2013 Digital Marketing in Canada Research Report
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Want to learn more? Click here for the full report. ? www.bedigitalgiants.com www.vireoresearch.com Barriers are getting in the way Digital Marketing in Canada Survey 2013 Only of Canadian companies have a robust digital marketing strategy in place. one-fifth one-third one-third Only of Canadian companies have embraced social media wholeheartedly. Only of Canadian companies are using social media to reach connected consumers. Social Channels Used Multiple Channels 42% Only 1 Channel 37% None 21% 60% 54% 48% 33% 25% Top Platforms Employed Social media usage is fairly predictable agree they have completed research to understand their social media audiences. Additionally 19 % How can we be relevant and authentic to the people that matter most to us? How do we engage them? Who are they? What’s important to them? Canadian businesses lack understanding of who they are talking to 34% agree they have a good sense of the people they are targeting via social media. Only But they want to "keep up" of Canadian companies’ total marketing budget is dedicated to digital 34% experienced at least one barrier while attempting to embrace digital. marketing 80% Over believe they need it to stay relevant. 54% Top barriers 0.46 Finding the budget 0.39 Dedicating internal human resources 0.20 Customers aren't typically online 0.18 Getting senior management on board 0.15 Don't know how to get started
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Transcript of 2013 Digital Marketing in Canada Research Report
Want to learn more?
Click here for the full report.
?
www.bedigitalgiants.com www.vireoresearch.com
Barriers are getting in the way
Digital Marketing in Canada Survey 2 0 1 3
Only
of Canadian companies have a robust digital marketing strategy in place.
one-fifthone-third one-thirdOnly
of Canadian companies have embraced social media wholeheartedly.
Only
of Canadian companies are using social media to reach connected consumers.
Social Channels Used
MultipleChannels
42%
Only 1Channel
37%
None21%
60%
54%
48%
33%
25%
Top Platforms Employed
Social media usage is fairly predictable
agree they have completed research to understand their social media audiences.
Additionally
19%
How can we be relevant and authentic to the people that matter most to us?
How do we engage them?
Who are they?
What’s important to them?
Canadian businesses lack understanding of who they
are talking to
34% agree they have a good sense of the people they are targeting via social media.
Only
But they want to "keep up"
of Canadian companies’ total marketing budget
is dedicated to digital
34%
experienced at least one barrier while
attempting to embrace digital. marketing
80%Over
believe they need it to stay relevant.
54%
Top barriers
0.46Finding the budget
0.39Dedicating internal human resources
0.20Customers aren't typically online
0.18Getting senior management on board
0.15Don't know how to get started
