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ServiceManA friend in need

Submitted by:Dibyendu Mathur 110305

Raghu venkata110312

Ravi Prakash Singh 110315

Sobhit Niranjane110319

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Executive Summary Business Plan..

ServiceMan, group will provide basic services to the people residing in Metro cities. We

will be providing services right from cleaning to maintenance of electrical, mechanicalequipments in the houses and also carpenter services.

The idea of starting such business came to our mind because we have felt such need anumber of times in past when we were in Delhi. It was since then we felt a need is there inmarket which is still largely untapped. This was felt more in Bangalore since, people arehere from all across the country and there is a huge problem in communicating with peoplewho are not so well versed in Hindi or English. We thought to provide a medium to link thepeople from that section of the society who provides these services and to those whoactually need.

They would just need to give a call or log onto our website and we will provide this serviceat their doorstep.

We predict a very good market reaction on this conceptual business. The initialexpectations and need in the society is giving us a positive vibes before venturing into thisbusiness.

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Difficult to find people providing these services

Reliability and trust

Customer experience

Large IT population

Huge problem in communicating with people who are

not so well versed in Hindi or English

Pain area/opportunity

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Services at doorstep (Just one call away)

Very reliable and trustworthy

Good customer experience

Reasonable prices

Fixed charges for fixed services

Value proposition

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Who are my customers..?

Higher Income Group and Middle Income Group

Apartments and Individual houses

Corporate/offices

Shops/Malls

With 3.3% of the total 31,17,843 households in the country earning Rs 10

lakh and above, Bangalore ranks No 1 in the list.

Over a third of Bangalore's 17 lakh households earn over Rs 3 lakh a year.

With an estimated population of 6.5 million, Bangalore is one of India's most

populous cities.

Average per household income in India in 2008-09 was Rs 1,40,000

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Our Team..

Will be supported by the promoters - Sobhit Niranjane andDibyendu Mathur

Will also have 2 full time Supervisors initially to look after the

sites

A front desk Executive the receive calls and coordinate with

the Supervisors

And a computer operator for handling website queries

Team of Maids, security guards, carpenters, mechanics etc on

project basis.

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CEO &Finances

Supervisor- 1

Technician 1

Technician 2

Supervisor - 2

Cleaner 1

Cleaner 2

Supervisor - 3

Technician 1

Technician 2

Computer Operator /Office Executive

Supervisor - 4

Technician 1

Technician 2

COO &Relationships

Organizational Structure

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Existing Market and Competition..

Highly unorganized market

Individual service providers

Local contractors and small shops

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Expected Milestones..

Obtain detailed data about area within 2 months

Breakeven in next 2 years

Launch mini contracts in 2013 (Ex. Rs. 2000/month for

single household for 24 * 7 service)

Enter corporate market by 2013

To cover 5 % (of targeted market) of Bangalore by 2013

To cover 10 % all of Bangalore by 2016

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Managing Risk/Opportunities/promotion..

Risk:

Unavailability of skilled workers Other players also entering the same market

Opportunities:

Bangalore being the only city in India with over a million household with

monthly income of over Rs. 300000

Service class population which depends on others for their basic work

Start up in Bangalore and further expand to other metropolitan cities.

Promotions:

Pamphlets (mall, superstores, direct to home)

Social media

Website

Posters

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Expenses..General and Adminstrative

Computer operator 84,000 84,000 84,000

Phone operator 84,000 84,000 84,000

Supervisor 120,000 240,000 360,000

Security Men wages 1,260,000 1,260,000 1,680,000

Maid Wages 1,800,000 1,800,000 2,400,000

Plumber Wages 1,080,000 1,620,000 2,160,000

Carpenter Wages 2,160,000 2,160,000 2,880,000

Mechanic Wages 1,440,000 1,440,000 1,920,000

Civil Work worker Wages 1,440,000 1,440,000 1,920,000

Website 50,000 0 0

Website maintenance 0 5,000 5,000

Database server 200,000 0 0

Server maintenance 0 10,000 10,000

Mobile Van (on Loan) 750,000 750,000 300,000

Bike (On loan) 160,000 240,000 400,000

Basic equipment 500,000 500,000 700,000

Office space 600,000 1,200,000 1,512,000

Telephone 120,000 300,000 600,000

Electricity 300,000 600,000 1,080,000

Office furniture 50,000 10,000 10,000

Total General and Adminstrative Expenses [O] 12,198,000 13,743,000 18,105,000

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Expected Earning..

Sales Revenue

Available Market (No of Flats/Houses/Colleges/Shops/Offices)@ Bangalore 120,000 132,000 145,200

Avg spent on services/year by each customer 30,000 40,000 50,000

Total Market size in INR 3,600,000,000 5,280,000,000 7,260,000,000

Market Tapped by ServiceMen @ 0.5% 18,000,000 26,400,000 36,300,000

Total Sales Revenue [J] 18,000,000 26,400,000 36,300,000

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Thank You..!!