Welcome to the September Forum 2012

Committee MembersTo Support You

Mark Woschnak - PresidentGreg Riebe - Vice PresidentGary Hanley - TreasurerGraeme Speak - SecretaryKris Borgraeve - Communications Manager Evan Cunningham-Dunlop - Member ServicesGareth Willis - Forum ManagerRobert Nathan - Membership ManagerMichelle Nicolson - Executive Officer

Member News

Tonight’s Presentation

Tools To Help You Go BOOM!

Basic Business ModelMARKETS & CUSTOMERS

CHANNELSPRODUCTSCORE PROCESSESRESOURCESEXTERNAL PARTNERS

PRODUCT & SERVICE OFFERINGS

Physical/e-tailing

Intermediary

Social Media

App

Collaboration

SUPPLY

R&D

Product Strategy R&D Management

& Accreditation

Supply Marketing & & Logistics Promotions

Sales & Distribution

Financials Supplier Payments Customer Billing

After Sales Service & Customer Support Communications

Corporate & Operational Administration

People

Technologies

Facilities

Information

Capital

BUSIINESS

CONSUMER

DIRECT SALES/LICENSING

SERVICE & SUPPORT Online Telephone

INDIRECT SALES Licensees

SERVICE & SUPPORT Telephone Field Maintenance

Product Type Cost Review

Asana Cloud

Free (Up to 30 Members)$100 USD/month for 30 Members$300 USD/month for 50 Members$550 USD/month for 75 Members

IntuitiveReal-Time

Free75% Retention

Basecamp Cloud

$20 USD/month for 10 Active Projects$50 USD/month for 40 Active Projects$100 USD/month for 100 Active Projects$150 USD/month for Unlimited Projects

SlowerHigh Cost

Zoho Projects Cloud

$20 USD/month for 20 Projects$35 USD/month for 50 Projects$80 USD/month for Unlimited Projects+ Extra Feature Costs

High CostComplexity / Resistance

ActiveCollabSelf-Hosted(Cloud Trial)

$499 USD + UpgradesUnlimited Usage UI Concerns

Alternatives

Why?

“Asana feels like I'm working with a low-friction, smart piece of paper.”

- Harrison Shoff, Airbnb

User Experience

Features

Tools for after Sales Support and Communications

CRM

Email Help Desk

Customer

Web Based Business Solutions

Payment GatewayseGroup

Presented by: Gary Hanley4th September 2012

Web Based Business Solutions

“The main reason a Business Owner takes their Business online is to make money.

And in today’s economic climate this can be quite tricky.”

Web Based Business Solutions

How a Payment Gateway Works?

Web Based Business Solutions

What is a Payment Gateway?In simple terms a payment gateway is the online equivalent of a credit card processing (EFTPOS) facility that you would find in a physical store.

To your customers the interaction of your website with the payment gateway appears seamless, but in actual fact it is one of the most important aspects in the security of their transaction.

When a customer creates an order on an online store, their credit card details are sent encrypted from your website to the designated payment gateway.

Your bank will have a payment processor set up to retrieve this information from the payment gateway and then communicate with the card company to perform all the behind-the-scenes checks and eventually will pass an approved notification back to the payment gateway and finally back to your website. This whole process only takes a few seconds.

Web Based Business Solutions

Payment Gateway versus PayPal

Payment Gateway PayPal

Requires a merchant account Doesn’t require a merchant account

Takes time to set up Start processing immediately

Settles funds immediately Does not settle funds daily

Set Fees Fees are a % of transaction value

PayPal is less expensive in the short term. However, in the long run, a Payment Gateway is always the cost effective solution.

Web Based Business Solutions

Merchant Accounts

An Internet Merchant Account is required to accept credit card payments online.

If you can already accept Credit Cards on an Eftpos machine you have a merchant account. This is a good place to start.

The Banks seem to prefer upgrading you to an Internet Merchant account if you already have history.

Web Based Business Solutions

Merchant Accounts cont…

What you need to understand now that it is not the banks that are actually granting this account – it is Mastercard/Visa Card et…

This is because they are the ones that are actually underwriting the transaction. i.e. they are assuring that clients transaction is 100% safe.

Even to the extent of failure to supply. The client is entitled to a 100% refund. To this end we have experienced banks demanding up to $800k in funds before issuing A high risk account.

High Risk Account Low Risk Account

12 month service Physical Product always in stock

Web Based Business Solutions

I Have a merchant account – Now what?

Now that you have your internet Merchant account your bank may not have all the features you require.

The banks mostly will process a single transaction and will offer no extra functionality for say subscription or recurring payments. For this you may need to use a Payment Gateway service like Eway.

Web Based Business Solutions

Advantages of Payment Gateways

This method of payment has many advantages over other methods, such as:

• Much faster (and easier) than cheques or manual credit card processing

• Much more secure than manual credit card processing

• No need for the customer to jump between your site and a third-party site (such as PayPal) to perform a transaction

Web Based Business Solutions

Choosing a Payment Gateway

Technology changes everyday, your gateway needs to be PCI compliant to keep ahead of the hackers

There are several factors to consider when choosing a payment gateway, including price, features, integration and support.

PRICING

FEATURES

INTERGRATION & SUPPORT

Web Based Business Solutions

Pricing

All payment gateways will have fees associated with them, but in the long run they are generally worthwhile as they will save you time and provide extra security.

Make sure you compare gateways to see what will be best for you, for example one gateway might be cheaper for small customers with only a few sales a year, whereas another might be better for larger customers with thousands of sales per year.

Don't assume that PayPal is going to be cheaper than other options. For a small turnover it probably will be, but for larger turnovers it can be significantly more expensive.

Web Based Business Solutions

Features

Make a decision based on the features that are important to you. Features you might look out for include;

• reporting,

• processing refunds,

• multiple user accounts

• recurring transactions.

• Integration into some accounting packages

Web Based Business Solutions

Integration & Support

Most payment gateways provide an API for developers to build websites that can interact with the gateway, but if using open source content management systems such as Joomla,Drupal,Wordpress OsCommerce etc the hard work is done for you. If you are using an open source solution a module may have been built for your preferred payment gateway. If a module is not available, it can be developed, but be prepared for additional development time.

As well as this it is vital to check that your bank is supported by the payment gateway, otherwise you won't get paid! In general the four major banks in Australia are usually supported, but make sure you check first.

Web Based Business Solutions

Questions?

Forum Discussion

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