2013 05-17-cagliari-rt2 ilsitocheconverte-vagnozzi
Transcript of 2013 05-17-cagliari-rt2 ilsitocheconverte-vagnozzi
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Il sito che converte
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Il web marketing è come una torta
alle fragole
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Puoi avere tutti gli
ingredienti necessari, ma se non hai la ricetta giusta…
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Puoi avere anche le fragole…però ti manca
sempre la ricetta
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SEM – Search Engine Marketing
SEO – Search Engine Optimization
SMM – Social Media Marketing
OTA ‐ Online Travel Agencies
DEM – Direct Email Marketing
Reputazione
ADV – Banner, Redazionali, ecc
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SEM – Search Engine Marketing
SEO – Search Engine Optimization
SMM – Social Media Marketing
OTA ‐ Online Travel Agencies
DEM – Direct Email Marketing
Reputazione
ADV – Banner, Redazionali, ecc
Questi sono gli
ingredientiMa la
ricetta???
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SitoSEM
SEO
SMM
OTA
Vendita
DEM
ReputazioneADV
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SitoSEM
SEO
SMM
OTA
Vendita
DEM
Reputazione
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SEM
SEO
SMM
OTA
Vendita
DEM
Reputazione
ADV
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Il tasso di conversione o CTR è dato dal rapporto, espresso in
forma percentuale, tra il numero di conversionied il numero
di visite
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Se ogni 100 visite
ho 4 vendite il mio CTR è del 4%
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Perché su 100 visitatori che entrano nel mio sito a volte più di
99 scappano???
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Perché su 100 visitatori che entrano nel mio sito a volte più di
99 scappano???
100
0,
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Che passi compie
l’utente???
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1
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1
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1
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1
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2
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3
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4
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5
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6
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Perché l’utente preferisce
prenotare da booking
nonostante passi sul nostro sito???
Il tuo sito strafigo….
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A volte è solo questione di dettagli…
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A volte è solo questione di dettagli…
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A volte è solo questione di dettagli…
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Il commercio elettronico è la trasposizione digitale del commercio tradizionale
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Devi fargli vedere!!!Vuole sognare / immedesimarsi
Vuole essere coccolato / preso in considerazione
Vuole essere rassicurato
Devi dargli contenuti di qualità
Devi rassicurarlo!!!
QUINDI…COSA VUOLE???
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Prometti e mantieni!!!
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Prometti e mantieni!!!
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Il primo punto della ricetta nel web
marketing è avere un sito che converta
non un colabrodo…
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Bene, adesso che il tuo sito è una pentola a pressione possiamo iniziare a
parlare di web marketing
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SEO – SEARCH ENGINE OPTIMIZATION
OTTIMIZZAZIONE PER I MOTORI DI RICERCA
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SitoSEM
SEO
SMM
OTA
Vendita
DEM
ReputazioneADV
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La SEO è morta???
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Tutti i siti sono fatti nello stesso modo…
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URL
TITLE
TESTO
DESCRIPTION
IMMAGINI
KEYWORDS
ALTRI CONTENUTI (Video, Animazioni, Ecc)
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Tutti gli elementi sono importanti ma non c’è mai una seconda occasione per fare una buona primaimpressione
TITLE DESCRIPTION
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Tutti gli elementi sono importanti ma non c’è mai una seconda occasione per fare una buona primaimpressione
TITLE
DESCRIPTION