201102 gov 2.0 in australian government

Gov 2.0 in AustraliaGov 2.0 in Australia

Presented by Craig ThomlerPresented by Craig Thomler

February 2011February 2011

Government 2.0 in AustraliaGovernment 2.0 in Australia


Who am I?Who am I?


The goals todayThe goals today

• The 5The 5thth communication revolution communication revolution• What is social media?What is social media?• What is Government 2.0?What is Government 2.0?• Australian examples of Government 2.0Australian examples of Government 2.0• Guidance for using social media and Guidance for using social media and

Government 2.0Government 2.0


But first – name this network….But first – name this network….

- Allowed near-instantaneous transmission of news and Allowed near-instantaneous transmission of news and information around the worldinformation around the world

- Connected people globally, allowing them to maintain long-Connected people globally, allowing them to maintain long-distance social and professional relationships as never beforedistance social and professional relationships as never before

- People did business deals using itPeople did business deals using it

- People met, fell in love and got married using itPeople met, fell in love and got married using it

- It was used to catch murderers and command armiesIt was used to catch murderers and command armies

- Conmen used it to solicit money and run scamsConmen used it to solicit money and run scams

- It forced gaming and finance industries to reinvent themselvesIt forced gaming and finance industries to reinvent themselves

- It destroyed many industries, and created new onesIt destroyed many industries, and created new ones


Samuel Morse’s electric telegraph (1838)Samuel Morse’s electric telegraph (1838)

http://en.wikipedia.org/wiki/File:Samuel_morse_telegraph.jpg


The electric TelegraphThe electric Telegraph

First used to catch a murderer in the UK in 1837:First used to catch a murderer in the UK in 1837:

A MURDER HAS GUST BEEN COMMITTED AT A MURDER HAS GUST BEEN COMMITTED AT SALT HILL AND THE SUSPECTED MURDERER SALT HILL AND THE SUSPECTED MURDERER WAS SEEN TO TAKE A FIRST CLASS TICKET TO WAS SEEN TO TAKE A FIRST CLASS TICKET TO LONDON BY THE TRAIN WHICH LEFT SLOUGH LONDON BY THE TRAIN WHICH LEFT SLOUGH AT 742 PM HE IS IN THE GARB OF A KWAKER AT 742 PM HE IS IN THE GARB OF A KWAKER WITH A GREAT COAT ON WHICH REACHES WITH A GREAT COAT ON WHICH REACHES NEARLY DOWN TO HIS FEET HE IS IN THE LAST NEARLY DOWN TO HIS FEET HE IS IN THE LAST COMPARTMENT OF THE SECOND CLASS COMPARTMENT OF THE SECOND CLASS COMPARTMENT COMPARTMENT


The 5The 5thth Communications Communications RevolutionRevolution


The fifth communications revolutionThe fifth communications revolution

Source: Clay Shirky TED Talk: How cellphones, Twitter, Facebook can make history


Source: http://about.sensis.com.au/DownloadDocument.ashx?DocumentID=295

Australia’s internet experienceAustralia’s internet experience


- Australians spent 6 hours and 25 minutes using Australians spent 6 hours and 25 minutes using social media sites in February 2010social media sites in February 2010

- That was 2 minutes less than Italians and more than That was 2 minutes less than Italians and more than the British, Americans, Spanish, Germans or the British, Americans, Spanish, Germans or Japanese.Japanese.

- Melanie Ingrey, Neilsen Research Director:Melanie Ingrey, Neilsen Research Director:

“nearly nine in 10 (86%) of Australian’s online are “nearly nine in 10 (86%) of Australian’s online are looking to their fellow Internet users for opinions and looking to their fellow Internet users for opinions and information about products, services and brands”information about products, services and brands”

Sources: http://mashable.com/2010/03/19/global-social-media-usage/ http://blog.nielsen.com/nielsenwire/global/australia-getting-more-social-online-as-facebook-leads-and-twitter-grows/




Source: http://blog.nielsen.com/nielsenwire/global/australia-getting-more-social-online-as-facebook-leads-and-twitter-grows/


The world according to FacebookThe world according to Facebook

Source: http://www.facebook.com/note.php?note_id=469716398919


People use the internet in different waysPeople use the internet in different waysKey

CreatorsGenerate content

CriticsRespond to content

CollectorsOrganise and vote on information

JoinersConnect in social networks

SpectatorsRead, watch and listen to community-generated content

InactivesNeither create nor consume content

Source: Forrester Social Technographics - http://forrester.com/Groundswell/profile_tool.html


Government

Other sites

Google

Facebook

MySpace BOM21%

State29%

Local6%

Other (inc Foreign)

11%

Federal33%

Government websites (2.26% of all visits by Australians)

Source: Hitwise reports – July 2008

We can’t rely on our own We can’t rely on our own websites to reach audienceswebsites to reach audiences


What is social media?What is social media?


Social media is:Social media is:

-- A fad,A fad,

-- a distraction,a distraction,

-- a waste of time,a waste of time,

-- only for young people,only for young people,

-- it's full of mistakes and liesit's full of mistakes and lies

-- and full of opinionated extremists.and full of opinionated extremists.

-- Social media is of no value to the Social media is of no value to the public sector.public sector.


Any digital media driven by community participation Any digital media driven by community participation and user-generated content.and user-generated content.

Social media includes:Social media includes:

- SMS (mobile phones)- SMS (mobile phones)- Blogs (see Technorati)- Blogs (see Technorati)- Forums (Whirlpool)- Forums (Whirlpool)- Wikis (Wikipedia)- Wikis (Wikipedia)- Social networking (Facebook, MySpace, LinkedIn)- Social networking (Facebook, MySpace, LinkedIn)- Social bookmarking (Delicious)- Social bookmarking (Delicious)- Social news (Digg, Reddit)- Social news (Digg, Reddit)- Micro-blogs (Twitter, Yammer)- Micro-blogs (Twitter, Yammer)- Emerging tools (ideas markets, collaborative budgeting)- Emerging tools (ideas markets, collaborative budgeting)

No, really - what is social media?No, really - what is social media?


Social media is:Social media is:

-- A set of tools that can be used for a range of A set of tools that can be used for a range of purposes.purposes.

-- The tools themselves are neither 'good' nor The tools themselves are neither 'good' nor 'evil''evil'

-- Not really new – a return to older forms of Not really new – a return to older forms of communication through a newish mediumcommunication through a newish medium


Source: Hitwise March 2010 - www.hitwise.com

But is it important to the public sector?But is it important to the public sector?


Source: Hitwise June 2010 - www.hitwise.com

And last year...And last year...


What is Government 2.0?What is Government 2.0?


-- The application of social media and web 2.0 The application of social media and web 2.0 techniques and technologies to the process of techniques and technologies to the process of public governance in support of openness, public governance in support of openness, transparency and/or improved effectiveness.transparency and/or improved effectiveness.

- It's not about the technology – Gov 2.0 is about - It's not about the technology – Gov 2.0 is about culture change and the adoption of new culture change and the adoption of new approaches to support public governance. approaches to support public governance. Technology is an enabler.Technology is an enabler.

Government 2.0 is:Government 2.0 is:


-- A fundamental cultural and operational shift towards greater A fundamental cultural and operational shift towards greater transparency, collaboration and cooperative government.transparency, collaboration and cooperative government.

-- It involves open consultation, open data, shared knowledge, It involves open consultation, open data, shared knowledge, mutual acknowledgment of expertise, mutual respect for mutual acknowledgment of expertise, mutual respect for shared values and an understanding of how to agree to shared values and an understanding of how to agree to disagree. disagree.

-- It has been enabled by the internet, computing and mobile It has been enabled by the internet, computing and mobile technologies and the social networking and open data technologies and the social networking and open data platforms built on top of this digital infrastructure.platforms built on top of this digital infrastructure.

Source: Source: Gov 2.0 Australia list (http://groups.google.com.au/group/gov20canberra)Gov 2.0 Australia list (http://groups.google.com.au/group/gov20canberra)

Gov 2.0 is:Gov 2.0 is:


Where is Gov 2.0 happening?Where is Gov 2.0 happening?

AustraliaAustralia

United StatesUnited States

United KingdomUnited Kingdom

ChinaChina

IranIran

BrazilBrazil

KenyaKenya

New ZealandNew Zealand

BrazilBrazil

RussiaRussia

EstoniaEstonia

DenmarkDenmark

UruguayUruguay

MaldivesMaldives

CanadaCanada

MexicoMexico

SpainSpain

LatviaLatvia

SwedenSweden

NigeriaNigeria

OmanOman

Papua New GuineaPapua New Guinea

JapanJapan

South KoreaSouth Korea

SwitzerlandSwitzerland

UkraineUkraine

MongoliaMongolia

ChileChile

EgyptEgypt

BoliviaBolivia

VietnamVietnam

IrelandIreland

PortugalPortugal

FinlandFinland

PolandPoland

TurkeyTurkey

SingaporeSingapore

Hong KongHong Kong

EcuadorEcuador

PhilippinesPhilippines

LiechtensteinLiechtenstein

South AfricaSouth Africa

MaltaMalta

BelgiumBelgium

Saudi ArabiaSaudi Arabia

Czech RepublicCzech Republic

HaitiHaiti

United Arab EmiratesUnited Arab Emirates

MalaysiaMalaysia

NorwayNorway

IsraelIsrael

The NetherlandsThe Netherlands

Saudi ArabiaSaudi Arabia

GermanyGermany

LithuaniaLithuania

MoroccoMorocco


Six main uses for Government 2.0Six main uses for Government 2.0

- Listen – to the community (and staff)Listen – to the community (and staff)

- Inform – hard-to-reach audiencesInform – hard-to-reach audiences

- Consult – stakeholders and communitiesConsult – stakeholders and communities

- Involve – groups and individualsInvolve – groups and individuals

- Collaborate – on services, policies & decisionsCollaborate – on services, policies & decisions

- Empower – communities to do it themselvesEmpower – communities to do it themselves


Benefits of Government 2.0Benefits of Government 2.0

- Low cost, high penetration distribution network for Low cost, high penetration distribution network for communicating, consulting, engaging and collaboratingcommunicating, consulting, engaging and collaborating

- A window into community needs and valuesA window into community needs and values

- A direct route to the public, bypasses media stranglehold A direct route to the public, bypasses media stranglehold

- New source of internal and external innovationNew source of internal and external innovation

- Enabler for new approaches to collaborative democracyEnabler for new approaches to collaborative democracy

- Enormous potential for improving service delivery, policy Enormous potential for improving service delivery, policy formulation and operational managementformulation and operational management


Australian examples of Australian examples of Government 2.0Government 2.0


- Over 230 online consultations (more than 180 through one Over 230 online consultations (more than 180 through one company – Bang the Table)company – Bang the Table)

- Over 260 public sector Twitter accountsOver 260 public sector Twitter accounts- Over 120 public sector blogs (all levels of government)Over 120 public sector blogs (all levels of government)- Over 60 public sector organisations using YouTubeOver 60 public sector organisations using YouTube- Over 40 Facebook pagesOver 40 Facebook pages- Three mash-up competitions (Federal, NSW & Vic)Three mash-up competitions (Federal, NSW & Vic)

- Over 50 Federal parliamentarians using Twitter including Over 50 Federal parliamentarians using Twitter including Prime Minister, Opposition Leader plus a variety of state and Prime Minister, Opposition Leader plus a variety of state and local members, including 5 state Premiers local members, including 5 state Premiers

Australian Gov 2.0 in actionAustralian Gov 2.0 in action


Click on the images above to visit each website



http://www.guardian.co.uk/news/datablog/2010/aug/16/council-spending-website#


Guidance for using Guidance for using Government 2.0 and social mediaGovernment 2.0 and social media


Some things to keep in mindSome things to keep in mind

-- Your residents are learning with youYour residents are learning with you

-- Get some governance in placeGet some governance in place

-- Leverage your existing contentLeverage your existing content

-- Automation is good – but don't overuse itAutomation is good – but don't overuse it

-- Encourage the internal and external Encourage the internal and external enthusiastsenthusiasts


Some things to keep in mindSome things to keep in mind

-- Go where the people areGo where the people are

-- Tap into existing communities (borrow, don't Tap into existing communities (borrow, don't build)build)

-- Small topics can be of big interestSmall topics can be of big interest

-- Build your channels before you need themBuild your channels before you need them

-- Start small – but start! (at least a trial or pilot)Start small – but start! (at least a trial or pilot)


Some things you can do...Some things you can do...

-- Promote your online services offlinePromote your online services offline

-- Check your Google search rankingsCheck your Google search rankings

-- List your services in Google / Open Street List your services in Google / Open Street MapsMaps

-- Add liking and sharing to your siteAdd liking and sharing to your site

-- Engage local schools and unis in building Engage local schools and unis in building online functionalityonline functionality


Useful referencesUseful references

-- APSC Circular 2009/06: Protocols for online media APSC Circular 2009/06: Protocols for online media participationparticipation(www.apsc.gov.au/circulars/circular096.htm)(www.apsc.gov.au/circulars/circular096.htm)

-- Social Media GovernanceSocial Media Governance(www.socialmediagovernance.com)(www.socialmediagovernance.com)

-- Guide for councillors for using social media Guide for councillors for using social media (http://socialmedia.21st.cc/)(http://socialmedia.21st.cc/)

-- eGov Resource CentreeGov Resource Centre(www.egov.vic.gov.au)(www.egov.vic.gov.au)

-- eGovAU blogeGovAU blog(http://egovau.blogspot.com)(http://egovau.blogspot.com)


Presented by Craig ThomlerPresented by Craig Thomler

February 2011February 2011

Government 2.0 in AustraliaGovernment 2.0 in Australia

201102 gov 2.0 in australian government

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