2011 SEDF MARKETING UPDATE

WWW.SEDF.BIZ What’s New

Landing Page – IN PROGRESS Site Selector’s Area Demographics Page Monday Memo Archive Links Page

FACEBOOK AND TWITTER SEO – Search Engine Optimization High Volume of Small Business Usage Real Time Information Source

Information Gone “Viral” – Viral Video Post is reposted or written about so much it takes on a

life of it’s own Typically means the content reaches 100,000 hits in a

few hours, often crashing websites from too much traffic as people pass along the information.

Tools Wall Blanket Message to Fan Base (213+) Analytics on Posts Discussion Tab – additional MM Archive Events Tab

MONDAY MEMO New Cleaner, More Professional Format Stronger Recipient List – More Engaged

Readers Analytics

Who Times Opened Links Clicked Number of Times Links Clicked Forwarded to a Friend Liked It Re-tweeted It

SITE SELECTOR HARD COPY

Benefit of Membership in the Oklahoma City Regional Partnership

Online Company Database Internal Customer Service Tool

RETAIL BLITZKREIG7-Eleven

Academy

Albertsons

Aldi Grocery

Ann Taylor

Applebee’s

Barnes & Noble

Belk

Best Buy

Biggby Coffee

BJ’s Restaurant and Brewhouse

Borders

Brixx Pizza

Buca di Beppo

Burlington Brands

Capriotti’s Sandwich Shop

Carrabba’s Italian Grill

Central Market

Cheddar’s Casual Café

Chick-fil-a

Chipotle

Coldwater Creek

Corral West Ranchwear, Inc.

CostCO

Darden Restaurant Group

Dick’s Sporting Goods

Factory Connection

Famous Famiglia Pizzeria

Furr’s Family Dining

Gander Mountain

Hy-Vee Grocery

InterUrban

Jason’s Deli

Jimmy John’s Gourmet Sandwiches

Johnny Rockets

Johnny’s Lunch

Jumbo Foods

Kroger

La Madeline

Le Pain Quotidien

Lushberries Frozen Yogurt

Macaroni Grill

Marble Slab Creamery

McCormick and Schmick’s

Mellow Mushroom

Michael’s

Moe’s Burrito’s

Nrgize Lifestyle Café

Olive Garden

On the Border

Orange Tree Frozen Yogurt

Outback Steakhouse

Panda Express

Panera Bread

Paradise Bakery

Pet Smart

Pilot Travel Centers

Pink Berry

Pizza Patron

Planet Hollywood

Qdoba

QuikTrip

RaceTrac

Red mango

Red Robin

Rib Crib

Rosa’s Mexican Café

Safeway Grocery

Saladworks

Taco Villa

Tanner Factory Stores

The Children’s Place

Tilted Kilt

Toys R Us

Trader Joes Grocery

United Supermarkets

Valero

Wagamama

Western Sizzlin’

Which Wich?

Zpizza

REQUIRE FRANCHISEE

TWO SEDF CONTACTS

THREE SEDF CONTACTS

POLYGON TRADE PULL STUDY

SEDF/SHBA RELOCATION ADS (SHARED COST)

LOWER TIER SUPPLIER CONTACTSave Money in Shawnee

Direct Mail

Direct E-Mail

Smile & Dial

GOOGLE ANALYTICS 247 People Visited www.sedf.biz Views ranging from Shawnee to South Africa &

Singapore Visitors averaged 2:28 minutes on www.sedf.biz They visited an average of 3.16 pages Most Popular Pages

Links Contact Us News & Updates Business Resources

OTHER ITEMS OF NOTE Comparative Surrounding ED Organization

Report Comparative Report on Availability of Retail

Incentives Manufacturers and Major Employers Handout SPS Long Range Plan, Growth and ED Report

(Included in your packet)

ADDITIONAL NON-PAID MARKETING Journal Record Coverage

sips downtown kafe TDGI Square Feet

Shawnee Outlook Coverage Report Card Mom & Pop Data National Retailer Data

SEDF ANNUAL MARKETING EXPENDITURES

Electronic Media Costs

Website Hosting @ $89/Quarter $356.00

Monday Memo Service @ $55/MO $660.001 Yr Online Dir. Listing in Trade & Industry Dev. $250.00

Print Media Costs

Business Cards $161.00

Site Selector Piece $66.00

Yellow Pages $175.77

CVB Vistor's Guide $400.00

Local Paper Ads (Xmas, MF) $118.50

Regional Paper Coverage $49.07

TOTAL REOCCURING MARKETING COSTS $2,236.34

SHAWNEE’S AWESOME… TRUST US!

Having any available data on hand affords us the ability to validate our sales pitch, not just ask them to “Trust Us”.

The logic of validation allows us to move between the two limits of dogmatism and skepticism. ~Paul Ricouer