2012 Year in Review - The Attias Group

8
ear in Review Y Real Estate ATTIAS GROUP THE The Attias Group Real Estate represents clients throughout Greater Boston

description

2012 Year in Review - The Attias Group

Transcript of 2012 Year in Review - The Attias Group

Page 1: 2012 Year in Review - The Attias Group

ear in ReviewY

Real Estate

ATTIASGROUP

THE

The Attias Group Real Estate represents clients throughout Greater Boston

Page 2: 2012 Year in Review - The Attias Group

T h e A t t i a s G r o u pc o m.

In 2012 The Attias Group launched cutting edge marketing campaigns that produced results for our clients. Our dominant internet presence generated over 8 million page views and our strategic campaigns produced unmatched levels of exposure for our seller clients. The Attias Group lead buyer agents represented their clients strongly, taking advantage of the low cost of capital and superior negotiating skills. We put together deals that were both complex and creative in their approach.

This past year also brought a national election, economic healing, and the continued recovery of the job market. These contributing factors resulted in numerous real estate markets observing a distinct shift from a buyer-controlled market to one where the sellers are now taking back the reins. Buyers, frustrated with competing for their first choice, had to make concessions in order to get the deal done.

The Attias Group believes employment and economic security drives housing sales volume and pricing. We feel optimism on the street with unemployment figures decreasing both nationally and locally. 2012 closed with national unemployment at 7.8%, a marked improvement from the 8.3% unemployment with which we began the year. Massachusetts outpaced the national figures. State wide, we saw a 0.3% drop in unemployment for the year to 6.6%. Middlesex County offered the lowest unemployment rate in the state averaging 5.1% over the last twelve months.

Record low mortgage rates, an improved economy, and growing consumer confidence are boosting the housing market in Massachusetts and around the country. According to the S&P/Case Shiller indices, prices have risen steadily for the past 6 months, and the indices are seeing double digit advances from the bottom of the market. Locally, Boston has come back 6.4% from its lowest point in March 2009.

As housing prices begin their climb, statistical data proved The Attias Group correctly foretasted that several segments of the market would pull out of the trough in 2012. In 2013, The Attias Group believes we will see a very bullish market. Several statistical indicators show that upward pressure exists in pricing, and that the bottom of the market occurred in the fall of 2012.

In Massachusetts, the housing market above $2 million has seen a 39.6% increase year-over-year in sales volume. This is a huge jump in this quartile. The rest of the market in Massachusetts saw a 20.7% increase in sales volume year-over-year. Of the twelve local towns surveyed 83% saw double digit increases in sales volume including Acton at 38%, Bedford at 30%, Carlisle at 22%, Concord at 12%, Lexington at 10%, Lincoln at 50%, Maynard at 14%, Sudbury at 25%, Wayland at 49%, & Weston at 31%. In a supply and demand business, when volume rises, prices increase.

Without a doubt, 2012 will be referred to as the bridge year between a down market and an upward climb. It has taken 6-7 years to reach the fulcrum, which makes statistical sense as the market continues to run in 10 to 12 year upward/downward cycles. With the tax implications from the “fiscal cliff” behind us and a positive outlook on the market from Main Street and Wall Street, 2013 promises to be one of the strongest real estate years since the height of the 2006 market. As always, The Attias Group is prepared and has positioned itself in front of the wave, guiding our clients to landmark success in 2012 and preparing strong strategies for our buyer and seller clients in 2013. The Attias Group will continue to exemplify trusted real estate brokerage for our clients, offer thorough data analysis, creative marketing strategies, and will continue to provide tenacious and skilled negotiations. I want to personally thank you for your continued support and as always we deeply appreciate your referrals.

Respectfully,

Zur Attias

Page 3: 2012 Year in Review - The Attias Group

T h e A t t i a s G r o u p

• Average Days on Market decreased 12% from 98 in 2011 to 86 in 2012• 8% increase in median price from 2011 to 2012• 30% increase in sales volume from 2011 to 2012• 63% of sales were below $600,000 in 2012• 12% of sales were above $900,000 in 2012

• Average Days on Market increased 26% from 96 in 2011 to 121 in 2012• 8% decrease in median price from 2011 to 2012• 39% increase in sales volume from 2011 to 2012• 68% of sales were below $600,000 in 2012• 2% of sales were above $900,000 in 2012

Sales Price

2011 2012

Sales % of total market

Median Price

Sales % of total market

Median Price

Less than $400,000 17 11% $345,000 54 25% $336,500$400,000-$499,999 41 26% $435,000 48 22% $447,000$500,000-$599,999 41 26% $555,000 45 21% $550,000$600,000-$699,999 26 17% $660,000 41 19% $636,500$700,000-$899,999 25 16% $755,000 24 11% $756,691

$900,000 and higher 6 4% $976,255 3 2% $929,610

ToTal 156 100% $555,000 215 100% $509,900

Acton

Sales Price

2011 2012

Sales % of total market

Median Price

Sales % of total market

Median Price

Less than $400,000 23 24% $365,000 19 15% $365,000$400,000 - $499,999 21 22% $445,000 32 25% $437,750$500,000 - $599,999 23 24% $528,000 29 23% $563,500$600,000 - $699,999 8 8% $647,750 9 7% $649,900$700,000 - $899,999 13 13% $821,000 22 18% $803,750$900,000 and higher 9 9% $1,075,000 15 12% $1,040,000

ToTal 97 100% $510,000 126 100% $554,750

Bedford

Sales Price

2011 2012

Sales % of total market

Median Price

Sales % of total market

Median Price

Less than $400,000 7 20% $380,000 7 26% $360,000$400,000 - $499,999 7 20% $430,000 7 26% $435,000$500,000 - $599,999 9 26% $565,000 5 18% $570,000$600,000 - $699,999 3 9% $645,000 6 22% $623,500$700,000 - $799,999 8 23% $745,500 1 4% $775,000$800,000 and higher 1 2% $1,311,300 1 4% $880,000

ToTal 35 100% $562,500 27 100% $460,000

BoxBorough

• Average Days on Market decreased 24% from 127 in 2011 to 96 in 2012• 18% decrease in median price from 2011 to 2012• 23% decrease in sales volume from 2011 to 2012• 92% of sales were below $700,000 in 2012• 4% of sales were above $800,000 in 2012

Page 4: 2012 Year in Review - The Attias Group

Sales Price

2011 2012

Sales % of total market

Median Price

Sales % of total market

Median Price

Less than $500,000 7 16% $400,000 17 31% $425,000$500,000-$699,999 18 40% $610,000 16 29% $585,750$700,000-$999,999 9 20% $750,000 3 5% $770,000

$1,000,000-$1,499,999 3 7% $962,500 7 13% $975,000$1,500,000-$1,999,999 6 13% $1,122,500 11 20% $1,135,000$2,000,000 and higher 2 4% $1,662,500 1 2% $2,525,000

ToTal 45 100% $660,000 55 100% $625,000

cArlisle

• Average Days on Market increased 31% from 140 in 2011 to 183 in 2012• 5% decrease in median price from 2011 to 2012• 22% increase in sales volume from 2011 to 2012• 60% of sales were below $700,000 in 2012• 35% of sales were above $1,000,000 in 2012

Sales Price

2011 2012

Sales % of total market

Median Price

Sales % of total market

Median Price

Less than $500,000 33 19% $440,000 27 14% $410,000$500,000 - $699,999 52 29% $609,268 52 26% $600,000$700,000 - $999,999 50 28% $847,500 58 29% $853,000

$1,000,000 - $1,499,999 30 17% $1,264,167 38 19% $1,227,500$1,500,000 - $1,999,999 10 6% $1,837,500 10 5% $1,594,302

$2,000,000 and higher 2 1% $2,350,000 13 7% $2,825,000

ToTal 177 100% $730,800 198 100% $811,000

concord

• Average Days on Market decreased 18% from 118 in 2011 to 97 in 2012• 11% increase in median price from 2011 to 2012• 12% increase in sales volume from 2011 to 2012• 88% of sales were below $1,500,000 in 2012• 7% of sales were above 2,000,000 in 2012

Sales Price

2011 2012

Sales % of total market

Median Price

Sales % of total market

Median Price

Less than $500,000 50 15% $431,000 44 12% $440,750$500,000-$699,999 100 30% $592,000 102 28% $581,600$700,000-$999,999 105 32% $833,000 93 25% $817,500

$1,000,000-$1,499,999 58 18% $1,202,500 98 26% $1,220,000$1,500,000-$1,999,999 13 4% $1,625,000 21 6% $1,615,000$2,000,000 and higher 5 1% $2,350,000 11 3% $2,212,550

ToTal 331 100% $741,750 369 100 $800,000

lexington

• Average Days on Market remained stable from 88 in 2011 to 86 in 2012• 8% increase in median price from 2011 to 2012• 11% increase in sales volume from 2011 to 2012• 65% of sales were below $1,000,000 in 2012• 3% of slaes were above $2,000,000 in 2012

Page 5: 2012 Year in Review - The Attias Group

Sales Price

2011 2012

Sales % of total market

Median Price

Sales % of total market

Median Price

Less than $200,000 7 7% $155,000 25 23% $160,000$200,000 - $249,999 15 16% $220,000 19 18% $223,000$250,000 - $299,999 26 27% $275,750 27 25% $227,500$300,000 - $399,999 31 33% $345,000 28 26% $330,000$400,000 - $499,999 12 13% $458,700 7 6% $420,000$500,000 and higher 4 4% $564,000 2 2% $519,000

ToTal 95 100% $299,900 108 100% $291,799

MAynArd

Sales Price

2011 2012

Sales % of total market

Median Price

Sales % of total market

Median Price

Less than $300,000 6 3% $214,500 10 4% $222,500$300,000 - $499,999 49 27% $423,000 67 30% $432,450$500,000 - $699,999 53 29% $590,000 54 24% $587,200$700,000 - $999,999 50 28% $822,000 69 30% $821,000

$1,000,000 - $1,499,999 19 10% $1,195,000 25 11% $1,153,125$1,500,000 and higher 4 3% $1,787,500 2 1% $1,630,000

ToTal 181 100% $625,000 227 100% $615,000

sudBury

• Average Days on Market increased 21% from 109 in 2011 to 132 in 2012• 3% decrease in median price from 2011 to 2012• 14% increase in sales volume from 2011 to 2012• 66% of sales were below $300,000 in 2012• 2% of sales were above $500,000 in 2012

• Average Days on Market decreased 9% from 154 in 2011 to 140 in 2012• 2% decrease in median price from 2011 to 2012• 25% increase in sales volume from 2011 to 2012• 88% of sales were below $1,000,000 in 2012• 1% of sales were above $1,500,000 in 2012

• Average Days on Market increased 8% from 137 in 2011 to 148 in 2012• 9% decrease in median price from 2011 to 2012• 50% increase in sales volume from 2011 to 2012• 64% of sales were below $1,000,000 in 2012• 2% of sales were above $2,000,000 in 2012

Sales Price

2011 2012

Sales % of total market

Median Price

Sales % of total market

Median Price

Less than $500,000 1 2% $465,500 4 6% $430,000$500,000-$799,999 15 38% $690,000 21 35% $627,000$800,000-$999,999 7 18% $935,000 14 23% $888,000

$1,000,000-$1,499,999 11 28% $1,090,000 13 22% $1,230,000$1,500,000-$1,999,999 3 7% $1,700,000 7 12% $1,600,000$2,000,000 and higher 3 7% $2,100,000 1 2% $2,325,000

ToTal 40 100% $937,500 60 100% $860,000

lincoln

Page 6: 2012 Year in Review - The Attias Group

Sales Price

2011 2012

Sales % of total market

Median Price

Sales % of total market

Median Price

Less than $300,000 8 7% $254,500 20 11% $242,500

$300,000-$499,999 41 33% $424,500 59 32% $420,000$500,000-$599,999 21 17% $555,000 28 15% $546,000$600,000-$899,999 36 29% $742,000 42 23% $733,094$900,000-$999,999 4 3% $914,000 11 6% $962,000

$1,000,000 and higher 13 11% $1,140,000 23 13% $1,250,000

ToTal 123 100% $560,000 183 100% $540,000

WAylAnd

Sales Price

2011 2012

Sales % of total market

Median Price

Sales % of total market

Median Price

Less than $500,000 5 4% $439,000 3 2% $420,000$500,000 - $699,999 20 19% $602,500 20 14% $595,000$700,000 - $999,999 20 19% $865,000 27 19% $851,700

$1,000,000 - $1,499,999 29 27% $1,288,000 45 32% $1,310,000$1,500,000 - $1,999,999 17 16% $1,650,000 16 12% $1,679,500

$2,000,000 and higher 16 15% $2,875,000 30 21% $2,764,188

ToTal 107 100% $1,150,000 141 100% $1,300,000

Weston

Sales Price

2011 2012

Sales % of total market

Median Price

Sales % of total market

Median Price

Less than $500,000 27 15% $420,000 26 14% $445,450$500,000-$699,999 57 32% $588,000 62 33% $619,950$700,000-$899,999 41 23% $795,000 41 21% $768,000$900,000-$999,999 16 9% $940,500 15 8% $938,000

$1,000,000-$1,499,999 29 16% $1,250,000 31 16% $1,152,000$1,500,000 and higher 9 5% $1,785,000 15 8% $1,800,000

ToTal 179 100% $720,000 190 100% $707,500

Winchester

• Average Days on Market decreased 5% from 146 in 2011 to 139 in 2012• 4% decrease in median price from 2011 to 2012• 49% increase in sales volume from 2011 to 2012• 81% of sales were below $900,000 in 2012• 13% of sales were above $1,000,000 in 2012

• Average Days on Market increased 12% from 157 in 2011 to 176 in 2012• 13% increase in median price from 2011 to 2012• 32% increase in sales volume from 2011 to 2012• 67% of sales were below $1,500,000 in 2012• 21% of sales were above $2,000,000 in 2012

• Average Days on Market increased 9% from 90 in 2011 to 98 in 2012• 2% decrease in median price from 2011 to 2012• 6% increase in sales volume from 2011 to 2012• 68% of sales were below $900,000 in 2012• 8% of sales were above $1,500,000 in 2012

Page 7: 2012 Year in Review - The Attias Group

T h e At t i a s G r o u p. c o m

The Attias Group’s Local & National Marketing positions average over 8 Million page views annually. This visibility translates to more showings, higher prices, and fewer days on market for our seller clients.

TheAttiasGroupBlog.comCurrent Housing Market Opinions . Statistical Information .Simplified Home Search Engine . Video Visibility for our Seller Clients . Access to Mobile App. . Subscriber Contact

Twitter.com/TheAttiasGroupGlobal Platform to Share our Listings . Housing News & Trends . Drives Traffic to all our various Attias Group Sites

Facebook.com/TheAttiasGroupRealEstateNew Listings Posted Regularly . Direct Access to Website & Blog . Access to Mobile App. . Constantly Updated

Members of Who’s Who in Luxury Real EstateRelocation NetworkA Network which includes 65 Countries . Over 5,000 Offices . Over 75 Thousand Real Estate Agents Worldwide . One of the most sought after Outgoing & Incoming Relocation Affiliations

YouTube.com/user/TheAttiasGroupState of the Art Agent Videos . Home Movie Tours . Easy Sharing .Offers our National & International Buyers Virtual Showings of our Listings

Creative Marketing & Skilled Negotiations

For advice and guidance in real estate,please contact me directly at 978.621.0734 or

email [email protected]

Page 8: 2012 Year in Review - The Attias Group

Zur AttiasBroker / Owner

Cell/Txt: 978.621.0734Office: 978.371.1234

[email protected]

T he Atti as Group l 48 Thor e au Str ee t l Conc or d, M A 01742 l Office : 978 .371 .1234

TheAttiasGroup.com

Founder and Managing Broker Zur AttiAs has been one of the highest producing brokers in Massachusetts for over a decade. With a reputation for outstanding client representation, Zur’s success is exemplified by his ability to represent his client’s interests with extraordinary passion, honesty, and professionalism. His comprehensive knowledge of local and national market trends allows him to understand, dissect and explain relevant information to his clients. His ability to identify and articulate the factors that affect a property’s value is a key component in getting sellers the highest possible price and negotiating the best value for his buyer clients.

•Consistentlyperformsinthetop halfofthetop 1%ofMassachusetts'27,020 realtors

•NationalAwardforExcellenceforOnlineMarketingfromtheindustry’smostwidelysubscribedtradepublication

•MemberWho’s Who in Luxury Real Estate

•AskedtosharerealestateinsightsbyleadingpublicationsThe Boston Globe& DuPont Registry

•FeaturedrealestateanalystonMoney Matters

Referrals Welcome