SAPHIERRINAmedia.virbcdn.com/files/5c/FileItem-156958-Saphierrina... · 2013-02-05 · Saphierrina...

Saphierrina Moellias

626.429.4727 / piridesign.com / [email protected]

SAPHIERRINA

Viveve is a women’s health company that is developing the first

clinically proven non-surgical treatment for vaginal tissue

restoration. This project included strategy, naming development,

brand platform and identity—including both online and offline

marketing materials.

Viveve

Brand Identity Corporate Identity

Project 01

Viveve

Business System

450 Sheridan Avenue Palo Alto California 94306phone 650.321.3332 fax 650.321.3332

www.viveve.com

www.viveve.com

450 Sheridan Avenue Palo Alto California 94306

450 Sheridan Avenue Palo Alto California 94306phone 650.321.3332 fax 650.321.3332

www.viveve.com

www.viveve.comwww.viveve.com

Sheree Lucas / Senior Vice President, Marketing

450 Sheridan Avenue Palo Alto California 94306phone 650.321.3332 x 123 fax 650.321.3332 cell 650.321.3332 email [email protected]

Brand Identity

Project 01

Viveve

IllustrationBrand Identity

Project 01

Viveve

PackagingBrand Identity

Project 01

Viveve

Device GraphicsBrand Identity

Project 01

Viveve

Patient WebsiteBrand Identity

Project 01

Viveve

Corporate WebsiteBrand Identity

Project 01

Viveve

Physician WebsiteBrand Identity

Project 01

Procedure Animation Storyboard

Viveve

Brand Identity

Project 01

Viveve

Project 01

Brand Identity iPad Application

2006 Identity for Sundance Film Festival held in Park City,

Utah.. The 2006 Sundance Film Festival theme focused on the

idea of storytelling. To visualize this concept we brought to life

wonderful stories from history. Including, Moby Dick, The Flight

of Icarus, Johnny Appleseed, Adam and Eve, The Trojan Horse,

David and Goliath, and William Tell.

To complement the Sundance Film Festival, Sundance also has

numerous other programs, such as Sundance Institute,

Sundance Cinema, and Sundance Kitchen. As these programs

have expanded more consistency was necessary in the

Sundance mark and supporting documentation. To achieve

this we developed a custom font and typographic mark.

Identity development

Project 02

Sundance Film Festival

Brand Identity

PostersBrand Identity

Project 02


InvitationsBrand Identity

Project 02


ii Category 2006 Sundance Film Festival iiiwww.sundance.orgCategory

��

��

��

��

��

��

��

��

��

��

��

��

��

�

Sundance House at Art Center638 Park Ave. (corner of Main St. & Heber Ave.)Friday, January 20—Saturday, January 210:00 a.m.—8:00 p.m.Open to all Festival credential holders and general public as space allows.

The hub of Festival activity for Festival film-makers and audiences.Internet access, full service café—serving soups and panini, complimentary beverages, sponsor giveaways, beer, and live music.Presented by Entertainment Weekly, Volk-swagen of America Inc., Hewlett-Packard Company, and Adobe Systems Incorporated.

Main Street FREE Shuttle Transit Hub(Heber Avenue & Swede Alley)

Filmmaker LodgeElks Building, 555 Main St.Friday, January 20—Saturday, January 2810:00 a.m.—6:00 p.m.Open to all Festival credential holders and general public as space allows.

A meeting place and café—serving a selection of sandwiches, pastries, and beverages—designed to cultivate dialogue among filmmakers, industry leaders, and the press. Lively panel discussions on a range of current issues, hosted receptions, and happy hours.Supported by Discovery Channel and PBS.See page 68 for more information.

Music CaféStar Bar, 268 Main St.Friday, January 20: 4:00 p.m.-6:00 p.m. Saturday, January 21-Saturday, January 28, 2006: 2:00 p.m.-6:00 p.m. Open to all Festival credential holders and general public as space allows (must be 21 or older).

A dynamic showcase for live performances by emerging and established artists, including solo acts and major bands. Full service bar and beverages. Produced by ASCAP. Special programming provided by the Sundance Institute.See page 73 for more information.

Film CenterMain Street Mall, 333 Main St., Lower LevelFriday, January 20 - Saturday, January 2810:00 a.m.—6:00 p.m.Open to all Festival credential holders and general public as space allows.

Explore the craft of filmmaking through production workshop, digital forums, and Festival shorts at Sundance Online. Check your e-mail and enjoy Oasis Café—serving fresh vegetarian/vegan fare and a sophisticated selection of loose teas.Supported by Hewlett-Packard Company, Intel Corporation, Adobe Systems Incorporated, and Sony Electronics, Inc.See page 70 for more information

Main Box Office and Festival StoreGateway Center, 136 Heber Ave.Monday, January 16—Wednesday, January 1810:00 a.m.—6:00 p.m.Thusday, January 19—Saturday, January 288:00 a.m.—7:00 p.m.Sunday, January 298:00 a.m.—5:00 p.m.

Purchase and pickup tickets, get screening information, and shop for official Sundance Film Festival souvenirs and merchandise.

Yarrow, Holiday, and Library Theatres

Raquet Club, Eccles Center, and Prospector’s Square Theatres

1

2

3

4

5

6

7

8

9

10

11

12

EW Portrait Studio

VW Main Street Lounge

HP WireImage Portrait Studio

Delta Kiosk

Intel/HP Consumer Space and Lounge

Aquafina Media Center

CESAR Celebrity & Doggie Day Spa

L’Oreal Studio

Starbucks Salon

Stella Artois Patio

The Leaf Lounge

1

2

3

4

5

6

7

8

9

10

11

Sponsor Venues (see information on page 10)

sundance on the main streetpark city

1

2

3

4

6

7

8

5

9

10

11

The Kimball Art Center is a non-profit community art center that features exhibitions in three galleries, popular art events, and a comprehensive art education program.

MapBrand Identity

Project 02


Project 02

Film Guide Book | Street BannersBrand Identity


Project 02

Custom Font Design

Sundance Typeface

Brand Identity

Project 02

Institute Logo

Sundance Typeface

Brand Identity

Project 02

Signage

Sundance Typeface

Brand Identity

Project 03

Fishwrap is an award winning art and literary magazine

published by Art Center College of Design. I was involved

with design and production phase of the fifth issue’s

creation, including visual content development, design, art

direction, and production. Since the theme for Issue No. 05

was insects, field guides were a point of departure for the

graphic voice of the piece.

Editorial Design

Fishwrap Issue No. 5

Collateral

Project 03

Editorial Design PaginationCollateral

Fishwrap Issue No. 5

Project 04

FoxHollow develops and markets minimally invasive plaque

excision devices for the treatment of peripheral artery disease

(PAD). FoxHollow, serves as the technical innovation arm of

the Pharmacuetical company Merck.

This collaboration inspired the concept of ‘scientific discovery’.

The story was then brought to life thru an entire corporate

identity rebrand, advertising, collateral pieces, and website.

Foxhollow

Brand Identity Corporate Identity

FOXHOLLOW Identity Standards_R4

IdentIty StandardS Guideline 2007

Project 04

�FOXHOLLOW Identity Standards_R4

Corporate IdentIty ClearspaCe

Clearspace requirements are provided to preserve the

integrity of the FoxHollow logo in all applications.

Clearspace refers to the area immediately surrounding

the identity, which must remain clear of elements that

might compromise legibility. Leave plenty of open space

around the FoxHollow identities. No graphics, typography,

photography or illustrations should violate its clearspace.

The symbol provides the basic unit (x-measurement) of the

proportional system in determining the clearspace area.

X =Primary identity

Primary Identity Lockup

½ X

X

½ X

X

¼ X

½ X

X

½ X

X

¹/8 X

8FOXHOLLOW Identity Standards_R4

WordmarK UsaGe

Use of the FoxHollow wordmark apart from the symbol is

permissable only when extreme space constraints do not

allow use of the primary and secondary identities.

When the FoxHollow wordmark is used apart from the

symbol, it must be followed with a ™.

The wordmark may only appear in 100% black or

reversed out in white on a 100% black background.

Wordmark usage must first be authorized by Brand

Management.

WordmarK ClearspaCe

Clearspace requirements are provided to preserve the

integrity of the wordmark in all applications. Clearspace

refers to the area immediately surrounding the

wordmark, which must remain clear of elements that

might compromise legibility.

The height of the wordmark provides the basic unit

(x-measurement) of the proportional system in

determining the clearspace area.

X=

Wordmark Clearspace

Wordmark Wordmark reverse out of 100% black

X

X

X

X

7FOXHOLLOW Identity Standards_R4

symBol UsaGe

The symbol below has been divided into 9 units with two

crop areas made up of four units (Top-right or Bottom-left):

The symbol may only be cropped as Top-right or Bottom-

left as shown.

• Each composition or layout may use the two crops

and no more. If only one crop is used it must be the

Top-right.

• A Top-right corner crop should bleed off the left and

bottom edges.

• A Bottom-right crop should bleed off the right and

top edges.

The cropped symbol may only appear in FoxHollow

Orange or reversed to white on a FoxHollow Orange

background.

Use of the cropped symbol must be authorized by Brand

Management.

Crop symbol reversed out of FoxHollow Orange

Bottom -left crop

Bleed edge

Ble

ed e

dge

Bleed edge

Ble

ed e

dge

Bleed edge

Ble

ed e

dge

Bleed edge

Ble

ed e

dge

Top-right crop

Crop symbol in FoxHollow Orange

Foxhollow

Brand Identity Identity Guidelines

Project 04

Foxhollow

Brand Identity Business Systems

Project 04

Foxhollow

Brand Identity Campaign: Note Cards

Project 04

Foxhollow

Brand Identity Website Home page

Project 04

Foxhollow

Brand Identity Playbook

Project 04

Foxhollow

Brand Identity Playbook Interior

Project 04

Foxhollow

Brand Identity Product Datasheets

Project 05

Reassembly was developed as a personal research project

that was inspired by a visit to a local junk yard. This book

investigates the life cycle of the automobile from the assembly

line to it’s eventual discarding. Research also investigated

related themes from the Ford Motor Company, General Motors,

Taylorism and the concept of continued reassembly.

Book Design

Reassembly

Collateral

13Owner’s Manual of Reassembly12 Owner’s Manual of Reassembly

03Owner’s Manual of Reassembly02 Owner’s Manual of Reassembly

Chapter

103Owner’s Manual of ReassemblyThe Collection102 Owner’s Manual of Reassembly

Project 05

Book Design Spreads

Reassembly

Collateral

Project 06

AeroTrial is a clinical trial program from the biopharmacuetical

company Aerovance. Aerovance focuses on developing and

commercializing breakthrough medicines for respiratory and

allergic inflammatory diseases.

AeroTrial focused on connecting patients with severe asthma,

who have also been taking steroid drugs to help them in the

past. The project included identity development, printed

material, and Aerotrial website.

Clinical Trial Logo

AeroTrial

Brand Identity

Project 06

www.aerotrial.com

SPONSOR:

Aerovance, Inc.

2929 7th Street, Suite 120 | Berkeley | California | 94710 p) +510.549.5500 | f) +510.549.5501

SPONSOR:

www.aerotrial.comAerovance, Inc. 2929 7th Street, Suite 120 | Berkeley | California | 94710 p) +510.549.5500 | f) +510.549.5501

www.aerotrial.com

APPOINTMENT REMINDER

has an appointment

Clinic Location

Phone

MON TUE WED THUR FRI SAT

at am/pm

english version 1 : 23 May 2008

Brand Identity Business Systems | Appointment Remainder Card

AeroTrial

Project 06

( THE KEY OF ASTHMA TREATMENT

www.aerotrial.com

AEROTRIAL IS A CLINICAL STUDY IN THE TREATMENT OF ASTHMA. AeroTrial’s goal is to halt the cascade of events that leads to an asthma attack by treating the disease at its root, not just its symptoms. By using an inhaled medication that is based on a protein occurring naturally in the body, AeroTrial seeks a non-steroid solution to asthma treatment.

( GET TO THE ROOT OF ASTHMA

www.aerotrial.com

THE AERO TRIAL IS A PIVOTAL CLINICAL STUDY IN THE TREATMENT OF ASTHMA.

The Aero Trial’s goal is to halt the cascade of events that leads to an asthma attack by treating the disease at its root, not just its symptoms. Using a protein that occurs naturally in the body, the Aero Trial seeks a non-steroid solution to asthma treatment.

( TARGET ASTHMA, NOT ITS SYMPTOMS

www.aerotrial.com

THE AERO TRIAL IS A PIVOTAL CLINICAL STUDY IN THE TREATMENT OF ASTHMA.

The Aero Trial’s goal is to halt the cascade of events that leads to an asthma attack by treating the disease at its root, not just its symptoms. Using a protein that occurs naturally in the body, the Aero Trial seeks a non-steroid solution to asthma treatment.

Campaign IdeationBrand Identity

AeroTrial

Project 06

Inspirationinhalationexhalation

www.aerotrial.comAEROTRIAL IS A CLINICAL STUDY IN THE TREATMENT OF ASTHMA.





Clinical Trial Campaigns

AeroTrial

Brand Identity

Project 06

Clinical Trial Website

AeroTrial

Brand Identity

Project 06

Patient Instructions Book

AeroTrial

Brand Identity

Project 06

AEROVANT™ OR PLACEBO

STABILIZATION TREATMENT WITHDRAWAL FOLLOW-UPSCREENING

DECREASE DOSE OF LABA AND INHALED STEROIDSQUALIFYING TESTS ADD-ON OF AEROVANT OR PLACEBO SAFETY TESTS

1 VISIT 1 VISIT3 VISIT OVER 29 DAYS 4 VISITS OVER 49 DAYS

Patient Pamphlet | Information Graphic

AeroTrial

Brand Identity

Project 07

“The 360 Suite” campaign for Medtronic Coronary was

developed to represent Medtronic’s complete portfolio of

products and offerings. The name represents the suites breadth

across clinical needs from stents to balloons to guides and

wires. To stand out in a lifestyle and product-heavy visual

landscape, the 360 campaign is boldly contemporary with

a nod to the future.

The campaign extended to include everything from a strategic

sales tool (“playbook”) to an interactive iPad application to

engage and augment sales and customer experiences. Most

recently, we co-developed a custom-fabricated Integrity stent

kit to launch Medtronic’s new stent technology platform in the

US and beyond.

Medtronic - The 360º Suite

Brand Identity Product Portfolio Logo

Project 07


Brand Identity Microsite Splash Page

Project 07


Brand Identity Microsite Home page


Brand Identity Microsite Interior Page

Project 07


Brand Identity iPod/iPad Application

Project 07


Brand Identity Integrity Stent Kit - OUS

Project 07


Brand Identity Integrity Stent Kit - US

Project 07


Brand Identity Playbook

Project 07


Brand Identity National Sales Meeting Video Storyboard

Project 07

Medtronic with their new product portfolio platform “The 360

Suite” was hosting a launch party event (TCT) locally in San

Francisco at the Academy of Arts and Sciences. The 360 Suite

and the Academy of Arts and Sciences became the inspiration

on the making of this campaign, from identity, printed materials,

signage, and video.

Event (TCT) Logo

Medtronic - Discover 360º Suite

Brand Identity

Project 07

We invite you to Discover 360.


Brand Identity Invitation

www.medtronic.comwww.endeavorstent.com

Medtronic Vascular3576 Unocal PlaceSanta Rosa, CA 95403USATel: 707.525.0111

CardioVascular LifeLineCustomer SupportTel: 877.526.7890Tel: 763.526.7890

Product ServicesTel: 888.283.7868Fax: 800.838.3103

For distribution in the USA

only. © 2009 M

edtronic, Inc. All Rights reserved. Printed in U

SA.

A shared experience brought to you by Medtronic CardioVascular

Project 07


Brand Identity Map Brochure Cover and Inside Cover

Project 07


Brand Identity Map Brochure Spread

Project 07


Brand Identity Signage

Project 07

Brand Identity Event (TCT) Video Storyboard

Project 07


Logos

Project 08

© Saphierrina Moellias

No parts of this book may not be reproduced or transmitted by any means, electronic or mechanical, including photocopying and recording, or by any information storage or retrieval system, without the prior written permission of Saphierrina Moellias

Designed by Saphierrina Moellias

piridesign.com

SAPHIERRINAmedia.virbcdn.com/files/5c/FileItem-156958-Saphierrina... · 2013-02-05 · Saphierrina...

Documents

Transcript of SAPHIERRINAmedia.virbcdn.com/files/5c/FileItem-156958-Saphierrina... · 2013-02-05 · Saphierrina...