2011 MW AR:Layout 1

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2010 ANNUAL REPORT Export Advocacy Providing export assistance to hundreds of companies across the Midwest FOOD EXPORT ASSOCIATION OF THE MIDWEST USA ®

Transcript of 2011 MW AR:Layout 1

2010 ANNUAL REPORT

Export AdvocacyProviding export assistance to hundreds of companies across the Midwest

FOOD EXPORT ASSOCIATION OF THE MIDWEST USA®

YZ Enterprises Inc.

Gisi Pheasant Farms

Cole’s Quality Foods Inc.

Natural Life Pet Products

Burnette Foods Inc.

Save-A-Lot

Inter-Grain Specialty Products LLC

Star Labs Inc.

Saputo Cheese USA Inc.

Red Arrow International LLC

Lorann Oils

Nikki’s Cookies

Equitrade Group

Maple Leaf Farms

Cherry Central Cooperative Inc.

Good Good and Best

Good Life Foods Inc.

Fry Foods Inc.

Lifeway Foods Inc.

Mars Horsecare us

Doumak Inc.

Sioux Bee Honey

South Dakota Pork ProducersCouncil

Kahiki Foods Inc.

Bridgford Quality Foods

Sunny Delight Beverages Co.

SB & B Foods Inc.

Tampico Beverages Inc.

Bernatello’s Pizza Inc.

Kaiser Pickles LLC

Swiss-American Inc.

Xcell International Corp.

Tassos Epicurean Cuisine Inc.

Knewtson Soy Products

Butterball Farms Inc.

Berhanu International Ltd.

Hamilton Farm Bureau

Strom Products Ltd.

Mucci Food Products

Frozen Specialities Inc.

Frog Ranch Foods

Buddy’s Kitchen Inc.

TEFCO

Arcobasso Food Inc.

Mac Farlane Pheasant Farm Inc.

Upscale Foods Inc.

Furst-MC Ness Company

Robert Rothschild Farm LLC

Papa George LLC

National Enzyme Company

Distinctive Foods LLC

Iltaco Food Products Company

Cal Dak International LLC

Milk Specialties Global Food Solutions

Hickory Farms Inc.

Kar Nut Products Co.

Pasta Factory

Marconi Foods

Sartori Food Corporation

Essen Nutrition Corp.

Hesco Inc.

Foremost Farms USA

Louisburg Cider Mill Inc.

Clarkson Grain Company

Patrick Cudahy Inc.

H & K Products Inc.

East Shore Specialty Foods

Who is Food Export Association of the Midwest USA? Food Export Association of the Midwest USA (Food Export–Midwest) is a

non-profit organization that promotes the export of food and agricultural

products from the Midwest region of the United States. The organization

has been helping exporters of midwestern food and agricultural products

sell their products overseas since 1969, when it was created as a cooperative

effort between 12 midwestern state agricultural promotion agencies and the

Foreign Agricultural Service (FAS) of the United States Department of

Agriculture.

Food Export–Midwest, in conjunction with its member states, provides a

wide range of services to facilitate trade between local food suppliers and

importers around the world.

The Midwest is one of the world’s leading food-producing areas. Midwestern

farmers harvest grain, as well as oilseeds, beans, livestock, dairy products,

fruits and vegetables and many others. Consequently, the Midwest is home

to thousands of companies who provide consumers around the globe with

high quality value-added, processed food and agricultural products.

FOOD EXPORT–MIDWEST STAFFTim HamiltonExecutive Director

Michelle RogowskiDeputy Director

John BelmontCommunications Manager

Robert Lowe, CPAFinancial Manager

Teresa MillerInternational Marketing Program Manager

Joe YottiBranded Program Manager

Laura BuskeAdministrative Assistant

Brandon DavisInternational Marketing Program Coordinator

Brandy Erwin Business Development Coordinator

Jason KnudsonBusiness Development Assistant

Adolfo MontelongoCommunications Coordinator

Dustin MusialInternational Marketing Program Assistant

Jasmine D. ScottRecruitment Strategy Senior Coordinator

Vanessa SimsickInternational Marketing Program Coordinator

Nina SmithAccounting/Human Resources Coordinator

Will Smith EMRS Administrator

Veronica WadeBranded Program Coordinator

Mike WeiandIT Administrator

2010 FOOD EXPORT–MIDWEST PARTICIPANTS

As we witnessed the U.S. economy move toward recovery,2010 continued to be a year of stable growth for U.S. foodexports. USDA reported that agricultural exports rose24%, to $115 billion from January to December. Food Export–Midwest, with our 12 member state agriculturalpromotion agencies, continued to play a critical role inproviding small businesses the tools they need to succeed.Through customized exporter education programs, market entry buyers missions, specific in-market devel-opment services and other forms of support, FoodExport–Midwest served nearly 700 U.S. suppliers of agricultural products and processed foods throughout the 12 state region in 2010.

While we can provide impressive statistics and figures, our greatest achieve-

ments are illustrated through the professional success stories and personal

triumphs of participants leveraging our expertise and taking advantage of our

programs and services during these uncertain times. The companies listed in

this Annual Report have participated in a Food Export–Midwest program or

service. Many have grown their businesses and brands abroad, increased

revenues and created new jobs and opportunities in their local community.

From the local farmer to the small urban specialty food manufacturer, their

export success has played a role in creating jobs, establishing local market

stability and large scale economic growth.

Much of our success can be credited to the support provided by the Market

Access Program (MAP). These funds allow us to develop and promote pro-

grams and identify new participants, to continue to drive expansion in food

exporting. Through these funds, Food Export–Midwest and our member

states work to directly support the National Export Initiative in providing programs and services that help

increase exports from small and medium enterprises (SMEs).

Through our staff, our member states, and our ever growing number of participating businesses, we will

continue to be an integral part of the exporting process. Looking ahead our goal remains clear – to educate,

empower and drive the export success of small businesses throughout the rural and urban landscape of our

12 state region. We invite you to learn how we achieve that goal on these pages.

Sincerely,

Bill NortheyPresident, Food Export–Midwest

Secretary, Iowa Departmentof Agriculture and LandStewardship

Tim HamiltonExecutive Director, Food Export–Midwest

Tim HamiltonExecutive Director, Food Export–Midwest

Bill NortheyPresident, Food Export–Midwest

Secretary, Iowa Department of Agriculture and Land Stewardship

CTL Food Inc.

Dairy State Foods Inc.

Westby Cooperative Creamery

American Food Services Int’l

Now Foods

Pierre Frozen Foods

Grain Millers Inc.

Mies Products Inc.

Dayton Nut Specialties Inc.

Dutch Farms Inc.

Hammons Products Company

Barrel O’Fun Snack Foods

Snappy Popcorn Co Inc.

Cereal Byproducts Company

Honey Baked Foods Inc.

Thiel Cheese & Ingredients LLC

Frosty Products

Ginseng Board of Wisconsin

Century Foods International

Preferred Popcorn LLC

Chr. Hansen’s Inc.

Miceli Dairy Products

Graeter’s Manufacturing Company

Provimi Veal Corporation

Neogen Corporation

Dairy Chem International Inc.

Karlin Foods Corp.

Cereal Ingredients Inc.

Natural Products Inc.

Evanger’s Dog and Cat Food Co. Inc.

Dahlgren & Company Inc.

Par-Way Tryson Company

Keefer Court Food Inc.

Mille Lacs Gourmet Foods

Wells Pet Food

WoodenKnife Company

Honee Bear Canning Co.

Grassland Dairy Products Inc.

Honeytree Inc.

Red River Commodities Inc.

Ribus Inc.

Eden Foods

North Dakota Mill & Elevator

Woeber Mustard Co.

Eli’s Cheesecake Company

Midamar Corporation

DreamPak

Lamex Foods Inc.

B & H General Supply

John B. SanFilippo & Son Inc.

Corn Products International Inc.

Hsu’s Ginseng Enterprises Inc.

La Mexicana

Organic Valley Family of Farms

Berner Foods Inc.

Rudolph Foods Co. Inc.

Specialty Commodities Inc.

Butter Buds Food Ingredients

Dan’s Fish Inc.

The J.M. Smucker Company

Russell Stover Candies

Northland Organic Foods Corp.

Land O’ Lakes Inc.

Masters Gallery Foods Inc.

The Delong Company Inc.

Country Ovens Ltd.

Festa Food Company

More Than Gourmet

Culver Duck Farms Inc.

2010 FOOD EXPORT–MIDWEST PARTICIPANTS

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Outreach and Exporter EducationAs exporters learn about overseas opportuni-ties and become interested in exporting, theyoften require additional training. Food Export–Midwest provides access to specialized trainingnecessary for food and agricultural producersto improve their export readiness.

FOOD EXPORT HELPLINETM

We offer companies specialized, one-on-one assistanceon a wide variety of export-related topics to help compa-nies learn the basics and crucial components of exporting.This service helps both the novice and experienced exporter by answering questions, providing insightsneeded to succeed, advice and helps in identifying thetop export markets for their product(s).

EXPORT ESSENTIALS ONLINEThis Food Export–Midwest service is an educational intro-duction to the fundamentals and logistics of exporting.Each section tackles an important subject and providesdetailed information to assist in answering questionsabout exporting.

GLOBAL FOOD MARKETERTM

We produce this print newsletter and e-bulletin whichcontain new and useful information about upcoming activities, export basics, industry news, and exporting opportunities abroad.

EDUCATIONAL SEMINARS AND WEBINARSStaff members from Food Export–Midwest as well as their network of In-Market Representatives, share their extensive experience and expertise in seminars heldthroughout the year in various locations. Our webinarsoffer a quick and easy way for U.S. companies to gain insight into exporting as well as how Food Export–Midwest’s programs and services can assist their exporting efforts.

These seminars and webinars are designed to help companies new-to-exporting as well as experienced exporters learn about the export process and the resources available to assist with expanding their food and agricultural business.

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Nutorious LLC of

Green Bay, WI

Receives First Order

from Japan

Thanks to export assistance from Food ExportHelplineTM, Nutorious LLC received their firstpurchase order from Japan. According to Carrie Liebhauser, Co-owner, “We met the distributor from Japan at the Summer FancyFoods Show in New York. The company con-tacted us after the show to request samples of our nut confection mixes and just recentlyplaced an initial order. Throughout the processthe Food Export HelplineTM was invaluable,walking us through the many regulations to export our products to Japan. The initial sale is for $12,000 and we hope this is just the beginning.”

Shearer’s Foods ofBrewster, OH AvoidsOnline Frauds

Bob Rollyson, International Account Managerof Shearer’s Foods participated in our “How toAvoid Online Frauds and Scams” webinar. Amonth later, Rollyson received an e-mail re-questing an order of “product” to be shippedto Australia and discovered the request was aninternet scam designed to coax a shipment,and then defraud the payment. Thanks to hiswebinar participation, Rollyson was able torecognize the vagueness of the e-mail as asign of fraud and Shearer’s avoided a potentialfinancial loss. “Food Export’s educational pro-grams have helped us in this arena and helpedus stay up to date on our knowledge of the in-ternational market,” he said.

“I thought the webinar

on Export Essentials - An

Introduction to the Harmonized

System was well presented, very

informative and helpful. I especially

liked that you gave information

on where to go for help on

the internet to find answers”RACHEL STARK

Export Coordinator, Patrick Cudahy Inc.

Cudahy, WI

MILO’S WHOLE WORLD GOURMET ATHENS, OHIO

Milo’s Whole World Gourmetused Food Export–Midwest’sFood Export HelplineTM to as-sist them with export documen-tation and obtaining marketresearch for their products.Johnathan Leal, Founder andOwner added, “It has been aninvaluable resource. Withoutthe Food Export HelplineTM I’dbe lost in a sea of export lan-guage and conditions.” Thanksto new export sales during theeconomic slowdown, the com-pany continues to grow theirbusiness.

Old Fashioned Foods Inc.

Triple K Mfg Co Inc.

LaBudde Group Inc.

Vienna Beef

Peterson Farms Inc.

EcoVative Resources LLC

T.C. Jacoby and Company

Associated Milk Producers Inc.

CHS Sunflower

Preston Farms LLC

Global Dairy Food Products

Nebraska Popcorn Inc.

St. James Winery

SK Food International

Mt Sterling Coop. Creamery

Avatar Corporation

Award Baking International

Sokol and Company

Ballreich Bros. Inc.

Ramsey Popcorn Co. Inc.

Weaver Popcorn Company Inc.

Main Street Ingredients

Trophy Nut Company

Republic Mills Inc.

Sojourner Farms Pet Products

Royale International Beverage Co.

Siemer Milling Company

Roots Poultry Company

Shearers Foods Inc.

John Volpi & Co. Inc.

Lasco Foods Inc.

East-West International Group Inc.

Heritage Fare Ltd.

Easley Winery

Vesta Pharmaceuticals Inc.

Original Juan Specialty Foods

US Soy

Tastemorr Snacks

Chocolate Potpourri Ltd.

Country Home Creations

E Formella & Sons Inc.

Food Service Specialties

Mrs Miller’s Homemade Noodles

New Specialty Products Inc.

Primrose Candy

Uncle Harrys

Danisco

Gelati Co.

Kay’s Naturals Inc.

Organic Bean and Grain LLC

Northern Plains Potato Growers Association

Milo’s Whole World Gourmet

Diamond Pet Foods International

Bays English Muffin Corporation

Enreco Inc.

First Choice Ingredients

Nature’s One Inc.

Oskri Organics

Georgetown Export Marketing

McCain Foods USA Inc.

Subco Foods Inc.

V. F. Garza-El Popular

International Feed.Com

John Hofmeister & Son Inc.

Bio-Nutrition International Inc.

Anderson Seed Company Inc.

Clabber Girl Corporation

Quality Liquid Feeds

Education Highlights:• In 2009, 175 companies participated in Food

Export–Midwest’s educational activities. In 2010, that number reached 410 companies

• Our bi-monthly Global Food Marketer Newsletterreaches over 11,000 recipients per edition. Ourmonthly Global Food Marketer electronic bulletinreaches over 3,700 recipients per edition

• 103 Midwest companies received customized exporting assistance through the Food ExportHelplineTM service in 2010

ECOVATIVE RESOURCES LLCCOLUMBUS, OHIO

EcoVative Resources LLC took advantage of the no-costFood Export HelplineTM tonavigate the logistics of ex-porting. Sun explained, “TheFood Export HelplineTM hasbeen invaluable to our com-pany, enabling us to success-fully complete our first exportto Indonesia. Whenever wehave a question or problem,such as shipping details andmarket data, the Food ExportHelplineTM has helped us.”

LASCO FOODS INC.SAINT LOUIS, MISSOURI

Lasco Foods Inc. participatedin our “The Best Way to Get-ting Started in Exporting”Seminar. Conducted with theMissouri Department of Agri-culture, the seminar taughtparticipants how to developexport readiness skills, howtheir company can benefitfrom Free Trade Agreementsand how to price their prod-ucts for export.

2010 FOOD EXPORT–MIDWEST PARTICIPANTS

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Focused Trade Mission

Helps Grain Millers Dairy

Products Inc. of

Eden Prairie, MN

Gain New Export Sales

Grain Millers Dairy Products Inc. participatedin our Focused Trade Missions which resultedin new export sales. According to Liz Perez, Di-rector of International Sales for the Dairy Divi-sion, “At the Focused Trade Mission to Chilewe met with several buyers, shipped four con-tainers of dairy commodities valued at $56,000and are in the process of shipping four more.”They also participated in the Focused TradeMission to the Middle East, established a newdistributorship in Dubai and made their firstsale of whey powder worth $19,000. Perezadded, “As a result of increases in our interna-tional sales, we added one staff member.”

Market EntryOur Market Entry programs and services are designed to help exporters gain access to and establish distribution in overseas markets. Theseefforts assist exporters researching potential product opportunities in overseas markets; facilitating the introduction of new products into international markets; making buyer contacts; and maximizing their participation inoverseas trade shows.

MARKET BUILDERThis Food Export–Midwest service provides customized, in-market research to help a company determine if a marketis right for their product. The service’s components: MarketScan and Rep Finder, enable exporters to assess their prod-uct’s export potential, leading to meeting with potentialcustomers or distributors arranged by our In-Market Repre-sentative.

BUYERS MISSIONSEvery year, often in conjunction with a U.S. trade show, webring delegations of international buyers to the U.S. to haveone-on-one meetings with suppliers of U.S. products. Thesecompanies have the opportunity introduce their products topotential customers. The missions also provide an economicalway for new-to-export suppliers to build overseas relationshipsand get live feedback about their products’ export potentialwithout the time and expense of international travel.

FOOD SHOW PLUS!TM

Food Export–Midwest’s trade show enhancement serviceprepares companies for and maximizes their internationaltrade show experience. Services are customized for eachshow but may include pre-show feedback on competitiveproducts, targeted appointments with qualified buyers,translation of exhibitor material, on-site food industry inter-preters, site visits to local retailers, in-market seminars andfollow-up assistance after the show.

FOCUSED TRADE MISSIONSOur Focused Trade Missions bring U.S. suppliers to a countryto meet with foreign buyers and learn about the market. Themissions can include a market analysis of products prior to avisit, an in-market briefing, tours of supermarkets and foodservice providers, buyer meetings, product showcases, assis-tance with lead follow-up, and a networking reception.

ONLINE PRODUCT CATALOGWe host this online tool which provides U.S. exporters with a valuable opportunity to visually showcase their products to buyers around the world. It allows buyers to easily findMidwest suppliers and products that will meet their needs.By including products in this virtual directory, suppliers canbe found when buyers search by product, company name, or other criteria.

Food Export Programs

Helps Graceland Fruit Inc.

of Frankfort, MI Gain

International Business

Graceland Fruit, Inc. credits Food Export‘sprograms and services with their successes ingaining international agents, representativesand business. The company participated inFocused Trade Missions to China, Hong Kong,Korea, Mexico, Thailand, Vietnam and ThePhilippines. The results is an increase in combined sales in all of these markets of overfive fold. International Sales Manager, DanArkema, said, “Fully utilizing Food Export’sprograms increases our presence in far moreforeign markets than we could possibly do on own. The history of our export successesproves it.”

“The Focused Trade

Mission was a wonderful

experience because the In-Market

Representative was very knowledge-

able and brought together qualified

buyers and a distributor to ensure

we made a sale.”GEORGE GHANEM

Owner, Papa George LLCMinneapolis, MN

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ANTON ARGIRES ALSIP, ILLINOIS

Anton Argires, participated inthe Food and Beverage Buy-ers Mission at the Food ExportMarketing Forum. As a result,the nut company met a buyerfrom the Dominican Republicand made a sale for $55,000.According to PresidentGeorge Argires, “The BuyersMission was a great opportu-nity to meet buyers one-on-one in a convenient setting.”

DAKOTA PRAIRIE ORGANICFLOUR COMPANY HARVEY, NORTH DAKOTA

Dakota Prairie Organic FlourCompany participated in FoodShow PLUS!TM trade show en-hancement services duringNatural Products Expo Asia inHong Kong. According toCindy Keller, Gluten Free Salesand Marketing, “Food Exportintroduced us to a new distrib-utor which resulted in a sale ofone container. We’ve soldthree more shipments of or-ganic and gluten free flourand mixes and anticipate thesales totaling approximately$150,000.”

OXBOW ANIMAL HEALTHMURDOCK, NEBRASKA

Oxbow Animal Health, re-ceived custom market re-search for their productsthrough Food Export–Mid-west’s Market Builder Pro-gram. The Market Builderservices provided the com-pany with valuable informationregarding the prospects fortheir products in Japan andKorea.

Market Entry Highlights:• In 2010, 405 companies met one-on-one with

qualified buyers during our Buyers Missions. This is a31% participation increase from 2009

• Online Product Catalog participation increased from 94 in 2009 to 136 in 2010

• 88 companies took advantage of international tradeshow assistance by participating in our Food ShowPLUS!TM service

2010 FOOD EXPORT–MIDWEST PARTICIPANTS

Nicole’s Inc.

Priority IAC

Lynch BBQ

Northern Minnesota Wild Rice Producers Coop.

Zeeland Farm Services Inc.

Anton-Argires Inc.

Watkins Products For Healthier Living

Bur Oaks Red Deer

Flavor Crisp Inc.

Karn Meats

L. Craven & Sons

Midwest Syrup Company

Char Crust

City Foods Inc.

Kangaroo Brands

Marwood Sales

Sanders Candy

Shoreline Fruit Growers Inc.

Cornfields Inc.

Zing Zang Inc.

Zwanenberg Food Group Inc.

Seneca Foods

Main Street Gourmet

Safie Specialty Foods Company Inc.

Brinkhoff & Monoson Inc.

Bomac Vets Plus Inc.

Garden Fresh Gourmet

Dr. Jack Register Inc.

Oxbow Animal Health

FoodSource Inc.

Homestat Farm Ltd.

Bladan Corporation

Mrs. DeVaneys Gourmet Foods

King Orchards

Golden Link Inc.

Urban Processing

Certified Angus Beef LLC

Faribault Dairy Company Inc.

Circle C Seeds

Kernel Season’s

Gibbs Import/Export LLC

Schillinger Genetics Inc.

C K International Ltd.

Varied Industries Corp.

Liquid Manufacturing LLC

Futters Nut Butters

Premium Nutritional Products Inc.

SMD Products Company

Fido Enterprises Inc.

Dakota Prairie Organic Flour Co.

Lafeber Company

National Pasteurized Eggs LLC

The Peterson Company

We Gel LLC

Schafers Fisheries Inc.

Kretz Lumber Co. Inc.

Enjoy Life Natural Brands LLC

Carmi Flavor & Fragrance

CKB Management Services LLC

Exclusively Pet Inc.

1-2-3 Gluten Free Inc.

Traverse Bay Farms

Prime Performance Nutrition

Finish Line Inc.

Graceland Fruit Inc.

Great Lake Emu Products LLC

Immuno Dynamics Inc.

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Preston Farms ofPalmyra, IN MakesFirst-time Sale in China

Preston Farms LLC attended the SIAL Chinatrade show with financial assistance throughFood Export–Midwest’s Branded Program.During the event, the popcorn company met abuyer from China and made a first-time exportsale to the country resulting in a five percentincrease in their overall export sales. Accord-ing to Leigh Anne Preston, Sales Representa-tive, “The Branded Program helped us withthe cost of travel, lodging, and trade showfees, enabling us to exhibit at the event andmake a new buyer contact that ultimately ledto a first-time export sale to the region for ourcompany.” The company is sourcing more bulkpopcorn, requiring the company to contractmore popcorn acreage and give more work tolocal farmers.

Market PromotionFood Export–Midwest offers a variety of programsand services designed to help exporters meet foreign buyer contacts and gain access toand establish distribution in overseas markets.

BRANDED PROGRAMEach year, Food Export–Midwest administers the BrandedProgram which provides U.S. companies the opportunityto stretch their international marketing dollars. The pro-gram offers 50% cost-share reimbursement for a wide variety of international marketing activities including:

• Package and label modifications

• Advertising

• In-store promotions and product demonstrations

• Fees for exhibiting at overseas trade shows and selected trade shows held in the U.S.

• Public relations

• Marketing and point-of-sale materials

• Freight cost for samples

(Only small companies, as defined by the U.S. Small Business Administration, and agricultural producer cooperatives are eligible to participate.)

IN-STORE PROMOTIONSFood Export–Midwest sponsors activities to help supplierspromote their products overseas and expand the distribu-tion of existing products in foreign markets. These activities include promotional displays and productdemonstrations in international supermarkets, restaurants,and hotels that feature U.S.-made, processed foods andagricultural products.

Diamond Pet Foods of Meta, MO Uses the Branded Programto Increase Sales

Diamond Pet Foods exhibited at the Interzootrade show using Food Export–Midwest’sBranded Program. At the event, they estab-lished new leads for product sales to buyersfrom India, Australia, UAE, and Qatar. As a re-sult, these new leads will increase sales and inturn, boost bulk purchases. Executive VicePresident of Manufacturing, Mark Schell said,“Food Export–Midwest gives additional accessto resources that help us reach new buyersand build sales.” In addition, the Branded Pro-gram has helped Diamond open new marketsand help maintain double digit growth in exist-ing markets. This has helped the company re-main a stable and consistent source of jobs ina rural community.

“Because of assistance from the Branded Program,

we’re no longer afraid to take a risk and try a new trade show or get a

bigger booth space. This has helped put us on a level playing field with larger

companies whose marketing budgets far exceed ours. As a result, we’re able to compete with companies

we would not have been able to otherwise.”

WALEED GAMAYAccount Manager,

DreamPakNew Berlin, WI

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Market Promotion Highlights:• Food Export–Midwest’s Branded Program assisted

204 small businesses in their export endeavors in2010

• 50 of these companies were new-to-program participants

• As a result, these companies reported actual exportsales of over $353 million; increased staff by 492employees; and sourced over $333 million in agri-cultural products

AMERICAN POP CORN COMPANY SIOUX, CITY, IOWA

The American Pop Corn Com-pany has seen their export salesgrow to a few million dollars peryear. President, Garrett Smith,says their participation helpsthe company find and keepcontacts in overseas markets.“We use the Branded Programto attract new agents by lettingthem know that they can re-ceive 50 percent reimburse-ment by working with us.” Thecompany is exporting to 40countries and hired five newpeople to assist with the in-crease in production. They arealso sourcing 5% more corn andsoybean oil from the Midwest

MASER INDUSTRIES STILWELL, KANSAS

Maser Industries has exhibitedat the Summer Fancy FoodShow using our Branded Pro-gram to cover booth fees andshipping samples. Carol Maser,Part-Owner, said “During theshow, we established a relation-ship with an export manage-ment company to help usexport our specialty salsas toTaiwan. During a subsequenttrade mission, a distributorplaced an order through theexport management com-pany.” The sale was for $2,200and the company expects fu-ture business. Maser added,“Without support from theBranded Program, we wouldn’thave been able to attend theFancy Food Show.”

COOPERATIVE ELEVATOR CO. PIGEON, MICHIGAN

Cooperative Elevator Co. participated in our BrandedProgram. According to PatriciaAnderson, “Mexico is a largeconsumer of our product. TheBranded Program helped offsetthe cost of modifying our prod-uct packaging according to thecountries regulations. Properlabeling has helped insure theintegrity of our brand in themarket.” As a result of partici-pating in the Branded Program,export sales increased 28%.

2010 FOOD EXPORT–MIDWEST PARTICIPANTS

Sugarveil

Ginseng & Herb Coop.

Grand Prairie Foods Inc.

Wisconsin Cranberry Cooperative

American Pop Corn Company

Coupla Guys Foods

Black Swan Inc.

Premium Gold Flax Products Inc.

Paulson Premium Seed

New Grass Bison Co

Natural Enrichment Industries

Pro-Hay LLC

JM Grain

Fiberstar Inc.

Farmer’s Organic Foods International LLC

Ben’s Mustard

DGB Sales Company

Protein Alliance Inc.

Bay Valley Foods LLC

Muldoon Dairy Inc.

Sioux Falls Development Foundation

HayCo Premium Forage

Humane Manufacturing Co

Kuhn North America

Aova Technologies

The Fremont Company

Martek Biosciences Corporation

PCI LLC

Cooperative Elevator Co.

Lee International Trading Services Inc.

Raymundo’s Food Products

Kenny’s Candy Company–KLN Enterprise

GoMacro Inc.

Flax USA Inc.

Giant Snacks Inc.

Gussiaas Family Farm Inc.

S&P Marketing Inc.

SunOpta Grains and Foods Group

The Artisan Cheese Exchange

Golden Plains Frozen Foods

Get Silly Ice Cream

Mama Rosa’s Pizza LLC

JBS United Inc.

Phillips Distilling Company

Michigan Bean Commission

M.E. Dey & Co. Inc.

Dakota Growers’ Pasta Co

Sugardale

Michael Foods Inc.

Maser Industries

Deerland Enzymes Inc.

Eco-Heaven LLC

Arboris LLC

Northwoods International LLC

BSL Global Trade Inc.

Browniepops LLC

Wayne’s Foods Inc.

Cherry Blossom LLC

Wapiti Labs Inc.

JB Brands

Clinical Products LLC

Bluegrass Farms of Ohio Inc.

Koeze Company

Compart Family Farms

The Stone Group

T.C. Bauer Company

Dairi Concepts

Osmanium Candy Co.

Fresh Morels Inc. 7

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Food Export Association of the Midwest USA STATEMENT OF ACTIVITIES Period Ended December 31, 2010

REVENUE AND SUPPORT

OPERATING FUND PROGRAM FUND TOTAL

Federal Program Reimbursements . . . . . . . . . . . . . . . . . $ 0 $ 11,155,089 $ 11,155,089

Industry Fees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 892,829 $ 550,000 $ 1,442,829

State Membership Dues . . . . . . . . . . . . . . . . . . . . . . . . . . $ 120,000 $ 0 $ 120,000

Interest Income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 9,557 $ 0 $ 9,557

Other Income. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 1,845 $ 0 $ 1,845

Total Revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 1,024,231 $11,705,089 $12,729,320

EXPENSES

OPERATING FUND PROGRAM FUND TOTAL

Reimbursable Program Expenses . . . . . . . . . . . . . . . . . .$ 0 $ 11,155,089 $ 11,155,089

Personnel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$ 426,804 $ 500,000 $ 926,804

Travel and Meetings . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$ 80,642 $ 0 $ 80,642

Professional Fees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$ 84,606 $ 0 $ 84,606

Other General and Administrative . . . . . . . . . . . . . . . . . .$ 331,861 $ 50,000 $ 381,861

Total Expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$ 923,913 $11,705,089 $12,629,002

Increase in Net Assets . . . . . . . . . . . . . . . . . . . . . . . . . .$ 100,318 $ 0 $ 100,318 Fund Balances, Beginning of Year . . . . . . . . . . . . . . . .$ 1,715,545 $ 0 $ 1,715,545

Fund Balances, End of Year . . . . . . . . . . . . . . . . . . . . .$ 1,815,863 $ 0 $ 1,815,863

STATEMENT OF FINANCIAL POSITION Period Ended December 31, 2010

ASSETS

OPERATING FUND PROGRAM FUND TOTAL

Cash and Cash Equivalents . . . . . . . . . . . . . . . $ 9,485 $ 7,074 $ 16,559

Investments, at Fair Value . . . . . . . . . . . . . . . . . . . . . . . . .$ 979,962 $ 0 $ 979,962

Interfund accounts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$ 875,998 $ (875,998) $ 0

Receivables . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$ 138,244 $ 1,190,517 $ 1,328,761

Furniture and Equipment (Net of Depreciation) . . . . . . .$ 22,257 $ 0 $ 22,257

Other Assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$ 237,667 $ 0 $ 237,667

Total Assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$ 2,263,613 $ 321,593 $ 2,585,206

LIABILITIES AND FUND BALANCES

OPERATING FUND PROGRAM FUND TOTAL

Accounts Payable and Accrued Expenses . . . . . . . . . . . .$ 239,602 $ 321,593 $ 561,195

Program Advances . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$ 0 $ 0 $ 0

Deferred Revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$ 208,148 $ 0 $ 208,148

Total Liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$ 447,750 $ 321,593 $ 769,343

NET ASSESTS$ 1,601,638 $ 0 $ 1,601,638

Unrestricted Fund Balance . . . . . . . . . . . . . . . . . . . . . .$ 1,815,863 $ 0 $ 1,815,863

2010 FOOD EXPORT–MIDWEST PARTICIPANTS

The Twisted Bakery Inc.

Great Lakes Packaging

Atrium Restaurant Group Corp.

BioMatrix Int.

Grupo Avance LLC

Export Marketing Corp.

Chartreuse Organic Tea

Vitakraft Sun Seed Inc.

Livingston Seed Inc.

Heffys BBQ

The McKinney Group Inc.

Best Maid Cookie Company

Dana Foods Inc.

KC Innovations

TruSweets LLC

American Premium Blends

Groceries USA

Alliance Enterprises of SE WI LLC

The Pound Bakery

Royal Milc Inc.

Westwood Market LLC

Rufus Teague

Heartland Sweetners LLC

Minnesota Turkey Council

Nutra Source Trading Co. LLC

Hurd Windows & Doors

Kaybee Foods Inc.

Sanimax

Bosco’s Pizza Co.

Gia Villa Inc.

Animart Inc.

Nutorious LLC

Splendid Spreads LLC

Kitchen Basics Inc.

Sky Nutrition Inc.

Brandventure Group Inc.

Illinois Trading Company

Das Foods

Missouri Rice Council

Coffee, Tea & Me Distribution Inc.

Hawkeye Gold LLC

Lallemand Animal Nutrition

Seryrell’s Food Product’s LLC

International Marketing Services Inc.

Kepple Agri-Marketing Int’l LLC

Cowboy By Choice

Smokin’ Joe Products LLC

Fair Oaks Farms

Latinex Int’l. Ltd.

Global Exports & Projects Inc.

Energy International LLC

Chicago Foods International

A & E Worldwide Transfer LLC

Habanero Heaven

Harvest Innovations

Boxer Beverage Co. LLC

Ana-Tech FA LLC

Nutraferma

The Little Slugger Cones

OurPet’s Company

Heartland Flax

Seymour Dairy Products

Bard’s Tale Beer Company LLC

Steele & Company

MPW Inc.

Rembrandt Enterprises Inc.

Pampered Pet Treats Inc..

Full Flavor Foods LLC

Global Development & Management LLC

PROGRAM PARTICIPANTS 2007-2010

As U.S. companies continue to look for ways to expand their businesses, many are turningto Food Export–Midwest to become successful exporters. In these challenging economictimes, companies are seeing the benefits and growth opportunities that are possiblethrough exporting.

2010 Program ResultsFood Export–Midwest provides a broad range of programs and services through Market Access Program (MAP) funding designed to promote Midwestern food and agricultural products. Our dedication to developing agricultural product expansion into international markets is highlighted here.

Actual export sales: $430,043,832

Projected export sales: $817,106,493

Number of participants registered in programs: 1,468

Number of new participants registered in programs: 253

Number of companies reporting 20% sales increase: 232

Number of companies with first-time export sale in a market: 348

Number of new distributor relationships established: 1,750

Number of contacts with new buyers: 11,630

2010 FOOD EXPORT–MIDWEST PARTICIPANTS

2010 • . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . • 1,468

2009 • . . . . . . . . . . . . . . . . . . . . . . . . . • 1,145

2008 • . . . . . . . . . . . • 907

2007 •. . . • 738

Hakuna Matata

Center Plate Development Co.

Sweet Meat Stix LLC

Halsik EMC LLC

J M Schultz Investment Company

Enlightened Beverages

Ashby’s Sterling Ice Cream

Specialty Food Distribution Co. LLC

Graminex LLC

Daelia’s Food Company Ltd.

OmegaSea Ltd.

Plocky’s Fine Snacks

Full Petenial

Rush Direct Inc.

Optimum Food Group

Grace Island Specialty Foods Inc.

Valentino’s of America Inc.

HR Poppin Snacks

Nuestro Foodservice Solutions

One Bite Japanese Grill

Rogue Partners

Total Health Advanced Nutrition Inc.

Farm To Market Bread Co.

Cache Lake Camping Foods

Animix LLC

POET Nutrition

Brittanie’s Thyme LLC

Food Partners International

Harlan Laboratories Inc.

Heartland Creamery

True Blue Farms

Milorganite

HTS Products

Mercury Trade Group LLC

XIM Group LLC

Accelerated Genetics

Swiss Valley Farms

Kelly’s Classic Homestyle Foods

The Natural Herb Conservatory

All Star Ltd.

Margie’s Brands Inc.

Bio-Vet Inc.

Central Aquatics

China State Farms of U.S LLC

New Coast Trading

La Fontanella Foods

T.F. Processors Inc.

Herbsmith Inc.

A Touch of Honey

National Center for Beef Excellence

Moondance Heavenly Desserts LLC

Dakota Specialty Milling Inc.

D.E.I. Distributor

Responsible Transportation LLC

Mom’s Originals Inc.

All Star Trading Inc.

Bes Bean Company

Optimum Nutrition

Mama T’s Salsa Inc.

KC Food Artisans

Avoca Bioprocessing

Trega Foods

Michaelangelo Foods LLC

St. Hilaire Seed Company Inc.

Hot Stuff Foods LLC

Black Diamond Vineyards

Dakota Land Feeds LLC

Majave Inc.

Shogun Energy

Harald Julsrud

AgStar Financial Services 9

Food Export Association of the Midwest USA®

309 W. Washington StreetSuite 600 Chicago, IL 60606 USA T: 312.334.9200 F: 312.334.9230 www.foodexport.org

Food Export–Midwest does not discriminate on the basis of age, disability, national origin or ancestry, race, gender, religion, sexual orientation, marital status, political affiliation or military status. Persons with disabilities who require alternate means for communication of program information can contact us. Food Export–Midwest reservesthe right to deny services to any firm or individual which, in the sole opinion of Food Export–Midwest, does not comply with USDA, Foreign Agricultural Service, MAP or FoodExport–Midwest regulations or policies, or otherwise offer the best opportunity to achieve its mission of increasing food and agricultural exports. Submission of any false ormisleading information may be grounds for rejection or subsequent revocation of any application or participation.

FOOD EXPORT ASSOCIATION OF THE MIDWEST USA

SUSTA

WUSATA

FOOD EXPORT USA-NORTHEAST

PRESIDENTBill Northey, SecretaryIowa Department of Agriculture andLand Stewardship

VICE PRESIDENTThomas Jennings, DirectorIllinois Department of Agriculture

SECRETARY/TREASURERJoe Kelsay, DirectorIndiana State Department of Agriculture

BOARD OF DIRECTORS

STATE REGIONAL TRADE GROUPS (SRTGs)

Food Export–Midwest is one of four non-profit state regional trade groups (SRTGs) that promote the export offood and agricultural products from their respective re-gions of the United States. The SRTGs were first created as a cooperative effort between the State Agricultural Promotion Agencies and the United States Department of Agriculture’s Foreign Agricultural Service. The SRTGswork in conjunction with their member states to provide a wide range of services to facilitate trade between localfood companies and importers around the world.

MEMBERWalt Bones, SecretarySouth Dakota Department of Agriculture

Ben Brancel, SecretaryWisconsin Department of Agriculture

Keith Creagh, DirectorMichigan Department of Agriculture

David Frederickson, CommissionerMinnesota Department of Agriculture

Pat George, SecretaryKansas Department of Commerce

Doug Goehring, CommissionerNorth Dakota Department of Agriculture

Jon Hagler, DirectorMissouri Department of Agriculture

Greg Ibach, DirectorNebraska Department of Agriculture

James A. Leftwich, DirectorOhio Department of Development

OTHER STATE REGIONAL TRADE GROUPS

Food Export USA®–NortheastOne Penn Center1617 JFK Boulevard, Suite 420Philadelphia, PA 19103 USAT: 215.829.9111 F: 215.829.9777www.foodexport.org

The Southern U.S. Trade Association(SUSTA)701 Poydras Street, Suite 3725 New Orleans, LA 70139 USA T: 504.568.5986 F: 504.568.6010 www.susta.org

The Western U.S. Trade Association(WUSATA)4601 NE 77th Avenue, Suite 240Vancouver, WA 98662 USA T: 360.693.3373 F: 360.693.3464 www.wusata.org