2012 06_internet_trends_h2_2011_by_Gemius

May, 2011

H2 2011 trends on the internet market

Mini-report based on gemiusRanking data

2 Source: Gemius, gemiusTraffic, 07.2011-12.2011 ( all countries rankingcee.com)

• The source of data used in this report is the Gemius web analytics service: gemiusTraffic. It is the number 1 site-centric research in CEE and Denmark, and a popular tool in the Middle East as well as in Israel.

• The data is gathered by scripts embedded in the web sites using gemiusTraffic. Web pages monitored by Gemius act as internet ‘receptors’ collecting data which, after it is aggregated, becomes the basis for gemiusRanking results.

• If no specific country is indicated, the results in the report are aggregated for all the markets. To see detailed weekly rankings for any of the countries visit http://rankingcee.com

Introduction

http://rankingcee.com/






H2 2011 trends – internet market in numbers

4

Internet H2 2011

trends

Chrome is on the rise,

becoming a menace to the market leaders

Opera maintains small but loyal group of users

Internet Explorer has defeated Mozilla Firefox and took the role of the

market leader in the ranking of the most

popular web browsers

Google dominates the ranking of the most popular search

engines almost in all CEE countries - only Russia and Belarus where Yandex is the market leader constitute an

exception to this CEE rule

Windows – the undisputed leader

continues to dominate the operating systems

market (with almost 95% of page

views)

Windows 7 steadily gains on its popularity,

to the Windows XP disadvantage


Top 5 browsers in H2 2011 The percentage share of page views made with the most popular web browsers groups (all versions)

While MSIE and Firefox are loosing on their

popularity…

Chrome keeps strengthening its market

position by gaining almost 10pp share of page views over the

course of 2011

0%

5%

10%

15%

20%

25%

30%

35%

40%

MSIE

Firefox

Chrome

Opera

Safari


Web browsers - Firefox in H2 2011 The percentage share of page views made with the Firefox browser versions

While the newest versions of Mozilla browser follow the typical pattern of exchange, the 3.6

version still prevails. This may might indicate

that Firefox 3.6 had features that are worth

keeping. 0%

10%

20%

30%

40%

50%

60%

70%

Firefox 8.0

Firefox 7.0

Firefox 3.6

Firefox 6.0

Firefox 5.0

Firefox 4.0

Firefox 3.0

Firefox 3.5


Web browsers - Chrome in H2 2011 The percentage share of page views made with the Chrome browser versions

Quick and fluent switches between

old and new versions is an

attribute of a good product

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Chrome 15.0

Chrome 16.0

Chrome 14.2

Chrome 13.2

Chrome 12.2

Chrome 18.0

Chrome 19.0

Chrome 17.0

Chrome 11.2

Chrome 10.0


Web browsers - MSIE in H2 2011 The percentage share of page views made with the IE browser versions

9.0 version struggles to replace the

steadfast 8.0 version. This irregularity might be connected with the

fact that 9.0 is not compatible with older versions of Windows

0%

10%

20%

30%

40%

50%

60%

70%

MSIE 8.0

MSIE 9.0

MSIE 7.0

MSIE 6.0


Web browsers - Opera in H2 2011 The percentage share of page views made with the Opera browser’s versions

Opera retains its loyal users but stays way

behind its competitors

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Opera 11.5

Opera 11.6

Opera 11.1

Opera 11.0

Opera 9.6

Opera 12.0


Operating systems The most popular Windows versions (by page views)

While Windows Vista has not exceeded the

10% of page views threshold in the

second half of 2011, Windows 7 steadily

gains on its popularity, to the

Windows XP disadvantage .

-10%

0%

10%

20%

30%

40%

50%

60%

Windows XP

Windows 7

Windows Vista

Windows 2003

Windows 2000

11 Source: Gemius, gemiusTraffic, 07.2011-12.2011;all countries of rankingcee.com except Czech Republik and Slovenia

Search engines The most popular search engines (by page views)

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Google

Yandex

Rambler

MSN

It comes as no surprise that Google is the

most popular search engine in the region

but not in all CEE countries…

12

Search engines in Russia and Belarus The most popular search engines (by page views)

Source: Gemius, gemiusTraffic, 07.2011-12.2011; all countries of rankingcee.com except Czech Republic and Slovenia

In Russia and Belarus the most popular among all search engines is a local player -Yandex.

In these countries,

Google comes second with just 35% share in

the generated page views.

Google 35,24%

Yandex 62,87%

Other 1,90%

Mobile internet

14

Mobile market - H2 2011

trends

Nokia – the winner of 2010 - looses its share

on the market, experiencing a decrease

by about 20pp of generated mobile page

views within 2011

As more advanced smartphones appear on

the market, more people use regular

browsers instead of the mobile ones

Samsung has successfully entered the mobile

internet market, with 3 of its products in the top 6

most popular mobile devices models

Symbian is on its way out: the not-so-long-

ago most popular operating system for

mobile devices is now being replaced by iOS on the market leader

position

Apple – the undisputed leader in the ranking of

the most popular mobile devices

15

40.6% 22.8%

7,6% 7,5%

Mobile devices – top 5 manufacturers

13.8%

Nokia 5230 1.5% Nokia C3 1.2%

iPad 21.7%

iPhone

17.9%

GT Galaxy S 2.0% GT Galaxy SII 2.0%

Wildfire 1.1%

Apple Nokia Samsung Sony Ericsson

HTC

Percentage share of page views made with the most popular mobile devices (by manufacturers) generated on websites monitored by Gemius; gemiusTraffic, 7-12.2011


Operating Systems Changes in the OS popularity ranking: Symbian, Android and iPhoneOS

iOS is the most popular mobile

operating system, which is

undoubtedly connected with the growing popularity of Apple products


Top mobile browsers in H2 2011 The percentage share of page views made with the most popular mobile browsers

0,0%

0,1%

0,2%

0,3%

0,4%

0,5%

0,6%

0,7%

WebKit Mobile

OperaMini

OperaMobile

When it comes to the mobile browsers

market, the strongest market player in CEE in 2011 was WebKit

Mobile, the aggregate category

for all browsers available on iOS (excluding Opera Mini) and for the default Android

browser.


Mobile devices – top 5 The percentage share of mobile page views made with the most popular mobile devices (models)

iPad and iPhone are the leaders in the

ranking of the top 5 mobile devices

ranking. 3 positions for Samsung devices.

No room for Nokia anymore…

0%

5%

10%

15%

20%

25%

Apple iPhone

Apple iPad

Samsung GT-S5830

Samsung GT-i9000 (Galaxy S)

Samsung GT-i9100 (Galaxy S II)


0%

5%

10%

15%

20%

25%

iPad

iPhone

Mobile devices – iPhone vs. iPad The percentage share of page views generated with Apple's mobile devices (iPhone and iPad) in

the countries included in gemiusRanking

While H1 2011 ended with a slight advantage of iPhone over iPad, at

the end of 2011 the ‘shoe is on the other foot’ - iPad had over

3pp advantage (website-averaged

percentage share of page views) over

iPhone

About Gemius

21

• a global company and the no. 1 choice in EMEA, provides consultancy and expertise on consumer behaviour in the digital world

• ‘one stop shop’ for everyone who needs to measure the website, plan and deliver effective online campaigns or use the internet as a communication channel

About us

22

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2012 06_internet_trends_h2_2011_by_Gemius

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