2013 AIM Hospital Marketing Conference How to Build Physician Leaders AIM Annual Conference April...

2013 AIM Hospital Marketing Conference How to Build Physician Leaders

AIM Annual Conference April 13, 2013 1:00 – 1:45 p.m.

BUILDING PHYSICIAN LEADERSHIP:

How and Why

Presented by:Vivian M. Luce, MBARegional Vice President, Business Development

State of Recruitment

2

Articulate the value of a successful leadership development program

Why is this important? What are the challenges?

Identify the qualities that define a potential leaders’ readiness

How do you identify and engage physician leaders?

What are the benefits?

Learning Objectives

Culture

Retention

Value

Why Build a Culture of Physician Leadership?

Consolidation

Demographics

Care teams

Cultural fit

Engagement

Physician leadership is critical to executing operational strategies supporting accountable care

Why Build a Culture of Physician Leadership?

Competition


Competition to hire and keep top performers will intensify


Good News: The Economy is Improving

Source: MarketWatch, December 2012; National Association of Realtors, December 2012


Bad News: Physician Turnover Increases

9

Source: 2012 Cejka Search and AMGA Physician Retention Survey

2005 2006 2008 2009 2010 2011 2012

6.4%6.7%

6.1%

5.9%

6.1%

6.5%

6.8%

Average Turnover


Will You Hire More Primary Care Physicians?

10



Culture is the top controllable cause of turnover


Cultural Fit Influences Job Satisfaction

Source: 2012 Culture Survey; Cejka Search and Physician Wellness Services

Strongly

Disagree

Strongly

Agree

Physicians:

“My fit with the organization’s culture influences my job satisfaction.”

12


Impact of Lack of Cultural Fit on Turnover


Perc

enta

ge o

f Phy

sici

ans

13

Administrators:

How often has a lack of cultural fit been cited as one of the primary reasons a physician left your

practice?


Impact of Lack of Cultural Fit on Turnover


Strongly

Disagree

Strongly

Agree

Physicians:

“A lack of cultural fit has prompted me to leave a practice.”

14


Disconnect!

“Physicians rarely leave due to a lack of cultural fit.”


15

“I left because of a lack of cultural fit.”


Poor Cultural Fit: A Difficult Challenge

“Our biggest challenge is bringing so many divergent groups together to develop a new culture that makes them feel more aligned and more like one big group even though we are in so many different locations.”

“Challenges are culture and behavior related. We desire a single culture.”

“It is often difficult for organizations to really define the working culture vs. what culture they are trying to achieve.”


16



Strong Cultural Fit: Worth the Investment

“I just switched organizations for all the reasons your survey is focusing on. The new ‘culture’ is much more in alignment with my beliefs and personal values.”

“Cultural fit and administrative awareness and prioritization of this would go 90% of the way to job satisfaction.”

“My organization’s cultural attributes are what has encouraged me to put off my retirement. It is a pleasure for me to work here.”

17


Physician Leaders are in Demand


Leadership Team of the Future

Source: Envisioning the Future Leadership Team of an Accountable Care Organization, February 2011; American College of Physician Executives, Cejka Executive Search and BDC Advisors


Leadership Landscape

Strategic Challenges

• Addressing health care reform• Improving clinical

quality outcomes• Maximizing reimbursement• Shifting from inpatient to outpatient• Competing in the marketplace• Pursuing mergers and consolidation• Developing accountable care and

transparency

Does your People Strategy

Map to your Business Strategy?

Slide 10


Challenge: Balancing Act for Physician Leaders

Slide 21

IndividualIndependence

OrganizationalIntegration


Jobs Have Two Sets of Requirements

Technical“The What”

Behavioral“The How”

Certain technical skills required

Certain behaviors required


Behavioral

Technical vs. Behavioral Demands of a Job

Slide 23

Technical

Clinician

Leader


Building Physician Leadership

24


Building Physician Leadership

Strategic planning

Quality initiatives

Staff education

Culture changes at hospital and practices

Referring physician education, integration, satisfaction

Marketing and community programming

Medical staff development and recruiting

Mentorship

Source: “Choosing a Physician Leadership Model for Your Service Line”; Accelero Health Partners, June 2009

Roles in Service Line Success


Assigning a Mentor Lowers Overall Turnover

26


What to Look for in a Leader

Entitlement Charisma


Strong Physician Leadership Drives Value Cycle

Leadership

Culture

Retention

Recruitment

Revenue

Investment

$1 Million

2013 AIM Hospital Marketing Conference How to Build Physician Leaders

AIM Annual Conference April 13, 2013 1:00 – 1:45 p.m.

Presented by:Vivian M. Luce, MBARegional Vice President, Cejka Search

Scan with your mobile device to access case studies and industry insights that are key to solving clinical recruitment and leadership development challenges.

(800) 296-2698 Ext. [email protected]

www.linkedin.com/in/vivianluce

2013 AIM Hospital Marketing Conference How to Build Physician Leaders AIM Annual Conference April...

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