2013-Aug Political Campaigning Moldova
-
Upload
noua-generatie -
Category
Documents
-
view
218 -
download
0
Transcript of 2013-Aug Political Campaigning Moldova
-
7/30/2019 2013-Aug Political Campaigning Moldova
1/30
Po l i t i c a l c am pa ig n i n g
Moldova, 2013, August
-
7/30/2019 2013-Aug Political Campaigning Moldova
2/30
Presentation
Pol i t ical campaign ing
Jan A. Schippers,
director Research Department SGP
-
7/30/2019 2013-Aug Political Campaigning Moldova
3/30
Theyre all going to win?!
-
7/30/2019 2013-Aug Political Campaigning Moldova
4/30
Contents
1. Introduction2. Succes, yes! But which succes?
3. Strategy
4. Message
5. Target groups
6. Means and actions
7. Tips and tricks
-
7/30/2019 2013-Aug Political Campaigning Moldova
5/30
-
7/30/2019 2013-Aug Political Campaigning Moldova
6/30
Introduction
-
7/30/2019 2013-Aug Political Campaigning Moldova
7/30
Succes
Winning: more than more votes and more seats New party members
Broadening the partys network
More people have knowledge about the party andits main message
Long term results are better
-
7/30/2019 2013-Aug Political Campaigning Moldova
8/30
-
7/30/2019 2013-Aug Political Campaigning Moldova
9/30
Strategy
How to use available means in order to reach thetarget(s) of the partys campaign?
Strategy is about planning and routing
Make a clear distinction between means and
targets
Please dont mix them up!
-
7/30/2019 2013-Aug Political Campaigning Moldova
10/30
-
7/30/2019 2013-Aug Political Campaigning Moldova
11/30
Message
Tell the voters your promising and inspiring message! Avoid negative message
Whats your vision for Moldovas future?
Solidarity, justice, peace, care, gladness, hope Reaching and touching peoples hearts
50-100 words (easy to memorise)
-
7/30/2019 2013-Aug Political Campaigning Moldova
12/30
-
7/30/2019 2013-Aug Political Campaigning Moldova
13/30
Target groups
If you want to catch all fishes, youll get none! 1. Hold and motivate your own voters
2. Select new groups that likely to be affected by
the partys main message
3. One-issue voters (because of a specific
viewpoint of your party)
-
7/30/2019 2013-Aug Political Campaigning Moldova
14/30
Means / Activities
How to reach the selected target-groups? One direction
Interactive / dialogue
-
7/30/2019 2013-Aug Political Campaigning Moldova
15/30
-
7/30/2019 2013-Aug Political Campaigning Moldova
16/30
One-direction
Posters/banners Advertising (in newspapers and magazines)
Flyers
Press-release Website, newsletter and weblog
Spots on radio and TV
-
7/30/2019 2013-Aug Political Campaigning Moldova
17/30
-
7/30/2019 2013-Aug Political Campaigning Moldova
18/30
Interactive / dialogue
Debate-event Press-conference
Work visit (to a company, school, hospital i.e.)
Social media Public action (on the market square)
Organize a local youth council / debate-contest
-
7/30/2019 2013-Aug Political Campaigning Moldova
19/30
-
7/30/2019 2013-Aug Political Campaigning Moldova
20/30
Advertising / advertorial
Headlinewhats this about? Image / photosupports main message
Party name and logowho is the sender?
Textkeep it short and simple; use testboxes withdifferent colors
Pay-offwhat makes it easy to remember this ad?
-
7/30/2019 2013-Aug Political Campaigning Moldova
21/30
-
7/30/2019 2013-Aug Political Campaigning Moldova
22/30
Debate-event
Organize it by yourself: manage direction! Select themes with local relevance
Youth involvement!
Invite local media, journalists Invite fellow-inhabitants personally, by
personalized emails or postcards
-
7/30/2019 2013-Aug Political Campaigning Moldova
23/30
-
7/30/2019 2013-Aug Political Campaigning Moldova
24/30
Work visit
Show partys attention towards a societal issue Make an in depth-investigation
Consider the meaning of your visit
Discuss time-schedule with organisation to attend Issue a press-release, use social media
Report on website and newsletter
-
7/30/2019 2013-Aug Political Campaigning Moldova
25/30
-
7/30/2019 2013-Aug Political Campaigning Moldova
26/30
Local youth council
Event for youngsters organized by youngsters Select themes with relevance for local youth
Make three of four debate-rounds
Independent and qualified leader (mayor)
Jury with three members (partyleader)
Communication important for good attendance
-
7/30/2019 2013-Aug Political Campaigning Moldova
27/30
Budget
25%
25%15%
13%
7%
5%5% 3%
1% 1% advertising
radio / tv spots
printing matters (flyers, banners)
staff (for website, social media)
debate events, work visits
SGP youth movement
give away's
car rent
elections evening
reserve
-
7/30/2019 2013-Aug Political Campaigning Moldova
28/30
Tips and tricks
Be well prepared and well informed! Who will trust a candidate telling nonsense?
If something has gone wrong, try to distract
Make a clear distribution of responsibilities
Youth-involvement is important
Recognition and rewarding of co-operation
-
7/30/2019 2013-Aug Political Campaigning Moldova
29/30
-
7/30/2019 2013-Aug Political Campaigning Moldova
30/30
Closure
There are many elements to a campaign.
Leadership is number one.
Everyth ing else is number two.