2013 FLWC Travel Magazine presentation
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Transcript of 2013 FLWC Travel Magazine presentation
Finger Lakes Wine Country2013 TRAVEL MAGAZINE
July 24, 2012
Meet the Team
Finger Lakes Wine Country Staff Morgen McLaughlin, President Christina Roberts, Marketing & PR Manager
Hour Custom Publishing Staff Ed Peabody, General Manager Andy Walters, Advertising Account
Executive
The Partnership
Finger Lakes Wine Country contracts with Hour Custom Publishing to produce the annual magazine.
Circulation & Distribution
150,000 magazines printed Distributed to:
Visitor Information Centers & AAA Offices (78,000) Western NY North East PA Northern NJ Finger Lakes Wine Country
Advertisers (5,000) Tourism Businesses Upon Request (3,000) Direct to consumer (60,000)
All 50 states, Canada, and Europe Events (4,000)
NYC, Boston, Buffalo, Cleveland, Washington DC, etc.
Digital Edition
Total Issue Visits: 12,449 YTD Total Advertiser Impressions: 59,867 YTD
Editorial Content
2011 Stories Local Flavors, Michael Welch
Finger Lakes Wine Country boasts a bounty of culinary options.
Deep Roots, Thomas Pellechia Finger Lakes wine has been “emerging” for 175
years and counting. Great Escapes: Year-Round Surprises in
Finger Lakes Wine Country, Dave DeGolyer The region abounds with the experiences you
won’t find anywhere else in the world.
Editorial Content
2012 Stories Five Times the Charm, Katharine Dyson
The picture-perfect villages of Finger Lakes Wine Country.
50 Years Later…, Rochelle Bilow Dr. Konstantin Frank’s vinifera revolution keeps
spreading. Beyond the Lakes, Judy McAdoo
Recreation and relaxation along the Finger Lakes’ “other” waterways.
Submit Recommendations
Have a great story idea? Or a great freelance writer you’d like to recommend? Let us know!
Deadline for submissions – August 15th http://tinyurl.com/FLWC-StoryIdeas
Submit Photography
Photos must be high resolution, 300+dpi
Advertising
Various Sizes & Rates See Media Kit for complete listing of
options Special Sections
Wine & Dine Marketplace Stay & Play Tasting Notes
Advertising
Early Bird Discount By November 30th – 5% discount
Annual Funding 2013 Partner Discount 25% discount
Space Deadline – January 9, 2013 Creative Deadline – January 23,
2013
Advertising
Cooperative Advertising Work together to split costs Work through county partners to receive
25% discount
Design Options Hour Custom Publishing offers design
assistance at additional cost. Elance.com
Featured Listings
Funding Partners Receive Featured Listings Wineries Accommodations Attractions Highlighted on mapping
Thank you!