2013 FLWC Travel Magazine presentation

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Finger Lakes Wine Country 2013 TRAVEL MAGAZINE July 24, 2012

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The PowerPoint slides from the 2013 Finger Lakes Wine Country travel magazine presentation from July 24, 2012.

Transcript of 2013 FLWC Travel Magazine presentation

Page 1: 2013 FLWC Travel Magazine presentation

Finger Lakes Wine Country2013 TRAVEL MAGAZINE

July 24, 2012

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Meet the Team

Finger Lakes Wine Country Staff Morgen McLaughlin, President Christina Roberts, Marketing & PR Manager

Hour Custom Publishing Staff Ed Peabody, General Manager Andy Walters, Advertising Account

Executive

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The Partnership

Finger Lakes Wine Country contracts with Hour Custom Publishing to produce the annual magazine.

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Circulation & Distribution

150,000 magazines printed Distributed to:

Visitor Information Centers & AAA Offices (78,000) Western NY North East PA Northern NJ Finger Lakes Wine Country

Advertisers (5,000) Tourism Businesses Upon Request (3,000) Direct to consumer (60,000)

All 50 states, Canada, and Europe Events (4,000)

NYC, Boston, Buffalo, Cleveland, Washington DC, etc.

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Digital Edition

Total Issue Visits: 12,449 YTD Total Advertiser Impressions: 59,867 YTD

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Digital Edition

One way we’ve promoted the digital edition…

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Editorial Content

2011 Stories Local Flavors, Michael Welch

Finger Lakes Wine Country boasts a bounty of culinary options.

Deep Roots, Thomas Pellechia Finger Lakes wine has been “emerging” for 175

years and counting. Great Escapes: Year-Round Surprises in

Finger Lakes Wine Country, Dave DeGolyer The region abounds with the experiences you

won’t find anywhere else in the world.

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Editorial Content

2012 Stories Five Times the Charm, Katharine Dyson

The picture-perfect villages of Finger Lakes Wine Country.

50 Years Later…, Rochelle Bilow Dr. Konstantin Frank’s vinifera revolution keeps

spreading. Beyond the Lakes, Judy McAdoo

Recreation and relaxation along the Finger Lakes’ “other” waterways.

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Submit Recommendations

Have a great story idea? Or a great freelance writer you’d like to recommend? Let us know!

Deadline for submissions – August 15th http://tinyurl.com/FLWC-StoryIdeas

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Submit Photography

Photos must be high resolution, 300+dpi

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Advertising

Various Sizes & Rates See Media Kit for complete listing of

options Special Sections

Wine & Dine Marketplace Stay & Play Tasting Notes

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Advertising

Early Bird Discount By November 30th – 5% discount

Annual Funding 2013 Partner Discount 25% discount

Space Deadline – January 9, 2013 Creative Deadline – January 23,

2013

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Advertising

Cooperative Advertising Work together to split costs Work through county partners to receive

25% discount

Design Options Hour Custom Publishing offers design

assistance at additional cost. Elance.com

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Featured Listings

Funding Partners Receive Featured Listings Wineries Accommodations Attractions Highlighted on mapping

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Thank you!