October 19, 2011

This Chart can be found online at www.StagedHomes.com

DOM Before Staging

DOM After

StagingList Price Contract

Price

Percentage Property Sold At

Type ofStaging Service

0 7 $250,000 $246,500 98%11-Step

[seller stages]

0 4 $279,000 $270,000 96% Vacant Stage®

0 3 $475,000 $475,000 100% Vacant Stage®

0 16 $310,000 $288,000 92%11-Step

[seller stages]

Retour 35 $375,000 $346,000 92% Vacant Stage®

Retour ? $348,000 $325,000 93% Vacant Stage®

0 28 $385,000 $365,000 94% Vacant Stage®

• Highlights Property Features

• Showcases Overlooked Features

• Gives the eye Something to See

• Creates Positive Feelings

• Eliminates “Concerns”

• Allows Buyer to try the house on

• Lets the Buyers Mentally Move in

“Buyers only know what they see, not how its going to be.” Barb Schwarz, ASPM®, The Creator of Home Staging

90%

10%

•Your Experience•Share Before & After Photos•Home Gain® Chart /Statistics•Brochures•Take them on a tour•Its Easy and its Fun•Let them know:

•You Stage® all of your listings•Your Stager will be calling them

• Packing lets sellers DETATCH from “THEIR” home…

• Pets

• Anything with Eyes

• Odors

• Family and Friends [when property is shown]

• Religious References

• Collections

• Valuables

• Medicines

• Personal Effects

• Wall Paper

• Clutter

• Hidden Concerns

• Painting is our Friend!

• Deferred Maintenance is our Friend!

• STAGING is our Friend!

• Clean is our Friend

• Simple

• Generic

• Contemporary

• Neutral

• Larger Pieces

• Sense of Humor

• The Buyer in Mind

Agent Seller

•Reinforcement

•Education

•Before & After Photos

•Information

•Rules of Staging

•Time with your Sellers

•Hands on Staging

Before

After

Before After ASP® Staging

“The way we live in our homes and the way we market and sell our houses are two different things.” Barb Schwarz, ASPM®, The Creator of Home Staging

Before After

Staging Vocabulary Home Property Cost Investment ROSI – Return on Staging Investment Stage® Staged Staging My Stager Days on Market Packing Your new Home This Property

2601 Lakewest Drive – Eric Christensen

427 Mission Santa Fe – Steve Depa

2549 Pillsbury Road – Lisa Bristow

1 Pathfinder Way – Erica Martini

187 Picholine – Eric Christensen

11 Savannah Way – Dennis Deromedi

80 Burkshire Court – Wendy DeWitt

570 Rustic Way – Shari Dixon

2168 Moyer Way – Frankie Dean

13 Kingsburry Court – Jeanne Smith

17 Burney Drive – Brandi Laffins

Before After

Occupied Listing Staged*

*Staged by ASP