2013 LIONS SOCIAL SCRUM 108%won on Twitter with a 117%had...
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26% Twitter Following Increase Murray Wins Wimbledon, On and Off the Court Andy Murray’s victory was 77 years in the making. He not only brought the trophy back to Britain, but also saw his social following increase more than any other male player in the tournament. 46% Facebook Likes Increase Bartoli’s (Social) Surprises Marion Bartoli shocked a lot of tennis fans with her Wimbledon win. She seemed to have gained a lot of fans, though, with her massive follower increase on Twitter. Girls vs. Boys They might not play each other on the court, but when going head-to-head on social media, the girls take the edge. 176% Twitter Followers Increase (Men) 615% Twitter Followers Increase (Women) Centre Court was a place of upsets and victories a long time in the making at Wimbledon 2013. But, who won off the court, on social media? Silverpop took a look at the some of the tournament favourites and put together the notable findings. Serve Up Success Corporate sponsors are a part of any major sporting event, but just what do they get out of it? Two of this year’s tournament sponsors saw significant gains on social networks. Rolex Twitter and Facebook followings increase 17% Lavazza Facebook Likes Increase 19% Lavazza Twitter Followers Increase 8% Twitter Followers Increase Silverpop TM is the only digital marketing technology provider that unifies marketing automation, email, mobile, and social. Its customers achieve superior Return on Relationship by uniquely engaging each individual based on their behaviours and then automating personalised experiences that increase revenue, improve ROI, and deepen brand loyalty. Silverpop is trusted by more than 5,000 brands around the globe. Visit Silverpop at silverpop.com. The battle for the number 9 shirt was intense on the field. But Ben Youngs won on Twitter with a 108% Followers increase. Try machine George North added almost 10,000 likes on Facebook, representing a 33% increase. Stuart Hogg, the youngest and arguably most versatile member of the squad, had a good Tour and saw a 117% Twitter increase. 2013 LIONS SOCIAL SCRUM No yellow cards for these fan-favourites. See how some of the most notable faces from the 2013 British & Irish Lions Tour to Australia have increased their social presence. 130% Twitter Followers Increase Joe Root, after scoring an impressive 180 runs and taking two wickets during the second innings of the second test, has seen this success reflected in his social network status. 1,640% Facebook Followers Increase 23% Twitter Followers Increase England’s wicket-keeper Matt Prior has also been keeping a close guard on his Facebook followers as well as the stumps. 2,713% Facebook Followers Increase 332% Twitter Followers Increase England’s winning two tests have driven up the team’s social following as a whole. 5,518% Facebook Like Increase SOCIAL SCORERS THE ASHES 2013 As much as we love watching our favourite players in The Ashes on the field, we also love to follow them on social networks. See how many Twitter and Facebook fans our favourites gained during the series so far.
Transcript of 2013 LIONS SOCIAL SCRUM 108%won on Twitter with a 117%had...
26%Twitter Following
Increase
Murray Wins Wimbledon, On and Off the Court
Andy Murray’s victory was 77 years in the making. He not only brought the trophy back to Britain, but also saw his social following increase more than any other male player in the tournament.
46%Facebook Likes
Increase
Bartoli’s (Social) SurprisesMarion Bartoli shocked a lot of tennis fans with her Wimbledon win.She seemed to have gained a lot of fans, though, with her massive follower increase on Twitter.
Girls vs. BoysThey might not play each other on the court, but when going head-to-head on social media, the girls take the edge.
176%Twitter
FollowersIncrease (Men)
615%Twitter FollowersIncrease (Women)
Centre Court was a place of upsets and
victories a long time in the making at
Wimbledon 2013. But, who won off the
court, on social media?
Silverpop took a look at the some of the
tournament favourites and put together the
notable findings.
Serve Up SuccessCorporate sponsors are a part of any major sporting event, but just what do they get out of it? Two of this year’s tournament sponsors saw significant gains on social networks.
Rolex Twitter and Facebook followingsincrease
17%Lavazza
Facebook LikesIncrease
19%Lavazza
Twitter FollowersIncrease
8%
Twitter FollowersIncrease
SilverpopTM is the only digital marketing technology provider that unifies marketing automation, email, mobile, and social. Its customers achieve superior Return on Relationship by uniquely engaging each individual based on their behaviours and then automating personalised experiences that increase revenue, improve ROI, and deepen brand loyalty. Silverpop is trusted by more than 5,000 brands around the globe. Visit Silverpop at silverpop.com.
The battle for the number 9 shirt was intense on the field. But Ben Youngs
won on Twitter with a
108%Followers increase.
Try machine George North added almost 10,000 likes on
Facebook, representing a
33%increase.
Stuart Hogg, the youngest and arguably
most versatile member of the squad, had a good Tour and saw a
117%Twitter increase.
2013 LIONS SOCIAL SCRUMNo yellow cards for these fan-favourites. See how some of the most notable faces from the 2013 British & Irish Lions Tour to Australia have increased their social presence.
130%Twitter Followers Increase
Joe Root, after scoring an impressive 180 runs and taking two wickets during the second innings of the second test, has seen this success reflected in his social network status.
1,640%Facebook Followers Increase
23%Twitter Followers Increase
England’s wicket-keeper Matt Prior has also been keeping a close guard on his Facebook followers as well as the stumps.
2,713% Facebook Followers Increase
332%Twitter Followers Increase
England’s winning two tests have driven up the team’s social following as a whole.
5,518% Facebook Like Increase
SOCIAL SCORERSTHE ASHES 2013
As much as we love watching our favourite players in The Ashes on the field, we also love to follow them on social networks. See how many Twitter and Facebook fans our favourites gained during the series so far.
