2011 Trend Forecast for the Home Furnishings & Antique Industry from V&M Founder Bill Indursky
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Transcript of 2011 Trend Forecast for the Home Furnishings & Antique Industry from V&M Founder Bill Indursky
BILL THE ANTIQUE GUY
With me…
Auntie-Q
VandM.com
Antique & Design Center & VandM.comLECTURE SERIES
Monday, April 4, 2011 2:00pm - 3:15pm Bill Indursky - Trend Forecast For The Antique and Home Décor Industry
Monday, April 4, 2011 3:30pm - 4:45pm David Lindquist - Antique Furniture--What to Know Before You Buy.
Tuesday April 5, 2011 10:30am - 11:45am Charles Hanlon - Classic Elements of Modern Design
Tuesday April 5, 2:00pm - 3:15pm Shayne Hart - FROM BUSINESS TO BRAND: How to go from unlocking the doors
to unlocking your potential.
Tuesday April 5, 2011 3:30 - 4:45pm Barbara Segal - The Value of Social Media in Today’s Design World
2011 TREND FORECAST
VandM.com’s
EVOLUTIONARYOR
REVOLUTIONARY?
2011 ?
2011 ?EVOLUTIONARY
YEAR
Factors- Major Cultural Trends
- Political- Social- Economic
- Review All the Visual Arts - Like Fashion Design- Art World- Home Decor
- Use VandM’s Advanced Statistical Reporting
Four Key Trends- Austere Luxury: Revisiting the early
1990s- Sartorial Servitude: The WPA for Today- Artistic Extension: Artist As
Environmental Designer- Unfettered Form: Clean Line Traditional
Austere Luxury: Revisiting the 1990s
- Clean traditional Lines- Luxe details- Tone-on-tone- Texture-on-texture
Why are We Revisiting the 1990s?
- Crash of the Big late 1980s- Rise of Models as Celebrity- Rise of American Luxe Sportswear
- Crash of the Big late 2000s- Rise of Everyday People as Celebrity- American Luxe Sportswear is back
1990s Today
Camel + Grey
Visual Texture
Austerity
Luxe Details
Classic Patterns
Plush & TexturedRugs
Faded Rich Fabrics
Textured Wallpaper
Sartorial Servitude: The WPA for Today
- Rich muted color- Dust bowl pastels & an ice palette- Simple furnishings on a more grand
scale- Practical textured fabrics- Tailored soft furnishings- Suiting fabrics used in home decor
Why are We The WPA for Today
- Depression- Work Program for Artist & infrastructure- Massive global disasters- Formation of Unions
1920s Today- Depression- Work Program for New Energy & infrastructure- Massive global disasters- Re-Formation of Unions?
Dustbowl Pastels
Camel + Grey
Rich Muted Color
Importance of Stone
Natural & EarthMaterials
Pattern
Artistic Extension: Artist As
Environmental Designer- Quirky personal style and spaces- Sculptural and one-of-a-kind items- Integration of art into spaces / art
installations- No more hotel rooms or furniture
showrooms
WhyArtistic Extension?
- Building up of Individual Rights
1900s Today- Florishing of Power of the People
Artist MadeSculptural Furniture
Gold
Unique and Quirky
Unfettered Form: Clean Line Traditional- Lack of ornament- Traditional proportions and shapes- Bare bones and essence of past
ears- A new Universal movement /
man’s relation to objects
What Sold in 2010?44% THE MODERNS
24% Mid-century Modern20% Modern
33% THE TRANSITIONALS21% Industrial and Americana7 % Hollywood
Glamour/Transitional3% Deco2% Art Nouveau
23% THE TRADITIONALS21% Traditional2% Asian
What are theBig Cultural Trends?
- Uncertain Economy- Rise of an Individual Power
How Will Those Factors Manifest?
- Curate- Value (not cheap but good worth)
What does this meanFor the home décor industry?
- Give people ways to make their own
- Produce things of value but not cheap
What Will This MeanFor Furniture?
- Go back to over-scaled furniture- Comfortable but tailored- About unique pieces- Modernize Classics / Reinterpret
History
What Will This MeanFor Collectibles
- Interest in Modern Classics- Interest in Classics that look
already Modern- Collecting will be on the uptrend- Pick bare bones good
HOT PICKS- American Silver- Stone Sculpture- Small Side Tables- Photography- Unique Pillows- American Folk Art- Quality Furniture- Sculptural Furniture
2011
Will be the year that 1989 battled 1993.
2012?
2012?
Growing strength of 1989.
Darker richer interiors.
Want More?
Check outVandM.com