2013 Clinton Central Huron BIA Presentation - Community and Volunteer Engagement

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Clinton and Central Huron BIA Gala Presentation 2013 Jeff Roy and Genny Smith

description

This presentation was done to show our community what our Business Improvement Association (BIA) did over the last 12 months. It also was to advise people we needed to finish rebooting our organization and get ready for the future. Talks about our community brand and how we need to become a brand of distinction. The last item was to inspire people to volunteer and help out our great community of Clinton and Central Huron. We presented this to 165 community members at our award gala.

Transcript of 2013 Clinton Central Huron BIA Presentation - Community and Volunteer Engagement

Page 1: 2013 Clinton Central Huron BIA Presentation - Community and Volunteer Engagement

Clinton andCentral Huron BIA

Gala Presentation 2013 Jeff Roy and Genny Smith

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Fall 2012We hosted our first Business & Community Excellence Awards Gala

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December 2012We partnered with the Kinsmen on the ‘Lighting of the Lights’, downtown before

the Christmas Parade, Breakfast with Santa and we hosted Pictures with Santa.

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February 2013

Para Sport Games BidWe submitted a bid to host the 2014 Ontario Para Sport games. This was an aggressive goal, but it helped our team identify our assets and brought the

community together. We were runners up in the selection process, but Para Sport Ontario strongly urged us to apply to host the games in years to come.

Mentors and students

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We supported BCH hockey teams during WOAA and ALL ONTARIO Championship

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Spring 2013New Trail Developed Linking Clinton-Hullet

We received a $10,000 Farm Credit Canada, Agri Spirit Grant.

Thank you to the landowners who graciously allowed us to use their land

for our new trail.

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July 20132nd Annual 5km ‘Racing Heart’ Walk/Run

NEW this year 10km Trail Run

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Summer 2013Summer Daze

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September 2013REACH Student Dinner

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September 2013

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September 201348Hr Amazing Race Central Huron

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October 2013

First Impressions Community Exchange ProgramWe partnered with The Town of Innisfil to participate in this valuable OMAF program.

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November/December 2013

2nd Business and Community Excellence Awards Ladies Night (Nov 21)

Lighting of the Lights/Santa Claus Parade (Dec 6)Breakfast with Santa (Dec 7)

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Our Partnerships!

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Clinton Central Huron BIAConnecting The Silo

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The World has Changed

We have to adapt Learn Stay ahead of the curve What we did in past

is not enough in Future

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Clients and Consumers Want Different Solutions

The are empowered through internet, social media and a mobile world to find answers.

They want self service They do not care about Channel they want

solutions They still do Care about the Experience

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Our Competition is Just Not Local

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1900-1960

Global Macro Trends Welcome to the Age of the Customer!

Age of manufacturing

Sources of dominance

Successful companies

Age of distribution

1960-1990

Age of information

1990-2010

Age of the customer

2010-?

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Communication We have to improve our communication

with our members We have to communicate better with the

residents in our area. We have to communicate better to business

and residents outside our area.

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Three Parts of Message Hammer Media used to

get the message out (tool) The wood is the person

receiving the message The Nail is the message.

How does Central Huron Make our nail sharper and pointed and get our message through ?

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Noisy World More information More Channels Harder to reach People. What is the town Crier of the future ?

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“If we are just like every other community and we are stuck in the middle we are doomed “

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Become a Brand of Distinction

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What Do These Brands Stand for Now ?

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Strategic Review November Revisit our Mission, Values and Goals

Improve how we tell our story Develop Sport Tourism Strategy Work on Down town Revitalization,

community improvement plan Get our community to learn and tell our

story better Make a list of all Events for 2014 and

communicate

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“ We need to light a fire inside people not under them ”

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We Need Membership

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What if 80% of Our Members

& Staff Volunteered 5 hours Each in 2014

500 people x 5 hours =2500 hours What a difference this would make The Amazing Race took 1200 hours to

organize and run

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What do you have to lose by getting involved and Making a Difference ?

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How Many More Things Could We Accomplish ?

More help developing sport tourism strategy

More help at our events More help getting our message and story

out to residents, business, tourists and community

More help making our community better As our community gets better we attract

more business and we grow

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We are going to have a Kick off BIA Meeting in January State of the BIA Union Communicate our entire year

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Lets do things differently together in 2014

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If you want to make a difference in 2014

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Develop and Tell Our Kick Ass Story

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We can Think DifferentWork TogetherMove FastChange Our WorldBecause….