Employers Connect Events

• November20–Indianapolis,INhostedbyCharlesSchwab&Co.,

Inc.(Scheduled)

• September18–Schaumburg,ILhostedbyZurichNA

• June27–Houston,TXhostedbyShellOilCompany&Phillip66

• May16–Newark,NJhostedbyPSEG

• March7–SanRamon,CAhostedby24HourFitness

• February22–Columbus,OHhostedbyAEP

Industry Conferences

• October17–KenexaWorldConference

• September11–NASWAAnnualConference

• September11–TaleoWorld

• August27–NILGConference

• August6–MidlandsILGMeeting

• July30–MidwestACE2012AnnualConference

• June27–AssociationofPersonsinSupportedEmployment

(APSE)Conference

• June24–SHRM64thAnnualConference&Exposition

• June12–NACEConference

• June7–Re-employmentBridgeInstitute2ndNationalBridging

BusinessandWorkforceDevelopmentConference

• June6–SoutheastRegionalILGConference

DirectEmployers.org | page1

2012 Annual Review

AnAssociationisonlyasstrongastheparticipationofitsMembers.Therefore,wearepleasedtoreportthatDirectEmployersAssociationisgainingmomentum,increasingmembershipanddrivinginnovation.

Association Growth

Membership rates continue to improve,

showingasteadypatternofgrowthduring

thefirstthreequartersof2012.Theoverall

increase in membership signifies height-

enedawareness regardingcomplianceand

changesaffectingrecruitingpractices.

Key Milestones

• 624totalMembers

• 26%growthofnewMembers

• 95%retentionofMembership

renewals

Continued Outreach

HavingapresenceatimportantindustryconferenceshashelpedbuildawarenessoftheAssociation,increasingthegrowthofmembership.Overthe

pastyear,staffandMembershavecollaboratedtoincreasetheoutreachtothepublicthroughmanyeventsandconferencesincluding:

2012 Employers Connect: San Ramon, CA EmployersConnecteventsaredesignedsothatemployerscanmeetface-to-facetoshare,learnandnetworkwithcolleagueswhoareleadingtheway,goingaboveandbeyondordinaryrecruitingpractices.

2012 Annual Review

© 2012 DirectEmployers Association, Inc., a nonprofit HR consortium of leading global employers. DirectEmployers.org | page2

• April30–HumanCapitalInstituteTalentAcquisitionConference

• April17–ArizonaILGConference

• April10–SouthwestandRockyMountainRegionIndustryLiaison

GroupConference

• February29–NASWAWinterPolicyForum

Key Accomplishments

Todate,DirectEmployershashadanumberofimportantaccomplish-

mentsthathavehelpedpositiontheAssociationforfuturesuccess.

New Blogs

Thisyearthemarketingteamlaunchedtwonewblogs,TheDataRobot

andHelpWanted,eachfocusingontwoseparateaudiences.TheData

Robot,authoredbyDirectEmployersstaffmemberSethFlater,high-

lightsMember branding strengths and focuses on how to decipher

analyticsdata.TheHelpWantedblogisjobseekerfocusedandpro-

videstips,guidanceandadvicepertainingtoanemploymentsearch.A

newvideoseries,the.JOBSUpdate,wasalsocreatedtoprovideinfor-

mationonenhancementstothe.JOBSUniverseofsites.

Increased Website Traffic

Theseefforts,coupledwithathoroughcontentstrategy,helpedboost

traffictoDirectEmployers.org:

• Visitsincreased44.97%

• Uniquevisitorsincreased56.08%

• Pageviewsincreased29.83%

The referral traffic from the various social media accounts to

DirectEmployersalsoincreased:

• VisitsfromFacebookincreasedby205.41%

• VisitsfromLinkedInincreased133.88%

• VisitsfromTwitterincreased133.97%

Stronger Social Media Presence

TheAssociation’soverallreachonsocialmediaexperiencedsignificant

growth.BothFacebookandTwitteraudienceshavesurpassed1,400

“likes”and/or“followers”.Tovisuallycommunicaterelevantinforma-

tionforemployersandjobseekers,DirectEmployersjoinedPinterest.

Updated Member Community

Theonline community,Pipeline, nowhasover1,000members—up

from300thistimelastyear.Pipelinehasgonethroughaseriesofcon-

tent and layout improvements to helpMembers find resources and

networkwithoneanother.Theimprovementsinclude:sliderimageon

thehomepagetoshowcasehelpfulfeaturesandinformation;rolloutof

groupsbytopic;productreleasehighlightsandongoingmonitoringand

assessmenttoenhanceuserexperience.

Amplified Media Outreach

CreatingawarenessoftheAssociation’sinitiativescontinuestobean

importantmarketing effort. To further promote these initiatives, the

volumeofpressreleaseshaveincreased.Year-to-date,theAssociation

hasdone14pressreleases,upfromsevenpressreleasesthis time

lastyear.Highlightsfromthisyear’spressreleasesinclude:

• September5–NationalEmployerTechnicalAssistanceCenter

andDirectEmployersAssociationPartnertoPromoteEmployment

ofPeoplewithDisabilities

• June19–20,000FederalJobOpeningsNowAvailableThrough

US.jobs

• May18–US.jobsReachesMilestoneofOneMillionJobs

• April3–All50StatesandU.S.TerritoriesPartnerinNationwide

ElectronicLaborExchange(NASWA)

• February28–FoundationLaunchedtoImproveJobSearch&

CareerMarketingTools

• February15–DirectEmployersReleasesMobileFunctionalityto

.JOBSTopLevelDomains

Youth Enhancement Summer Program TosupporttheSummerJobs+2012programinitiatedbytheObamaAdministrationandtheU.S.DepartmentofLabor,DirectEmployersAssociationplayedhosttolocalIndianapolis-areahighschoolstudentsinterestedinbusinessandrelatedfieldsforaYouthEnhancementSummerProgram.Thisinitiativehelpedconnectyoungpeopletocorporatementorshipexperiences,internshipsandotherdevelopmentalopportunities.

© 2012 DirectEmployers Association, Inc., a nonprofit HR consortium of leading global employers. DirectEmployers.org | page3

2012 Annual Review

Additional Case Studies

Providingcasestudies toMembersandprospectscanhelpdemon-

stratetheircolleagues’bestpracticesaswellastheeffectivenessof

the.JOBStop-leveldomain.UpdatingtheIHGandAT&Tcasestudies

helpMembers cite specific examples of positively trending data to

helpjustifythefurtherbuild-outandcustomizationof.JOBSMicrosites.

Inadditiontotheupdatedcasestudies,DirectEmployershasaddeda

casestudyfocusingonthe24HourFitness.JOBSemploymentbrand-

ingandSEOsuccess.

Ifyouareinterestedinshowcasingyourcompany’ssuccesswiththe

.JOBStop-leveldomain,contactJaime@DirectEmployers.org.

New Mobile Interaction

DirectEmployers is dedicated to utilizing technology and providing

opportunitiesforMemberstobecomemoreinvolvedintheAssociation

and HR Community. As part of this ongoing commitment, the

Association has teamed up with a mobile technology provider and

launchedanewSMS(ShortMessageService)programforDEAM12

thatwillbecarriedthroughouttheyear,allowingMemberstotexttheir

questionsandconcerns.

Robust Webinar Series

Tobetterengageandcreateamorerobusteducationalexperiencefor

new and existing Members, DirectEmployers has improved and

increasedthevolumeofwebinarsheld.To-date,MemberServiceshas

plannedandexecuted20webinarscoveringawidearrayoftopicsrel-

evanttocurrentissuesintheHRfield.

Shortly after DEAM12, the Strategic Partnerships and Member

Services teams have planned a disability-focused two day webinar

eventonOctober30-31,2012.Thepowerhouse lineup featureskey

individuals in the disability community to discuss topics related to

Section503,brandinganddisabilityoutreach.

Improved Training and Education

MemberServiceswascompletelyrevampedwithafocusplacedupon

automation,efficiencyandeducation.Duringtherevamp,anewpro-

cessforMemberimplementationwascreated,aNewMemberGuide

wasdevelopedasaquickreferenceforproductsandservices,anda

newMembertrainingperiodhasbeenincorporatedtoensurecompa-

niesareknowledgeableandgainthemostfromtheirmembership.A

businessreviewwasaddedtotheprocessforexistingandrenewing

Membersaswell.ThistransitionperiodenabledMemberServicesto

broadentheawarenessofqualityassurancebyfocusingonconsistent

jobdeliveryandeducatingMembersonqualityjoblocations.

.JOBS Social Recruiting Platform

The Association launched the .JOBS Social Recruiting Platform, a

package that helps employers by providing customizable tools to

attractandengagerelevantcandidates,whiledeliveringreal-timecan-

didatetrackingandanalyticsduringtheapplyprocess.

Thismulti-stepcampaignbeganwithateaseremailtoMembersand

prospects,followedbyadirectmailboxcontaininganinteractiveUSB

drive connecting recipients to Info.Universe.jobs and a pamphlet

describingthenewrecruitingplatform.Thewebsitecreatedsolelyfor

thiscampaign, featureda .JOBSvideo, information, leadgeneration

form and advanced tracking to measure results. Roughly 2,100

Membersandprospectswereincludedinthiscampaignandtodate

theresultshavebeen:

• 2,418TotalVisits

• 2,015UniqueVisits

� 1,048ReferralVisits

� 597DirectVisits

� 49SearchVisits

� 724CampaignVisits

9th WAPES World Congress DirectEmployersMemberandIBMRecruitingBrandManagerRaySchreyeraccompaniedNationalAssociationofStateWorkforceAgencies(NASWA)PresidentBonnieElseytothe9thAnnualWorldAssociationofPublicEmploymentServices(WAPES)WorldCongressinSeoul,SouthKorea.Ray andBonnieparticipatedinthe“Publicprivatepartnership”workshop,whichfeaturedapanelcomprisedoffivespeakersfromacrossthe globe.

2012 Annual Review

© 2012 DirectEmployers Association, Inc., a nonprofit HR consortium of leading global employers. DirectEmployers.org | page4

Sincethecampaignlaunched,DirectEmployershasseenasignificant

increaseinboth.JOBSsalesand.JOBSMicrositerenewals,proving

thecampaigntobeaneffectivedriverofsalesand.JOBSawareness.

Enhanced ATS Relationships

HelpingbridgethegapbetweenMembersandATSproviderscontin-

uestobeanobjectivefortheAssociation.DirectEmployersisworking

withpopularATSproviderstoassistinareassuchasintegration,edu-

cation,SEO,industrystandardsandreporting.

Thisyear,DirectEmployerspartneredwithATSproviderKenexatocre-

ate a next generation product called Direct Connect that provides

seamlessintegrationwiththe2xBrassRingATS.Thisproductworksto

ensure the best possible OFCCP job delivery and syndication for

Members currently using that particular ATS. Looking toward the

future,DirectEmployers lookstocreatemorebeneficialATSpartner-

shipsthatwilldirectlyimpacthowtheAssociationreceivesanddistrib-

utesjobs.

Expanded Partnerships

Through strategic partnerships, DirectEmployers has been able to

expand the global distribution of jobs. TheAssociation continues to

haveongoingsuccesswithlargepartnerswherethereisapriorityon

breadthofoffering,globalfootprintanddomainexpertise.Eachnew

partnergainedhasbeenatthesoleinterestofhelpingMembersimple-

mentbestpractices.

KeyPartnership2012Milestones

• DirectEmployersconductedanextensivecollaborativereviewof

theNPRMforSection503throughtheRecruitmentRegulatory

ComplianceCommittee(RRCC)toassesstheimpactofthe

OFCCP’sproposedregulationsforindividualswithdisabilitiesand

submittedadetailedcommentlettertotheOFCCP

• DirectEmployersandNASWApartneredtoinitiateandcreatea

nationalDisabilityOutreach&EmploymentPartnershipprogram

aspartoftheNationalLaborExchange(NLX)

• AnewpartnershipwiththeNationalEmployerTechnical

AssistanceCenter(NETAC),whichincludestheEmployer

AssistanceResourceNetwork(EARN),andDirectEmployers

Associationwillhelptopromoteemploymentofpeoplewith

disabilities

• DirectEmployersandNASWAheldatrainingsessionwiththe

OFCCPandtrainedapproximately250complianceofficersonthe

NLX,receivingpositivefeedbackandsupport

• DirectEmployersandNASWAmetwiththeNationalIndustry

LiaisonGroup’s(NILG)BoardofDirectorstodiscusstheNLX,

includingrecentdevelopmentsandtrainingwiththeOFCCP,and

toexplorepartnershipopportunities

Progression of the National Labor Exchange

After an extensive redesign period, the ProductDevelopment team

transitionedtheNationalLaborExchange(NLX)fromJobCentral.com

tothenewaddress,US.jobs.Thewebsitewentthroughanextensive

redesign including logo,mark and overall site design to provide job

seekerswithaimproveduserinterfaceandfunctionality.

AftertheNLXtransitionedtoUS.jobs,theAssociationwashardatwork

creatingjobbanksforPuertoRicoandGuam,eachtobehostedonthe

US.jobsplatform.PuertoRico’snewstatejobbank,PuertoRico.US.jobs,

willlaunchtheirEnglishversioninmid-October.ASpanishversionisto

bereleasedsoonafter,makingitthefirstbilingualUS.jobshostedjob

bank. Guam’s job bank, Guam.US.jobs, has required some intricate

customizations for different types of job postings their workforce

agencyneedstoidentify.Thedevelopmentstaffhasrisentothechal-

lengeandGuam’slaunchisscheduledforearlyNovember2012.

Upgraded .JOBS Microsite Platform

Throughouttheyear,the.JOBSMicrositeplatformunderwentchanges

both visually and in the backend programming. The changes began

withtheadditionofSchema.orgJobPostingMarkup.Theenhanced

supportforSchema.org’sJobPostingstandardfreesemployersfrom

needing to pay a job board or aggregator to publish jobs to U.S.

Department of Labor initiatives. In addition to the new job posting

markup, an ungraded job search engine was implemented on the

micrositeplatform.Thisnewsearchenginehashelpedtodramatically

decreasepageloadtimesandhascontributedtodoublingtheorganic

trafficformicrosites.

Inconjunctionwith thebackendchanges, the .JOBSMicrositeplat-

formwasvisuallyenhanced.Thesechangesbeganwiththeadditionof

BillboardHomepagesoneachmicrosite,allowingemployersadditional

branding and sponsorship opportunities. The Billboard Homepages

also boast impressive interactive hotspots that allow companies to

submit text and advertise hiring initiatives and any information they

wouldliketosupplyjobseekerswith.Staticpageswerealsocreated

toprovidejobseekerswithfullinformationaboutthecompany.Afea-

turedemployercarouselof logoswasalsoadded togiveemployers

anotherwaytopromotetheiremploymentbrand.

Anotherenhancementdoneto.JOBSMicrositeswastheadditionof

mobilefunctionality.Thisaddedfunctionalityhelpedreachjobseekers

on-the-go and allows them to share and apply right from their

smartphone.

The Future

Each accomplishment positions the Association for continued suc-

cess.Lookingforward,DirectEmployersaspirestoincreaseMember

involvement andMembership to expand the overall strength of the

Association.

2012 Annual Review

© 2012 DirectEmployers Association, Inc., a nonprofit HR consortium of leading global employers. DirectEmployers.org | page5

Updated 11/20/2012