1.Explosions in Social MediaWhen Personal & Corporate Values Merge#SCB2012 Gillian Muessig, President & Co-founder, SEOmozMarch, 2012

2. The era of traditional sales is officially over 3. Did you just interrupt my SKY??!! 4. http://www.amazon.com/Raving-Fans-Revolutionary-Approach-Customer/dp/0688123163/ref=sr_1_1?ie=UTF8&qid=1318890746&sr=8-1 5. http://www.amazon.com/Conversation-Marketing-Internet-Strategies/dp/1412092248/ref=sr_1_cc_1?s=videogames&ie=UTF8&qid=1318890891&sr=1-1-catcorr 6. http://www.marketingprofs.com/charts/2011/5626/facebook-brands-should-target-friends-of-fans 7. http://www.google.com/imgres?q=story&hl=en&gbv=2&biw=1013&bih=637&tbm=isch&tbnid=42vc_CzgE7IBxM:&imgrefurl=http://ajitah.com/blog/%3Fp%3D585&docid=JtZGt3OVTbNfRM&imgurl=http://ajitah.com/blog/wp-content/uploads/2011/02/Tell-Me-A-Story.jpg&w=1428&h=1419&ei=ArGcTrveLqaB4gSsusjjCQ&zoom=1&iact=hc&vpx=88&vpy=160&dur=69&hovh=224&hovw=225&tx=108&ty=128&sig=103195842722407947764&page=1&tbnh=114&tbnw=115&start=0&ndsp=17&ved=1t:429,r:0,s:0 8. http://www.google.com/imgres?q=speeding+train&hl=en&gbv=2&biw=1013&bih=637&tbm=isch&tbnid=n9EnjHipZ1amoM:&imgrefurl=http://superspeedtrain.com/tag/speeding/&docid=MwBff-dP8195bM&imgurl=http://superspeedtrain.com/wp-content/uploads/2011/06/high-speed-rail-update1.jpg&w=400&h=267&ei=WLGcTsS5Ceek4ATJ-oynCQ&zoom=1&iact=hc&vpx=483&vpy=324&dur=1396&hovh=183&hovw=275&tx=225&ty=104&sig=103195842722407947764&page=1&tbnh=125&tbnw=194&start=0&ndsp=12&ved=1t:429,r:6,s:0 9. http://www.123rf.com/photo_5545967_orbits-of-binary-information-speeding-around-the-world-globe.html 10. http://blog.stevesponder.com/?tag=activelistening 11. Users: 50mm 750mm 200mm 120mm10mmUsers: 14mmMillions 14mm6.5mm Select Platforms 12. Target markets 13. http://www.dotcult.com/likes-and-pluses-are-the-new-links 14. Depth + breadth of engagement = ROI 15. Target markets 16. Lets Talk about Strategy 17. http://www.amazon.com/Lionel-Potter-Hogwarts-Express-Gauge/dp/B000SSN0Q0 18. http://harrypotter.wikia.com/wiki/Owl 19. http://www.ragemonthly.com/ 20. http://www.projectsigma.co.uk/Guidelines/Summary/Principles.asp 21. http://doggies.com/blog/2008/06/07/10-commandments/ 22. http://funnyoldchicks.typepad.com/funny-old-chicks-blog/2010/06/life-in-the-aark.html 23. The Story of Moz 24. STEADFAST 25. STEADFAST 26. GENEROSITY 27. GENEROSITY 28. http://en.fotolia.com/id/10119250 29. http://www.nitro-digital.co.uk/blog/2011/03/09/internet-revolution-in-publishing/ EXCEPTIONAL 30. AUTHENTICITY 31. http://www.motherboard.tv/2010/3/10/silicon-silliness-the-bubble-burst-10-years-ago-today--2 32. TENACITYhttp://alburywebdesign.com/ 33. http://www.articlesbase.com/elderly-care-articles/social-media-provides-needed-sunshine-for-seniors-and-shut-ins-4790859.htmlTENACITY 34. PERSERVERANCE 35. RESULTS 36. GENEROSITY 37. No matter how much you plan, it istenacity, unyielding desire to succeed, and theability to cope with change that will eventuallyprevail..Perry Payne (born 1966), Rugby Player, Father, Executive TENACITY 38. http://gloriarand.wordpress.com/category/blogging-2/TENACITY & AUTHENTICITY 39. http://gloriarand.wordpress.com/category/blogging-2/TENACITY & AUTHENTICITY 40. http://gloriarand.wordpress.com/category/blogging-2/TENACITY & AUTHENTICITY 41. http://gloriarand.wordpress.com/category/blogging-2/TENACITY & AUTHENTICITY 42. http://searchenginewatch.com/article/2054740/Schedule-optimization-for-SES-New-YorkGENEROSITY BREEDS GENEROSITY 43. MysteryGuests Stroke of GeniusAHA! 44. GENEROSITY SQUARED 45. RESULTS 46. TRANSPARENCY & COURAGE 47. RESULTS 48. TRANSPARENCY IS STICKY 49. SOCIAL CLOUT INCREASES 50. I Told You That Story,So I Could Tell You This Story 51. Our only marketing expense? Flights + hotels for conferences/eventsMore at http://www.seomoz.org/blog/the-history-of-seomoz 52. How Did You Do That? 53. News/Media/PR SEO EmailBlogs + Blogging Research/White PapersInfographicsComment Marketing Social Networks Online Video INBOUND MARKETING! Forums(AKA free traffic sources)WebinarsSocial BookmarkingWord of Mouth Direct/Referring LinksPodcastingType-In TrafficQ+A Sites http://www.seomoz.org/blog/the-rich-get-richer-true-in-seo-social-all-organic-marketing 54. It all starts withContent Marketing 55. A Blog We Update Every Day 56. Viral Targeted Contenthttp://www.seomoz.org/article/search-ranking-factors 57. Viral Targeted Contenthttp://guides.seomoz.org/beginners-guide-to-search-engine-optimization 58. Viral Targeted Contenthttp://www.seomoz.org/seo-industry-survey 59. Graphics + Illustrations 60. A Weekly Video Serieshttp://www.seomoz.org/blog/category/33 61. Build it and theyll come?Nope. Build it, then market it. 62. Comments + Conversations 63. Social NetworksData and charts of our Facebook and Twitter account performance via http://export.ly 64. Social News / Bookmarkinghttp://news.ycombinator.com, http://delicious.com, http://stumbleupon.com andhttp://reddit.com have historically performed best for us, but you should test results 65. Q+A Sites / Forums 66. Conferences + Events 67. SEO 68. Email MarketingWe use/love http://www.mailchimp.com (who now has a cool free option for early stage folks) 69. Involve a Sharing-Incented Community The brilliant strategy by http://www.urbanspoon.com made them one of the biggest players in the local restaurant business and got them acquired by IAC 70. Design Like an Award WinnerCheck out http://google.com/search?q=css+gallery for tons of great galleries and inspiration 71. Tactical Assaults 72. LEVERAGE FUN 73. LEVERAGE FUN 74. LEVERAGE FUN 75. LEVERAGE FUN 76. http://www.seomoz.org/linkscape_comic.htmlEXCEPTIONAL WORK 77. TRANSPARENCY 78. TRANSPARENCY HAS ITS PRICE 79. EMPATHY 80. Advanced Tactics 81. AUTHENTICITY 82. PIRATE SHIPS 83. YOUmoz 84. PERSONAL BRANDS 85. Q+ASCB2012 60 days to play w/Mozzers(and kick off your own community!) Twitter: @SEOmom Blog: www.seomoz.org/blog Email: gillian@seomoz.org