2012 MMVAs SPONSORSHIP OPPORTUNITY

A B O U T T H E M M V A ’S

It was an incredible night at the 2011 MUCHMUSIC VIDEO AWARDS with the best in music – homegrown and international – descending on the legendary corner of Queen and John in Toronto. Fans went GAGA for out-of-this-world performances and ultra-hot celebrities when the stars rocked the block at this year’s celebration of the best in music videos. The MMVAs resonated internationally via social media with four of the Top 10 trending topics on Twitter worldwide directly related to tonight’s show.

The epic street party was seemingly “born this way” as Lady Gaga lit up the MMVAs stage for two numbers, while co-host and pop-sensation Selena Gomez owned the show with performance of “Who Says”. Selena’s BF Justin Bieber and friend Drake surprised fans when they showed up to accept International Video Of The Year By A Canadian, an honour for which they tied with “Somebody to Love” and “Find Your Love” respectively.

Fefe Dobson, Down With Webster, Simple Plan, Avril Lavigne, The Black Keys, City and Colour and Bruno Mars also took to one of the many MMVA stages making the 2011 MMVAs one of the best.

Pyro performances, white-hot celebs, and ten thousand crazy-loyal fans collide at MuchMusic HQ for the biggest party of the year.

Every year, the audience is the priority; Much gives them the best seats in the house, whether a foot from the stage or a foot from a television, computer or mobile phone and 2012 will not be the exception.

See you on June 17, 2012.

A U D I E N C E G R O W T H

294.0

190.0

377.0

273.0

382.0

241.0

963.0

468.0

1048.0

470.0

V2+ V12-34

2007 2008 2009 2010 2011

The 2011 MMVAs w e r e t h e BIGGEST SHOWin MMVA history!

Source – BBM Canada. MMVAs original live airing AMA.

T H E H E A D L I N E S

More than one million viewers watched from 9P-11P ET making it the most-watched non-news program on all Canadian television that night, +10.4% vs. LY and +67% in key A18-34 demo.

MuchMusic.com/MMVA had 8.4 million page views on muchmusic.com, +94% vs LY.

900,000 UR Fave Votes, +90% vs LY.

#MMVAS crazy: four of the Top 10 trending topics on Twitter worldwide related to the show.

Source – BBM Canada, Su Jun 19, 2011, 9p-11p ET on 2+ and A18-34. Omniture for page views.

T H E C R I T I C S

“Top powerhouses in music and entertainment came out in full force at the 2011 MuchMusic Video Awards in Toronto.” – FLARE

“There was plenty of glitz and glamour at the 2011 MMVAs with some of the music scene's top pop acts.” - TORO Magazine

“On Sunday evening, the annual MuchMusic Video Awards ceremony, a glossy bomb blast of youth music and all its inherent excitability, happened in spectacle style.” – Globe & Mail

“Lady Gaga won two awards and provided a double shot of her trademark edgy, eccentric stage theatrics at Sunday's MuchMusic Video Awards - but it was a surprise appearance from beloved teen-pop star Justin Bieber that really sent fans into a frenzy.”– Canadian Press

2 0 1 1 M M V A H I G H L I G H T S

Co-host & Performer Selena Gomez

Lady Gaga

Down With Webster

Bruno Mars

Avril Lavigne

Far East Movement featuring Snoop Dogg

Fefe DobsonFefe Dobson

2 0 1 2 M M V A B R O A D C A S T S P O N S O R S H I P

B L O C K I N G C H A R T

2 0 1 2 M M V A s L I V E 0 6 . 1 7 . 1 2

30 7 14 21 28 4 11 18 25 2 9 16 23JULYJUNEMAY

B R O A D C A S T

M U C H M U S I C . C O M / M M V A

All dates & times are tentative & subject to change.

B R O A D C A S T B L O C K I N G C H A R T

All dates & times are tentative & subject to change.

JULY30 7 14 21 28 4 11 18 25

UR FAVE

MMVA 10K Pre‐promotion

MMVA Sneak Peek

Countdown to MMVAs

Red Carpet

MMVA Pre‐promotion

MMVA Broadcasts

JUNEMAY

LIVESU 8P ET

LIVESU 9P ET

2 0 1 2 M M V A s L I V E 0 6 . 1 7 . 1 2

U R F A V E A W A R D S

All dates & times are tentative & subject to change.All MMVA tagged promos run off-contract.UR Fave Categories subject to change.

The MMVAs give the power to the fans! Not only do they get to pick the winners in the three UR FAVE Awards, they also get to pick the nominees! MuchMusic gets the ball rolling by choosing the first four candidates in each of the categories, but then it’s in the hands of the fans to select the final wildcard nominee.Once all nominees have been decided, it’s time to log your votes for the winners! UR FAVE Voting takes place at muchmusic.com.

UR FAVE AWARDS CATEGORIESUR FAVE VideoUR FAVE New Artist/GroupUR FAVE International Video

ON-AIR PROMOTIONMuchMusic will produce and air :30 spots directing viewers to muchmusic.com for UR FAVE voting.

TIMINGw/o April 30, 2012 x 7 weeks

FREQUENCYTotal 143 spots per sponsor – on average 20 spots per week

SPONSORSHIP DETAILSAll sponsors “…brought to you in part by…” tag to be rotated equally.

M M V A 1 0 K

All dates & times are tentative & subject to change.All MMVA tagged promos run off-contract.MMVA contest execution subject to change.

Wanna win 10K? Watch the MMVAs live on June 17 and look for the question that appears on screen. Then, go to MUCHMUSIC.COM/MMVA to answer the question for your chance to win. Each correct answer is worth a ballot in the grand prize draw for…yup, a sweet 10 grand! It’s the easiest 10K you’ll ever make.

ON-AIR PROMOTIONMuchMusic will produce and air :30 spots promoting the 10K contest.

TIMINGw/o May 28, 2012 x 3 weeks

FREQUENCYTotal 33 spots per sponsor – on average 11 spots per week

SPONSORSHIP DETAILSAll sponsors “…brought to you in part by…” tag to be rotated equally.

M M V A S N E A K P E E K

All dates & times are tentative & subject to change.

Get an exclusive preview of the biggest party of the year! Our VJs recap this year’s nominees, performers and presenters, dish behind-the-scenes gossip, reveal their favourite moments from past MMVAs, and serve up a glimpse of their mega-glam outs for 2012’s big bash in this special.

TIMINGw/o June 4, 2012 x 2 weeks1st broadcast approximately 7-10 days prior to live MMVAs June 17.To air a minimum of 10 times (actual dates & times TBC).

SPONSORSHIP DETAILSWithin each of the 10 airings, each sponsor will receive: -1 x :05 billboard – total 10 including repeats-1 x :30 brandsell – total 10 including repeats-single product category exclusivity

C O U N T D O W N T O M M V A

All dates & times are tentative & subject to change.

It’s MMVA day and we’re starting the madness by counting down the nominated videos including the UR FAVE Awards nominees. Catch all the behind the scenes preparations in and around Much HQ, including VJs in their rehearsal glory, plus the exclusive inside scoop on the making of the 2011 MMVAs.

TIMINGSunday June 17, 2012. 11:30a-8p ET.

SPONSORSHIP DETAILSEach sponsor will receive: -6 x :05 billboards-12 x :30 brandsell-single product category exclusivity

R E D C A R P E T S P E C I A L

All dates & times are tentative & subject to change.

We bring you the Red Carpet arrivals LIVE & direct from Much HQ, heralding the beginning of the biggest awards show of the summer – the 2012 MMVAs. Tune-in to see all your favourite artists & celebrities as they arrive on the MMVA Red Carpet laid out on John Street.

TIMINGSunday June 17, 2012. 8p-9p ET.Repeats Monday June 18 2p-3p ET and Wednesday June 20 8p-9p ET.Total 3 airings.

SPONSORSHIP DETAILSWithin each airing, each sponsor will receive:-1 x :05 billboard – total 3 including repeats-2 x :30 brandsell – total 6 including repeats-single product category exclusivity

All dates & times are tentative & subject to change.All MMVA tagged promos run off-contract.

2 0 1 2 M M V A

MuchMusic gives fans the experience of a lifetime by putting them as close as humanly possible to their favourite artists and celebrities at the 2012 MUCHMUSIC VIDEO AWARDS. Past years have seen performances by Miley Cyrus, Black Eyed Peas, Selena Gomez, Rihanna, Kelly Clarkson, Kanye West, The Killers, Justin Bieber, The Jonas Brothers, Lady Gaga, Kardinal Offishall and Akon, Drake and many more! At the MMVAs, the audience is the priority; Much gives them the best seats in the house, whether a foot from the stage or a foot from a television, computer, or mobile phone. It all happens LIVE on Sunday, June 17 at 9pm ET.

ON-AIR PROMOTIONMuchMusic will produce and air a :30 spot to drive tuning to the MMVAs.

TIMINGw/o May 28, 2012 x 3 weeks

FREQUENCYTotal 33 spots per sponsor – on average 11 spots per week

SPONSORSHIP DETAILSAll sponsors “…brought to you in part by…” tag to be rotated equally.

All dates & times are tentative & subject to change.

2 0 1 2 M M V A B R O A D C A S T S

1st BROADCASTSunday June 17 – 9p-11p, 11p-1aMonday June 18 – 3p-5p, 10:30p-12:30a, 12:30a-2:30a

2nd BROADCASTWednesday June 20 – 9p-11p, 4p-6pThursday June 21 – 7a-9a, 12p-2pFriday June 22 – 11a-1p

All times shown ET.

TOTAL PLAYS – 17

SPONSORSHIP DETAILSWithin each airing, each sponsor will receive:-2 x :05 billboard – total 34 including repeats-4 x :30 brandsell – total 68 including repeats-single product category exclusivity

3rd BROADCASTThursday June 22 – 7p-9pFriday June 23 – 12a-2aSaturday June 24 – 5p-7p

4th BROADCASTThursday June 28 – 8p-10pFriday June 29 – 10a-12pSaturday June 30 – 9a-11aSunday July 1 – 3p-5p

2 0 1 2 M M V A D I G I T A L S P O N S O R S H I P

T H E N U M B E R S

MUCHMUSIC.COM/MMVAWAS A MASSIVE DIGITAL HIT!

On MMVA Day, the MMVA site had 1.9 MILLION PAGE VIEWS, + 84% vs LY.

The 2011 MMVA site had total 1.3 MILLION VIDEO VIEWS & 8.4 MILLION PAGE VIEWS & muchmusic.com, +95% vs LY.

900,000 UR Fave Votes, +90% vs LY.

#MMVAS crazy: four of the Top 10 trending topics on Twitter worldwide related to the show.

D I G I T A L B L O C K I N G C H A R T

All dates are tentative & subject to change.

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MMVA OVERALL SITE

UR FAVE VOTING

ROADBLOCK

MMVA VIDEO

JULYJUNEMAY

10 DAYS PRE3 DAYS POST

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S A M P L E M M V A H O M E P A G E

M M V A S I T E O V E R V I E W

MUCHMUSIC.COM/MMVALATESTUp-to-the minute news and info on the MMVAs. Who’s gonna be there, who’s gonna perform, when the show airs, how the fans can get tickets and more!

AWARDS & UR FAVE VOTINGAll the categories and their nominees including ringtones, downloads, videos and artist features for each! Updates to highlight winners will be included post-MMVAs.

SOCIAL MEDIAMMVA related artists/accounts Twitter and Facebook feeds.

STARSPhotos, photos and more photos! Rehearsals, Red Carpet arrivals, the gift lounge, winners, guests, performances, backstage. If there’s an MMVA photo worth seeing, you’ll find it here.

VIDEOSee all the nominated videos and watch the Red Carpet show, the 2011 MMVAs on demand after June 19th! Don’t miss the exclusive for-web-only content (ie. Uncut interviews). Plus, watch past MMVAs here too.

TIMING7 weeks pre-MMVAs: w/o April 30, 2012 x 76 weeks post-MMVAs: w/o June 18, 2012 x 6(some features have specific timing, see following pages for more detail)Total – 13 weeks

All dates are tentative & subject to change.All content pending digital rights & clearances.

M M V A R O A D B L O C K

All dates are tentative & subject to change.

For 10 days leading up to the LIVE MMVA broadcast (and 3 days post), the MuchMusic.com home page will turn into a one-page roadblock pre-promoting the event! The roadblock will include a live countdown, MMVA logo & imagery and sponsor logo integration.

TIMING10 days pre-MMVAs: Fr June 8 – Su June 173 days post-MMVAs: Mo June 18 – We June 20Total – 13 days

Includes sponsor logo integration

SAMPLE ROADBLOCK

S A M P L E E N H A N C E D L O G O I N T E G R A T I O N

All dates are tentative & subject to change.All content pending digital rights & clearances.

M M V A V I D E O

The MMVA site embedded video will include nominated music videos, behind the scenes action and other unique for web content only available at MuchMusic.com. Post-live MMVAs, the Red Carpet show and the 2012 MMVAs will be available on demand. Also includes any applicable exclusive for-web-only content ie. Uncut performer & presenter interviews.

TIMING7 weeks pre-MMVAs: w/o April 30, 2012 x 76 weeks post-MMVAs: w/o June 18, 2011 x 6Total – 13 weeks

SPONSOR INTEGRATIONMuchMusic will create a :05 customized client billboard that will run in pre-roll with synchronized big box before MMVA content and ROS throughout the video player. Equal client rotation.

M M V A S P O N S O R D E T A I L S

FOR DURATION OF SPONSORSHIP, SPONSOR WILL RECEIVE:-Category Exclusivity within site-Enhanced Brand Logo Integration & Tagline prominently featured within MMVA site (optional link to client website)-Customized :05 client billboard to pre-roll MMVA content, client rotation will be shared equally-Brandsell Ad Units exclusive to MMVA site and broadband content

2 0 1 2 M M V A M O B I L E

M M V A M O B I L E S I T E

All dates are tentative & subject to change.All content pending digital rights & clearances.

MMVA MOBILE SITE FEATURES

LATESTUp-to-the minute news and info on the MMVAs. Who’s gonna be there, who’s gonna perform, when the show airs, how fans can get tickets and more!

AWARDS & UR FAVE VOTINGAll the categories and their nominees including ringtones, downloads, and artist features for each! Updates to highlight winners will be included post-MMVAs.

CONTESTEntry for the MMVA 10K.

SOCIAL MEDIAMMVA related artists/accounts Twitter and Facebook feeds.

STARSPhotos, photos and more photos! Rehearsals, Red Carpet arrivals, the gift lounge, winners, guests, performances, backstage. If there’s an MMVA photo worth seeing, you’ll find it here.

TIMING7 weeks pre-MMVAs: w/o April 30, 2012 x 76 weeks post-MMVAs: w/o June 18, 2012 x 6(some features have specific timing, see digital pages for more detail)Total – 13 weeks

SPONSOR INTEGRATIONBanner ads shared rotation throughout mobile content shared equally amongst all sponsors

2 0 1 2 M M V A S: T H E N E X T L E V E L

C L I E N T - C E N T R I C P R O M O T I O N S

Your MMVA Sponsorship is a beautiful thing…

…but we can make it even bigger with a single-sponsor promotion designed exclusively for you and your specific marketing needs.

In the past few years alone, we’ve customized campaigns for Virgin Mobile, Coca Cola, General Motors, H&M, Nestle & more and we continue to develop unique MMVA opportunities for our sponsors.

Get your own customized MMVA Brand Partnership overlay!

2012 MMVAs WANT IN?

CONTACT YOUR ACCOUNT MANAGER FOR MORE INFORMATION ON SPONSORSHIP AND OPPORTUNITIES FOR MMVA CLIENT SPECIFIC PROMOTIONS.