2013 DE Media Rate Card

Building Strong business relationships by providing effective marketing solutions in the

lakes area.

(218) 829-4705 506 James St. • Brainerd, MN 56401

BRAINERD DISPATCHBRAINERD DISPATCH

mediaED

Dispatch Echo

2013 Rates

2013 Brainerd Dispatch display rates

Ad Type:

Sunday Display

DailyDisplay

Sunday Classified

Daily Classified

Sunday Employment

Daily Employment

DVContract Disc.

$16.50

$14.65

$14.35

$14.02

$13.69

$13.36

$13.03

$12.70

$12.37

$12.04

$11.71

$11.38

$11.05

$10.72

$13.40

$11.92

$11.65

$11.39

$11.12

$10.85

$10.58

$10.31

$10.05

$9.78

$9.51

$9.24

$8.97

$8.71

$17.00

$15.13

$14.79

$14.45

$14.11

$13.77

$13.43

$13.09

$12.75

$12.41

$12.07

$11.73

$11.39

$11.05

$13.90

$12.37

$12.09

$11.81

$11.53

$11.25

$10.98

$10.70

$10.42

$10.14

$9.86

$9.59

$9.31

$9.03

$18.50

$16.09

$15.72

$15.35

$14.98

$14.61

$14.24

$13.87

$13.50

$13.13

$12.76

$12.39

$12.02

$11.65

$15.00

$13.05

$12.75

$12.45

$12.15

$11.85

$11.55

$11.25

$10.95

$10.65

$10.35

$10.05

$9.75

$9.45

OPENRATE

$2,500 11%

$5,000 13%

$10,000 15%

$15,000 17%

$20,000 19%

$25,000 21%

$40,000 23%

$50,000 25%

$60,000 27%

$75,000 29%

$100,000 31%

$150,000 33%

$200,000 35%

•DisplayratesabovearePerColumnInchandforBlackandWhiteadsonly.

•ColorChargesPerColumnInchareasfollows: •ContractRate-$2.90PCI •Non-ContractRate-$3.60PCI

•2013PickUpRates:•25%offsecondadiflessthan40inches*Admustrunwithin6daysof1stad.•50%offsecondadifmorethan40inches*Admustrunwithin6daysof1stad.*Pickupratesdonotincludecolor.

506 James Street, Brainerd, MN 56401 | 800-432-3703 | All of our rates are netwww.brainerddispatch.com | www.pineandlakes.com

Publication: Echoland/PiperShopper

LakeCountryEcho

PineRiverJournal

ClassifiedSection(bothnewspapers)

$9.50

$9.40

$8.80

$8.20

$7.90

$7.55

$8.75

$8.60

$8.40

$8.25

$8.10

$7.95

$7.80

$7.65

$7.35

$10.00

$7.55

$7.00

$6.85

$6.45

$6.05

$6.00

$5.85

$6.45

$6.25

$6.05

$5.90

$5.75

$5.60

$5.45

$5.30

$5.15

$7.30

$5.80

$6.30

$6.10

$5.90

$5.55

$5.45

$5.15

$5.90

$5.75

$5.60

$5.45

$5.30

$5.15

$5.00

$4.85

$4.70

$6.60

$5.15

$7.50

$7.25

$6.80

$6.45

$6.30

$6.15

$6.75

$6.60

$6.45

$6.25

$6.10

$5.95

$5.80

$5.65

$5.50

$7.65

$6.20

OPENRATE

6 Ad Commitment

13 Ad Commitment

26 Ad Commitment

39 Ad Commitment

52 Ad Commitment

$1,000 21%

$2,000 23%

$4,000

$6,000 27%

$8,000 29%

$10,000 31%

$15,000 33%

$20,000

$30,000

National Rate

Public Service

35%DisplayratesabovearePerColumnInchandforBlackandWhiteadsonly.

ColorChargesareasfollows: • 4” - 12.5”................$40 • 13” - 22.5”..............$80 • 23” - 45.5”..............$100 • 46” - 90”.................$140

2013PickUpRates: • $5 per column inch for the Echo and Classified. • $5 per column inch for the Pine River Journal.* Pick up rate is not applicable to the Shopper Rates.

*Color rates shown are in addition to the normal price of the advertisement. Specific positions may be requested but are not guaranteed and your ad may be grouped with other color ads.


2013 Echo Publishing display rates

ECHO PUBLISHING


2013 classified rates

Weeks 1 2 3 4 15 word Ad Base Cost $142.50 $150.00 $172.50 $195.00 Cost per word over 15 words $2.50 $3.00 $4.50 $6.00

BrainerdDispatch

15 word Ad Base Cost $82.50 $110.00 $132.50 $195.00 Cost per word over 15 words $2.50 $3.00 $4.50 $6.00

EchoPublishing


CombineandSave

*All employment ads include a box, bolding, caps, centered, position title listing and a Monster.com® online posting. **Employment Extra publication will incur a $20 additional fee. *** Brainerd Dispatch includes the Brainerd Dispatch and Neighbors Weekend Edition. Echo Publishing includes Lake Country Echo, Pine River Journal and Echoland-Piper Shopper. Combine and Save is a combination of all of the above listed products. You may opt out of the Monster.com® online posting for a flat $10 price reduction. ****To see National/Agency employment rates, please request flyer. ***** Blind Box - $2/day.

Weeks 1 2 3 4 15 word Ad Base Cost $26.25 $30.00 37.50 $45.00 Cost per word over 15 words $1.75 $2.00 $2.50 $3.00

*Merchandise


Transportation&Rec.

15 word Ad Base Cost $37.50 NA NA NA Cost per word over 15 words $2.50

RealEstate


Rentals

Weeks 1 2 3 4 15 word Ad Base Cost $13.20 $21.00 $29.25 $34.80 Cost per word over 15 words $0.88 $1.40 $1.90 $2.32

OpenRate

BRAINERD DISPATCH


Services

*Includes Merchandise, Notices & Opportunities and Pets & Livestock

*Includes Photo

40 word Ad Base Cost $27.00 Cost per word over 40 words $1.60

BrainerdDispatch

40 word Ad Base Cost 27.00 Cost per word over 40 words $1.60

EchoPublishing

40 word Ad Base Cost $40.00 Cost per word over 40 words $3.20

CombineandSave

GARAGE SALES

*1-3 day posting. $5 per additional day (up to 1 week)

*1 posting in the LCE, PRJ & Echo-Piper Shopper

SPECIALS• Real Estate Spotlight• Transportation• Good Buys

FREE• Lost/Found or Giveaway• Looking for Work

* For more details on any rates or specials, call the Classifieds Dept. at 218-855-5898

EMPLOYMENT

* Rain Insurance - $5 ** Extra Sign Bundle - $3

EXTRAS• $5 Each - Bold, Caps, Center, Italics, Increased Font, Symbol, Underline• $10 Each - Box, Logo, Photo


2013 online rates

Targeted/MonthyROS/Contract Echo/MonthyAd Type

Leaderboard Ad (728x90)

Wow Ad (300x250)

Double Wow Ad (300x600)

Mobile Website (300x50)

Page Sponsorships (size varies)

Interstitial Ads

Demographic Targeting

iPad (Brainerd Dispatch)

Email Blast

Post-it

Corner Peel

Sliding Billboard

$8

$8

$8

$6

Pricing Varies by Traffic

Pricing Varies by Page

Pricing Varies by Audience and SOV

Banner$100

$10

$10

$10

Interstitial$150

$.07/email

$180/$200

$180/$200

$180/$200

$25/day$25/day

$50/day

$125/day

Numbers and Demographics of BrainerdDispatch.com:

More than 4,000 visitors visit our site every day, viewing over 60,000 pages/day.

We average more than 215,000 unique visitors and 1.7 million page views per month.

Our online traffic has almost doubled over the past year.

What does that mean? If you aren’t using online advertising, you are missing out on a huge audience!

Numbers and Demographics of PineAndLakes.com:

Averaging 125,000 page views per month.

22,000 unique visitors a month on average.

M-W - $125/dayTh-Sun - $100/day

$250/day

$300/day


Pricing will vary for preprinted inserts. Color printing on glossy paper

Deadlines – See your media consultant for deadline information.

Distribution – Distribution breakdowns by zip code are available for the Monday – Friday papers only. There is a charge for this that varies by breakdown. Sunday inserts must be full run. If the total amount isn’t supplied to the Dispatch, we will be unable to guarantee where the insert is distributed.

8.5” X 11” SINGLE SHEET INSERTS

11” X 17” SINGLE SHEET INSERTS

PO

ST-I

TS

Contract Rate

QUANTITY - 10,000+

Printing Cost

InsertionCost

TotalCPM

Open Rate $38.50 $58.00 $96.50 $2,500 $38.50 $51.62 $90.12 $5,000 $38.50 $50.46 $88.96 $10,000 $38.50 $49.30 $87.80 $15,000 $38.50 $48.14 $86.64 $20,000 $38.50 $46.98 $85.48 $25,000 $38.50 $45.82 $84.32 $40,000 $38.50 $44.66 $83.16 $50,000 $38.50 $43.50 $82.00 $60,000 $38.50 $42.34 $80.84 $75,000 $38.50 $41.18 $79.68 $100,000 $38.50 $40.02 $78.52 $150,000 $38.50 $38.86 $77.36 $200,000 $38.50 $37.70 $76.20

Open Rate $56.50 $58.00 $114.50 $2,500 $56.50 $51.62 $108.12 $5,000 $56.50 $50.46 $106.96 $10,000 $56.50 $49.30 $105.80 $15,000 $56.50 $48.14 $104.64 $20,000 $56.50 $46.98 $103.48 $25,000 $56.50 $45.82 $102.32 $40,000 $56.50 $44.66 $101.16 $50,000 $56.50 $43.50 $100.00 $60,000 $56.50 $42.34 $98.84 $75,000 $56.50 $41.18 $97.68 $100,000 $56.50 $40.02 $96.52 $150,000 $56.50 $38.86 $95.36 $200,000 $56.50 $37.70 $94.20

Contract Rate

QUANTITY - 5,000 - 9,000

Printing Cost

InsertionCost

TotalCPM

Contract Rate

QUANTITY - 7,000 - 9,000

Printing Cost

InsertionCost

Open Rate $93.00 $58.00 $151.00 $2,500 $93.00 $51.62 $144.62 $5,000 $93.00 $50.46 $143.46 $10,000 $93.00 $49.30 $142.30 $15,000 $93.00 $48.14 $141.14 $20,000 $93.00 $46.98 $139.98 $25,000 $93.00 $45.82 $138.82 $40,000 $93.00 $44.66 $137.66 $50,000 $93.00 $43.50 $136.50 $60,000 $93.00 $42.34 $135.34 $75,000 $93.00 $41.18 $134.18 $100,000 $93.00 $40.02 $133.02 $150,000 $93.00 $38.86 $131.86 $200,000 $93.00 $37.70 $130.70

Contract Rate

QUANTITY - 10,000+

Printing Cost

InsertionCost

TotalCPM

Open Rate $69.00 $58.00 $127.00 $2,500 $69.00 $51.62 $120.62 $5,000 $69.00 $50.46 $119.46 $10,000 $69.00 $49.30 $118.30 $15,000 $69.00 $48.14 $117.14 $20,000 $69.00 $46.98 $115.98 $25,000 $69.00 $45.82 $114.82 $40,000 $69.00 $44.66 $113.66 $50,000 $69.00 $43.50 $112.50 $60,000 $69.00 $42.34 $111.34 $75,000 $69.00 $41.18 $110.18 $100,000 $69.00 $40.02 $109.02 $150,000 $69.00 $38.86 $107.86 $200,000 $69.00 $37.70 $106.70

TotalCPM

2013 single sheet insert rates


2013 tab insertion rates

For Preprinted Tabs

Contract Level Rate

Contract Level Rate

Contract Level Rate

Contract Level Rate

$2,500 $53.40 $2,500 $62.30 $2,500 $71.20 $2,500 $80.10 $5,000 $52.20 $5,000 $60.90 $5,000 $69.60 $5,000 $78.30 $10,000 $51.00 $10,000 $59.50 $10,000 $68.00 $10,000 $76.50 $15,000 $49.80 $15,000 $58.10 $15,000 $66.40 $15,000 $74.70 $20,000 $48.60 $20,000 $56.70 $20,000 $64.80 $20,000 $72.90 $25,000 $47.40 $25,000 $55.30 $25,000 $63.20 $25,000 $71.10 $40,000 $46.20 $40,000 $53.90 $40,000 $61.60 $40,000 $69.30 $50,000 $45.00 $50,000 $52.50 $50,000 $60.00 $50,000 $67.50 $60,000 $43.80 $60,000 $51.10 $60,000 $58.40 $60,000 $65.70 $75,000 $42.60 $75,000 $49.70 $75,000 $56.80 $75,000 $63.90$100,000 $41.40 $100,000 $48.30 $100,000 $55.20 $100,000 $62.10$150,000 $40.20 $150,000 $46.90 $150,000 $53.60 $150,000 $60.30$200,000 $39.00 $200,000 $45.50 $200,000 $52.00 $200,000 $58.50

4 Page Tab 8 Page Tab 12 Page Tab 16 Page Tab Open Rate $60.00 Open Rate $70.00 Open Rate $80.00 Open Rate $90.00

Contract Level Rate

Contract Level Rate

Contract Level Rate

$2,500 $89.00 $2,500 $97.90 $2,500 $106.80 $5,000 $87.00 $5,000 $95.70 $5,000 $104.40 $10,000 $85.00 $10,000 $93.50 $10,000 $102.00 $15,000 $83.00 $15,000 $91.30 $15,000 $99.60 $20,000 $81.00 $20,000 $89.10 $20,000 $97.20 $25,000 $79.00 $25,000 $86.90 $25,000 $94.80 $40,000 $77.00 $40,000 $84.70 $40,000 $92.40 $50,000 $75.00 $50,000 $82.50 $50,000 $90.00 $60,000 $73.00 $60,000 $80.30 $60,000 $87.60 $75,000 $71.00 $75,000 $78.10 $75,000 $85.20 $100,000 $69.00 $100,000 $75.90 $100,000 $82.80 $150,000 $67.00 $150,000 $73.70 $150,000 $80.40 $200,000 $65.00 $200,000 $71.50 $200,000 $78.00

20 Page Tab 24 Page Tab 28 Page Tab Open Rate $100.00 Open Rate $110.00 Open Rate $120.00

Deadlines – Seeyourmediaconsultantfordeadlineinformation.

Distribution – DistributionbreakdownsbyzipcodeareavailablefortheMonday–Fridaypapersonly.Thereisachargeforthisthatvariesbybreakdown.

Sundayinsertsmustbefullrun.Ifthetotalamountisn’tsuppliedtotheDispatch,wewillbeunabletoguaranteewheretheinsertisdistributed.


4.25” x 11”

Quantity 10,000 - 19,999$5100 cpm

Print & Distribute

Quantity 20,000 - 49,999$4300 cpm

Print & Distribute

$1.00 Off

Not valid with any other offers or discounts. One coupon per person per visit.

No cash value. Valid at Baxter location only. See Country Kitchen for details.

Coupon Exp. 1/15/13

www.baxtercountrykitchen.com

Specialty

Pancakes or French Toast

A Place Like Home

$6.99Not valid with any other offers or discounts. One coupon per person per visit.

No cash value. Valid at Baxter location only. See Country Kitchen for details.

Coupon Exp. 1/15/13

Everybody’s

Favorite2 Eggs, Hash Browns,

Meat Choice & Toast

Deadlines – See your media consultant for deadline information.

Distribution – Distribution breakdowns by zip code are available for the Monday – Friday papers only. There is a charge for this that varies by breakdown. Sunday inserts must be full run. If the total amount isn’t supplied to the Dispatch, we will be unable to guarantee where the insert is distributed.

2013 single sheet insert rates

Brainerd Dispatch Deadlines

Display Deadlines Monday........................................................Thursday, 5 p.m.Tuesday.............................................................Friday, 5 p.m.Wednesday..................................................Monday, 5 p.m.Thursday........................................................Tuesday, 5 p.m.Friday......................................................Wednesday, 5 p.m.Sunday..........................................................Thursday, Noon

Special Sections Pub Date DeadlinesNeighbors...................Wednesday ............Monday, 1 p.m.Automotive...................Thursday................ Tuesday, 2 p.m.Entertainment...............Thursday ...............Tuesday, 2 p.m.Real Estate......................Friday ..............Wednesday, NoonEmployment..................Sunday................. Thursday, 1 p.m.

Page Size (Image Area):Standard Page......................................6 cols. (10.75”) x 21”Tabloid Page.......................................5 cols. (10.75”) x 15”

Pre-Print InformationDelivery Deadline: 12 days prior to insertion. Finished, folded pre-prints must be no larger than 11” x 11” and no smaller than 6” x 8”. Contact Jamie “Skippy” Olson with questions at 218-855-5814.

Brainerd Dispatch - Classified DeadlinesMonday............................................................Friday, 3 p.m.Tuesday........................................................Monday, 3 p.m.Wednesday..................................................Tuesday, 3 p.m.Thursday................................................Wednesday, 3 p.m.Friday..........................................................Thursday, 3 p.m.Sunday...............................................................Friday, NoonEmployment Extra...........................................Friday, Noon

Column Width:1 Column..........1.6875”2 Column................3.5”3 Column..........5.3125”4 Column............7.125”5 Column..........8.9375”6 Column............10.75”Double Truck............23”

Minimum display ad size is one column inch, except for 2 column by 4” employment ads. Ads more than 19-1/2 inches deep will be billed at full column depth of 21 inch-es. The Dispatch has converted to the 23-inch web size.

2013 deadlines and dimensions

Echo Publishing Deadlines

Lake Country Echo and Pine River JournalDisplay Advertising......................................Noon, MondayClassified Line Ads.......................................Noon, ThursdayPreprinted Inserts........................................Monday, 10 a.m.Publication Day.......................................................Thursday

Echoland-Piper ShopperDisplay Advertising.................................Noon, Wednesday Classified Line Ads.......................................Noon, ThursdayPreprinted Inserts................................Monday Prior, 4 p.m.Publication Day........................................................Monday


Column Width:1 Column................1.50”2 Column................3.33”3 Column................5.00”4 Column................6.75”5 Column................8.50”6 Column..............10.25”Double Truck.......21.375”

All publications are printed in tabloid size. Total page size: 10.25” by 14.75”. Advertisements over 13 inches in depth will be billed at the full 14.75 inch depth. The height of each advertisement will be billed to the next quarter inch increment in the event it exceeds a one inch incre-ment. Ads not received at the column width shown may be adjusted to fit the nearest column width at 100% thus eliminating distortion. In this event, the ad will be billed at the actual height published.

Building Strong business relationships by providing effective marketing solutions in the

lakes area.

mediaED

Dispatch Echo

2013 DE Media Rate Card

Documents

Transcript of 2013 DE Media Rate Card