2012 Portfolio

Laura Milton

Communication DesignBA (Hons) Graphic Design

[email protected]

[email protected]/stilldiscovering

07765051006

Laura Milton 01

2012 Portfolio

Infinitea was my final major project at university. The brief was to create an eco-friendly beverage company, then brand and create packaging, alongside a menu and take out range. I chose to create a business focussed on tea, as there are few tea-based businesses in the UK. The business’s USP is the huge variety of tea available, and the many health benefits the tea provides. The company was to be as ethically responsible as possible, by sourcing produce from local farmers, supporting the local community, and using sustainable materials.

Final Major Project - Infinitea 02

The second part of the Infinitea brief was to create a direct mail campaign to send out to potential customers. The packaging is made from recycled materials, doubles as an information booklet, and contained 2 speciality teas for the customers to try at home. To maintain exclusivity and sustainability, the campaign was posted by hand to a small number of locals. The campaign also included a loyalty card for customers, and a voucher as incentive to visit the business.

Infinitea - Direct Mail 03

The next part of the brief was to create the packaging range. I chose to create both in-store products and a take-out range for customer convenience. The packaging featured here enables customers to take home loose leaf tea sold in store, either on its own or as a blend of a tea with an additional flavour. Cusomters are encouraged to reuse or return the box to Infinitea to maintain sustainability.

Infinitea - In-store Products 04

This pages features the food packaging range for take-out items. Food available at Infinitea is locally sourced to support the local community. The company that supplies the packaging material sell compostable packaging specifically for food and beverages. The range included cups, sandwich boxes, salad boxes, soup containers, cutlery, cup holders and recyclable take-out bags.

Infinitea - Packaging 05

Order

Account name:

Account balance:

Account details

Jennifer Piggott

£15.00 Green

Add tea

Black

Oolong

Choose a tea type

back to food edit my order

Choose a collection time

Order Total:

£11.30

16:00

+ 15 mins + 30 mins + 1 hour

Confirm Order

The loyalty card is ideal for encouraging customers to return, whillst an account card is designed for use with the Infinitea App. Using location based services, the app allows customers to order items online for collection from the store.

Infinitea - Smart Device App 06

cardloyaltea

10 Market Avenue, Huddersfield, HD1 2BBwww.infini-tea.co.uk

Top up your card in store, or through our app,and order on the go for collection at our shop.

The infinitea account card is for usewith our smart app, which can be downloaded

for free from our website.

Signature:

cardaccount

10 Market Avenue, Huddersfield, HD1 2BBwww.infini-tea.co.uk

Alongside branding and packaging, it was also necessary to promote the business though sustainable methods. Social networking sites such as Facebook and Twitter, alongside a website, are ideal methods of no-impact, low cost promotion.

Infinitea - Social Networking/Website 07

Touch Advertising was set up whilst studying at the University of Huddersfield. It was created as an ‘Enterprise Placement Year’ and officially launched in September 2010. The business specialises in providing Advertising and Design services to small to medium sized businesses, covering branding, promotional campaigns and website design. During our first year, we had over 25 clients and turned over just under £10,000. The business has continued during our final year of studying.

Touch Advertising 08

After successfully completing our placement year, we went on to win the ‘Enterprise of the Year’ award from the Student Union. The award was recommended to us from The Business Mine, who guided Touch Advertising through setting up and running the business.

The website can be found at www.touchadvertising.co.uk.

Touch Advertising 09

The most high profile project we completed under Touch Advertising was a promotional campaign for the local Premier Inn in Huddersfield. The company required a low-cost campaign to promote the launch of the new franchise in the area. We opted to create a 2 part campaign at minimal cost to the client, which spanned over 4 months. We gained exposure through this project and were praised in the Huddersfield Examiner for attaining such a large client within our first year.

Premier Inn 10

The first part of the campaign featured some guerilla advertising to grab the publics curiosity while still maintaining an air of mystery. We manufactured a crate that held a Premier Inn bed inside and placed it inside the Kingsgate Shopping Centre for one week. To entice the audience into investigating the crate further, holes were drilled in the sides, so the bed could be seen from up close.

Premier Inn - Crate 11

The second part of the campaign was created to grab the publics attention in a big way - holding a huge pillow fight in St. Georges Square in Huddersfield. The square is directly in front of the train station, giving the event maximum exposure. Our pillow fighters, dressed in purple Premier Inn pyjamas and armed with pillows, walked from the Premier Inn to the station, creating massive hype and even gathering a few followers before having a large scale pillow fight in front of many confused on-lookers.

Premier Inn - Pillow Fight 12

To promote the new franchise and the pillow fight itself, the event was filmed and uploaded to Youtube, and the video went viral. The video made it onto numerous Advertising websites, such as ‘Best Ads on TV’ and ‘Ads of the World.’ Alongside the final product, additional footage was uploaded showing the event from start to finish, The campaign was very successful and the client was pleased with the final outcome, with the hotel boasting full occupancy on opening week.The video can be found on Youtube by searching ‘Premier Inn Pillow Fight.’

Premier Inn - Pillow Fight 13

Our first final year University brief was set by renowned designer Nick Deakin. The brief was to ‘virally re-locate’ the brand Gola, and create some promotional viral material, aimed at the younger market of 18 to 25 year olds, refreshing the brand image. I chose to take the brand back to its vintage roots and take inspiration from retro gaming, integrating the visual appearance of pixels into the posters.

14Gola - Pixel This

During the development of this project, I felt the best way to create a viral campaign was to involve the audience directly by create posters they could interact with. The posters were mounted on the wall with particular flaps or ‘pixels’ pulled down to reveal a colour underneath, creating an image or word. Two of these posters were placed directly next to one another, with a message in one of them. The audience then had the opportunity to create their own response to the words displayed.

Gola - Pixel This 15

The posters themselves were very successful and gained a lot of public attention, creating their own appeal without any encouragement. Within an hour of the posters being mounted in the studio, a large amount of people had created their own messages within the posters. The campaign also featured QR codes, which linked to the Gola social networking pages.


Upload your ‘PIXEL IT’ submissions to Gola through Twitter!

‘PIXEL IT’ COMPETITION:UPLOAD YOUR SUBMISSION.

WIN GOLA MERCHANDISE!

COMPLETE THE MESSAGE.UPLOAD IT.

BE IN WITH A CHANCE TO WIN!

To complete the project, I also created a smart device application that mimicked the posters, allowing people to create their own messages or images in the pixels themselves. They could them be uploaded to Gola’s social networking pages, to be entered into competitions to win Gola merchandise.


‘PIXEL IT’ APPFOR IPAD.

CREATE IT.UPLOAD IT.

WIN.

SUBMIT YOUR ENTIRES TO GOLA.

WWW.TWITTER.COM/#!/GOLACLASSICS WWW.FACEBOOK.COM/GOLA

Once the logo had been redesigned, I continued onto packaging design. Since Graze prides itself on sustainability, I wanted this to be reflected in their packaging, distributed to thousands of customers across the UK. My design urged the customer to repurpose the box themselves for any purpose they found to be suitable for their own needs, as it gives the box a second life before it goes to be recycled, promoting sustainability.

Graze - Packaging 19

During our final year of university, we were required to complete a brief from either D&AD or YCN. I chose to undertake the Graze brief, hosted by YCN, as I had an existing relationship with the business. The challenge was to refresh the brand by revamping their logo, creating packaging designs, and a direct mail campaign. I chose to take the logo back to a more ‘hands on’ approach, reflected in their brand values, creating a logo using lino prints, which can be transferred onto a variety of different medias.

Graze - YCN 18

The last part of the project was to create a direct mail campaign for the business. I chose to follow the same concept as the previous packaging design, which encouraging repurposing the box. The campaign was named ‘The Sustainable Graze Box,’ and was sent out to potential customers. It contained everything they needed to grow their own ‘micro-greens’ encouraging healthy snacking over nibbling junk food. Customers received everything they needed within the box itself, and were given instructions on how to care for their micro-green, which was edible within 2 weeks of planting. The box itself was waterproofed so that it became the container, but was made entirely of recyclable and biodegrable materials.

Graze - Direct Mail 20

This is my entire submission for the Graze project, inclusive of logo design, packaging and napkin design and direct mail design. This was a live brief hosted by YCN, and has recieved good feedback from Graze itself.

Graze 21

The latest project I have undertaken is a live brief for a client who runs services dedicated to life coaching. The business is primarily for life coaches, providing a service which they then use for their own roster of clients. The brief included the creation of a new brand identity, a business card and a new website design.

Wheel of Life Interactive - Branding 22

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The website design is currently a proposal to the client and is awaiting further development in the coming months.

Wheel of Life Interactive - Website 23

2012 Portfolio

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