2012 CES Summary
-
Upload
performics -
Category
Technology
-
view
2.753 -
download
0
Transcript of 2012 CES Summary
![Page 1: 2012 CES Summary](https://reader035.fdocuments.net/reader035/viewer/2022062313/55d737dabb61ebc1578b4698/html5/thumbnails/1.jpg)
2012 Consumer Electronics ShowKey Trends and Highlights
January 26, 2012
![Page 2: 2012 CES Summary](https://reader035.fdocuments.net/reader035/viewer/2022062313/55d737dabb61ebc1578b4698/html5/thumbnails/2.jpg)
2
45th Consumer Electronics Show
• January 10-13, 2012• Records set:– 153,000 attendees– 3,100 exhibitors– 1.85 million square feet
• Nearly 500 attendees from VivaKi
![Page 3: 2012 CES Summary](https://reader035.fdocuments.net/reader035/viewer/2022062313/55d737dabb61ebc1578b4698/html5/thumbnails/3.jpg)
Key Trend:Universal Connectivity
The ability to access content on virtually any device.
![Page 4: 2012 CES Summary](https://reader035.fdocuments.net/reader035/viewer/2022062313/55d737dabb61ebc1578b4698/html5/thumbnails/4.jpg)
4
Universal Connectivity
• Three key components:– Devices that can talk to each other and provide a consistent, familiar consumer experience from one to another;
– A common operating system that works on multiple platforms; and
– Services that enable consumers to access content seamlessly as they move from one device to the next.
![Page 5: 2012 CES Summary](https://reader035.fdocuments.net/reader035/viewer/2022062313/55d737dabb61ebc1578b4698/html5/thumbnails/5.jpg)
Highlights from the Floor
![Page 6: 2012 CES Summary](https://reader035.fdocuments.net/reader035/viewer/2022062313/55d737dabb61ebc1578b4698/html5/thumbnails/6.jpg)
6
Highlights from the Floor
• Four key areas– Converged Television– User Interface–Mobility– Future Connectivity
![Page 7: 2012 CES Summary](https://reader035.fdocuments.net/reader035/viewer/2022062313/55d737dabb61ebc1578b4698/html5/thumbnails/7.jpg)
7
Converged Television
• Core to the show– 3D still highly visible, but OEMs shifting to internet connectivity as primary focus
• Google TV 2.0 present across multiple manufacturers
• Ad capabilities and partnerships burgeoning
![Page 8: 2012 CES Summary](https://reader035.fdocuments.net/reader035/viewer/2022062313/55d737dabb61ebc1578b4698/html5/thumbnails/8.jpg)
8
Converged Television
LG 55-inch OLED Connected TV• Best of Show winner• 4MM thick screen• 50x contrast improvement
vs. today’s LEDs
![Page 9: 2012 CES Summary](https://reader035.fdocuments.net/reader035/viewer/2022062313/55d737dabb61ebc1578b4698/html5/thumbnails/9.jpg)
9
Converged Television
Samsung Smart Hub• Connected TV app
marketplace• Ad opportunities through
YuMe and Rovi
![Page 10: 2012 CES Summary](https://reader035.fdocuments.net/reader035/viewer/2022062313/55d737dabb61ebc1578b4698/html5/thumbnails/10.jpg)
10
User Interface
• Increasing emphasis on navigation as content options explode
• Addition of web-based on makes typical spatial navigation cumbersome
• New technologies making gesture and voice controls feasible
![Page 11: 2012 CES Summary](https://reader035.fdocuments.net/reader035/viewer/2022062313/55d737dabb61ebc1578b4698/html5/thumbnails/11.jpg)
11
User Interface
LG Magic Motion Remote• Gesture-based
navigation• Voice search capability• Available on sets with
Google TV
![Page 12: 2012 CES Summary](https://reader035.fdocuments.net/reader035/viewer/2022062313/55d737dabb61ebc1578b4698/html5/thumbnails/12.jpg)
12
User Interface
Windows 8 User Interface• Tile-based user interface• Based on success of
Windows Mobile “Metro”• Deploying across MS
ecosystem
![Page 13: 2012 CES Summary](https://reader035.fdocuments.net/reader035/viewer/2022062313/55d737dabb61ebc1578b4698/html5/thumbnails/13.jpg)
13
Mobility
• Devices becoming more powerful• 4G networks beginning to proliferate• Increasing fragmentation among sizes, capabilities, and price points
![Page 14: 2012 CES Summary](https://reader035.fdocuments.net/reader035/viewer/2022062313/55d737dabb61ebc1578b4698/html5/thumbnails/14.jpg)
14
Mobility
Samsung Galaxy Nexus• 4.65-inch screen• 1080p video recording• NFC chip on-board• First device to run
Android 4.0 (Ice Cream Sandwich)
![Page 15: 2012 CES Summary](https://reader035.fdocuments.net/reader035/viewer/2022062313/55d737dabb61ebc1578b4698/html5/thumbnails/15.jpg)
15
Mobility
Samsung Galaxy Note• 5.3-inch screen• Touch or stylus
navigation• Blurred line between
smartphones and tablets
![Page 16: 2012 CES Summary](https://reader035.fdocuments.net/reader035/viewer/2022062313/55d737dabb61ebc1578b4698/html5/thumbnails/16.jpg)
16
Mobility
Mercedes and Ford• Telematics systems to
bring internet into the vehicle
• Allows for smartphone to deliver services via the dashboard
![Page 17: 2012 CES Summary](https://reader035.fdocuments.net/reader035/viewer/2022062313/55d737dabb61ebc1578b4698/html5/thumbnails/17.jpg)
17
Future Connectivity
• Connected home beginning to become a reality
• New definition of wireless on the horizon
![Page 18: 2012 CES Summary](https://reader035.fdocuments.net/reader035/viewer/2022062313/55d737dabb61ebc1578b4698/html5/thumbnails/18.jpg)
18
Future Connectivity
Nest• Internet-connected
thermostat• Learns its owner’s
routine and adjusts to save energy
![Page 19: 2012 CES Summary](https://reader035.fdocuments.net/reader035/viewer/2022062313/55d737dabb61ebc1578b4698/html5/thumbnails/19.jpg)
19
Future Connectivity
Ericsson• Connected Me
technology• User becomes the
conduit to transfer data from one device to another
![Page 20: 2012 CES Summary](https://reader035.fdocuments.net/reader035/viewer/2022062313/55d737dabb61ebc1578b4698/html5/thumbnails/20.jpg)
Considerations for Marketers
![Page 21: 2012 CES Summary](https://reader035.fdocuments.net/reader035/viewer/2022062313/55d737dabb61ebc1578b4698/html5/thumbnails/21.jpg)
21
Key Implications for Marketers
• Content is migrating across devices, so it’s important to follow the consumer;
• Interoperability among devices creates an opportunity for consumers to participate with brand messages, so marketers should provide value in exchange for consumer interaction;
• Content is increasingly delivered using internet protocol (IP) technology, which creates a one-to-one connection with the consumer and the opportunity to address messaging to individuals in a more relevant way; and
• Data is powering the new ecosystem, so marketers must establish a data strategy that ensures future success.