20110525 CafeN Réussir sa page Facebook
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Transcript of 20110525 CafeN Réussir sa page Facebook
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Réussir votre page Facebook
#CafeN 25/05/2011
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Intervenantes
Marie Van HumbeeckCommunity Manager@marievh608 amis FB
Florence ManenteSocial Media Editor@flexyflow334 amis FB
Marina AubertConsultante CM@aubertm504 amis FB
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QU’EST-CE QU’UNE PAGE FACEBOOK?
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Page perso
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Page fan
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EN PRATIQUE: CRÉER SA PAGE
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Facebook.com/pages
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Transformer son profil perso en page
https://www.facebook.com/pages/create.php?migrate
• Contenu pas transféré: photo de profil et amis > fans
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Fusionner deux pages• http://www.facebook.com/help/contact.php?show_form=page_migrations_external
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url personnalisée
• http://www.facebook.com/username/
Minimum 25 fans sur la page
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Landing Tab
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Comment?
• Être un “Verified Facebook Developer”
• Utiliser Static IFRAME Tab
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Mapping image:• http://www.image-maps.com/
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Default landing tab
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Bloquer un statut selon la langue:
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Utiliser une page en tant que tellePour:1: communiquer sur d’autres pages
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2: c’est tout1. Notifications2. Insights!
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QUE PEUT-ON ESPÉRER D’UNE PAGE FACEBOOK?
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Des amis
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Des amants
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Des emmerdes
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A QUOI FAIRE ATTENTION?
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Eviter les situations embarrassantes(pour vous et les autres)
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Eviter les insultes
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Eviter les sujets intimes
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Penser aux backups réguliers(en cas d’usage intensif)
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MÉTHODO DE PRO
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Engager sa communauté
• Connaître sa communauté• Connaître son sujet• Connaître les règles de Facebook
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Publier du fun
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Publier du simple,de l’humain
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Publier du sérieux
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Saupoudrer de sujets à débat
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Et même, tout à la fois !
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S’informer sur Facebook
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Liens utiles
• CGU : http://www.facebook.com/terms.php• Principes : http://www.facebook.com/principles.php• Confidentialité :
http://www.facebook.com/policy.php• Conditions d’utilisation des pages :
http://www.facebook.com/terms_pages.php• Règles promotionnelles :
http://www.facebook.com/promotions_guidelines.php
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Merci!
• Cette présentation sera publiée sur la page fan du groupe Café numérique.
• Vos questions?