2011 Marketer Meet-up Tennessee Presentation
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Transcript of 2011 Marketer Meet-up Tennessee Presentation
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2010 20112009
Tennessee
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Y&F Tennessee – Facts
• ORNL FCU-Oak Ridge, TN
• Assets: $1.3 Billion
• Members: 149,000
• Branches: 32
• Launched: February 2010
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Jessica EmertRadio Partnerships
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Radio Partnerships
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Bonnaroo
• Full media pass
•Y&F Tennessee reporting updates on behalf of Star
•On air: 2-3 times per day
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Y&F Tennessee HOT broadcast booth
•Y&F TN sponsors all HOT remotes (1-2 times per week)
• Logo recognition
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Y&F Tennessee HOT broadcast booth
•Open invitation to attend and give out Y&F swag
•Positive associations with other companies/locations
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After School Ambush
• Target high schools
• Text campaign with a concert at the winning school
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Jessica EmertRadio Partnerships