2013 2nd AGCO Africa Summit in Berlin

An initiative of

THE 2ND AGCO AFRICA SUMMIT IN BERLIN

AGRICULTURE IN AFRICA

FROM VISION TO ACTIONJanuary 21, 2013

2 | 2nd AGCO Afr ica Summit in Berl in

AGRICULTURE IN AFRICA ! FROM VISION TO ACTION | The 2nd AGCO Africa Summit in Berl in

Last year we talked about a “Vision for Agriculture in Africa”. This year we wanted to have a closer look at the progress we have made and how ideas have started to turn into reality. Therefore, the theme of the 2nd AGCO Africa Summit 2013 was “From Vision to Action”.

Our mission in Africa is to provide ag-ricultural solutions (equipment and in-frastructure) for local farmers. We are focused on investing in human capital to improve farming know-how, deve-loping suitable fi nance solutions and expanding product accessibility. We intend to enhance service and to esta-blish local assembly and retail centers across Africa.

During 2012, we took strategic steps to support agriculture in Africa:

We opened a Global Learning Cen-ter and Future Farm in Zambia that allows local farmers and dealers to be trained on modern farming technology and learn about the la-test farming practices. Farmers can benefi t from a wide range of trai-ning classes and get access to pro-fessional farming equipment.We built a new Parts Distribution Warehouse in Johannesburg to better serve customers in Sub-Sa-haran Africa and opened our fi rst

regional o! ce in Cape Town. We established a joint venture ope-ration with local partners in Algeria to manufacture tractors for the Af-rican market.We currently employ more than 100 people in Africa and that num-ber is growing.

We are proud of what we have achie-ved in the past year and we will conti-nue to turn our vision into reality.

With the AGCO Africa Summit we in-tend to actively engage and lead the international dialogue within our in-dustry and beyond. The African con-tinent bears many hopes and oppor-

tunities and can be the key to global food security. We all have the respon-sibility to invest in a sustainable man-ner and to create long-term solutions. Together we can create a new vision for agriculture in Africa and together we can turn it into reality.

We would like to thank all speakers, panelists, and our sponsoring partners Bayer CropScience, DEG – Deutsche Investitions- und Entwicklungsgesell-schaft and Rabobank for their support.

Prof. Martin Richenhagen, Chairman, President and CEO of AGCO & Nuradin Osman, Managing Director Africa and Middle East of AGCO

MOVING AFRICAN AGRICULTURE FORWARD

f.l.t.r. Prof. Martin H. Richenhagen, Nuradin Osman, Ulrich Stockheim

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AGCO’s Future Farm in Zambia

Providing a Range of Solutions in the Agricultural IndustryAs Africa’s population is set to rise to two billion by 2050 the need to in-crease mechanization levels and trainings, service and support for small and medium-scale farmers has never been greater. AGCO opened the fi rst future farm in 2012 in Zambia that includes a training center to train Af-rican farmers in modern farming techniques. Together with its partners, AGCO provides extra solutions in agriculture (e.g. crop protection, harves-ting techniques etc.).

Hands-on training by working with the latest machinery

Small to medium scale farmers benefi t from a range of training courses from basic agronomy through to generic mechanization

Large-scale farmers will be o" ered training on high specifi cation tractors and harvesting equipment, including precision farming technology

Wide range of demonstration crop areas

Around 40 local employees in Zambia – everyone who works at the farm lives at the farm

Additional AGCO future farms and training centers will follow in further African countries.



There is one fact about Africa which, thankfully, is at last being realized everywhere: namely, that Africa’s ag-ricultural potential has been grossly underestimated for far too long. The negative attitude prevailing until re-cently is quite misplaced. Commer-cial agriculture in Africa has the po-tential to become a key factor in the continent’s food security, economic growth, poverty reduction, protection of the environment, more equal distri-bution of wealth, and last but not least, more jobs which can provide proper incomes. For all these things, agricul-ture is a vital if not the one key factor.

However, if agriculture is actually to perform this key role in Africa’s deve-lopment, some thorough improve-ments will be required: from market-based economic policy, to reliable property law; from infrastructure deve-lopment, to cross-border cooperation within Africa; from new plant varieties, advanced irrigation and proper use of fertilizers to increase yields, to training for small-scale farmers and the increa-sed number of agricultural technicians and scientists that Africa so urgently

needs; from cooperatives to manage production, machinery and sales, to the development of lucrative industries and services which will see agricultural products processed locally instead of by buyers abroad.

Africa’s agriculture therefore needs thorough modernization, its own pro-cessing chains and the many jobs that these will bring in the food-related and services industries. Food security, employment policy and the pursuit of peace within African societies demand

it; the alternative would be hunger, ho-pelessness and turmoil. Finally, advan-cement through agriculture depends in no small measure on the situation of women. Women do an average of 43% of all agricultural work in Africa, and as much as half of it south of the Sa-hara. Nonetheless, they unfortunately have fewer rights than men when it comes to land and animal ownership, and more limited access to education, healthcare, credit, insurance, seed and fertilizers.

The World Food Organization esti-mates that improving the situation of women would allow agricultural pro-duction to grow by between 2.5 and 4% and reduce the number of people going hungry by between 12 and 17%. I would add that improving the situa-tion of women would also make the world a more just and more democra-tic place. To sum it all up: Progress for Africa spells A-G-R-I-C-U-L-T-U-R-E.

PROGRESS FOR AFRICA IS SPELLED: A-G-R-I-C-U-L-T-U-R-EProf. Dr. Horst Köhler Former Federal President of Germany

Prof. Dr. Horst Köhler

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The reality of recent history of Africa is that government arrogated itself the right to take the lead in employment and investment, thereby hindering the private sector from developing. It is only recently that the private sector is alig-ning with governments to develop Af-rica quickly. A successful alignment of the public and private sectors is the only way of unlocking the wealth and jobs that will benefi t all stakeholders and le-apfrog Africa to join the mainstream of the advancing world and take its rightful place in the global markets.

It is appreciated that governments will have to fashion and launch policies, which when implemented with sincerity and long-term commitment, will attract the needed private sector investment. Aligning partnerships in this way will as-sist in creating the Social Market Econo-my that operates so successfully in Ger-many. It is generally appreciated around the world that Africa is the continent to be courted for economic partnerships and its development will not only be-nefi t Africa but will also reward the local and foreign partners.

Indeed, the private sector is fast gathe-ring momentum. To sustain this mo-mentum, some fundamental issues should be addressed. There is an urgent need for land reforms to facilitate invest-ment at all levels of farming whether small, medium or large scale. These re-forms would ensure, for example, that title deeds to land could be acceptable as adequate collateral for lending by fi -nancial institutions. The judiciary sector

also needs to be streamlined with fast track courts dealing with land issues. The deeply ingrained mentality of the bureaucracy, which viewed itself as se-parate from the private sector, hindered government from cooperating with the private sector and communities and from realizing shared values. This must stop and a Ministry for Public Sector

Reform may be considered to facilitate cooperation between the public and pri-vate sectors.

Transforming the agriculture sector in Africa will not occur overnight. Howe-ver, by proving concepts and showca-sing success stories, the bandwagon will grow and gain momentum.

PUBLIC PRIVATE PARTNERSHIPS– ALIGNING THE INTERESTSJohn A. KufuorFormer President of the Republic of Ghana

President John A. Kufuor

BACKGROUND: John A. Kufuor FoundationThe John A. Kufuor Foundation for Leadership, Governance and Development was founded in 2011. Approaches have been made by Michigan State University and an international NGO, the Partnership to Cut Hunger and Poverty in Africa, to work with the Foundation and the NovelGroup of companies to promote innovative models of full value chain production in agriculture that will benefi t all stakeholders. The local community will also benefi t immensely as they will be shareholders. The values of this nascent partnership have been accepted and the governments of Senegal and Cote d’Ivoire have signed agreements to sponsor partnerships in their respective countries.



In a world of vision there is action for everyone – if everyone is active, the-re will be wealth creation and com-mon prosperity. If an area of human endeavor has future in Africa, it is ag-riculture in the form of agribusiness. Agriculture has remained the back-bone of the continent‘s economy for centuries. It accounts for 65% of the continent‘s employment and 75% of its domestic trade. These fi gures are not likely to change dramatically overnight.

Out of the 7 billion or so population of the world about one billion people are acutely undernourished. And the majority of them are in Africa. Can we a" ord to ignore or neglect the bottom billion? I say categorically no. Rwan-da, Malawi, Kenya and Ethiopia have shown remarkably that a great future for agriculture is possible. To foster a sustainable and inclusive growth and development in Africa there is a need to foster a new development approach based on exploiting the full agribusi-ness potential of the continent. The focus must move from exploiting raw commodities to increasing the value added by agro-industry and creation of employment along the entire agri-business chain. Otherwise we will not be able to deal with the frightening unemployment of our youth.

Africa has the knowledge, the tech-nology and the means to allay hunger and food insecurity. What is still mis-sing is the political will and dedication. For success, the process has to be dri-

ven by the highest governmental and political level and amply supported by the private sector.

Goals and attitudes must change: ag-riculture in Africa should no longer be seen as a development program. Ag-riculture must be seen as an aggressi-ve business endeavor with a chain of producers, suppliers and facilitators. I have attempted to identify at least eight groups of actors who will form the new structures, that will establish and promote agribusiness and food security value chain: farmers; scien-

tists; fi nancial institutions; internati-onal organizations, civil society and donors; processors and manufactur-ers; marketers and distributors; sup-pliers of inputs and equipment and consumers.

All of these parties are here together, motivated and encouraged by the political leaders through government policies. In essence, good governance becomes a key factor. Africa is already on the move, the progress must con-tinue and be sustained.

THE FUTURE OF AGRICULTUREIN AFRICAOlusegun Obasanjo Former President of Nigeria

BACKGROUND: Olusegun Obasanjo Foundation The Olusegun Obasanjo Foundation is a UK based charity that has a mission of advancing Human Security for All. The Foundation has wide ranging initiatives of Feeding Africa, Youth Empowerment, Education for Girls and a Health Initia-tive focused on non-communicable and water-borne diseases. The Foundati-on provides grants and support to organizations and groups that are working in these areas and aims at increasing access to food by motivating young people to take on the challenge of farming and participating in agribusiness.

President Olusegun Obasanjo



Christian Asboth, Senior Vice President Turkey, Africa, Middle East and CIS of Bayer CropScience“Small scale farms have to have ac-cess to innovative agricultural input solutions. Proximity distribution and the availability of modern crop protec-tion technology are crucial in a mar-ket which is still dominated by gene-ric products of poor quality, which are often non-registered and sometimes falsified. Thus a sound regulatory and registration framework is important. In order to increase productivity, farmers‘ cooperatives as well as cooperation

between the public-, industry-, insu-rance- and banking sectors is absolu-tely necessary.”

Eberhard Brandes, CEO of the World Wide Fund for Nature (WWF) Germany“Africa has a global importance in bio-diversity. If we have big-scale land-use plans with the communities, NGOs, companies and the local government long-term, then we can guarantee a sustainable form of development and do not destroy biodiversity. We need biodiversity in order to resist climate change: the more species we have,

the more secure our global food sup-ply becomes. Moreover, investing in technology – however important it is – should not be the first priority, which should be investing in logistics and protecting against harvest losses.”

Bruce Dick, Managing Director of Rabo Development“The family unit has always been a cornerstone of farming. Small-scale farmers need to organize in coopera-tives to get access to knowledge, dis-tribution channels, finance, inputs and mechanization. But both cooperative

PANEL DISCUSSION

MAKING BUSINESS WORK AND FIT FOR AFRICAModeration: Haig Simonian Former Zurich correspondent of the Financial Times

What are the key factors for raising agricultural productivity? How can market-oriented cooperation structures be established in order to improve the lack of development in these fields? Which models benefit growth for everyone? What should be the role of NGOs and the society? This panel discussion of international experts on agriculture tried to find the answers to these questions and was moderated by Haig Simonian, former Zurich correspondent of the Financial Times.

f.l.t.r. Christian Asboth, Eberhard Brandes, Bruce Dick, Bruno Wenn, Lars Windhorst, Haig Simonian


and commercial enterprises have a role to play as the emerging farmers are given a chance to learn from the commercial farmers.”

Bruno Wenn, Chairman of the Ma-nagement Board of DEG“Small and medium sized enterprises are the key element of economics, and this is also true in developing coun-tries. We are using local banks to provi-de long-term finance to them, as they have a huge potential. Moreover, we always need the public sector along

with the governments to create an en-vironment which is conducive for the private sector. Furthermore, society needs to act as a watchdog to ensure that investors invest in a reasonable, sustainable and responsible way. At the same time, however, we also have to use the vast potential of larger farms, as there is no way to avoid mechani-zation.”

Lars Windhorst, CEO of Sapinda“The private sector can play an inst-rumental role in helping communities

and rural areas to develop. An impro-ved infrastructure is the key to impro-ving productivity as it will lead to more and cheaper energy to provide irriga-tion and water. Moreover, we do pio-neering work in Africa as we buy and lease land, which was not farm land before. We employ a local communi-ty to transform this into arable land, thereby creating jobs and commercial activity where there was none before.”

“Many challenges have been created by the decisions of our past, but we have the opportunity to create a better future and partner-ship in Africa. There is no sector more important in Africa than agri-culture and agribusiness: agriculture is the art of growing food, and agribusiness is the art of creating sustainability and is a vital part in a nation’s economic life. We are moving from nation states towards the regionalization of economies to reduce waste, harmonize cus-toms duties, merge infrastructure systems and to develop a more uniform legal system and code of conduct.”

Stephen Hayes, President and CEO of The Corporate Council on Africa



11:30 – 12:00 p.m. Welcome Remarks Prof. Martin H. Richenhagen,Chairman, President and CEO of AGCO

Nuradin OsmanManaging Director Africa & Middle East of AGCO

Moderation: Ulrich StockheimFounder and CEO of Stockheim Media

12:00 – 12:30 p.m. Keynote SpeechProgress for Africa is spelled:A-g-r-i-c-u-l-t-u-r-e

Prof. Dr. Horst KöhlerFormer Federal President of Germany

12:30 – 12:45 p.m. Introductory Speech Panel Stephen HayesPresident and CEO of The Corporate Council on Africa

12:45 – 1:45 p.m. Panel DiscussionMaking Business Work and Fit for Africa

Christian AsbothSenior Vice President Turkey, Africa, Middle East and CIS of Bayer CropSience

Eberhard BrandesCEO of the World Wide Fund for Nature (WWF) Germany

Bruce DickManaging Director of Rabo Development

Bruno WennChairman of the Management Board of DEG

Lars WindhorstCEO of Sapinda

Moderation: Haig Simonian Former Zurich correspondent of the Financial Times

1:45 – 2:30 p.m. Lighthouse ProjectsContribution of Intensive Rabbit Farming to Sustainable Develop-ment in AfricaProfessional Farming - From „Farm to Shelf“Financing Agricultural Invest-ments in Emerging Markets

Laetitia Victoria MukunguFounder and President of My Idea Rabbit Centre (MIRC)

Jerome YazbekFounder and CEO of Farmsecure

Berry MarttinMember of the Executive Board of Rabobank Nederland

PROGRAMJanuary 21, 2013 Hotel Adlon Kempinski, Berlin


2:30 – 3:15 p.m. Co!ee Break

3:15 – 3:30 p.m. Introductory Speech Panel Dr. Leonard MizziHead of Unit DG Agriculture, European Comission

3:30 – 4:30 p.m Panel DiscussionPolicy Enabling Frameworks

Dr. Baba DioumCoordinator General of the Conference of Ministers of West and Central Africa

Gudrun KoppParliamentary State Secretary to the Federal Minister of Economic Cooperation and Development, Germany

Dr. Gerd MüllerParliamentary State Secretary to the Federal Minister of Food, Agriculture and Consumer Protection, Germany

Dr. Betty Achan OgwaroMinister of Agriculture and Forestry of the Republic of South Sudan

José Condugua António PachecoMinister of Agriculture of the Republic of Mozambique

Mahama ZoungranaMinister of Agriculture and Food Security of Burkina Faso

Moderation: Sabine ChristiansenOwner of TV 21 media productions, German TV Journalist

4:30 – 4:50 p.m Shared Speech Jervis ZimbaVice-President of the World Farmers‘ Organisation and President of Zambia National Farmers Union

Gerhard SonnleitnerPresident of the European Farmers’ Association (COPA)

4:50 – 5:20 p.m SpeechPublic Private Partnerships –Aligning the Interests

President John Agyekum KufuorFormer President of the Republic of Ghana

5:20 – 5:40 p.m SpeechThe Future of Agriculture in Africa

President Olusegun ObasanjoFormer President of Nigeria

5:40 p.m Closing Remarks Prof. Martin H. RichenhagenChairman, President and CEO of AGCO

6:00 p.m Break

7:00 p.m Evening Reception

7:30 – 7:45 p.m Speech Veronica VarekovaGoodwill Ambassador to the African Wildlife Foundation

7:45 – 8:15 p.m Fashion Show Beauty Siphiwe ButheleziFashion Design Student from Durban, South Africa



Dr. Baba Dioum, Coordinator Gene-ral of the Conference of Ministers of West and Central Africa“Politically the first step we have to take is to enable an environment for outside investment as well as invest-ment from the private sector inside the countries. We have to change the way of thinking because the pa-radigm has changed in Africa: the traditional market will grow in the next 15 years from 8 billion to 10 bil-lion and the urban market will grow from 50 billion to 150 billion. This means that we first have to grow what we need for our people, and export later. On the other hand 86% of land in Africa is not used.

We have to exploit land together by partnership – not to sell the land but to use it together to benefit every-body.”

Mahama Zoungrana, Minister of Ag-riculture and Food Security of Bur-kina Faso“For public private partnerships we have to create a climate of peace in our country where business can be prosperous. If we have this climate, we then need state investments to create an infrastructure that will at-tract the private sector to come and invest. In Burkina Faso we have ma-naged to increase public expenditu-re by about 11% since 2004.”

Gudrun Kopp, Parliamentary State Secretary to the Federal Minister of Economic Cooperation and Deve-lopment, Germany“We are convinced that we need an open market – this is the only way we can really drive private invest-ment forward and achieve develop-ment. On the other hand, the rule of

law is important as well in order to be able to acquire land titles. In this regard I would like to call upon wo-men in Africa, because they are the ones driving development forward. It is thus important, that they are able to inherit a piece of land.”

Dr. Gerd Müller, Parliamentary Sta-te Secretary to the Federal Minister of Food, Agriculture and Consumer Protection, Germany“Africa will double its population until 2050. It is a big challenge for which we need an international concept and cooperation. We need more investment in agriculture and more productivity. Europe is open for African countries: 80% of the developing countries’ exports go to the EU. However, there is still some homework to do in each country as we need good governance, fight

PANEL DISCUSSION

POLICY ENABLING FRAMEWORKSModeration: Sabine Christiansen Managing Partner of TV 21, Producer and Moderator

How can agricultural development be achieved, that is not only economically and ecologically sustainable, but also sustainable for employment and income generation? What framework conditions are needed to attract private sector initiatives and foreign investments? How can marketable forms of cooperation be implemented among local farmers, foreign investors, government and society? A panel of ministers and experts of the political sector debated the challenges and possible solutions, guided by one of Germany‘s best-known television presenters and journalists Sabine Christiansen.

Dr. Baba Dioum Mahama Zoungrana Gudrun Kopp Dr. Gerd Müller Dr. Betty Ogwaro José Pacheco


against corruption, achieve land re-form, and more education – espe-cially for women.”

Dr. Betty Achan Ogwaro, Minister of Agriculture and Forestry of the Re-public of South Sudan“Agriculture cannot be handled sing-le-handedly – neither with one far-mer nor with one investor. Thus co-operation is the way as most African farmers are small-scale farmers. If they do not cooperate they will not succeed. Firstly, the main interest of these farmers is to produce enough for them to eat before they can think of selling. Through cooperati-ves they will be able to learn how to improve productivity, post-harvest crop handling and storage. Further-more, women must be trained and supported as they are the backbone of African economy and most of the food is produced by them on the continent.”

José Condugua António Pacheco, Minister of Agriculture of the Repub-lic of Mozambique“In Mozambique we have 36 million hectares of arable land, but we are using around 15% of it with quite low productivity. We have a framework which lies on four pillars: to incre-

ase productivity and competitive-ness, ensure access to market and information, the sustainable use of natural resources, and good gover-nance and institutions. The land is the property of the state and foreig-ners have access to it through lea-sing for up to 50 years. In addition,

farmers should have the opportuni-ty to be exposed to technology and they need education to be able to choose what they adopt. We should look for the opportunity to move the smallholder farmer from subsistence farming to a business basis.”

“The European Union has been especially active supporting far-mers to build a sector that can easily respond to global demand. Moreover, the EU will remain strongly engaged to build the ne-cessary capacities on farm and corporate level for agribusiness in Africa to flourish, as this will be a means to reduce hunger and poverty as well as to create jobs and sustainable growth on the continent. Furthermore value chains must be upgraded to produ-ce high-value agri-food products in order to have a more compe-titive sector.”

Dr. Leonard Mizzi, Head of Unit DG Agriculture, European Commission



Farmsecure is a young business and one of the largest farm operators in Africa. It was founded in 2004 and is privately owned. The company em-ploys 4.500 people across South Af-rica. Farmsecure includes farmers in partnerships and sets up profit-share arrangements with them. The compa-ny currently supports 2,500 small and medium-sized enterprises, which can be expanded up to 100,000 in the next ten years. Farmsecure is aiming at sci-entific farming, the alleviation of risks

and guaranteeing prices. The compa-ny has the largest agricultural scienti-fic team in Africa and its expert teams are specialized in the development and implementation of revolutionary agricultural technologies. The partner companies are represented along the entire agricultural value chain.

Farmsecure is promoting a change in attitude: farmers have to help each other to be successful as it is the only way Africa is going to be developed.

LIGHTHOUSE INITIATIVES

Jerome Yazbek

PROFESSIONAL FARMING – FROM “Farm to Shelf”Jerome Yazbek Founder and CEO of Farmsecure


Laetitia Mukungu has been running the My Idea Rabbit Centre (MIRC) since 2009. She taught in a school, where many children lacked statio-nary or school uniforms. This inspi-red her to start rabbit farming as an income-generating project to enable struggling parents to have access to sustainable income to support their children in school.

With this goal in mind she joined with 15 women from her village to form the Women Rabbit Association to raise and sell living rabbits to restaurants in Kenya. The project has had an impact on the community: it helps underpri-vileged students pay their school fees, buy uniforms and stationary and has also alleviated food shortages and created employment.

Rabbits are the most productive do-mestic livestock. They are easy and cheap to raise; they can be set up in any environment and every part of the rabbit is useful. Future plans of

MIRC include buying land to be able to expand and acquire their own slaughterhouse to become consistent suppliers of fresh rabbit meat to res-taurants and supermarkets.

Rabobank aims at meaningful ban-king and wants to ensure that finan-cial inclusion is there for the people and communities who produce food. As the population is growing and land availability is declining, productivity needs to be increased by close to 2% in order to double production. Howe-ver, productivity is currently only gro-wing by 1,4%. Social enabling factors like access to knowledge and educa-tion, legal certainty and finance are the key drivers behind farming pro-ductivity. Rabobank was created 115 years ago with the objective to alle-viate poverty and low productivity in rural areas in Europe. It reaches up to 2.5 million farmers on a global basis.

With almost USD 40 billion in assets the bank finances the “direct access of farmers to the kitchen table” worldwi-de. Rabobank focuses on finance and corporate banking and also invests in Africa. In 2005 the bank invested in the NMB bank in Tanzania, which has become the largest bank in the country since then. Another project is going to start in Ghana, which will focus on mid-sized local companies. In Zambia, Rabobank operates a me-chanization project and a program supporting financial literacy in additi-on to establishing a partnership with the Zanaco bank. Rabobank employs more than 6,000 people in Africa alone.

Laetitia Mukungu

Berry Marttin

CONTRIBUTION OF INTENSIVE RABBIT FARMING TO SUSTAINABLE DEVELOPMENT IN AFRICALaetitia Mukungu Founder and President of My Idea Rabbit Centre (MIRC)

FINANCING AGRICULTURAL INVESTMENTSIN EMERGING MARKETSBerry Marttin Member of the Executive Board of Rabobank Nederland



Moderated by Sabine Christiansen, Jervis Zimba and Gerhard Sonnleitner discussed the importance of farmers‘ organizations, with a view of repre-senting the interests of farmers with a strong voice.

Other issues dealing with how to create a modern image of agriculture and make it attractive for young peo-ple were also debated.

Jervis Zimba, Vice-President of the World Farmers‘ Organisation and President of Zam-bia National Farmers Union stated that, “Organizing farmers who are scattered in the countryside is a challenge. But far-mers do need to be organized and form strong cooperatives in order to give agricul-ture a more powerful voice when speaking

to the government. Africa is no lon-ger a dark continent concerning mo-dern technology: even small-scale farmers want and need technology, which helps them, for example, with information about pricing. Moreo-ver, it is important for politicians to understand local issues in individual countries. Another major challenge is to encourage younger people to consider agriculture. We have to make

farming more attractive for them in order to reduce the drift from the land towards the cities.”

Gerhard Sonnleitner, President of the European Farmers‘ Association (COPA) noted:“In line with the title of the summit, we are already in action: we organi-ze meetings, partnerships and semi-nars to show how we transformed ourselves from an old-fashioned farm business to a high-tech agribusiness. Africa has a big future and we favor opening markets to the least develo-ped countries. We always emphasized the need to reduce export subsidies as it has a negative e"ect on other countries. We primarily need a mix of small-, middle- and big-scale farmers on a political and social level from ac-ross all rural areas. And we need high-tech agriculture with heavy equip-ment which will be shared by several farmers in order to save resources. As agriculture becomes more modern, more young people will participate.”

AGCO Africa Ambassador Tosin Od-unfa from Nigeria hosted this year’s summit. Just like Sue Chuzu last year, Tosin won the AGCO Africa Ambassa-dor contest, which was announced in 2012 for the second time. The compe-tition uses the social media platforms Facebook, YouTube and Twitter, where participants apply with a video state-ment. More than 30 young Africans from all over the continent applied to participate in last year’s contest. Tosin earned an Engineering degree from Howard University, Washington

DC. But since his teenage years, he has shown an a!nity for the enter-tainment sector and already mastered various ceremonies and shows within and outside Nigeria. As the Ambassa-dor 2013, Tosin not only hosted the Summit but also represented the Afri-can continent for AGCO at the “Grüne Woche” fair in Berlin. Later in the year he will also participate in other events from AGCO mainly in Africa and re-port about AGCO’s developments in Africa on the AGCO Africa Ambassa-dor Facebook and Twitter pages.

THE IMPORTANCE OF COOPERATIVE STRUCTURES

OLUWATOSIN “TOSIN” ODUNFA AGCO AFRICA AMBASSADOR 2013

f.l.t.r. Sue Chuzu, Oluwatosin “Tosin” Odunfa

f.l.t.r. Jervis Zimba, Gerhard Sonnleitner


Facts about global agriculture today: 30% of greenhouse gas emissions, 40% of employment and 70% of water withdrawals, but also nearly a billion of hungry and undernourished peop-le. Feeding a population of 9 billion in 2050 will require substantial changes to ensure the production, distribution and consumption of su!cient nutri-tious and sustainably produced food.To bring about the changes that are needed, partners and constituents of the World Economic Forum (WEF) developed in 2010 a New Vision for Agriculture. This New Vision integra-tes food and nutritional security, en-vironmental sustainability and econo-mic opportunity, and aims to improve each segment by 20% per decade un-til 2050.

The New Vision advocates a market-based approach to sustainably incre-ase productivity and opportunities in the agricultural sector through colla-boration among relevant stakeholders in the value chain and the entire ag-ricultural system. The initiative works together with the G8 and G20 groups on a global basis to promote public-private dialogue and identify priorities for action. Over 250 organizations are actively engaged in dynamic natio-nal-level partnerships in Africa, Asia and Latin America, including govern-ments, private enterprises, farmers’

organizations, donor and develop-ment agencies, civil society organiza-tions, academic and research organi-zations, and financial institutions (see: www.weforum.org).

Three of four Africans depend on ag-riculture for their livelihoods. In 2011, the African Union, the New Partner-ship for Africa’s Development (NEPAD) and the WEF together with other part-ners launched the Grow Africa part-nership with the objective to galvani-ze greater private sector investment and financing. Accelerated sustainab-le agricultural growth has to be in line with the countries´ national plans as an African-owned, country-led multi-stakeholder platform (see www.gro-wafrica.com).

Last year, Grow Africa worked to-gether with the G8 Presidency and the ‘New Alliance for Food Security and Nutrition’: analogical to the G8 governments the private sector com-mitted to invest over $3 billion, ena-bling top political leaders to prioritize investments aimed at strengthening the environment and agricultural pro-duction. Together, these partnerships plan to have a favorable impact on over 12 million smallholder farmers in the next three to five years. Upcoming milestones in 2013 will be the Grow Af-rica Investment Forum in Cape Town

and the G8 Summit in Belfast. AGCO is a proactive member of the New Vision for Agriculture and the Grow Africa in-itiatives – like our partners Rabobank and Bayer CropScience. With over 50 years of experience in Africa with its Massey Ferguson tractor brand, AGCO already leverages numerous allian-ces with all stakeholders to improve agricultural practices. AGCO follows the idea of public-private-partner-ships within Grow Africa focusing on long-term comprehensive and inclu-sive strategies to develop African ag-riculture with the people as opposed to short-term isolated interventions. AGCO´s Future Farm & Training Cen-ter concept is our nucleus for a “Green Revolution in Africa”.

Marco Prehn, Director Sustainable Partnerships, Strategy & Integration of AGCO

GROW AFRICA OF THE WEF

Grow Africa First Wave Partner Countries2011-2012

AGCO´s Sustainable Partnership approach



AGRICULTURE MEETS FASHIONThe AXICA, an extraordinary building constructed by the Canadian-American architect Frank O. Gehry, housed the evening event highlighted by a fashion show with interna-tional artists and models. The show presented the collection of the young and talented African designer Beauty Siphiwe Buthelezi depicting the four elements fire, water, earth and air.

Artists by Instyle Models




BACKGROUND INFORMATION: Beauty Siphiwe ButheleziBeauty Buthelezi studies fashion design at the Durban University of Technology in South Africa. In order to fund her studies she has been working at a lingerie and sleep-wear supplier as a CAD artist, coordinator and trainee merchandiser since March 2012. Previously she was head designer for an up and coming fashion design label that fo-cused on creating minimalistic clothing. In addition, Beauty assisted at the SA Fashion Week and some boutique stores as well. Beauty Buthelezi was chosen by AGCO for the company´s African fashion project and she created the collection presented in the AXICA exclusively for this occasion.


BACKGROUND INFORMATION: African Wildlife Foundation Internationally known fashion model Veronica Varekova was one of the special guests of the evening representing the African Wildlife Foundation (AWF) as its Goodwill Ambassador. Veronica has appeared in several fashion campaigns since the start of her model career, including Chanel, Guess and Nivea. She has been featured on the cover of more than 100 magazines and she is currently the face of Hublot Watches. The organization AWF focu-ses solely on Africa and is committed to the conservation and protection of Africa‘s wildlife and wild landscapes. Veronica was appointed in 2009 as one of the first Goodwill Ambassadors and she currently serves on the board of trustees of AWF and aids the foundation to raise awareness and funding. Prof. Martin Richenhagen, Chairman, President and CEO of AGCO, handed over a donation of USD 5,000 to Veronica for the organization.






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2013 2nd AGCO Africa Summit in Berlin

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Transcript of 2013 2nd AGCO Africa Summit in Berlin