2013 Combined 2013 Combined Federal CampaignFederal Campaign

Keyworker / Keyworker / Coordinator TrainingCoordinator Training

Northern New EnglandNorthern New England

2013 KeyworkerTraining2013 KeyworkerTraining

Training ObjectivesTraining Objectives

• Campaign Basics Campaign Basics

• Campaign PlanningCampaign Planning

• Resource & SuppliesResource & Supplies

• What’s New for 2013What’s New for 2013

Campaign BasicsCampaign Basics

History of the CFCHistory of the CFC

Established by Executive Order in 1961, the CFC continues to be the largest and most successful annual workplace

fundraising model in the world.

In 1961, seeing a need to bring the diversity of fundraising efforts under one umbrella, Federal employees created the CFC – one campaign, once a year, each Fall. By allowing employees to select from a single guide and making their

contributions through payroll deductions, the CFC opened the door to more opportunities for generosity by giving to

literally thousands of worthy causes.

The mission of the Combined Federal Campaign (CFC) is to support and to

promote philanthropy through a program that is employee-focused, cost efficient and effective in providing all Federal employees the opportunity to improve the quality of life

for all.

Mission StatementMission Statement

THE 5 “W” s of the CFCTHE 5 “W” s of the CFC

The success of the CFC is caring individuals caring individuals

who volunteer their time and effort to make a difference in their

communities, our country and the world.

WHO:WHO:

WHO:WHO:

THE 5 “W” s of the CFCTHE 5 “W” s of the CFC

Local Federal Coordinating Committee

Charities

CFC

Federal Agencies

OPM

You

THE 5 “W” s of the CFCTHE 5 “W” s of the CFCWHO:WHO:

Once-a-year,

In-the-workplace,

Charitable giving,

Exclusively Exclusively

for federal employees, contractors, retirees

WHAT:WHAT:

THE 5 “W” s of the CFCTHE 5 “W” s of the CFC

THE 5 “W” s of the CFCTHE 5 “W” s of the CFCWHEN:WHEN: Training - August / Early September Material Deliveries – Early September Kickoff Events – September / October Campaigns run for 6 weeks anytime September

1st thru Dec 15th

By December 31st 2013 – All pledges & reports turned in

WHY:WHY:

THE 5 “W” s of the CFCTHE 5 “W” s of the CFC

Give Through CFC?Give Through CFC?

ChoiceChoice

The CFC is your campaign. You choose the amount, which The CFC is your campaign. You choose the amount, which organization(s) (among over 2800) receive your gift, and how organization(s) (among over 2800) receive your gift, and how you give. you give.

ConvenienceConvenience

With the CFC you can give via payroll deduction. Your gift is tax-With the CFC you can give via payroll deduction. Your gift is tax-deductible.deductible.

THE 5 “W” s of the CFCTHE 5 “W” s of the CFCWHY:WHY: Give Through CFC?Give Through CFC?

ConfidenceConfidence

All charities in the CFC are approved by federal employees All charities in the CFC are approved by federal employees and meet specific criteria.and meet specific criteria.

CareCare..

Your gift improves the quality of life for you and your Your gift improves the quality of life for you and your neighbors. 1 in 3 federal employees will be touched by these neighbors. 1 in 3 federal employees will be touched by these agencies in their lifetime. agencies in their lifetime.

Giving through CFC allows the charities to Giving through CFC allows the charities to focus their efforts on the important work they focus their efforts on the important work they

do instead of fundraising.do instead of fundraising.

Your CFC Campaign PlanYour CFC Campaign Plan

THE PLAN – 5 EASY THE PLAN – 5 EASY STEPSSTEPS

Step One:Step One:

Create a CFC TeamCreate a CFC Team

Create a campaign plan

Have a meeting with your CFC team and management

Step Two:Step Two:

Secure the Support of Top Management Secure the Support of Top Management & Union& Union

THE PLAN – 5 EASY STEPSTHE PLAN – 5 EASY STEPS

Management can send out email/letter to announce and support the CFC campaign.

Management can speak at the CFC kickoff.

Management can insure that CFC volunteers have the time and support to administer the campaign.

THE PLAN – 5 EASY THE PLAN – 5 EASY STEPSSTEPS

Step Three:Step Three:

Set a Campaign GoalSet a Campaign Goal

$ Raised, Participation

or

% Growth Goal

In 2012 we raised $1,240,000In 2012 we raised $1,240,000

2013 GOAL: $1,250,0002013 GOAL: $1,250,000

The Northern New England CFCThe Northern New England CFC

2012 Total CFC** 2012 Total CFC** $258,300,000 $258,300,000

** The CFC is the largest annual fund-raising event in the world

THE PLAN – 5 EASY STEPSTHE PLAN – 5 EASY STEPS

Step Four:Step Four:

Make Sure all Employees are Asked & Make Sure all Employees are Asked & Follow-upFollow-up

Ensure all employees are asked to give, and have the opportunity to learn about CFC

Invite Charity Speakers in to educate potential donors

Make the Campaign engaging and fun – hold an event, serve food, have a drawing for everyone who comes to an event, have a fun competition between departments

Step Five:Step Five:

Celebrate Results and Thank Celebrate Results and Thank EveryoneEveryone

THE PLAN – 5 EASY STEPSTHE PLAN – 5 EASY STEPS

Post a Bulletin

Send an Email Notice

Host a “Wrap Up” Event

REMEMBER:REMEMBER:

The CFC is about doing The CFC is about doing something to help otherssomething to help others

Feel good and… Feel good and…

HAVE FUN!HAVE FUN!

Questions?????Questions?????

Campaign Resources Campaign Resources

& &

SuppliesSupplies

Whats New in 2013?Whats New in 2013?

We’d like to welcome the We’d like to welcome the

Greater Albany, NY area to the Greater Albany, NY area to the

Northern New England CFC!!!!Northern New England CFC!!!!

MYPAY for DODMYPAY for DOD

CFC Website:CFC Website:

www.northernnewenglandcfc.orgwww.northernnewenglandcfc.org

Online GivingOnline Giving

OROR

Campaign in a BoxCampaign in a Box

Keyworker / Coordinator Campaign GuideKeyworker / Coordinator Campaign Guide 2013 NNE CFC Charity Brochure2013 NNE CFC Charity Brochure Pledge CardsPledge Cards 6 Week Campaign Plan6 Week Campaign Plan Email SamplesEmail Samples Posters and PostcardsPosters and Postcards Table Top Giveaway ItemsTable Top Giveaway Items 2013 Awards Program2013 Awards Program 2013 Video2013 Video Report EnvelopeReport Envelope

Whats in the Box?Whats in the Box?

Lets Review Each Item…..

CFC Campaign MeetingsCFC Campaign Meetings

Welcome, Endorsement, Remarks, GoalWelcome, Endorsement, Remarks, Goal CFC Campaign OverviewCFC Campaign Overview CFC VideoCFC Video Presentation from a Charity Presentation from a Charity Questions and AnswersQuestions and Answers

Be sure to leave time for Be sure to leave time for fun, food, games, & completion of pledge fun, food, games, & completion of pledge

forms!forms!

Agency SpeakersAgency Speakers

Agency speakers can give your meeting, or kickoff firsthand knowledge about the programs and services our

charities provide.

Speakers can be arranged for almost any time through your Loaned

Executives.

Agency FairsAgency Fairs

Designed to be interactive with employees and non-profit representatives, an agency fair will provide a comprehensive view of what many CFC agencies are doing in our community.

Agency fairs provide employees with access to information about agencies they are interested

in.

Schedule one through your Loaned Executive.

Your JobYour Job

Follow your 5 Step PlanFollow your 5 Step Plan

Utilize your “Campaign in a Box”Utilize your “Campaign in a Box”

100% Contact, 100% Opportunity100% Contact, 100% Opportunity

Have Fun!!Have Fun!!

Dos and Do NotsDos and Do Nots

WE MUST:WE MUST:

Make sure everyone has an Make sure everyone has an opportunity to participate.opportunity to participate.

Cooperate with the Cooperate with the organizing and conducting of organizing and conducting of the campaign.the campaign.

The CFC is the only The CFC is the only authorized solicitation in the authorized solicitation in the federal workplace federal workplace

(exceptions: food, clothes, (exceptions: food, clothes, toy drives, approved disaster toy drives, approved disaster relief, coworker support)relief, coworker support)

DO NOT:DO NOT:

Ask for 100% participation.Ask for 100% participation.

Set personal dollar goals.Set personal dollar goals.

Have supervisors directly Have supervisors directly solicit subordinates.solicit subordinates.

Promote a specific agency.Promote a specific agency.

““Arm twist”Arm twist”