FINAL PRESENTATION

MINOR IED

BRAND DESIGN

THE ASSIGNMENT

1

2 PRODUCT DESIGN

WE WANT TO DESIGN, PRODUCE AND SELL RACECYCLING ACCESSORIES

LIKE A CHESS GAME,

WE NEED TO HAVE A STRATEGY

FOR THE COMPANY.

PRICE

ABOVE AVERAGE

BIG MARGIN

(low productionnumbers)

PRODUCT

AT HOME

ON THE ROAD

PROMOTION

INTERNET (BLOGS)

PRODUCTMOVIE

(future decision)

PLACE

BRAND WEBSHOP

PACKAGING

SIMPLE

SOMETHING EXTRA

SMALL AS POSSIBLE

PRESENTATION

WE SUPPORT

AND INSPIRE

LET’S LOOK AT THE BRAND IDENTITY

BIANCHI

AGU

ROGELLI

GIRO

RAPHA

GIANT

PINARELLO

WILIER

COLNAGO

KOGA

CANNONDALE

GIOS

WHICH BRANDS ARE CHARISMATIC

LOOK

BBB

CAMPAGNOLO

SHIMANO

VITTORIA

RITCHEY

SELLE ITALIA

CINELLI

RIDLEY

CERVELO

BMC

SRAM

3T

POLAR

ROGELLI

OAKLEY

SIDI

TACX

CONTROLTECH

COLUMBUS

ISM

VREDESTEIN

MAVIC

CRAFT

BIANCHI

AGU

ROGELLI

GIRO

RAPHA

GIANT

PINARELLO

WILIER

COLNAGO

KOGA

CANNONDALE

GIOS

WHICH BRANDS ARE CHARISMATIC

LOOK

BBB

CAMPAGNOLO

SHIMANO

VITTORIA

RITCHEY

SELLE ITALIA

CINELLI

RIDLEY

CERVELO

BMC

SRAM

3T

Fi’zi:k

ROGELLI

OAKLEY

SIDI

TACX

CONTROLTECH

COLUMBUS

ISM

VREDESTEIN

MAVIC

CRAFT

BECAUSE THEY

BECAUSE THEYFOCUS1

BECAUSE THEYFOCUSARE DIFFERENT

12

BECAUSE THEYFOCUSARE DIFFERENTINNOVATE

123

BECAUSE THEYFOCUSARE DIFFERENTINNOVATEAND TELL A STORY

1234

WE ARE DIFFERENT.

WE KNOW CLIENTS.OUR

THE PARTTIME RACER CLIENT

LIKE’S:NEW TECHNOLOGY.

A CLEAN BIKE.

SPEED.

THE HERITAGE ENTUSIAST CLIENT

LIKE’S:OLD STUFF.

ICONIC LEGENDS.

WORKING ON HIS BIKE.

THE FEELING.

THE YOUNG AND RESTLESS CLIENT

LIKE’S:THE IMAGE.

BEING DIFFERENT.

CLEAN DESIGN.

HANDMADE STUFF.

WE KNOW THERE ICONS

THE FEELING OF PAIN AND VICTORY

THERE INTEREST IN TECHNOLOGY

AND THE BEAUTY OF THE SCENERY

WE WANT TO

SUPPORT INSPIRE.AND

AT HOME

AND ON THE ROAD

BY MAKING PRODUCTS THAT ARE:

SMART

BY MAKING PRODUCTS THAT ARE:

SMART

FUNCTIONAL

BY MAKING PRODUCTS THAT ARE:

SMART

FUNCTIONAL

SOPHISTICATED

BY MAKING PRODUCTS THAT ARE:

FOR

EXAMPLEJust examples, productresearch is still ongoing.

EVERYDAY TOOLS BICYCLE STORAGE

BICYCLE STORAGE WITH HIDDEN TOOLS:

LOCK TOOL ROLL

TOOL ROLL WITH INTEGRATED LOCK:

OUR FIRSTPRODUCT.

EVERYDAY TOOLS BICYCLE STORAGE

BICYCLE STORAGE WITH SMART SOLUTIONS:

MUUR BEVESTIGING

FIETS BEVESTIGING

WIELEN UITLIJNEN MET VLOER

FIETS NIET BESCHADIGEN

GEREEDSCHAP OPBERGEN

CONTACTVLAKKEN FIETS BESCHERMEN

FUNCTIONS

TESTING

TESTING

RECOMMENDATION

MERK- MERKIDENTITEIT VERWERKEN- PRODUCTPORTFOLIO UITZETTEN

PRODUCT- PROTOTYPE BOUW- TEST BIJ EINDGEBRUIKER