2013 A YEAR IN REVIEW

Table of ContentsIntroduction Letter From CEO Javier Flaim 1 Where We’ve Bin 2    BusinessProfile 3

OurMission DoingGoodThingsTogether 8 BiggerShoes–SmallerFootprints 9

Community EveryGoodActionDeservesaReward 12 FillingUptheBins 14 RewardsforRecyclingataGlance 16 CaseStudies 17

Digital TakingtheCauseOnline 23 Here’sHowWeDoIt 24 OurDigitalCampaignsandContent 26

Partners InspiringBrands 27 TheSCJohnsonGreenChoicesRecyclingChallenge28

Conclusion What’sNext? 29

2013 A YEAR IN REVIEW

Itwas 10 years ago thatwe atRecyclebank piloted ourfirst recycling rewardsprogram.Since then,we’vemadesome incredible progress tackling one of the majorenvironmentalissuesofourtime—wastedisposal.

This is a report about what we’ve accomplished so far.We’re tremendously proud of our progress with ourmunicipalities,wastehaulerpartners,corporatesponsorsand brands. But we also know there’s a lot more workahead.WhileRecyclebankhasgainedtractioninover300communitiesinall50states,we’vestillgotbigplansandlots of new ways to inspire consumers to take positiveactions that create real-world impact. I’d like to sharesomeofthemwithyouinthisreport.

Aswecontinuetowardourgoals,wealwaysliketoremindourselvesofwhywestarteddownthispath.Herearethefourbigprinciplesthatguideeverythingwedo.

For Big Challenges, You Need Lots of Help We’ve gotten this far thanks to municipalities, wastehauler partners, local and national brands and theindividual actions of millions of consumers. We striveto find commonground–andbe a unifying collaborativeplatform–to deliver impact at scale–and thank themtremendously for their partnership and support.

Nudges Help Us Take the First StepWe’re a behavior changing platform and know thatincentives and motivational elements are essential forcreatingimpact.In2013,consumerswereencouragedtotakeover20milliongreenactionsand thecommunities

that participate in our community recycling programrecycledanestimated768,000tons.Howdidthishappen?With the help of our partnerships with municipalities,haulers and brands combined with valuable points anduniquerewards.

Education Inspires InnovationPeople want to make smarter, sustainable choices. Butbefore they act, they need to be educated. Educationempowerspeopletomaketherightdecisionsandopensthem up to new solutions.We help peoplemake betterchoicesfromtheproductstheybuytothecorrectdisposaloftheitemstheyuse.

Impact Rewards Everyone Delivering real world impact is our big, audacious goal.That isultimatelyhowwemeasureoursuccess.Butwecan’treachitinjustonestep.Bymeasuringourprogress,wekeepour team,communitiesandpartnersmotivatedandsureofthepathtowardthisgoal.

Thanks For Being a Part of Our Story So FarWe’retremendouslygratefulforeveryonewhohashelpedus get to where we are. Thank you for believing in ourmissionandcause.

We’reexcitedfortheyearsaheadandknowthatwewilldoourpartmakeourplanetabetterplaceforfuturegenerations.

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Letter from CEO Javier Flaim

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INTR

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Backin2002,recyclingprogramsaroundthecountrywerein trouble. In cities like New York City, costs associatedwith recycling glass and plastic were outweighing thebenefits of diverting those materials from landfills. Ifrecycling programs were to be saved, then residents

clearlyneededmoreincentivestoparticipate.Infact,theyshouldberewardedforit;atleastthiswastheoverarchingideabehindRecyclebank.

FoundedbyPatrickFitzgeraldandRonGonen,Philadelphianativesandformerhighschoolclassmates,Recyclebankwas designed to not only encourage residents to dogoodthingsfor theplanet,but torewardthemeachandeverytimeaparticipatingmembertookastepintherightdirection.Whatbeganasaseriesofconversationsinlate-2002turnedintoacompletedbusinessplanthefollowingyear. In 2004, they rolled out one of the first pilots ofRecyclebank’s innovative recycling rewards program inPhiladelphia.

WhileitbeganasPatrickandRon’sdream,itwasn’tlongbefore others came to help. Since 2004, we’ve boostedrecycling rates inmore than300communities,growntoover4millionmembersandhelpedlaunchnewprogramsincommunitiesallacrossAmerica.

We’ve come a long way together. But with nearly 300milliontonsof trashendingup in landfillseachyearandbillionsofdollarspentonwastedisposalintheU.S.,weallhavemoreworktodo!

Let’stakealookbackatsomeofourbigmoments.We’llthenplotafewpathsforwardandrevealournewplanstocontinuetodrivesustainablechange.

Where We’ve Bin

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Our Official Story We’re Recyclebank LLC, a wholly owned subsidiary ofRecycleRewards, Inc. We’re a for-profit, mission-drivencompany.Ourgoal is tomotivatepeopletotakepositivestepstomakeourplanetabetterplacetolive.

The cornerstone of our business is our rewards-for-recyclingprogram(thefirstandlargestofitskind),whicheducates, engages and rewards people for participatingin household recycling programs with points that canbe redeemed for discounts and deals at communitybusinesses and national brands. We’ve found a mixof education, metrics and incentives from our rewardpartnerscandrivelastingbehaviorchange.

Individuals who want to improve their lives andcommunitiesbutarenoteligibleforourrecyclingrewardsprogram can still become Recyclebank members andearn points online by completing interactive educationalfeaturesandpledgingtoleadmoresustainablelives.

Business Profile

“Thousands in my community now understand

that you can do the right thing, be incentivized to

do it and save a little bit of money while you're at

it. To me, that's what modern sustainability is

all about.” - Lori B., Cherry Hill, NJ

Recyclebankisafor-profit, mission-drivencompany.

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“Outstanding Excellence in Public/Private Partnerships” FromtheU.S.ConferenceofMayors-2013

“Global Cleantech 100 listings” Forthefourthconsecutiveyear-2013

“10 Hottest Startups to Watch in NYC” ByHuffingtonPost-2013

“New York GreenTech 50” GreenCapitalEmpire-2012

“Best Use of Gamification for Social Good Award” AttheGamificationSummit-2012

“One of the World’s Most Innovative Companies” ByFastCompany-2012

“Sustainia100 at Rio +20” Sustainia-2012

“Top Ten Clean-Tech Companies” BytheWallStreetJournal-2011&2012

“AlwaysOn GoingGreen Global” 2000through2011

“Innovations in Marketing Award” COLLOQUOY-2010

“Champion of the Earth” BytheUnitedNationsEnvironmentProgram-2009

“Technology Pioneer” BytheWorldEconomicForum-2008

In the Media In2012,FastCompanylistedusasoneoftheworld’sMostInnovativeCompanies.Recyclebankwasalsosingledoutasa leadingventure-backedclean-techcompanybyTheWall Street Journal and previously named to its annualNextBigThinglist.

Awards

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300+2,500+

Investors

Company Scorecard 2013

Recyclebank at a glance®

COMMUNITIESINALL50STATES

NEW YORK (HQ)PHILADELPHIA

COMMUNITY&NATIONALREWARDS

TheCoca-ColaCompany

KleinerPerkinsCaufield&Byers

GenerationInvestmentManagement

PaulCapitalInvestments

PhysicVentures

RREVentures

SigmaPartners

WasteManagement,Inc.

TheWestlyGroup

TotalMembers

PoundsRecycled

TotalDigitalActions

RewardValueEarned

15M+

20M+

$60M+

Social Channels

4M+

Milestones 2004-20122004

2008

2011

2006

2009

2012

2007

2010

Recyclebankisfounded byRonGonen& PatrickFitzGerald.

Coca-Cola,StarbucksCoffee,&50otherbusinessesjointherewardsprogram.

RecyclebanklaunchesitsfirsthomerecyclingpilotprograminPhiladelphia,PA.

Recyclebankreceives SeriesAfundingforgrowth &expansion.

RecyclebankdeploysacitywiderecyclingprograminthemunicipalityofWilmington,DE.

RecyclebankGreenSchoolsprogramlaunches.

RecyclebankisnamedTechnologyPioneerbythe WorldEconomicForum.

RecyclebankdeploysincommunitiesinConnecticut,NewJersey,Nebraska,Virginia, &SouthDakota.

Recyclebankintroducesitsrewards-for-recyclingpilotprogramintheUnitedKingdom,launchingintheRoyalBoroughofWindsorandMaidenhead.

RecyclebankalsodeploysinRochesterHills,MI;NorthMiami,FL&Hartford,CT.

RecyclebankcompletesitsrolloutinthefullcityofPhiladelphia,PA,offeringtheprogramtoover500,000Philadelphiaresidents.

RecyclebanklaunchesitsprograminHollywood,FLtoover30,000residents.

Recyclebankdebutsitsrewards-for-recyclingprograminCorpusChristi,TX&thetownofBrookhaven,NY.

RecyclebankissuesGamingforGoodreportinconjunctionwithGoogleandROIResearch,whichmeasuresimpactofsocialgamingongreenbehaviorsbyanalyzingresultsfromthe Green Your Home Challenge.

Recyclebank,Ziploc® Brand&theCityofCorpusChristi,TXcommemoratecontinued environmental successwithanEarthscapesplayground,composedofmorethan 30,000plasticcontainers.

Recyclebank&SCJohnsonpartnerontheGreenChoicesRecyclingChallenge,arecyclingactivation challenge in communitiesinall50statesacrosstheU.S.

Recyclebank&WasteManagementbringtherewards-for-recyclingprogramtoresidentsoftheCityofFortWorth,TX;OsceolaCounty,FLandTamarac,FL.

RecyclebankrollsoutapilotprograminWilmington,DE &afullprograminClayton,NJ.

Milestones 2013January

April

August

June

March

February

May

October

November

RecyclebankandtheCityofPhiladelphiaareselectedfortheOutstandingPublic/PrivatePartnershipAwardbytheUnitedStates

Recyclebankannouncesthatit,alongwithkeypartnerDomtar,willbefunding27ecoprojectsthroughthe2012-2013

CityofBridgeportannouncesitsrecyclingrateisupby67percentwithRecyclebankpartnershipandsingle-stream

RecyclebanknamesJavierFlaimChiefExecutiveOfficer.

WasteManagementandRecyclebankcelebrate theoneyearanniversary oftheirpartnership.

Recyclebank’sCEOspeaksattheWallStreetJournal’sECO:nomicsConference.

RecyclebankhostssmartercitiespanelatSXSWInteractiveFestival.

Recyclebankbolstersrecyclingeffortswithnewcommitmentsfrom17communities.

Recyclebankreducescarbonfootprint27percentfrom2011to2012,fundsNativeEnergy Clean Water Initiative.

RecyclebanknamesPaulWinnSeniorVicePresidentofClientServicesandCommunitySolutions.

RecyclebanknamesAnuragJainChiefTechnologyOfficer.

RecyclebankandDomtarpartnertohelpmakesustainableprojectideascometolifewithRecyclebank’sGreenSchoolsprogram.

CoorsRecycles®teamsupwithRecyclebanktorewardconsumersfortheirenvironmentalefforts.

CityofFortWorth,RecyclebankhonoredwithtwoGoldHermesCreativeAwards.

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OURMISSION

We’re on a mission to inspire people to live more sustainably.

Westartedwithnudgestohelppeoplereducetheamountof waste sent to landfills and improve the quality andquantityofrecyclables.Then,weexpandedourprogramtoincludeawide-rangeoftopicsthathaveapositiveimpactonourfamilies,ourhealthandourplanet.

Whileourprogramsandproductscontinuetoevolve,ourfocuswillalwaysbeonsustainability.Nothinginspiresusmore thanhelpingpeople to takepositivesteps towardscreatingabetterlifeforthemselves,theircommunityandtheplanet.

Oneofthebiggestlessonswe’velearnedisthateveryoneissomewhereonthegreenspectrumandwearealllivingandworkingalongthatcontinuum.Whatunitesusisthatwe’realllookingfornewsolutionsandresponsiblewaystolivemoreabundantlyandworkmoreefficiently.

Abigpartofthisworkinvolvesourpartners.Weknowthatchangetakestimeandanincredibleamountofdedication,andsupportingatriplebottomlineisstillarelativelynewapproach.This iswhywe’reworking together todevelopaninnovativeblueprinttosupportthismission.

Asweexpandandgrowourbusiness,we’researchingforwaystoimprove.Haveanidea?We’dlovetohearyourinput.

B Corp Certified – Helping Business Work for The Planet In2009,RecyclebankwasfirstcertifiedasaBCorporation.We’llapplyforrecertificationin2014.

TheBCorpcertificationaimstoharnessthepowerofbusinesstoaddresssocialandenvironmentalproblems.Morethan990 companies across 60 industries,representingadiverse,multibillion-dollarmarketplace, have incorporated the BCorpstandardsintotheircorebusiness.

Being certifiedmeans thatwe’re a part of a communityofbusinessesdedicatedtomakingdecisionsthatarenotonlyforfinancialbenefit,butalsoforthecollectivebenefitoftheenvironmentandsocietyasawhole.

As part of the certification, we submitted to a rigorousevaluation across four categories: governance, workers,community, and environment. Through this process, weimprovedwhatwedoandwhatwetrackinternallyandarenowbetterabletoreportourimpact.

Doing Good Things Together

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Bigger Shoes–Smaller FootprintsRecyclebank is always evolving its business. Thismeansthat as we grow, we need to continually improve thesustainabilityofourownpractices.Ourcarbonfootprintisnowherenearthescopeofsayaglobalmanufacturer,butwestillneedtomakesureourinstitutionalimpactremainslow.

Rightnow,we’reworkinghardtomakesurethatweexecuteourbusinessactivitiesinanenvironmentallyfriendlyway.But we can’t eliminate our footprint completely. That’swhereNativeEnergycomesin.

NativeEnergy is the leading provider of carbon offsets,renewableenergycreditsandcarbonfootprintconsulting.Withtheirhelp,weoffsetmorethan600metrictonsofcarbondioxideemissionsrelatedtoourautomobileandairtravel,hotelstays,serversandelectricityandnaturalgasusage.

Between 2011 and 2012, Recyclebank reduced its carbonfootprintbynearly27%bymakingsmartertraveldecisionsandbeingmoreconsciousofourwasteandrecyclinghabits.

We’regoingtoworkevenhardertocontinuethistrendintheyearstocome.We’reactuallyworkingtowardour2013assessmentaswewritethisreport.

Carbon and Clean Water Our offset purchases supported NativeEnergy’s Help

Build™Program,specifically investingintheKenyaCleanWaterProject.BypurchasingHelpBuild™carbonoffsets,Recyclebank helped to provide upfront funding for theinstallation ofwater filters that provide an alternative tousing polluting woodstoves to purify water—reducinggreenhousegaspollutionandbringingcleanairandwatertofamiliesacrossKenya.

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OURMISSION

Source Metric Tons

PersonalTravel 45

Air Travel 252

Accommodations 68

Rental Car 2

Servers 10

Electricity 145

NaturalGas 80

Total 602

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Office Culture and Employee Perks Ouremployeesareencouragedtoadoptamoresustainablelifestyle.Herearesomethingswedotohelpthem.

Flex hours and telecommuting:employeesareencouragedtomaintainahealthyworkandlifebalance.

Volunteer programs: employees are supported in theirefforts to step away from the office, give back to thecommunityandhavefunwiththeircolleagues.

Potluck lunches: employees thatwant toshowoff theirculinaryskills(ortake-outskills!)areencouragedtobringinahomemadedishtoshare.

Contests and fun: the year was filled with X-Box andtabletennistournamentsandacompetitiveandcreativescavengerhuntthroughoutNewYorkCity.

Lunch and Learn:achanceforteamstoshareknowledgeandcollaborate.

Ourbenefitandhealthcarepackageisextensiveandisofferedtoallemployeesworkingat least30hoursaweekstartingthedaythattheyarehired.Wealsoofferacompetitive401(k)retirementplanwithmatchingcontributions.

Doing Good Work (at Work) As a company, the entire team volunteers together inrecognition of EarthDay. Employeeswho are located atregionalofficesalsojointheirrespectivecommunitiesforvolunteerprograms.

OnEarthDay2013,theNewYorkandPhiladelphia-basedteamsvolunteeredatKaiserParkinConeyIsland,Brooklyn,cleaningupdamagestillremainingfromHurricaneSandy.WeworkedwithPartnershipforParks,cleaningdebrisandrepainting benches and railings along the beaches andboardwalksofhard-hitareas.

TheRecyclebankteamalsovolunteeredwiththeFreshkillsParkAllianceinpreparationfortheir"SneakPeak"eventinSeptember2013.Believeitornot,NYC'sbiggestandmostfascinatingnewparkwasoncetheworld'slargestlandfill!

Members of the Recyclebank team helped draftmarketing plans, created promotional materials andcleanedupparkinglotsandotherspacesinpreparationfortheevent,whichofferedthepublicaglimpseofwhatthe park will have to offer, including kayaking, biking,walkingtoursandkiteflying.

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OURMISSION

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OURMISSION

“The idea is to have a diverse and credible group of people —

with rich and varied experience — to turn to and consult with

about the evolution of the business. Most importantly they’re

able to constructively challenge our thinking and question our

assumptions. And, from an external point of view, we’re able

to selectively access their incredible network of connections to

help our business grow.” – Erika Diamond, SVP Community Solutions and Sustainability

In February 2011, Recyclebank created its Sustainability Advisory Council. The council features a diverse group of leaders who represent the intersection of sustainability, business and nongovernmental organizations.

Theirpurposeistoadvisethecompanyonourmissiontoinspireandrewardsmarter,everydaychoicesforamoresustainablefuture.

Aswegrewourbusiness,creatinginnovativepartnerships,expanding our digital reach and venturing into newconservationandsustainabilityarenas,werealizeditwascriticalthatourlong-termcommitmenttoenvironmentalstewardship and sustainability be integrated into ourgovernance,managementanddailybusinessoperations.

We’ve assembled a diverse and respected group ofindividuals to serve on our Sustainability AdvisoryCouncil,whichisledbyErikaDiamond,SVPofCommunitySolutionsandSustainability.

Aron Cramer -PresidentandCEOofBSR (Business forSocialResponsibility).

John Elkington - Executive Chairman of Volans andFounderandformerChairmanofSustainAbility.

Wendy Gordon - CEO & Co-founder of PIPs Rewards,Mothers&OthersforaLivablePlanet,TheGreenGuide.

Andrew L. Shapiro - Founder, Broadscale Group andFounderandformerCEO,GreenOrder.

Kevin Wall - Co-founder of Live Earth and ManagingPartnerofCratonEquityPartners

The council tries to meet each year to discuss majorrelevant environmental initiatives and to address howRecyclebankcancontinuetofulfillitsmission.

Beyond standard meetings, the Sustainability AdvisoryCouncil communicates throughout the year, counselingthe Recyclebank executive team on how to evolve ourcompany’s products, partnerships and sustainabilityprograms.

Recyclebankoftencallsuponthecouncilforguidanceoncompany initiatives and seeks advice on implementingstrategiestofurtherengagecommunitiesinitsprograms.

The Green Dream Team! – Our Sustainability Advisory Council

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COMMUNITY

Recyclebank’s core product is our rewards-for-recyclingprogram. This program helps millions of householdsrecycle in their homes and communities, providing arobust education, outreach and rewards platform to itsmunicipalandhaulerpartners.

With Recyclebank, people are rewarded for recycling athome. Members earn points based on the total weightrecycled by the community. So our program rewardsindividualandcommunityaction,whichresultsinamuchbiggerimpact.

Oncemembersearnpoints, theycan then redeem themfordiscountsanddealsfromcommunitybusinessesandmajornationalbrandslikeSCJohnson,Unilever,Johnson&JohnsonandMacy’s.Our team isalsoon theground,connectingwith businesses in the community, reachingout to residents in person and talking about our latestinnovativecampaignsandinteractivefeatures.

Recyclebankhashelpeditsmunicipalandrecyclinghaulerpartners improve waste diversion rates in hundreds ofdiversecommunitiesacrossall50statesintheU.S.

Recyclebank is often part of an integrated approach tosmarter waste management that may include a switchto single-stream recycling (in which all items go intoone container), the acceptance of additional recycling

materials, deployment of larger, wheeled collectioncontainers and/or an expansion of curbside service tomorehouseholdsinthecommunity.

Therearetwocurbsideproductmodelscurrentlyofferedtocommunities:Recorded Participation and Member-Reported Participation.

Every Good Action Deserves a Reward

10 Points

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COMMUNITY

Recorded ParticipationWith the Recorded Participation model, subscribedmembers that set out their recycling container areawarded points based on the average weight recycledby participating households on their collection route.Recyclebank uses a proprietary system to track andrewardthehouseholdsthatareactuallyrecycling.

Member-Reported ParticipationForcommunitiesandhaulerpartnersthatprefernottousetruckorcontainertechnology,Recyclebankalsooffersanasset-lightmodel,Member-ReportedParticipation.

With thismodel, subscribedmembers are automaticallyawardedpointsbasedontheaverageweightrecycledbyallhouseholdsontheircollectionroute.Subscribedmembersare also able to earn additional points for reporting thattheyrecycledeachweek.

Lessons LearnedInthepast,Recyclebankofferedtwoadditionalrecyclingproducts to community and hauler partners, which weretiredin2013.

Individual Weight Based:Individualrecyclingcontainerswereweighedatthecurbandsubscribedmemberswereawardedpointsbasedonhowmuchtheypersonallyrecycled.

Self-Report: Similar to Member Reported Participation,but members were required to report their recycling inorderearntheirshareofthecommunity’srecyclingpoints.

Throughdeepdataanalysisaswellasfeedbackfromourmembers and clients, we discovered that the RecordedParticipationandMemberReportedParticipationmodelswerejustaseffectiveatmotivatingindividualstorecycleas the two models described above. By reducing ourproductportfolio,we’vebeenabletoimproveourofferingsto our clients, enhance the experience for ourmembersandimproveourowninternalprocessesformoreaccuratepointcrediting.

We’vebeenabletoimproveourofferingstoourclients,enhancetheexperienceforourmembersandimproveourowninternalprocessesformoreaccuratepointcrediting.

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Together with municipalities, haulers and brands,Recyclebankcommunitieshaveincreasedtheamountofrecyclingcollectedby45%in2013.

ThismeansRecyclebankmembers,onaverage,recycledanadditional157poundsofmaterial in2013comparedtotherecyclingratepriortothelaunchoftheRecyclebankprogramintheircommunity.That’sequivalenttotheweightofmorethan5,000emptysodacansperhousehold!

Thisincreaseinrecyclingalsoavoidedover530,000metrictons in carbon dioxide equivalent (MTCO2E) emissionsrelated to the energy spent in the extraction, transportand decomposition of waste in landfills, the processingandmanufacturingofvirginmaterialsandtheincreaseofforestcarbonstocksfromrecyclingpaper.

The impact on recycling in Recyclebank communitiesvariessignificantlybasedonseveralcommunityspecificfactors, most notably recycling infrastructure. One waymunicipalities increase recycling is by changing fromdual tosinglestreamormovingup to largercontainers.Recyclebank,byhelpingtoincreaseawarenessofrecyclingandofferingattractive incentives,canhelpmaximizetheimpactoftheseinfrastructurechanges,leadingtoanevengreaterincreaseinrecyclingrates.

Infrastructure changes are not the only way to giverecyclingaboost.Byrewardingresidentsfortheirrecyclingefforts,Recyclebankhasbeenabletosignificantlyincreaserecycling—oftenbyupto15%—inmanymunicipalitiesthathavemadenochangestotheirinfrastructureatall.

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COMMUNITY

Filling Up the Bins

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Getting Better at Measuring Our Impact Incalculatingimprovedrecyclingratesinthecommunitieswe serve, we compared recycling tonnages in monthspriortoRecyclebank’sdeploymentinthecommunitiestothetonnagesrecordedin2013.

Thiscomparisonagainstapre-existingbaselineenabledustocalculatetheincrementalrecyclingtons.Theuseofthismetricallowsustoexpressresultsfromalargemajorityofourcommunities,thoseforwhichbaselinedataisavailable,andrepresentthescaleoftheirenvironmentalgains.

We consider this a significant step in measuring theimpactof the companyand its partners, butwe feel it’simportanttodrawattentiontothefollowinglimitationsandchallengesofusingtheincrementalrecyclingtonsmetricbasedonsomeof themarketplace realitiesofgatheringandanalyzingimpactdata:

•While we prefer to use diversion rate (the percentageof total waste generated that is recycled, rather thanlandfilled),weworkwithincrementalrecyclingtonsdueto trash data limitations acrossmarkets and partnerswhoprovideuswiththeinformation.

•Our account of incremental recycling tons is not acomprehensiverecordofallofourprogramsduetotheavailability of full or accurate baseline data from ourpartners (wehavedata thatcovers roughly80%ofourlocations).Butwehavedoneourbesttoextrapolatetherecyclingimpactmeasuredincommunitieswherewedohavehigh-qualitydata.

•Thevolumeofincrementalrecyclingtonsisattributableto the partnerships that Recyclebank forms withmunicipalitiesandhaulersastheremaybeotherprogramchangesandoutreachinadditiontoprogramrollout.

We will continue to work diligently with our partnersin 2014 to improve our data collection processes andmethodologies.

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COMMUNITY

“Recyclebank has reawakened the environmental

person in me. Thanks to the program, I am excited

for the future and how my town will continue to use

and promote the rewards program.” - Linda H., Town of Brookhaven, NY

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2013 Community Recycling at a Glance

300+1.6+ Million$60+ Million15+ Million

COMMUNITIESINALL50STATES

TOTALTIMESMEMBERSREPORTEDTHATTHEYRECYCLED

TOTAL REWARD VALUE EARNED

ESTIMATEDPOUNDSRECYCLED

Estimated Recycling Per

Household: 505lbsper

householdperyear

Emissions Avoided: 531,000metrictonsofcarbondioxide,whichisliketaking101,000carsoffthe

roadforayear

Estimated Trees Saved by Paper

Recycling: 3.02million

Estimated Water Saved by Paper

Recycling: 1.24billiongal

Energy Saved: 2.83trillionBTU,

whichisequivalentto the energy

embodiedin20.5milliongalofoilor243millionkWh

Rewarding Change - Inspiring Stories From Recyclebank Communities

When communities join Recyclebank, an amazing thinghappens. Not only do individuals take positive actionsandbeginmakingchangesintheirownlives,butbehaviorchangehasanimpactonanentirecommunity.We’veseenpartnerships with local municipalities and haulers growfrom simple programs that take advantage of existingphysicalinfrastructuretolargerprogramsthatarepartofanewculturalinfrastructure.

Communitieswant towalk thewalkandare takingbold,innovativestepstohaveanimpactontheirresidentsandtheplanet.Theoldwaysarechangingandmunicipalitiesare making education and behavioral change programsacorepartof theirplanning,notanafterthought.That’sthepowerofbehaviorchange:itbeginsasanudge,whichbecomesahabit,andthenbecomesanew,lastingwayofdoingthings.

We’dliketoshareafewstoriesfromcommunitiesleadingtheway.These innovativepartnersareshowingthatourcitiescanbecomecleanerandbetterplacestolivewithalittlehelpfromRecyclebank.

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CASE

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Community Case Studies

“The [Recyclebank]

program enables me

and my neighbors to

recycle our trash while

at the same time being

rewarded with discounts

and deals from our local

grocery store and other

nearby shops.”

- Lori B., Cherry Hill, NJ

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It was 2007 and Philadelphia wanted a change. The city implementedsingle-streamrecycling from2007to2008and changed to weekly recycling in January 2009. Thisincreaseddiversion rates from6% in2007 tomore than14% by January 2009. Additional materials were alsoaddedforcurbsidecollectionin2010and2011.

In February 2010, the city furthered its commitment tosustainabilitywhenitpartneredwithRecyclebanktooffertherewards-for-recyclingprogramtomorethan500,000householdstoreducewasteandfurtherincreaserecyclingparticipation.

WiththecombinedeffortsofRecyclebankandtheStreetsDepartment’s enforcement and community outreachprograms, the city has increased the total amount ofrecycling material collected by nearly 28% since 2009.BetweenFebruary2010andDecember2013,Philadelphiahasincreaseditsdiversionratebyfourpointsandrealizedanaveragediversionrateofnearly19%duringthattime.

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CASE

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Philadelphia, PA

RecyclebankLaunch February2010

HouseholdsServed 523,000

Recycling

BaselineDiversionRate(Feb2009-Jan2010)

14.5%

DiversionRate (Feb2010-Dec2013)

18.5%

IncreasedRecycling (Feb2010-Dec2013)

99,500tons(+28%)

DecreasedTrash (Feb2010-Dec2013)

107,000tons(-5.1%)

EstimatedDisposalSavings (Feb2010-Dec2013)

$6.3million

EstimatedIncrementalCommodity Revenue (Feb2010-Dec2013)

$3.5million

TotalEstimatedValueofRecycling (Feb2010-Dec2013)

$9.8million

Engagement

TotalDigitalActions(2013)

489,000

Rewards

TotalRewardsValueEarned(2013)

$13million+

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Eastvale, CA incorporated in 2010 and was one of the first Waste Management communities to launch with Recyclebank in 2012.

With over 13,000 households, Eastvale residents werealreadyrecyclingpriortotheRecyclebankdeployment,butwantedtoworkwiththeirhauler,WasteManagement,andRecyclebanktoincreaserecyclingawarenessandactivity.Eastvale is extremely supportive of the Recyclebankprogram.TheCityusesourtoolkitsforsocialmediapostsandwebsite information about the program andmakesprograminformationavailableinmunicipalareas.

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Eastvale, CA

RecyclebankLaunch February2012

HouseholdsServed 13,400

Recycling

BaselineDiversionRate(Jan-Dec2011)

14.3%

PostRecyclebankDiversionRate(Jan-Dec2013)

16.8%

IncreasedRecyclingTonnage (Jan-Dec2013)

430tons(+17.3%)

DecreasedTrashTonnage(Jan-Dec2013)

505tons(-3.4%)

Engagement

TotalDigitalActions(2013)

26,000

Rewards

TotalRewardsValueEarned(2013)

$125,000+

“The City of Eastvale is proud to be a forward-thinking, environmentally friendly city by offering the Recyclebank program to our citizens. Recyclebank has helped increase our diversion rate by 14.3% since inception of the program. We are striving to see that number reach 20% by next year. Recyclebank has been a wonderful community partner and we are excited to continue to offer this service to our residents.”

- Carol Jacobs, City Manager

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The City of Hagerstown partnered with Recyclebank and Waste Management to increase recycling awareness and activity.SincethelaunchinApril2012,thecityhasbeenincrediblycommittedtotheprogram,usingsocialmediatoolkits,hangingbannersandpostersaroundthecityandworkinghardtokeeptheircitizensengaged.

Thepartnershiphasbeentrulycollaborative.We’reexcitedtocontinuetohelpHagerstownresidentsearnevenmorerewards and further increase recycling and engagementwiththeRecyclebankprogram.

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Hagerstown, MD

RecyclebankLaunch April2012

HouseholdsServed 13,800

Recycling

BaselineRecycling (Jan-Dec2010)

1,000tons/year

PostRecyclebankRecycling (May2012-Dec2013)

1,400tons/year

IncreasedRecyclingTonnage (May2012-Dec2013)

778tons(+45.9%)

Engagement

TotalDigitalActions(2013)

36,500

Rewards

TotalRewardsValueEarned(2013)

$150,000+

“Thanks to our partnership with Recyclebank and

Waste Management, more people than ever are

recycling in our city! Plus, Recyclebank rewards and

discounts are great ways to encourage our residents

to support local businesses.” – Mayor David S. Gysberts, Hagerstown

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Located in Broward County, Florida, Hollywood is the 12th largest city in the state. In 2009, theCity ofHollywoodandRecyclebankpartneredtoincreaserecyclingratesandengagecitizensontheimportanttopicofsustainabilitybychanginginfrastructureandrollingouttheprogram.

There over 30,000 households in Hollywood eligiblefor the Recyclebank program. Approximately 17,000 ofthosehouseholds—wellover50%—aresubscribed to theRecyclebankprogramandhaveaccess tomore than85rewardpartnersinthearea.ThatamazinglevelofresidentengagementhasmeantrealresultsforHollywood.Sincethe program started, the city has increased the amountofrecyclingcollectedby130%,savingover$1.5millionindisposalsavings(tippingfees).

The program in Hollywood has had lots of other greatcommunity results as well, as over $16,000 has beendonated to local schools in Hollywood through theRecyclebankGreenSchoolsProgram.

The City has been extremely proactive in leveragingprogramtoolsandeducationalcontenttotalktoresidentsatcommunityevents.They’veincludedinformationinlocalmagazines, used social media to promote recycling andRecyclebank,andusedmediarelationsandpressadvisoriestoannounceprogrammilestonesandenhancements.

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Hollywood, FL

RecyclebankLaunch February2010

HouseholdsServed 31,900

Recycling

BaselineRecycling (Oct2008-Jan2010)

3,700tons/year

PostRecyclebankRecycling (Feb2010-Dec2013)

8,600tons/year

IncreasedRecyclingTonnage(Feb2010-Dec2013)

19,000tons(+130%)

EstimatedDisposalSavings(Feb2010-Dec2013)

$1.50million

Engagement

TotalDigitalActions(2013)

71,300

Rewards

TotalRewardsValueEarned(2013)

$1.7million+

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Eachyear,theRecyclebankGreenSchoolsProgramawardsenvironmental project grants to schools in Recyclebankcommunities across the U.S. Students and teachersbrainstormhowtheymightbetteruse local resourcestoimprove their daily lives and lessen their environmentalimpactandapplyforgrantstohelpfundtheirideas

Overthecourseofthe2013academicyear,Recyclebankdonated$62,000to27U.S.schools,andsincetheinceptionoftheGreenSchoolsProgramin2007,Recyclebankhasdonatedupwardsof$450,000tomorethan150schoolsacrossthecountry.

Getting the funding is only half the story. Once thefunding is in place, the studentswork hard to completetheirenvironmentalprojects.Pastprojectshaveincludeda sustainable organic garden, starting a school-widerecycling program and teaching a school’s communityabout the collective impact of seemingly small greenactions. We are always impressed by students andteachersastheyinventnewwaystomakeatremendousimpactontheirschool,theircommunityandtheplanet.

Henry County Middle School, McDonough, GAIdeassubmittedbyschoolsareoftenveryinnovative.Onestory comes from the Henry County Middle Schools'sproject fromthe2012-2013schoolyear.During thepast

years,creativeartsprogramshadbeenstrugglingduetobudgetary constraints. But one art teacher found awayto overcome tough circumstances with some creativethinkingandalittlehelpfromtheGreenSchoolsProgram.

MelissaWoodandherstudents received$2,500 to fundart projects using up-cycled books. The students tookusedbooksandturnedthemintoartsculpturesthatweredisplayed around the school. This promoted both thecreativeartsattheschoolandbuiltawarenessaroundthereuseofproducts.

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Students Leading the Way

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Policy reform and private sector innovation can onlytakeourmissionsofar.Toexpandourreach,weneedtounite individual consumers and inspire a massive shiftin consumerbehavior.This iswhereourdigital platformcomesin.

WithRecyclebank.com,weconnect,educate,andengagepeople. This allows us to deepen our relationship withcurbside recycling members as well as reach newaudiences. Our digital membership (members who donotearnpointsforcurbsiderecycling,butcanearnpointsforlearningonourwebsite)isgrowingandmorethan20milliondigitalactionsweretakenbymembersin2013.

Digital Communities. Real-World Change. Whenitcomestochange,webelievethatthecarrotismorepowerfulamotivatorthanthestick.Ourdigitalcommunityhelpsaudiencesunderstandthatyoucandogoodinthe

worldwithoutmakingsacrifices.Withfunincentivesandsocialnudges,itbecomeseasytoadapttosmallchangesandleaveapositivemarkonthecommunitieswelivein.

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DIGITAL

Taking the Cause Online

Whenitcomestochange,webelievethatthecarrotismorepowerfulamotivatorthanthestick.

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Learn and Earn Our website helps people discover the benefits ofsustainableliving.Fromofferingeverydaytips,interestingquizzes,well-researchedarticlesandexcitingsweepstakes,wemakeitfuntolearnandbyawardingmemberspointsfordoingso.

Turn Your Points into RewardsOnce points are collected, they can be exchanged forvaluablerewards.We’veexpandedourrewardscatalogtoprovideawidearrayofincentivestohelpnudgeindividualsintherightdirection,showingthemthewaytowardamoresustainable lifestyle. In2013,ourmembersearnedmorethan$8millioninrewardsvaluefromdigitalactions,a45%increasefrom2012.

Build Your Social CurrencySocial currency helps people feel connected to theircommunityandshapesastrongsenseofbelonging.Ourwebsite gives ourmembers the opportunity not only tosharewhat they’ve learnedwith their ownnetworks, butalsotopromotethepositivestepstheyaretakingto livemoresustainably.

In2013, theRecyclebankcommunityreferredmorethan50,000newmembers,reflectingthatpeopleareeagertoinvitetheirfriendsandfamilytotakeaction.

Make It MeasurableIt’s easy to get overwhelmed by global environmentalissues. The challenges we face can seem beyond ourindividualpowertochange.

Here’s how we do it.

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AtRecyclebank,webreakdowntheimmensityofglobalenvironmentalissuesintoconcrete,attainableactions.

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Video Power In2013,wepartneredwithUnilever toprovidememberswitheasy,actionabletipsonhowtolivemoresustainably.UsingRecyclebank’s custom video content, eachmonththe campaign addressed a new area of sustainabilityincludingrecycling,waterconservation,energyefficiency,greenhousegases,sustainablesourcingandfoodwaste,whicharetopicsUnileverisaddressingthroughitsUnileverSustainableLivingPlan.

People watched. And they responded. As a result of thevideos, over 450,000pledgeswere takenbyRecyclebankmemberstoreducewasteandenergy.Ifeveryonefollowedthroughontheirpledgesforanentireyear,theenergysavedcouldhavepowered18,000homesforayear!

We also partnered with Johnson & Johnson Family ofConsumer Companies in 2013, using video as away toilluminate the issues around bathroom recycling. Withonly 1 in 7 Americans consistently recycling in theirbathroom, Johnson & Johnson Family of ConsumerCompanies aimed to address thiswith a short videoonwhyrecyclinginthesmallestroomofthehousecanmakeabigdifference.115,000membersviewedthevideoandpledgedtoincreasetheirbathroomrecyclingefforts.

Continuouseducationaboutwhatactionspeoplecantakeintheireveryday life isessential toourmission. In2013,wecontinuedtoevolveonwaysforourmemberstolearnandgetrewardedonline.

Monthly Editorial CampaignEachmonthwecreatedandlaunchedarobustcampaignthat offered points for learning about a series of tipsrelated to a prevalent issue or theme. 2013 themesincludedAFreshApproachtoPaper,TheGreen15:TipsforaMoreSustainableSummer,ALookatLunchWaste,Sustainable Football Season, a focus on the RecyclingContamination Issue (A Smarter Way to Sort) andMinimizingHolidayWaste.

Quizzes and SlideshowsEvery month we also published new quizzes andslideshows offering members points for each module.These additional earn opportunities provided memberswithmoreinterestingandeducationalcontentonrelevanttopicsthatcomplementedthemonthlytheme.

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Eco Time CapsuleThis campaign featured a time capsule concept thatincluded unique pop culture and greenmilestones fromthe first Earth Day in 1970 to today. Kids Konserve gotbehindthisEarthMonthinitiativetousethepastasawayto learnhowtocreateamoresustainable future.Brownbagluncheshavecomealongwaysincethe70s---KidsKonserve encouragednearly 73,000members to pledgetopackawaste-freelunchusingKidsKonserveproducts.

Live Green Recyclebank’s blog, Live Green, offers a variety offriendly, lifestyle-centric, personality-driven editorialposts that complement our transactional content andregularlyengagemembers.Thiscontentprovidesasetofmaterialstoengagewiththatisfun,meaningfulgreeneducation driven by people just like them. In 2013, weposted 2-3 new pieces per week. We also introducednestedcomments,whichallowedmemberstocommentononeanother’scommentshelpingtofosterasenseofcommunityamongmembers.

My Recycling ResourceWe’ve heard from our members that knowing what isrecyclable in their location can often be challenging. Soin 2013, we added a new online resource for curbsidecommunities, called My Recycling Resource, whichanswersthisneed.Memberscannoweasilyfindwhatisrecyclable in their community, aswell asanoverviewofhowrecyclingworksbymaterial.

Our Social VoiceBeingacommunity-focusedcompany,it’sveryimportantfor us to extend that sense of community to the socialnetworksourmembersenjoybeingpartof.Everyday,weshare content and talkwith ourmembers about how tolivemore sustainably.Weare fortunate tohaveahighlyengaged community of over 310,000 Facebook fans,61,000Twitterfollowers,nearly10,000Pinterestfollowers,and3,500LinkedInfollowers.Talkingandlisteningtoourmembersonthesesocialnetworkshelpsusgetanideaofwhat’simportanttothemandinfluencesourbusinessaswegrowtocreatethebestmemberexperiencepossible!

Our Digital Campaigns and Content

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“My discovery of the Recyclebank rewards program

has re-invigorated my commitment to a green

lifestyle, which, admittedly, often falls by the

wayside when our daily lives get too busy.”

– Linda H., Town of Brookhaven, NY

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We’reacultureofconsumers,andwhileproductssurroundus,weoftenhavelittle ideaofhowaproductismadeorwhathappenstoitafterwethrowitaway.Togetherwithnationalbrands,we’rehelpingtochangethis.

As our community grows, consumer brands are takingnotice. We’re working with a variety of industry-leadingcompanies that strategically align with our mission toinspirepeople to livemoresustainably.Ourpartnershipswith brands such as Unilever, SC Johnson, Johnson &Johnsonandmanyothersarecoretoourbusiness.Thesetypes of public-private sector partnerships allow us toaddresssomemajorissuesofourtime.

Forcorporatebrandsandsponsors,weprovideauniqueplatform to communicate sustainability messages toawide, relevant and engaged audience. Brands have anabilitytoeducatemembersabouttheirkeysustainability

initiatives, as well as provide educational content tohelp members along their own sustainability journey.This content allowsmembers to get rewarded for theirengagement and interactions–including actions suchasbecomingmoreenergyefficientaroundtheirhometoconsidering the products they purchase to encouragingsmarterconsumptionanddisposalofproducts.

Inaddition,brandsalsopartnerwithourcommunitiestocreateofflineprogramstoreachkeysustainabilitygoals–suchashelpingtoincreaserecyclingratesorcreateotherformsofsustainableimpact.

Some of our partners have sustainability at the core oftheir company, service or product. Others are trying tofindaway to integratesustainabilityattributes into theirproducts and brands in a way that is meaningful andmakes a difference. Moving along this continuum isn’tsomething that happens overnight. It requires a shift inthinking,andthatshiftoftenhappensinsmall,incrementalways. At other times, it can occur in more disruptive,innovativeways.

We ensure that our partners are actively integratingsustainability into their businesses and brands. To thisend,there’salotofworkwecanalldotogetherandwe’reexcited to continuemaking strides in the right directionwithourpartners.

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Inspiring Brands

Weensurethatourpartnersare actively integrating sustainabilityintotheirbusinessesandbrands.

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How a National Competition Increased Recycling

In2012,RecyclebankandSCJohnsonteameduptohosttheGreenChoicesRecyclingChallenge.

Thechallengeenlistedonecommunityfromeachofthe50U.S.statesinacompetitiontoseewhichcommunitycouldgetthegreatestproportionoftheirresidentstoreporttheirrecycling each month. The winning community wouldreceivea$100,000grant foracommunitysustainabilityprojectoftheirdesign.Thesix-monthcompetitionfocusedon inspiring waste reduction and increasing recyclingefforts,whileeducatinglocalresidentsontheimportanceofeveryday,sustainableactions.

Closeto250,000householdsparticipatedandcommunitiescameupwithuniqueandcreativewaystogettheirresidentsinvolved. In the second place community (HuntingtonWoods,MI),Marion Clancy, age 94, put her resources toworkcallingfriendsandneighbors,youngandold,includingthe80+membersoftheHuntingtonWoodsStudyClubtogetthemalltoregisterforthechallenge.

“Irecycleeveryweek,so,ofcourse,IwantedtoregisterforRecyclebanktohelpthecitywin,”shetoldtheDepartmentofPublicWorksManager.

InChatham,NJ, theChathamGreenCommitteeattendedthecountyGreenFairandtheFarmersMarketonSaturdays

to help raise awareness of the Challenge. The GreenCommitteealsopublicizedtheChallengebyputtinglabelson the packages of garbage bags residents bought andhungapromotionalbannerbythetrainstation.

Thewinningcommunity,TheLakesatRedRock,VA,wentabove and beyond when it came to getting residentsinvolvedinthechallenge.Theyenlistedover50%oftheirresidentsintheprogramandensuredthatnearly40%oftheir residents logged in to Recyclebank eachmonth toreporttheirrecycling.

The community created signs with three differentmessages and placed them throughout the communityandplacedtwobannersattheplaygroundandpool.Oneresidentsentoutweeklyreminderstoencourageresidentstoparticipate.Thecommunityevenrecruitedthelocalgirlscouts to go door-to-door with information on how toregisterandparticipate.

The Lakes at Red Rocks is using the $100,000 to do acompletedeepenergyretrofitoftheircommunitycenter.They’llbeinstallinglowflowshowerheads,newinsulationandwillbeimplementingbio-diverselandscaping.Withtheremainingmoneythey’llcreatea$10,000scholarshipfundforastudentwhoplanstopursueenvironmentalstudiesasacareer.

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The SC Johnson Green Choices Recycling Challenge

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We’remakingsomebiginternalchangesandmakingsureto incorporate deeper sustainability principles into ideasfornewbusinesslinesandproducts.Allofthewaysthatwe’reexpandingandevolvingourcompanywillhelpustogetclosertoachievingourbig,ambitiousgoals.

Here are some of the things to look forward to in 2014 and beyond:

Energy. Meet Carbon. We’re really excited about our support for the KenyanCleanWaterProjectasanoffsetforourcarbonin2012andarelookingforwardtofinalizingournumbersfor2013andsharingwithouroffsetactivitieswithourmembersandpartners.

Recyclebankwill continue to track itscarbon footprintsothatwemaybothdecreaseourcarboncontributionand offset that which we cannot reduce. In this way,we’re able to support projects that have a big impactandholdourselvesaccountableforourcontributiontotheclimatechange.

Though we are headquartered in New York City andexerciselesscontroloverourspacethanwewouldlike,weintendtoseekwayswecangreenourofficegoingforward.

Our Space2014means a new home for Recyclebank aswemovefrom the beautifulWest Village to the bustling Chelsea.We’llworkjustashardtobesurethatournewdigsareasecofriendlyasourformerspace.

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What’s Next?

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CommerceOvertime,membershaveaskedformorehelpanddirectionwith finding the products that are gentle on the planet,healthy for their families and easy on theirwallets.We’veheardthem.EnterOneTwine,aninnovativeshopthattakesRecyclebank'smissiontothenextlevel—andprovidesourmembers with even better ways to use their points. OneTwinewilllaunchin2014.

Ourshopwillbeverycarefullycurated;productswon’tmakeitintoourcollectionsbyaccident.Infact,wewillhandpickevery itembasedonaclearsetofcriteria.Wewill lookateachbrandandmakesurethey’reabletotellusthattheirproductsoffertherightbenefits.Asasneakpeak–weintendtoconsider:

How it’s Made Wewilllookatthewaymaterialsandingredientsaregrownandsourced,thehealthandenvironmental impactsofthemanufacturingprocess,andeachbrand’slaborpractices.

How it’s UsedWewillconsideraproduct’sabilitytoimproveyoureverydaylifethroughitspracticality,durabilityandenergyefficiency.

How it’s DisposedFromthepackagingtotheabilitytoeitherreuse,recycleorresell the product itself, wewill judge products based onhowwelltheypreventmaterialsfromgoingtowaste.

Sponsor/Rewards CriteriaOur members, our partners and our employees have allaskedformoreclarityaroundhowwechoosewhotoworkwithandwhatrewardstoputinourcatalog.Lookformorefrom us on our site and in our next Sustainability Reportregarding our thoughts and process around changingbehaviorinanevolvingworld.

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“It's valuable to me because my family is now

taking initiative to recycle when before we never

did. Also, I get rewards for doing so.” - Melanie G., Corpus Christi, TX

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SUSTAINABILITYREPORT2014

See you next year!Thank you for taking the time to get to know us! Weappreciate that you’re a part of our on-going journey tocreatereal-worldimpact,andlookforwardtosharingourinnovativedevelopmentsandnewbusinessendeavorsinthemonthsandyearsahead.

Recyclebank.com