2011 Zonta District 4 Conference Buffalo, New York

Zonta Club of MississaugaMember of Zonta International

2011 Zonta District 4 Conference Buffalo, New York

Princess AlexanderChelsea Prescod2011 09 24


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2007 2008 2009 2010 2011

Zonta Avg

Mississauga

Our Club’s Story

2007: Disband2008: Rebirth

2009: Turnover2010: Leadership

2011:Transformation


“The Strength of a Woman Can Carry the Weight Of The World. “

Sarah Pezdak-Smith

Chartered 1966

Raised & Donated $1.2M

Zonta Accessible Playground & Helen Horn WildFlower Meadow

International Award Winning Z Club @ Streetsville Secondary School

Betty Wallace Cancer Care centre at Trillium Healthcare

Maternal and Neo-natal Care unit at Credit Valley Hospital

“The Small & Mighty Club”


Mississauga

Miracle Mayor McCallion, age 90Mayor for 32 Years & Honorary Zontian

Over 50% of Population were born elsewhere!

http://en.wikipedia.org/wiki/File:Mississauga_VisMin_2006.jpg


(5)A Growing

Brand The place for women in

Mississauga wanting to make

a difference

(1)Diverse Member

Community

(2)Smart Use

of Technology

(4)Creative

Partnerships

(3)Alternative

Funding Approaches

2009 – 2014 Strategic Plan


EMAIL CAMPAIGNS (Growing Brand)

Social Media Strategies and Tactics

LIVE STREAMINGVIDEO CONFERENCING (Diverse Member Community)(Creative Partnerships)

ONLINE FUNDRAISING AUCTIONS (Alternative Funding Approaches)

FACEBOOK ADSTARGETED MARKETING(Growing Brand)

INTRANET(Smart Use of Technology)


IntranetMain Challenges

• Zonta information, materials, and pictures were not immediately available

• Historical knowledge and information lost with member turnover

Need One place for all Zonta Club of Mississauga related materials

Solution • Intranet - A social networking tool in which we can communicate, share and store information and network.

•The Zonta Club of Mississauga’s Intranet is the hub for all Zonta related materials and information.

• Tools within the intranet are: shared calendars, discussion forums, members profiles, file storage, email blasts, relationship and membership management, subgroups for standing committees

Benefits •“ONE stop shop” – easy to find information,

• Ability to streamline document distribution

• Faster and better access to quality information

• Reduction in cost for printing and distribution

• Idea and Knowledge exchange (increase in information flow)


Intranet – Groupsite.com


Live Streaming and Video Conferencing Main Challenges

• Members or prospective members miss general meetings because they are out of town or have to stay home to take care of their kids

•Difficult for members to travel to other Zonta clubs or community organizations due to distance and time

•Travelling to various Zonta standing committee meetings in a month can be time consuming

Need Minimize cost and travel time with the flexibility to meet anywhereInteract with various Zonta club and community organizations (globally and internationally) to learn and share wisdom, build relationships and collaborate

Solution LiveStreaming allows you to broadcast events, meetings, presentations and concerts in real time. Broadcasts can be shared on various social networks or recorded for later viewing. Broadcasts can be viewed directly from your website or even from a mobile phone.

WebConferencing allows you to connect with others through video, voice and/or chat and is ideal for one on ones or group meetings.


Live Streaming – Livestream.com

Benefits

Ideal use:

For events, workshops and/ or conferences

•Live and recorded broadcasts can be viewed on your website and shared on various social media sites (i.e. facebook or twitter) which can increase exposure and drive traffic to your website

• Creating depository of educational videos of Zonta workshops, conferences and materials (i.e. keynote speaker at Zonta Convention)


Video Conferencing – Skype.com

Benefits

Ideal use:

For one on ones or group meetings

• Members who are out of the country or at home with their kids can still participate in a Zonta meeting.

• Reduction in cost and travel time

• Knowledge exchange between Zonta clubs (locally and globally)

• Ability to have efficient and quicker meetings with less disruption


Facebook Ads Main Challenges

• Email campaigns were sent without understanding or segmenting the demographics

• Marketing messages were not specific to any demographic

Need To tailor messaging and market directly to our target audience

Solution Facebook Ads allows you to target various segments of the population by location, age, interests, and sex.

Benefits

Ideal use: Campaigns, Events, Fundraisers, Promotions

Source: Facebook.com


Facebook Ads


Online Fundraising AuctionMain Challenge

Current fundraisers are time consuming and drain human resources

Need Alternative fundraising approaches

Solution Online Auction allows individuals to bid anywhere at anytime

Benefits • Auction is more than one day

• Wider target market

• More items

• Reduction in Human Resources and Time


Online Fundraising Auction AuctionAnything.com


Email Campaigns (Embedded Video)

Main Challenges

• The design of a regular email was not engaging or dynamic

• No analytical information regarding reach or impact

Need Engaging and dynamic digital content

Solution Email Campaign software that allows you to create dynamic digital content with video or html.

Benefits: •Clear, concise, captivating design

•Increase brand awareness

•Campaign analytics


Email Campaigns (Embedded Video)


Creative Partnerships

Growing Brand

Smart use of Technology

Alternative FundingApproaches

Diverse MemberCommunity

ZONTA Mississauga “Dare to Dream” Fundraiser Donates $10,000 to Credit Valley Hospital Foundation & Awards 2010 Zonta Mentor Award to Melissa Punambolam.


Melissa Punambolam2010 Zonta Mentor Award Winner

Heather Brothers2011 Zonta Mentor Award Winner


Long fight ahead for women

Speaking for women. Guest speaker Jean Augustine told a gathering hosted last night at the Mississauga Convention Centre by Zonta Mississauga that women have a long way to go in the battle for equal rights and social justice. Photo by Sarah McGoldrick

Excerpt Mississauga News Article

2011 International Women’s Day: Celebrating Canadian Women: Perspectives on Progress


Opportunities: ZAP & Zonta Meadows Park

PR = Stories of ImpactMississauga’s Best Kept Secret


Opportunities: Z Club

PR = Stories of ImpactPR = Stories of Impact

Mississauga’s Best Kept Secret


0

10

20

30

2007 2008 2009 2010 2011

Zonta Avg

Mississauga

Our Club’s Story

2007: Disband2008:Rebirth

2009: Turnover2010: Leadership

2011:Transformation

The GAP


Final Thoughts: “ Top 10 ” “Zonta Imagination”Unleash CreativityCome Alive in Our CitiesLeverage Personal NetworksEmbrace Diversity & YouthExecute within Context of A Strategic PlanLeverage TechnologyVOM (Voice of the Members)Pool our EffortsExecute with Energy, Passion & A Sense of

Urgency

2011 Zonta District 4 Conference Buffalo, New York

Documents

Transcript of 2011 Zonta District 4 Conference Buffalo, New York