2013 #CannesLions Ogilvy & Mather Impact Report / #OgilvyCannes

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Ogilvy & Mater/Social@Ogilvy dominated social media at Cannes. Here is a quick glimpse into how we did it. I led social media strategy, creative direction, and execution. This was a tremendous team effort. Many were involved. The team that oversaw the operation - CMO, Marketing Director, Editorial Director, Social Media Director/Community Director, Business Development Director, Group Communications Director for Asia-Pacific, Designer/Creative, and many others. Big shout out to Nikolaj Birjukow, Marketing Director, O&M, Jeremy Katz, Editorial Director, O&M, and Luis Vilches, Creative Designer. This was a team effort far and beyond but these three guys are magicians, and most importantly -- good people!

Transcript of 2013 #CannesLions Ogilvy & Mather Impact Report / #OgilvyCannes

  • byAdamKornblum CommunityDirector Social@Ogilvy/Ogilvy&Mather 2013 #canneslions Ogilvy& Mather impact 8

Day1:"Ogilvy dominates social media at cannes" -Campaign We arrived with an editorial calendar and shareable assets. Ogilvy Focused on thought leadership... All living in one location. Real-time coverage, daily recaps, infographics, video interviews, and more All designed to be shared.Thomas Crampton and video team captured interviews in real-time with top executives from Coca-Cola, Unilever, our Chairman and CEO, WPP's CEO, and more. Our content was shared by our clients. value was baked into every post and shared by influencers. Daily op-eds amplified our presence "If I had to give one agency the Grand Prix award for festival Twitter coverage it would be Ogilvy & Mather, no contest." -Duo consulting's blog Ogilvy & Mather Client Feedback Global Creative Director, Coca-Cola VP of Global Advertising Strategy and Creative Excellence Coca-Cola End result:Ogilvy earned "11,000 more mentions than nearest competitor."-The Drum "Ogilvy remained leagues ahead in the hashtag stakes."-Salesforce #Ogilvycannes earned 126 million impressions. #OgilvyCannes 126 million impressions on Twitter mentioned in 17,483 tweets #1 most retweeted tweet for all of #CannesLions Source: Sysomos Y-O-Y growth on Twitter Reach 673%% Totalnumber of Retweets for #ogilvycannes: 13,972 Y-O-Y growth: 576% Shared content on Facebook skyrocketed y-o-y by 8,325% SlideShare 52,122 views on our thought leadership pieces Source: SlideShare Facebook posts earned 58,530 LikesSource: Facebook insights