2011 Fitness Biz what is happening in the Australian Fitness Industry
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@JTActiveMgmt
#FitnessBiz
What is happening around the fitness industry & business?
Is this just evolution or a complete revolution in the fitness industry?
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@JTActiveMgmt
#FitnessBiz
Inspiration for FitnessBiz 2011comes from the great Joe Cirulli from Gainesville Health & Fitness:
“Once you know WHO you are, you know WHAT & WHO you are
looking for!”
In one month: •75 comment cards•775 Eagle nominations
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@JTActiveMgmt
#FitnessBiz
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@JTActiveMgmt
#FitnessBiz
• What are your daily costs to run your business – do you know them?• Modify your budget every 30 days based on actuals
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@JTActiveMgmt
#FitnessBiz
Some ideas to get you thinking . . .
About Club Culture•Mission – powerful and energising that creates pleasure, passion & purpose for your Team•Club culture can change but values never•To get excellence from your team, “Do you want to play? If not move on . . .”
About Member Interaction•Profit = customer engagement + employee engaged•Drive relationship between members and staff by values not procedures•“Operation Curiosity” – members don’t share everything, so ask!
About Member Behaviour•Can you segment your members by their behaviour? We should be able to plot the lifecycle of our members and develop a predictor model.
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@JTActiveMgmt
#FitnessBiz
Some ideas to get you thinking . . .
From Daniel Pink:• Mechanical skill – larger the reward the higher the performance• Cognitive skill – larger the reward no change / the poorer the performance• “If . . . Then . . .” Motivates on simple/easy problem but not on more complex• What motivates people:
• Autonomy; Mastery; Purpose• Google said: “We want engagement from our staff, the only way to get that is having
our staff do things on their own. Just about all the good ideas here have bubbled up from 20% time” Alec Proudfoot – eg gmail!
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@JTActiveMgmt
#FitnessBiz
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@JTActiveMgmt
#FitnessBiz
Crunch Fitness: Great viral ad
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@JTActiveMgmt
#FitnessBiz
Anytime Fitness: One of the best You Tube channels
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@JTActiveMgmt
#FitnessBiz
Anytime Fitness: We miss you video
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@JTActiveMgmt
#FitnessBiz
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@JTActiveMgmt
#FitnessBiz
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@JTActiveMgmt
#FitnessBiz
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@JTActiveMgmt
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@JTActiveMgmt
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Psychographic variables are any attributes relating to personality, values, attitudes, interests, or lifestyles. They are also called IAO variables (for Interests, Activities, and Opinions).
Watch KLM Surprises: http://youtu.be/rwnyAudIyzs
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@JTActiveMgmt
#FitnessBiz
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@JTActiveMgmt
#FitnessBiz
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@JTActiveMgmt
#FitnessBiz
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@JTActiveMgmt
#FitnessBiz
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@JTActiveMgmt
#FitnessBiz
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@JTActiveMgmt
#FitnessBiz
Your Homework . . .
How great leaders inspire action:http://www.youtube.com/watch?
v=qp0HIF3SfI4&feature=youtu.be
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@JTActiveMgmt
#FitnessBiz
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@JTActiveMgmt
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Justin TamsettB.Ed (Phys & Health Education)
Feel free to contact JT: [email protected] or 0438 015 677
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"What you leave behind is not what is engraved in stone monuments, but what is woven into the lives of others."
Pericles
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