Announcing the Award Shortlist

Chris Kempt – 2012 Awards Chair

The IntroductionOr… how do you make reading out a list

interesting?

Flashy transitions?

Flashy transitions?Pretty colours?

Pretty colours?Flashy transitions?Pictures of cute animals?

Sorted :o)

2012 Thus Far:• Record entries once again

• Triumphant judging here at LBi

• Close run battle in 2012

• Good spread of results

• Going to be a great night!

But lots of gratitude is due…

Our amazing sponsors

Supporters

The best judges ever

The super-fun team

Particularly:

Okay, enough waffle.So, here’s the shortlist for 2012!

Advertising:• Brandon Generator • LBi

• It's All Lies, They're Not Even Square • glue Isobar

• Love stuck? • Profero

• NikeFuel Station • AKQA

Battle of the Brands• Brandon Generator • LBi

• Get Well Soup • We Are Social

• Say it with Skype • 1000heads

• Xperia Studio • LBi

Business to Business• Brookson Connect • Mando

Group

• DBA In Space • The Mill

• PPL Website • ORM

• TimeSaver • The Partners

• Medtronic - Innovating for Life iPad app • Seven

Community Building• Get Well Soup • We Are Social

• Nike Academy • AKQA

• Pottermore • TH_NK

• Save the 1Day • ais London

Corporate• British Gas Online Account Management

• British Gas, Waste Creative, iProspect, Outside Line

• Fullers Pub Builder • Sequence

• GetCash • Nile, SapientNitro and Monitise Group

• Halifax Home Finder • Grapple Mobile

• Vodafone Retail Application • Detica

• WeAreMaersk • Lbi

Direct Marketing & Targeted• British Gas Q4 Campaign:

Unique use of Weather + Location data • iProspect

• Love Your Wardrobe • Indicia

• MINI Royalty • LIDA

• Snap A Napper • LIDA

Education & Outreach• BBC Bitesize Max & Molly games •

Splinter Design

• The Collins Dictionary • the OTHER media

• Wondermind • Preloaded & Martin Percy

• Wonders of the Universe • the OTHER media

Engagement• #FIRSTANDFOREVER • ODD

• Nike Academy • AKQA

• Save the 1Day • ais London

• Tesco Real Food • Reactive

• Xperia Studio • LBi

Entertainment• Pottermore • TH_NK

• Save the 1Day • ais London

• The Amazing World Of Gumball Character Creator • Waste Creative

• The Kaiser Chiefs Bespoke Album Creation Experience • WIEDEN + KENNEDY and Specialmoves

• Wonders of the Universe • the OTHER media

Games• Bank Job Head To Head Game •

Remarkable Television (an Endemol Company) & Chunk Games

• Fallen City • Big Robot

• Green Ops - Command a Commando • WCRS/Engine

• LEGO Hero Factory • 4T2

• The Numtums Games • Plug-in Media

Integrated Campaign• ESCAPE THE MAP • AMVBBDO

• Say it with Skype • 1000heads

• Sharp FanLabs • Work Club

• Wetherspoon Connect • OgilvyAction London

Leisure & Culture• Ask Alfred • Weapon7

• BBC Sport website relaunch • BBC Sport

• GetSomeHeadspace.com • Sagittarius Marketing / WIP / Anna Charity

• Visit Cornwall • Nameless

• Wondermind • Preloaded & Martin Percy

Mashups & Data-Visualisation• Foxes Live: Wild in the City •

Windfall Films and Numiko (website build)

• Mad World • Mint Digital

• NikeFuel Station • AKQA

Mobile• DK: The Human Body App • AKQA

• Domigoals • Big

• GetCash • Nile, SapientNitro and Monitise Group

• My HealthChecker, My MoleChecker and My SelfChecker iOS Apps • Maverick Television

• The Design Museum Collection for iPad • twentysix

• Wonders of the Universe • the OTHER media

Multi-Platform• Bank Job Head To Head Game •

Remarkable Television (an Endemol Company) & Chunk Games

• Dell festival tour • TBG Digital

• Olive the Ostrich • Plug-in Media & Blue Zoo

• Tree Fu Tom • Cbeebies/Blue Zoo/Tree Fu Tom

Public Life• Alcohol Relapse Prevention Project • d2

Digital by Design Ltd

• Live From The Clinic • Maverick Television

• The Blind Email • Elvis

• The V&A Website Redesign • the OTHER media

• 1000 Faces of MS - World MS Day 2012 • http://www.welovedigital.com

Self Promotion• Brum Dished • 383 Project

• Gallery of Mo • twentysix

• Mill Touch • The Mill

• The Torchbox Christmas Choir • Torchbox

Social Media• Get Well Soup • We Are Social

• Nike Academy • AKQA

• Queen Extravaganza • Outside Line

• Save the 1Day • ais London

• Say it with Skype • 1000heads

• The Muppets - Never Ending Mahna Mahna • Jollywise Media Ltd

Student• Authentic Amoy • Helen Parry &

Thirza Prentice

• Peace One Day • Martin Headon and Olly Wood

• Tetley Social • Rosie Lewis & Danielle Mensah

• Try drugs • Amar Marwaha & Arvid Härnqvist

Viral• Pass the Parcel • Profero

• Say it with Skype • 1000heads

• The Catch • Weapon7

• The Kaiser Chiefs Bespoke Album Creation Experience • WIEDEN + KENNEDY and Specialmoves KAISER CHIEFS/B-UNIQUE/FICTION RECORDS

That’s it! See you on the 22nd!

Oh… in case I forget in a minute: Stick around for Columbia Records and Sony Music’s rising star BeBe Black followed by a DJ set from Paul Harris of Dirty Vegas

Last orders here at 11:30pm then move across the road :o)

Thanks so much for coming, congratulations again to the Awards finalists!