdquo




















BTweet This
















5



Brian Halligan

Co-Founder amp CEO

HubSpot


Enterprise-Wide

BTweet This












6


















BTweet This












that label

7



John Bonini



Email Will Live On

BTweet This

8



























personalization

BTweet This


















good

9



Rand Fishkin

Founder MOZ


Even More for SEO

BTweet This

10







these barriers are

crumblingrdquo
















trying to reach


BTweet This






skyrocket






than backlinks)

11



20 1

18

4

13

6

10

15

2

173

19


2013



Enterprise-Wide

Email Will Live On




Print Is Deadx

x x

x

x

x

x12



Mobile or Bust

BTweet This

13


















BTweet This

















14





BTweet This

15















BTweet This
















marketers

16




Businesses

BTweet This

17







implementation





2014

BTweet This













strategiesrdquo

18



Print Is Dead

BTweet This

19










true








BTweet This













20




21



Michael Stelzner

CEO amp Founder


Podcasting Will

Continue to Grow

Substantially

BTweet This

22







tool









of-the-mill shows







(via Forbes)



Joe Chernov

VP of Content

HubSpot




BTweet This

23










or design





Mark Fidelman

CEO Raynforest

Social Listening

Tools Will Gain

Context Get Smarter

BTweet This

24




















(via Forbes)



Kipp Bodnar

VP of Marketing

HubSpot


of Self-Doubt for

Marketers

BTweet This

25
























Jeremiah Owyang

Chief Catalyst

Crowd Companies

The Economy Will

Become Highly

Collaborative

BTweet This

26

















on Twitter








o erings

(via Forbes)




More Holistic Less

Channel-Focused

BTweet This

27
































Mike Volope

CMO HubSpot












28



20 1

18

4

13

6

10

15

2

173

19

5

Created by


2013



Enterprise-Wide

Email Will Live On


Mobile or Bust



Print Is Deadx

x x

x

x

x

x





li i i i

i i i i

i l

$

amp(amp))amp+

Click to Rate










BTweet This

4

David Meerman Scott

Best-Selling Author









on speedrdquo




















BTweet This
















5



Brian Halligan

Co-Founder amp CEO

HubSpot


Enterprise-Wide

BTweet This












6


















BTweet This












that label

7



John Bonini



Email Will Live On

BTweet This

8



























personalization

BTweet This


















good

9



Rand Fishkin

Founder MOZ


Even More for SEO

BTweet This

10







these barriers are

crumblingrdquo
















trying to reach


BTweet This






skyrocket






than backlinks)

11



20 1

18

4

13

6

10

15

2

173

19


2013



Enterprise-Wide

Email Will Live On




Print Is Deadx

x x

x

x

x

x12



Mobile or Bust

BTweet This

13


















BTweet This

















14





BTweet This

15















BTweet This
















marketers

16




Businesses

BTweet This

17







implementation





2014

BTweet This













strategiesrdquo

18



Print Is Dead

BTweet This

19










true








BTweet This













20




21



Michael Stelzner

CEO amp Founder


Podcasting Will

Continue to Grow

Substantially

BTweet This

22







tool









of-the-mill shows







(via Forbes)



Joe Chernov

VP of Content

HubSpot




BTweet This

23










or design





Mark Fidelman

CEO Raynforest

Social Listening

Tools Will Gain

Context Get Smarter

BTweet This

24




















(via Forbes)



Kipp Bodnar

VP of Marketing

HubSpot


of Self-Doubt for

Marketers

BTweet This

25
























Jeremiah Owyang

Chief Catalyst

Crowd Companies

The Economy Will

Become Highly

Collaborative

BTweet This

26

















on Twitter








o erings

(via Forbes)




More Holistic Less

Channel-Focused

BTweet This

27
































Mike Volope

CMO HubSpot












28



20 1

18

4

13

6

10

15

2

173

19

5

Created by


2013



Enterprise-Wide

Email Will Live On


Mobile or Bust



Print Is Deadx

x x

x

x

x

x





li i i i

i i i i

i l

$

amp(amp))amp+

Click to Rate























BTweet This
















5



Brian Halligan

Co-Founder amp CEO

HubSpot


Enterprise-Wide

BTweet This












6


















BTweet This












that label

7



John Bonini



Email Will Live On

BTweet This

8



























personalization

BTweet This


















good

9



Rand Fishkin

Founder MOZ


Even More for SEO

BTweet This

10







these barriers are

crumblingrdquo
















trying to reach


BTweet This






skyrocket






than backlinks)

11



20 1

18

4

13

6

10

15

2

173

19


2013



Enterprise-Wide

Email Will Live On




Print Is Deadx

x x

x

x

x

x12



Mobile or Bust

BTweet This

13


















BTweet This

















14





BTweet This

15















BTweet This
















marketers

16




Businesses

BTweet This

17







implementation





2014

BTweet This













strategiesrdquo

18



Print Is Dead

BTweet This

19










true








BTweet This













20




21



Michael Stelzner

CEO amp Founder


Podcasting Will

Continue to Grow

Substantially

BTweet This

22







tool









of-the-mill shows







(via Forbes)



Joe Chernov

VP of Content

HubSpot




BTweet This

23










or design





Mark Fidelman

CEO Raynforest

Social Listening

Tools Will Gain

Context Get Smarter

BTweet This

24




















(via Forbes)



Kipp Bodnar

VP of Marketing

HubSpot


of Self-Doubt for

Marketers

BTweet This

25
























Jeremiah Owyang

Chief Catalyst

Crowd Companies

The Economy Will

Become Highly

Collaborative

BTweet This

26

















on Twitter








o erings

(via Forbes)




More Holistic Less

Channel-Focused

BTweet This

27
































Mike Volope

CMO HubSpot












28



20 1

18

4

13

6

10

15

2

173

19

5

Created by


2013



Enterprise-Wide

Email Will Live On


Mobile or Bust



Print Is Deadx

x x

x

x

x

x





li i i i

i i i i

i l

$

amp(amp))amp+

Click to Rate








Brian Halligan

Co-Founder amp CEO

HubSpot


Enterprise-Wide

BTweet This












6


















BTweet This












that label

7



John Bonini



Email Will Live On

BTweet This

8



























personalization

BTweet This


















good

9



Rand Fishkin

Founder MOZ


Even More for SEO

BTweet This

10







these barriers are

crumblingrdquo
















trying to reach


BTweet This






skyrocket






than backlinks)

11



20 1

18

4

13

6

10

15

2

173

19


2013



Enterprise-Wide

Email Will Live On




Print Is Deadx

x x

x

x

x

x12



Mobile or Bust

BTweet This

13


















BTweet This

















14





BTweet This

15















BTweet This
















marketers

16




Businesses

BTweet This

17







implementation





2014

BTweet This













strategiesrdquo

18



Print Is Dead

BTweet This

19










true








BTweet This













20




21



Michael Stelzner

CEO amp Founder


Podcasting Will

Continue to Grow

Substantially

BTweet This

22







tool









of-the-mill shows







(via Forbes)



Joe Chernov

VP of Content

HubSpot




BTweet This

23










or design





Mark Fidelman

CEO Raynforest

Social Listening

Tools Will Gain

Context Get Smarter

BTweet This

24




















(via Forbes)



Kipp Bodnar

VP of Marketing

HubSpot


of Self-Doubt for

Marketers

BTweet This

25
























Jeremiah Owyang

Chief Catalyst

Crowd Companies

The Economy Will

Become Highly

Collaborative

BTweet This

26

















on Twitter








o erings

(via Forbes)




More Holistic Less

Channel-Focused

BTweet This

27
































Mike Volope

CMO HubSpot












28



20 1

18

4

13

6

10

15

2

173

19

5

Created by


2013



Enterprise-Wide

Email Will Live On


Mobile or Bust



Print Is Deadx

x x

x

x

x

x





li i i i

i i i i

i l

$

amp(amp))amp+

Click to Rate























BTweet This












that label

7



John Bonini



Email Will Live On

BTweet This

8



























personalization

BTweet This


















good

9



Rand Fishkin

Founder MOZ


Even More for SEO

BTweet This

10







these barriers are

crumblingrdquo
















trying to reach


BTweet This






skyrocket






than backlinks)

11



20 1

18

4

13

6

10

15

2

173

19


2013



Enterprise-Wide

Email Will Live On




Print Is Deadx

x x

x

x

x

x12



Mobile or Bust

BTweet This

13


















BTweet This

















14





BTweet This

15















BTweet This
















marketers

16




Businesses

BTweet This

17







implementation





2014

BTweet This













strategiesrdquo

18



Print Is Dead

BTweet This

19










true








BTweet This













20




21



Michael Stelzner

CEO amp Founder


Podcasting Will

Continue to Grow

Substantially

BTweet This

22







tool









of-the-mill shows







(via Forbes)



Joe Chernov

VP of Content

HubSpot




BTweet This

23










or design





Mark Fidelman

CEO Raynforest

Social Listening

Tools Will Gain

Context Get Smarter

BTweet This

24




















(via Forbes)



Kipp Bodnar

VP of Marketing

HubSpot


of Self-Doubt for

Marketers

BTweet This

25
























Jeremiah Owyang

Chief Catalyst

Crowd Companies

The Economy Will

Become Highly

Collaborative

BTweet This

26

















on Twitter








o erings

(via Forbes)




More Holistic Less

Channel-Focused

BTweet This

27
































Mike Volope

CMO HubSpot












28



20 1

18

4

13

6

10

15

2

173

19

5

Created by


2013



Enterprise-Wide

Email Will Live On


Mobile or Bust



Print Is Deadx

x x

x

x

x

x





li i i i

i i i i

i l

$

amp(amp))amp+

Click to Rate








John Bonini



Email Will Live On

BTweet This

8



























personalization

BTweet This


















good

9



Rand Fishkin

Founder MOZ


Even More for SEO

BTweet This

10







these barriers are

crumblingrdquo
















trying to reach


BTweet This






skyrocket






than backlinks)

11



20 1

18

4

13

6

10

15

2

173

19


2013



Enterprise-Wide

Email Will Live On




Print Is Deadx

x x

x

x

x

x12



Mobile or Bust

BTweet This

13


















BTweet This

















14





BTweet This

15















BTweet This
















marketers

16




Businesses

BTweet This

17







implementation





2014

BTweet This













strategiesrdquo

18



Print Is Dead

BTweet This

19










true








BTweet This













20




21



Michael Stelzner

CEO amp Founder


Podcasting Will

Continue to Grow

Substantially

BTweet This

22







tool









of-the-mill shows







(via Forbes)



Joe Chernov

VP of Content

HubSpot




BTweet This

23










or design





Mark Fidelman

CEO Raynforest

Social Listening

Tools Will Gain

Context Get Smarter

BTweet This

24




















(via Forbes)



Kipp Bodnar

VP of Marketing

HubSpot


of Self-Doubt for

Marketers

BTweet This

25
























Jeremiah Owyang

Chief Catalyst

Crowd Companies

The Economy Will

Become Highly

Collaborative

BTweet This

26

















on Twitter








o erings

(via Forbes)




More Holistic Less

Channel-Focused

BTweet This

27
































Mike Volope

CMO HubSpot












28



20 1

18

4

13

6

10

15

2

173

19

5

Created by


2013



Enterprise-Wide

Email Will Live On


Mobile or Bust



Print Is Deadx

x x

x

x

x

x





li i i i

i i i i

i l

$

amp(amp))amp+

Click to Rate

























personalization

BTweet This


















good

9



Rand Fishkin

Founder MOZ


Even More for SEO

BTweet This

10







these barriers are

crumblingrdquo
















trying to reach


BTweet This






skyrocket






than backlinks)

11



20 1

18

4

13

6

10

15

2

173

19


2013



Enterprise-Wide

Email Will Live On




Print Is Deadx

x x

x

x

x

x12



Mobile or Bust

BTweet This

13


















BTweet This

















14





BTweet This

15















BTweet This
















marketers

16




Businesses

BTweet This

17







implementation





2014

BTweet This













strategiesrdquo

18



Print Is Dead

BTweet This

19










true








BTweet This













20




21



Michael Stelzner

CEO amp Founder


Podcasting Will

Continue to Grow

Substantially

BTweet This

22







tool









of-the-mill shows







(via Forbes)



Joe Chernov

VP of Content

HubSpot




BTweet This

23










or design





Mark Fidelman

CEO Raynforest

Social Listening

Tools Will Gain

Context Get Smarter

BTweet This

24




















(via Forbes)



Kipp Bodnar

VP of Marketing

HubSpot


of Self-Doubt for

Marketers

BTweet This

25
























Jeremiah Owyang

Chief Catalyst

Crowd Companies

The Economy Will

Become Highly

Collaborative

BTweet This

26

















on Twitter








o erings

(via Forbes)




More Holistic Less

Channel-Focused

BTweet This

27
































Mike Volope

CMO HubSpot












28



20 1

18

4

13

6

10

15

2

173

19

5

Created by


2013



Enterprise-Wide

Email Will Live On


Mobile or Bust



Print Is Deadx

x x

x

x

x

x





li i i i

i i i i

i l

$

amp(amp))amp+

Click to Rate








Rand Fishkin

Founder MOZ


Even More for SEO

BTweet This

10







these barriers are

crumblingrdquo
















trying to reach


BTweet This






skyrocket






than backlinks)

11



20 1

18

4

13

6

10

15

2

173

19


2013



Enterprise-Wide

Email Will Live On




Print Is Deadx

x x

x

x

x

x12



Mobile or Bust

BTweet This

13


















BTweet This

















14





BTweet This

15















BTweet This
















marketers

16




Businesses

BTweet This

17







implementation





2014

BTweet This













strategiesrdquo

18



Print Is Dead

BTweet This

19










true








BTweet This













20




21



Michael Stelzner

CEO amp Founder


Podcasting Will

Continue to Grow

Substantially

BTweet This

22







tool









of-the-mill shows







(via Forbes)



Joe Chernov

VP of Content

HubSpot




BTweet This

23










or design





Mark Fidelman

CEO Raynforest

Social Listening

Tools Will Gain

Context Get Smarter

BTweet This

24




















(via Forbes)



Kipp Bodnar

VP of Marketing

HubSpot


of Self-Doubt for

Marketers

BTweet This

25
























Jeremiah Owyang

Chief Catalyst

Crowd Companies

The Economy Will

Become Highly

Collaborative

BTweet This

26

















on Twitter








o erings

(via Forbes)




More Holistic Less

Channel-Focused

BTweet This

27
































Mike Volope

CMO HubSpot












28



20 1

18

4

13

6

10

15

2

173

19

5

Created by


2013



Enterprise-Wide

Email Will Live On


Mobile or Bust



Print Is Deadx

x x

x

x

x

x





li i i i

i i i i

i l

$

amp(amp))amp+

Click to Rate



















trying to reach


BTweet This






skyrocket






than backlinks)

11



20 1

18

4

13

6

10

15

2

173

19


2013



Enterprise-Wide

Email Will Live On




Print Is Deadx

x x

x

x

x

x12



Mobile or Bust

BTweet This

13


















BTweet This

















14





BTweet This

15















BTweet This
















marketers

16




Businesses

BTweet This

17







implementation





2014

BTweet This













strategiesrdquo

18



Print Is Dead

BTweet This

19










true








BTweet This













20




21



Michael Stelzner

CEO amp Founder


Podcasting Will

Continue to Grow

Substantially

BTweet This

22







tool









of-the-mill shows







(via Forbes)



Joe Chernov

VP of Content

HubSpot




BTweet This

23










or design





Mark Fidelman

CEO Raynforest

Social Listening

Tools Will Gain

Context Get Smarter

BTweet This

24




















(via Forbes)



Kipp Bodnar

VP of Marketing

HubSpot


of Self-Doubt for

Marketers

BTweet This

25
























Jeremiah Owyang

Chief Catalyst

Crowd Companies

The Economy Will

Become Highly

Collaborative

BTweet This

26

















on Twitter








o erings

(via Forbes)




More Holistic Less

Channel-Focused

BTweet This

27
































Mike Volope

CMO HubSpot












28



20 1

18

4

13

6

10

15

2

173

19

5

Created by


2013



Enterprise-Wide

Email Will Live On


Mobile or Bust



Print Is Deadx

x x

x

x

x

x





li i i i

i i i i

i l

$

amp(amp))amp+

Click to Rate








20 1

18

4

13

6

10

15

2

173

19


2013



Enterprise-Wide

Email Will Live On




Print Is Deadx

x x

x

x

x

x12



Mobile or Bust

BTweet This

13


















BTweet This

















14





BTweet This

15















BTweet This
















marketers

16




Businesses

BTweet This

17







implementation





2014

BTweet This













strategiesrdquo

18



Print Is Dead

BTweet This

19










true








BTweet This













20




21



Michael Stelzner

CEO amp Founder


Podcasting Will

Continue to Grow

Substantially

BTweet This

22







tool









of-the-mill shows







(via Forbes)



Joe Chernov

VP of Content

HubSpot




BTweet This

23










or design





Mark Fidelman

CEO Raynforest

Social Listening

Tools Will Gain

Context Get Smarter

BTweet This

24




















(via Forbes)



Kipp Bodnar

VP of Marketing

HubSpot


of Self-Doubt for

Marketers

BTweet This

25
























Jeremiah Owyang

Chief Catalyst

Crowd Companies

The Economy Will

Become Highly

Collaborative

BTweet This

26

















on Twitter








o erings

(via Forbes)




More Holistic Less

Channel-Focused

BTweet This

27
































Mike Volope

CMO HubSpot












28



20 1

18

4

13

6

10

15

2

173

19

5

Created by


2013



Enterprise-Wide

Email Will Live On


Mobile or Bust



Print Is Deadx

x x

x

x

x

x





li i i i

i i i i

i l

$

amp(amp))amp+

Click to Rate








Mobile or Bust

BTweet This

13


















BTweet This

















14





BTweet This

15















BTweet This
















marketers

16




Businesses

BTweet This

17







implementation





2014

BTweet This













strategiesrdquo

18



Print Is Dead

BTweet This

19










true








BTweet This













20




21



Michael Stelzner

CEO amp Founder


Podcasting Will

Continue to Grow

Substantially

BTweet This

22







tool









of-the-mill shows







(via Forbes)



Joe Chernov

VP of Content

HubSpot




BTweet This

23










or design





Mark Fidelman

CEO Raynforest

Social Listening

Tools Will Gain

Context Get Smarter

BTweet This

24




















(via Forbes)



Kipp Bodnar

VP of Marketing

HubSpot


of Self-Doubt for

Marketers

BTweet This

25
























Jeremiah Owyang

Chief Catalyst

Crowd Companies

The Economy Will

Become Highly

Collaborative

BTweet This

26

















on Twitter








o erings

(via Forbes)




More Holistic Less

Channel-Focused

BTweet This

27
































Mike Volope

CMO HubSpot












28



20 1

18

4

13

6

10

15

2

173

19

5

Created by


2013



Enterprise-Wide

Email Will Live On


Mobile or Bust



Print Is Deadx

x x

x

x

x

x





li i i i

i i i i

i l

$

amp(amp))amp+

Click to Rate













BTweet This

















14





BTweet This

15















BTweet This
















marketers

16




Businesses

BTweet This

17







implementation





2014

BTweet This













strategiesrdquo

18



Print Is Dead

BTweet This

19










true








BTweet This













20




21



Michael Stelzner

CEO amp Founder


Podcasting Will

Continue to Grow

Substantially

BTweet This

22







tool









of-the-mill shows







(via Forbes)



Joe Chernov

VP of Content

HubSpot




BTweet This

23










or design





Mark Fidelman

CEO Raynforest

Social Listening

Tools Will Gain

Context Get Smarter

BTweet This

24




















(via Forbes)



Kipp Bodnar

VP of Marketing

HubSpot


of Self-Doubt for

Marketers

BTweet This

25
























Jeremiah Owyang

Chief Catalyst

Crowd Companies

The Economy Will

Become Highly

Collaborative

BTweet This

26

















on Twitter








o erings

(via Forbes)




More Holistic Less

Channel-Focused

BTweet This

27
































Mike Volope

CMO HubSpot












28



20 1

18

4

13

6

10

15

2

173

19

5

Created by


2013



Enterprise-Wide

Email Will Live On


Mobile or Bust



Print Is Deadx

x x

x

x

x

x





li i i i

i i i i

i l

$

amp(amp))amp+

Click to Rate










BTweet This

15















BTweet This
















marketers

16




Businesses

BTweet This

17







implementation





2014

BTweet This













strategiesrdquo

18



Print Is Dead

BTweet This

19










true








BTweet This













20




21



Michael Stelzner

CEO amp Founder


Podcasting Will

Continue to Grow

Substantially

BTweet This

22







tool









of-the-mill shows







(via Forbes)



Joe Chernov

VP of Content

HubSpot




BTweet This

23










or design





Mark Fidelman

CEO Raynforest

Social Listening

Tools Will Gain

Context Get Smarter

BTweet This

24




















(via Forbes)



Kipp Bodnar

VP of Marketing

HubSpot


of Self-Doubt for

Marketers

BTweet This

25
























Jeremiah Owyang

Chief Catalyst

Crowd Companies

The Economy Will

Become Highly

Collaborative

BTweet This

26

















on Twitter








o erings

(via Forbes)




More Holistic Less

Channel-Focused

BTweet This

27
































Mike Volope

CMO HubSpot












28



20 1

18

4

13

6

10

15

2

173

19

5

Created by


2013



Enterprise-Wide

Email Will Live On


Mobile or Bust



Print Is Deadx

x x

x

x

x

x





li i i i

i i i i

i l

$

amp(amp))amp+

Click to Rate










BTweet This
















marketers

16




Businesses

BTweet This

17







implementation





2014

BTweet This













strategiesrdquo

18



Print Is Dead

BTweet This

19










true








BTweet This













20




21



Michael Stelzner

CEO amp Founder


Podcasting Will

Continue to Grow

Substantially

BTweet This

22







tool









of-the-mill shows







(via Forbes)



Joe Chernov

VP of Content

HubSpot




BTweet This

23










or design





Mark Fidelman

CEO Raynforest

Social Listening

Tools Will Gain

Context Get Smarter

BTweet This

24




















(via Forbes)



Kipp Bodnar

VP of Marketing

HubSpot


of Self-Doubt for

Marketers

BTweet This

25
























Jeremiah Owyang

Chief Catalyst

Crowd Companies

The Economy Will

Become Highly

Collaborative

BTweet This

26

















on Twitter








o erings

(via Forbes)




More Holistic Less

Channel-Focused

BTweet This

27
































Mike Volope

CMO HubSpot












28



20 1

18

4

13

6

10

15

2

173

19

5

Created by


2013



Enterprise-Wide

Email Will Live On


Mobile or Bust



Print Is Deadx

x x

x

x

x

x





li i i i

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Businesses

BTweet This

17







implementation





2014

BTweet This













strategiesrdquo

18



Print Is Dead

BTweet This

19










true








BTweet This













20




21



Michael Stelzner

CEO amp Founder


Podcasting Will

Continue to Grow

Substantially

BTweet This

22







tool









of-the-mill shows







(via Forbes)



Joe Chernov

VP of Content

HubSpot




BTweet This

23










or design





Mark Fidelman

CEO Raynforest

Social Listening

Tools Will Gain

Context Get Smarter

BTweet This

24




















(via Forbes)



Kipp Bodnar

VP of Marketing

HubSpot


of Self-Doubt for

Marketers

BTweet This

25
























Jeremiah Owyang

Chief Catalyst

Crowd Companies

The Economy Will

Become Highly

Collaborative

BTweet This

26

















on Twitter








o erings

(via Forbes)




More Holistic Less

Channel-Focused

BTweet This

27
































Mike Volope

CMO HubSpot












28



20 1

18

4

13

6

10

15

2

173

19

5

Created by


2013



Enterprise-Wide

Email Will Live On


Mobile or Bust



Print Is Deadx

x x

x

x

x

x





li i i i

i i i i

i l

$

amp(amp))amp+

Click to Rate










2014

BTweet This













strategiesrdquo

18



Print Is Dead

BTweet This

19










true








BTweet This













20




21



Michael Stelzner

CEO amp Founder


Podcasting Will

Continue to Grow

Substantially

BTweet This

22







tool









of-the-mill shows







(via Forbes)



Joe Chernov

VP of Content

HubSpot




BTweet This

23










or design





Mark Fidelman

CEO Raynforest

Social Listening

Tools Will Gain

Context Get Smarter

BTweet This

24




















(via Forbes)



Kipp Bodnar

VP of Marketing

HubSpot


of Self-Doubt for

Marketers

BTweet This

25
























Jeremiah Owyang

Chief Catalyst

Crowd Companies

The Economy Will

Become Highly

Collaborative

BTweet This

26

















on Twitter








o erings

(via Forbes)




More Holistic Less

Channel-Focused

BTweet This

27
































Mike Volope

CMO HubSpot












28



20 1

18

4

13

6

10

15

2

173

19

5

Created by


2013



Enterprise-Wide

Email Will Live On


Mobile or Bust



Print Is Deadx

x x

x

x

x

x





li i i i

i i i i

i l

$

amp(amp))amp+

Click to Rate








Print Is Dead

BTweet This

19










true








BTweet This













20




21



Michael Stelzner

CEO amp Founder


Podcasting Will

Continue to Grow

Substantially

BTweet This

22







tool









of-the-mill shows







(via Forbes)



Joe Chernov

VP of Content

HubSpot




BTweet This

23










or design





Mark Fidelman

CEO Raynforest

Social Listening

Tools Will Gain

Context Get Smarter

BTweet This

24




















(via Forbes)



Kipp Bodnar

VP of Marketing

HubSpot


of Self-Doubt for

Marketers

BTweet This

25
























Jeremiah Owyang

Chief Catalyst

Crowd Companies

The Economy Will

Become Highly

Collaborative

BTweet This

26

















on Twitter








o erings

(via Forbes)




More Holistic Less

Channel-Focused

BTweet This

27
































Mike Volope

CMO HubSpot












28



20 1

18

4

13

6

10

15

2

173

19

5

Created by


2013



Enterprise-Wide

Email Will Live On


Mobile or Bust



Print Is Deadx

x x

x

x

x

x





li i i i

i i i i

i l

$

amp(amp))amp+

Click to Rate













BTweet This













20




21



Michael Stelzner

CEO amp Founder


Podcasting Will

Continue to Grow

Substantially

BTweet This

22







tool









of-the-mill shows







(via Forbes)



Joe Chernov

VP of Content

HubSpot




BTweet This

23










or design





Mark Fidelman

CEO Raynforest

Social Listening

Tools Will Gain

Context Get Smarter

BTweet This

24




















(via Forbes)



Kipp Bodnar

VP of Marketing

HubSpot


of Self-Doubt for

Marketers

BTweet This

25
























Jeremiah Owyang

Chief Catalyst

Crowd Companies

The Economy Will

Become Highly

Collaborative

BTweet This

26

















on Twitter








o erings

(via Forbes)




More Holistic Less

Channel-Focused

BTweet This

27
































Mike Volope

CMO HubSpot












28



20 1

18

4

13

6

10

15

2

173

19

5

Created by


2013



Enterprise-Wide

Email Will Live On


Mobile or Bust



Print Is Deadx

x x

x

x

x

x





li i i i

i i i i

i l

$

amp(amp))amp+

Click to Rate









21



Michael Stelzner

CEO amp Founder


Podcasting Will

Continue to Grow

Substantially

BTweet This

22







tool









of-the-mill shows







(via Forbes)



Joe Chernov

VP of Content

HubSpot




BTweet This

23










or design





Mark Fidelman

CEO Raynforest

Social Listening

Tools Will Gain

Context Get Smarter

BTweet This

24




















(via Forbes)



Kipp Bodnar

VP of Marketing

HubSpot


of Self-Doubt for

Marketers

BTweet This

25
























Jeremiah Owyang

Chief Catalyst

Crowd Companies

The Economy Will

Become Highly

Collaborative

BTweet This

26

















on Twitter








o erings

(via Forbes)




More Holistic Less

Channel-Focused

BTweet This

27
































Mike Volope

CMO HubSpot












28



20 1

18

4

13

6

10

15

2

173

19

5

Created by


2013



Enterprise-Wide

Email Will Live On


Mobile or Bust



Print Is Deadx

x x

x

x

x

x





li i i i

i i i i

i l

$

amp(amp))amp+

Click to Rate








Michael Stelzner

CEO amp Founder


Podcasting Will

Continue to Grow

Substantially

BTweet This

22







tool









of-the-mill shows







(via Forbes)



Joe Chernov

VP of Content

HubSpot




BTweet This

23










or design





Mark Fidelman

CEO Raynforest

Social Listening

Tools Will Gain

Context Get Smarter

BTweet This

24




















(via Forbes)



Kipp Bodnar

VP of Marketing

HubSpot


of Self-Doubt for

Marketers

BTweet This

25
























Jeremiah Owyang

Chief Catalyst

Crowd Companies

The Economy Will

Become Highly

Collaborative

BTweet This

26

















on Twitter








o erings

(via Forbes)




More Holistic Less

Channel-Focused

BTweet This

27
































Mike Volope

CMO HubSpot












28



20 1

18

4

13

6

10

15

2

173

19

5

Created by


2013



Enterprise-Wide

Email Will Live On


Mobile or Bust



Print Is Deadx

x x

x

x

x

x





li i i i

i i i i

i l

$

amp(amp))amp+

Click to Rate








Joe Chernov

VP of Content

HubSpot




BTweet This

23










or design





Mark Fidelman

CEO Raynforest

Social Listening

Tools Will Gain

Context Get Smarter

BTweet This

24




















(via Forbes)



Kipp Bodnar

VP of Marketing

HubSpot


of Self-Doubt for

Marketers

BTweet This

25
























Jeremiah Owyang

Chief Catalyst

Crowd Companies

The Economy Will

Become Highly

Collaborative

BTweet This

26

















on Twitter








o erings

(via Forbes)




More Holistic Less

Channel-Focused

BTweet This

27
































Mike Volope

CMO HubSpot












28



20 1

18

4

13

6

10

15

2

173

19

5

Created by


2013



Enterprise-Wide

Email Will Live On


Mobile or Bust



Print Is Deadx

x x

x

x

x

x





li i i i

i i i i

i l

$

amp(amp))amp+

Click to Rate








Mark Fidelman

CEO Raynforest

Social Listening

Tools Will Gain

Context Get Smarter

BTweet This

24




















(via Forbes)



Kipp Bodnar

VP of Marketing

HubSpot


of Self-Doubt for

Marketers

BTweet This

25
























Jeremiah Owyang

Chief Catalyst

Crowd Companies

The Economy Will

Become Highly

Collaborative

BTweet This

26

















on Twitter








o erings

(via Forbes)




More Holistic Less

Channel-Focused

BTweet This

27
































Mike Volope

CMO HubSpot












28



20 1

18

4

13

6

10

15

2

173

19

5

Created by


2013



Enterprise-Wide

Email Will Live On


Mobile or Bust



Print Is Deadx

x x

x

x

x

x





li i i i

i i i i

i l

$

amp(amp))amp+

Click to Rate








Kipp Bodnar

VP of Marketing

HubSpot


of Self-Doubt for

Marketers

BTweet This

25
























Jeremiah Owyang

Chief Catalyst

Crowd Companies

The Economy Will

Become Highly

Collaborative

BTweet This

26

















on Twitter








o erings

(via Forbes)




More Holistic Less

Channel-Focused

BTweet This

27
































Mike Volope

CMO HubSpot












28



20 1

18

4

13

6

10

15

2

173

19

5

Created by


2013



Enterprise-Wide

Email Will Live On


Mobile or Bust



Print Is Deadx

x x

x

x

x

x





li i i i

i i i i

i l

$

amp(amp))amp+

Click to Rate








Jeremiah Owyang

Chief Catalyst

Crowd Companies

The Economy Will

Become Highly

Collaborative

BTweet This

26

















on Twitter








o erings

(via Forbes)




More Holistic Less

Channel-Focused

BTweet This

27
































Mike Volope

CMO HubSpot












28



20 1

18

4

13

6

10

15

2

173

19

5

Created by


2013



Enterprise-Wide

Email Will Live On


Mobile or Bust



Print Is Deadx

x x

x

x

x

x





li i i i

i i i i

i l

$

amp(amp))amp+

Click to Rate









More Holistic Less

Channel-Focused

BTweet This

27
































Mike Volope

CMO HubSpot












28



20 1

18

4

13

6

10

15

2

173

19

5

Created by


2013



Enterprise-Wide

Email Will Live On


Mobile or Bust



Print Is Deadx

x x

x

x

x

x





li i i i

i i i i

i l

$

amp(amp))amp+

Click to Rate

















28



20 1

18

4

13

6

10

15

2

173

19

5

Created by


2013



Enterprise-Wide

Email Will Live On


Mobile or Bust



Print Is Deadx

x x

x

x

x

x





li i i i

i i i i

i l

$

amp(amp))amp+

Click to Rate








20 1

18

4

13

6

10

15

2

173

19

5

Created by


2013



Enterprise-Wide

Email Will Live On


Mobile or Bust



Print Is Deadx

x x

x

x

x

x





li i i i

i i i i

i l

$

amp(amp))amp+

Click to Rate










li i i i

i i i i

i l

$

amp(amp))amp+

Click to Rate






2013 Marketing Prediction Hits & Misses

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Transcript of 2013 Marketing Prediction Hits & Misses