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    SPRING 2011 | shop.ascd.org

    BESTBOOKSFOR EDUCATORS

    From the Leader in K12Professional Development

    2011 CATALOG

    Over 30new titlesand dozens

    of best-sellers

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    ASCD resources have established the gold standard in K12 professionaldevelopment. Douglas B. Reeves, author and researcher

    WERE A LEADER BECAUSE YOU ARE

    Recently, a national survey from the independent research rm EducationMarket Research found that more educators name ASCD as the industry leaderin providing programs and services for K12 professional development than anyother organization. Thats because were unique in being the largest professionalprovider made up of educators themselves. We listen to you and your colleagues,

    nd out whats working in schools and classrooms, and develop resources thatcan help you leverage those ideas too.

    HOW TO ORDER

    For Fastest Service,order online atshop.ascd.org

    Call toll-free: 800-933-ASCD (2723),then press 1

    Hours: MondayFriday8 a.m.6 p.m., Eastern Time

    Mail: ASCD, P.O. Box 17035,Baltimore, MD 21297-8431

    Fax: 703-575-5400

    E-mail: member@ascd.org

    For Rights and Translation inquiries,please email translations@ascd.org.

    WHY BUY BOOKS

    DIRECT FROM ASCD? ASCD is a membership organization of, by,and for educators like you. By purchasingyour professional development books directlyfrom us, youre supporting educators whoare committed to improving their practice andfostering the learning of children and youtheverywhere.

    2 | Log in and Order Online : shop.ascd.org

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    GET THE BIG PICTURE

    Wasting Minds: WhyOur Education SystemIs Failing and WhatWe Can Do About ItRonald A. WolkRenowned educationjournalist Ronald A. Wolkthe founder and formereditor of Education Week skewers the conventional

    wisdom of school reform and illuminates a pathforward to better schools and higher achievementthrough an emphasis on personalized educationand evaluation of learning based on student workand performance, not standardized test scores.Wolk identifies nine formidable power centers thatmake it impossible to change public educationand explains why the United States needs a paral-lel strategy of creating new schools outside thetraditional structure.(ASCD Premium Member book, February 2011)6" x 9", 202 pages.$19.95 (ASCD Members) $26.95 (Nonmembers)Stock #111015N01

    Focus: Elevatingthe Essentials toRadically ImproveStudent LearningMike SchmokerInstead of piling on onenew reform fad after

    another, here is a bookthat boils down solutionsfor improved schools to

    the most powerful, simple actions and structuresthat ensure you prepare all students for college,careers, and citizenship. Best-selling ASCD authorand renowned consultant Mike Schmoker explainswhy and how to take a first-things-first approachto school improvement and focus laser-like ononly three essentials: coherent curriculum, soundlessons, and purposeful reading and writing.Applying these insights gained from his years ofwork with schools of all kinds, Schmoker lays out

    a complete plan for radically improving schools.(ASCD Premium, Select, and Institutional Plus Memberbook, January 2011) 6" x 9", 238 pages.$20.95 (ASCD Members) $27.95 (Nonmembers)Stock #110016N01

    Breaking Free from Myths About Teaching and Learning: Innovation as an Engine forStudent SuccessAllison ZmudaWhen you hear students say thatwhat they learn in school doesnthave much to do with life, or thatgetting the answer right is the mostimportant thing, what theyre doing is reflecting

    expectations reinforced by schools themselves.Discover how to change that by breaking freefrom these myths that negatively affect learning.Teacher, author, and consultant Allison Zmudaexplains how schools can rewire for a moreoptimistic, empowered, and dynamic approach.(ASCD Premium Member book, December 2010)6" x 9", 204 pages.$19.95 (ASCD Members) $26.95 (Nonmembers)Stock #109041N01

    NOW ON SALE!Catching Up or Leadingthe Way: AmericanEducation in the Ageof GlobalizationYong ZhaoIn this remarkable bookYong Zhao provides anew prescription for howschools can keep pace

    with a world that is being dramatically trans-

    formed by globalization and digital technology.(ASCD Premium, Select, and Institutional Plus Memberbook, September 2009) 6" x 9", 230 pages.$7.49 (ASCD Members) $12.99 (Nonmembers)Stock #109076N01

    NOW ON SALE!

    Education Unbound:The Promise and Practiceof Greeneld Schooling

    Frederick M. HessFrederick M. Hessexplains why and how schoolimprovement efforts shouldstart from scratch with a newinfrastructure that strips awaybarriers to problem solvingand harnesses the power of new technologies.(ASCD Premium Member book, February 2010)6" x 9", 173 pages.$6.49 (ASCD Members) $10.99 (Nonmembers)Stock #109040N01

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    ONLINE STUDY GUIDE AVAILABLE Call Toll-Free : 800-933-ASCD (2723) | 3

    BEST-SELLER!

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