1300 I Street, NW • Suite 700 West • Washington, DC 20005 • 202-789-0300 PH • 202-898-1164 FAX • www.americanbakers.org

2011 ABA Fall Meeting Special Edition

1300 I Street, NW • Suite 700 West • Washington, DC 20005 • 202-789-0300 PH • 202-898-1164 FAX • www.americanbakers.org

(Continued on next page)

ELDC Provides Mix of Congressional, Business and Leadership Development Topics

Nearly 50 baker and allied ABA members gathered in Washington last month for ABA’s Executive Leadership Development Committee (ELDC) Public Policy Forum. ELDC Co-Chairs Miles Dennis, Flowers Foods, and Tim Marron, BCW Food Products, worked closely with Program Co-Chairs Connie Vaughan, McKee Foods, and Pete Frederick, Milner Milling Co., to put together a timely and fast-paced program that provided attendees with many leadership development skills and an increased appreciation for how important advocacy is to the baking industry, including congressional visits on Capitol Hill.

Sen. Isakson (R-GA) speaks at the ELDC lunch on Capitol Hill.

At the joint ABA-ATBI Board meeting, Commodity Futures Trading Commission Chairman Gary Gensler told the group to expect a vote on ABA’s position limit proposal very soon. On Oct. 18, the CFTC did vote in favor of imposing position limits on index funds investing in the wheat futures market — a victory for the baking industry.

“This culminated an over three-year education and advocacy effort by ABA with the CFTC,” said ABA President & CEO Robb MacKie. “This action won’t solve the wheat volatility issue; it will restore the markets to the original purpose of managing risk for both producers and end users.”

Chairman Gensler has been sympathetic to the concerns and needs of growers, grain elevators and bakers during the unprecedented volatility of the past three years. Chairman Gensler also updated the joint ABA and ATBI Boards regarding the implementation status of the Dodd-Frank securities reform law.

CFTC’s Gensler — “Expect An Early Trading Limits Vote

CFTC Chairman Gensler addresses the ABA & ATBI Boards of Directors.

Gensler talks to Jason Favrow, General Mills Bakeries Foodservice, and ABA Chairman Allen Shiver, Flowers Foods.

Sen. Boozman (R-AR) (center) with ELDC leadership Pete Frederick, Milner Milling; Connie Vaughan, McKee Foods; Miles Dennis, Flowers Foods; and Tim Marron, BCW Food Products

(More Joint ABA/ATBI Board Meeting Coverage on page 4)

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ELDC Public Policy Forum

ELDC Features Capitol Hill Visits and Introduces New Business Ideas

ELDC Forum CEO Leadership Speaker Series presenter Rich Scalise, CEO, Hearthside Foods Solutions

The forum kicked off with a special networking reception with members of the ABA and ATBI Boards. “We are grateful to members of the ABA and ATBI Boards for staying in town to network with ELDC attendees,” said ELDC Co-Chair Miles Dennis. “Being able to spend some time with industry leaders is a major part of what makes the ELDC so valuable.”

The program began with a focus around Hill visit preparation, including policy updates by the ABA Government Relations Team and a “Lobbying 101” session conducted by Kelly Johnston, Campbell Soup Co. ELDC attendees then visited with members of Congress to talk about current issues important to the baking industry including sugar reform, ethanol policy and labor regulations. “The Hill visits are always interesting and worthwhile,” said ELDC Co-

Chair Tim Marron. “Whether we meet with members of Congress or their staffs, the time is well spent communicating the industry’s priorities and positions to Washington policymakers.”

Senator Johnny Isakson (R-GA) hosted forum attendees at a lunch in the Dirksen Senate Office Building where he served as keynote speaker and talked about his role and efforts on the Senate Health Education, Labor and Pensions Committee.

The afternoon program session featured several key speakers including this year’s installment of the ELDC CEO Speaker Series featuring Rich Scalise, president & CEO of Hearthside Food Solutions. “It was an honor to have Rich Scalise on our agenda this year,” said Program Co-Chair Pete Frederick. “Rich is a seasoned food industry executive and to learn about his leadership style, the structure and culture at Hearthside Food and outlook for the industry was extremely valuable.”

Bethany Dame of the Business & Industry Political Action Committee, spoke about ABA’s grassroots member resources including the ABA Grassroots Action Center, www.RiseToAction.org. ABA Political Director Kelly Knowles provided an American Bakers Political Action Committee update outlining the importance of the baking industry’s political strategy to elect pro-business candidates to Congress.

Switching gears back to leadership development, Beth Thomas, Sequent Consulting, provided Forum participants with a motivational and entertaining presentation on identifying and achieving true happiness and how being happy at work equals higher productivity and a lucrative bottom line.

The day concluded with a group dinner where Senator John Boozman (R-AR) served as the keynote speaker. “Senator Boozman is an incredibly strong advocate for the baking industry and broader business community,” said Program Co-Chair Connie Vaughan. “His 100 percent key voting record with ABA speaks for itself and he is always accessible to members of the baking industry.”

Kelly Johnston, Campbell Soup Co., reviews talking points to discuss during Hill visits.

(Continued from previous page)

Beth Thomas, Sequent Consulting, talks to ELDC members about her book, Powered by Happy.

Sen. Boozman (R-AR) addressees attendees at the ELDC Dinner.

(Continued on next page)

ELDC Public Policy Forum

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ELDC Highlights Congressional Challenges and ENERGY STAR® Potential

Rep. Scott talks to ABA President & CEO Robb MacKie and Dennis Gunnell, Formost Fuji Corporation.

One of ELDC most popular speakers, Chris Davis, Congressional Research Service, gives a thorough and entertaining presentation about the Senate filibuster.

Rep. Tim Scott (R-SC) speaks to attendees about his efforts to reign in the massive overreach of the National Labor Relations Board.

Back by popular demand, Chris Davis, Congressional Research Service, provided attendees with a thorough and fascinating inside look at the Senate filibuster and how it is used in legislative action.

Tim Ziegler, The Kellogg Co., reported on Kellogg’s seven bakeries that recently obtained ENERGY STAR® ratings from the EPA.

Closing out the program, Bill McCurry, Grain Foods Foundation (GFF), talked to attendees about why supporting GFF is good business.

Additional forum pictures and program information may be found on the ELDC Homepage of the ABA Web site at www.americanbakers.org.

The next ELDC Meeting will be held Sunday, April 15, in Scottsdale, Ariz., during the ABA Convention. The meeting will be a planning session for the September 2012 Public Policy Forum. To learn more about ELDC activities, contact ABA Director of Political Affairs Kelly Knowles at 202-789-0300 or kknowles@americanbakers.org.

The NLRB is preventing S.C. from

creating jobs. Boeing didn’t create 700 jobs, it created

1,100 jobs. I saw the dream come true. Is it the best use of our tax dollars to sue the

job creators?”

“House Freshman Class Co-Chair, Rep. Tim Scott (R-SC) kicked off the final morning

with a passionate speech outlining his efforts to reign in the National Labor Relations Board’s actions against Boeing Corp. in his home state of South Carolina.

Tim Ziegler, The Kellogg Company, talks with Lisa Hanssen, Tasty Baking Company, following his presentation on energy-efficient bakery facilities.

ELDCAmerican Bakers Association

Executive Leadership Development Committee

Next ELDC Event: Sunday, April 15 during the ABA 2012 Convention

Bill McCurry discusses the importance of supporting GFF.

— Rep. Tim Scott (R-SC)

Joint ABA/ATBI Board MeetingCongressional Leaders Address ABA & ATBI Boards

The ABA and ATBI Boards were honored to host several Congressional leaders during the joint meeting in September.

Rep. Kevin McCarthy (R-CA) kicked off the events, addressing the joint board dinner on Capitol Hill prior to the meeting. Rep. McCarthy serves in the Republican leadership in the House as Majority Whip. He was elected to Congress in 2008 and has risen quickly throughout the Republican Party ranks.

ABA President & CEO Robb MacKie presents an American Bakers PAC check to Rep. McCarthy.

Rep. Kevin McCarthy (R-CA) addresses the attendees at the Joint ABA/ATBI Board Dinner.

“Congress needs to earn back the trust of the American people,” said Sen. Scott Brown (R-MA) to the ABA and ATBI Board members. “We are truly at a crossroads. The government does not create jobs and prosperity – all of you do – and I will fight tirelessly to get government out of the way so that business leaders like you can do what you do best,” added Brown.

Sen. Brown, who was elected in a special election in 2009 following the death of Sen. Ted Kennedy (D-MA), discussed his frustration with the current ultra-partisan climate and the Obama Administration’s strong desire to raise taxes in a troubled economy.

Sen. Brown is up for re-election in November 2012 and faces a tough battle in blue state Massachusetts. He currently serves on the Armed Services, Homeland Security and Small Business Committees in the Senate.

Senator Scott Brown (R-MA) Wants to Get Government Out of the Way

ATBI Board members Gary Edwards, Lallemand/American Yeast; Pete Frederick, Milner Milling; and new ABA Board member Jason Favrow, General Mills Bakeries & Foodservice

ABA leaders Robb MacKie; Brian LeComte, Gold Medal Bakery; and ABA Chairman Allen Shiver, Flowers Foods, with Sen. Brown

Sen. Scott Brown (R-MA) addresses the joint ABA/ATBI Boards.

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The boards of American Bakers Association and the Allied Trades of the Baking Industry focused primarily on the explosion of food safety audit regimes in a joint special session entitled, “Solutions to Bakers’ Most Vexing Problems.” The ABA Board and ATBI’s supplier experts discussed the often duplicative or contradictory food safety audit regimes and practical steps to address these issues.

Specifically, AIB International offered several options to enhance the current AIB audit program to allow for greater coverage of key issues by the industry’s customers. The boards agreed that having enhanced offerings would allow the industry to approach major customers with credible and quality food safety regimes while maximizing resources.

“We greatly value our relationship with ATBI and are grateful for the extremely beneficial guidance and assistance it provides. We plan to elevate our partnership to the next level as we work together to find solutions to the problems keeping our business leaders up at night,” said ABA Chairman Allen Shiver, Flowers Foods.

“This year’s format allowed every part of this industry to be in one room, at one table, to discuss issues that involved every company in attendance. This type of meeting will only grow in importance as we face these issues together as one industry,” said ATBI President Tim Miller, Cereal Food Processors Inc.

Multiplicity of Food Safety Audits Highlights Inaugural ABA-ATBI Board “Solutions” Session

Joe Hickenbottom, Malt Products Corporation, asks the question, “How can we reduce duplication and overlap of food safety audits by customers?” as part of the special “solutions” session during the Joint ABA/ATBI Board meeting.

Jim Munyon, AIB International, addresses the joint boards on AIB safety audit programs.

Joint ABA/ATBI Board Meeting

ELDC members hold up the number of the generation they represent in their family business.

The Baking Industry Keeps It in the Family!

Highlights from ELDC Networking Reception

ELDC attendees mingle with members of the ABA & ATBI Boards of Directors.

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Congressional Office Visits

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Sugar, Ethanol and Labor: Priorities in Congressional Offi ce Visits

Members of ABA’s Board of Directors, Executive Leadership Development Committee and Legal Committee joined forces to visit 25 congressional offi ces to educate members and their staffs in three key issue areas for bakers (below).

ABA members meet with Rep. Tom Marino (R-PA)

ABA members with Rep. Bobby Schilling (R-IL)ABA members with Sen. Jon Kyl’s (R-AZ) Staff

ABA members with Sen. Pat Roberts (R-KS)

These successful meetings also enabled ABA members to discuss the current state of the economy and provide examples of how it is impacting business. “While ABA staff are on Capitol Hill weekly advocating on our members’ behalf, having the opportunity for ABA members to speak directly to Congress and provide examples of how these issues impact their businesses’ bottom lines is a great opportunity to further hit home our key issues and policy goals for the baking industry,” said Lee Sanders, ABA senior vice president, government relations and public affairs.

• the need for reform of the current sugar subsidy program;• allowing the current Volumetric Ethanol Excise Tax Credit to expire at the end of 2011 and;• urging co-sponsorship of the Job Protection Act, a bill that allows businesses to base a decision

of where to locate a facility on cost concerns and not be accused of being anti-union.

Key Issues for Bakers:

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ELDC Public Policy Forum

ELDC Generous Sponsors Strengthen Caliber of Public Policy Forum

“The generous support received from allied member companies helps to make the ELDC Forum possible,” said ELDC Staff Liaison Kelly Knowles. “Interestingly, ELDC is the only ABA Committee that includes dual leadership of both a baker and allied member, and this partnership is extremely valuable.”

ELDC members Morgan Murphy, Mother Murphy’s Laboratories; and Bradley Cain, Cain Food Industries, enjoy the afternoon cookie break sponsored by the Society of Bakery Women.

Sen. John Boozman (center) with ELDC Dinner Sponsors (from left) Campbell Williams and Tim Marron, BCW Food Products

ELDC Dinner Sponsored by

BCW Food Products

Cookie Break Sponsored by the Society of Bakery

Women

ELDC members at the Networking Reception: Jesse Amoroso, Amorso Baking Company; Tony Mazukelli, Gonnella Baking Company; and Jordan Hale, Southern Perfection Fabrication Co.

Networking Reception Sponsors:

Milner MillingAB Mauri Fleischmann’s

AMF Bakery Systems Cain Food Industries

D. Thomas & Associates Danisco USA

ABA Fall Meeting Highlights

ABA Fall Meeting Highlights

ABA Policy Priorities Reviewed by ABA Legal Committee As part of the Executive Leadership Development Committee Public Policy Forum,

The ABA Legal Committee held a break out session to review the hot legislative and regulatory issues impacting bakers’ bottom lines.

Ilyse Schuman, Littler Mendelson’s lead government relations attorney and former counsel to the Senate Health, Education, Labor, & Pensions Committee, provided a thorough overview of the current human resource issues facing bakers. Additionally, the ABA Government Relations team led a roundtable dialogue on ABA’s aggressive agenda to tackle such issues as commodity volatility, reforming the current sugar program, Indiana proof box emissions, food safety modernization act implementation, and opportunities for engagement with the EPA ENERGY STAR® Program.

The ABA Legal Committee is comprised of both in house and out of house counsel for baking and allied

companies providing a forum to discuss legal aspects of legislative and regulatory issues facing the industry. The committee has one face to face meeting annually and a mid-year update call. To participate or to learn more, please contact ABA Senior Vice President, Government Relations and Public Affairs Lee Sanders at 202-789-0300 or lsanders@americanbakers.org.

Legal Committee member Lisa Schasse, Tasty Baking Company

American Bakers PAC Chairman Steve Avera, Flowers Foods, participates on the ABA Legal Committee.

ABA Committee Meetings

ABA Welcomes New Members!

Compass Industrial Groupwww.compasspack.com | (678) 361-5970

DeIorio Foods, Inc. www.deiorios.com | (315) 624-0018

Gemini Bakery Equipment Company/KB Systems, Inc.www.geminibe.com | (215) 673-3520

Interbake Foodswww.interbake.com | (804) 755-7107

The Kennedy Groupwww.kennedygrp.com | (440) 951-7660

MobileFramewww.mobileframe.com | (408) 885-0195

Portco Packaging, Inc.www.portco.com | (360) 696-1641

Quality Bakery Products, LLCwww.qualitybakeryproducts.net (954) 779-3663

St. Johns Packaging Ltd.www.sjpack.com | (450) 349-5871

Zeppelin Systems USAwww.zeppelin-usa.com | (813) 920-7434

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ABA Committee Meetings

ABA members met during All Things Baking to discuss what the future holds for the wheat market and what can be done in D.C. to improve supply concerns. Attendees discussed how changes to the Canadian Wheat Board and spring wheat distribution may improve access to supply in the U.S., as well as market trends and what actions the CFTC may take to reduce volatility.

On the legislative front, members also set policy priorities for the next Farm Bill, focusing on reforming the sugar program and reducing acreage within the Conservation Reserve Program. ABA’s efforts to reform these two programs will help increase supply of both sugar and wheat in the U.S.

Volatile Commodities Markets Remain a Concern for Bakers

Darcy Pawlik, Syngenta, discusses its work on biotech wheat.

Larry Marcucci, Alpha Baking Company, addresses bakers’ top-of-mind commodity concerns at the CAPC meeting.

Bob Bresnahan, Trilateral, Inc., gives an agricultural market update.

Greg Kostal, Kostal Ag Consulting, discusses changes to the Canadian Wheat Board.

CAPC Chair Hayden Wands, The Earthgrains Companies Inc., with ABA Staff Liaison Cory Martin

The meeting was sponsored by the ABA Commodity and Agricultural Policy Committee, chaired by Hayden Wands, director of procurement for Earth Grains Baking Company. ABA members attending CAPC meetings set the policy direction for the baking industry in Washington, D.C.

CAPC Meeting Sponsored by:

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ABA Welcomes New Members!

ABA has been working with its members and industry partners on solutions to the serious problem of tray loss, which costs the wholesale baking industry approximately $100 million annually. The good news is that significant progress is being made. ABA Logistics Committee members got to see hard evidence of that as part of the committee’s October meeting in Chicago.

Logistics Committee Chair Bob McGuire, vice president of logistics at Alpha Baking Company, hosted a tour of one of his company’s facilities where a new tray tracking system is being used. McGuire told attendees that not only has the software been effective in helping his company track and recapture trays but “you learn a lot about the business” along the way. For instance, McGuire reports as a result of the new system, the company discovered that about 80 percent of its lost trays come from 20 percent of its ship-to’s.

In addition to the tray loss demo, the committee also heard from industry experts on hot button issues. Bill Quade, associate administrator, Federal Motor Carrier Safety Administration,

updated the group on the agency’s new strategic plan as well as the status of the Hours of Service rule which is slated for publication at the end of October. Quade stressed that industry input on the proposal had been taken into account by the agency in formulating the final rule.

Tom Jensen, vice president, United Parcel Service, reminded committee members that “we’re all related when it comes to moving product.” He called for a more “wholistic” approach in dealing with Congress and the critical need for infrastructure improvements. “We need more retailers like bakers and shippers to broaden the coalition of the willing [to be successful],” he urged.

For more information on the Logistics Committee, contact Jula Kinnaird at jkinnaird@americanbakers.org.

Tray Loss Demo Highlight of ABA Logistics Meeting

Bob McGuire gives a tour and demonstration of Alpha Baking Company’s tray loss prevention program.

Bob McGuire explains Alpha Baking Company’s process in developing the tray tracking system.

Tour attendee takes a picture of Alpha Baking’s tracking IDs.

The ABA Logistics Committee tours the Alpha Baking Company plant to see its tray loss program first-hand.

ABA Committee Meetings

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ABA Committee Meetings

Combustible Dust, Distracted Driving – All Topics for SafetyAs you drive, you make close to 400 observations and 40 decisions every two miles

with one error for every 40 decisions. Further, studies have shown that talking on a cell phone affects a driver’s performance the same as two shots of hard liquor. Anita Worden, corporate safety manager for Walgreens Co., stressed the importance and challenges when implementing a distracted driving program during the ABA Safety Committee’s recent meeting.

Conducting a hazard assessment, good housekeeping to control dust accumulations, and reviewing ventilation systems are key elements in providing a safe environment – as reported during the ABA Safety Committee Meeting. The Occupational Safety and Health Administration continues to use its National Emphasis Program on combustible dust when conducting bakery inspections. ABA, AIB and BEMA members are working to develop more tools for the industry’s use to better understand combustible dust. Max Waagner, Dawn Food

Products, leads a discussion at the Safety Committee Meeting.

The percent driver distraction fatal crashes increased between 2005 and 2008142%

ENERGY STAR® – Bakers Prepare to Take the ChallengeTo create energy efficiency buzz, ABA launched its ENERGY

STAR® Challenge for the baking industry with Walt Tunnessen, the national program manager for ENERGY STAR® during its October meeting. ABA will begin registering bakers to take the challenge this fall and continue educating members on the details and expectations of the ENERGY STAR® Program. The voluntary program is designed to help bakers become more energy efficient by seeking a 10 percent improvement in energy efficiency over a 5-year period.

Interested in finding out more about the ENERGY STAR® Program? ABA is holding a Webinar on Tuesday, Nov. 8, at 2pm EST to better understand the baking industry focus area. Open/free to all members. To register, go to the ABA Website meetings calendar or call the ABA office at (202) 789-0300.

Dan Davis, Hostess Brands, participates in the Energy & Environment Meeting.

ENERGY STAR® works with companies to develop stronger energy management programs by offering:

• Instructive Partnership Program• Energy Management Guidance• Energy Program Resources• Benchmarking & tracking Tools• Recognition Opportunities for Achievements• Sector Specific Tools & Resources

ENERGY STAR® helps companies build a culture focused on efficiency.10

All Things Baking

In its inaugural year, show organizers for the All Things Baking (ATB) 2011 show held in Chicago, Oct. 2-4, were very pleased with the exhibitor and attendee turnout. Registration total was approximately 60 percent higher than the Retail Bakers Association standalone show in 2009. Exhibitor surveys reported strong sales activities and numerous opportunities for interaction with customer. This launch event is a great foundation on which to build the All Things Baking show for the years to come.

Show organizers will be doing post-event qualitative and quantitative research to determine attendee and exhibitor ROO and ROI, and to collect information that will help in making the show even better in 2012 and beyond. All Things Baking 2012 will be held Sept. 9-11, in Houston. Exhibit sales have started and are being processed on a fi rst-come, fi rst-served basis. To reserve space, please visit www.allthingsbaking.org and click on “Reserve Exhibit Space.”

All Things Baking Show Sees 60 Percent Increase

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RBA President Felix Sherman, Ambrosia Bakery, cuts the ribbon at the opening ceremony of the ATB Show.

• Exhibits!• Demonstrati ons!• Competi ti ons!• Educati on Program!

www.allthingsbaking.org• New Products!• New Innovati ons!• New Trends!• New Inspirati on!

Exhibitors answer attendees’ questions and demonstrating their products.

Pictured left: A participant prepares her cake for the Pillsbury Bakers’ Plus Grand Champion Creative Decorating Competition.

Lots of New Product Ideas to See at ATB!

All Things Baking

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DON’T MISSATB 2012!Sept. 9-11

Houston, Texas

Exhibitors Happy with Buyer Turnout

Immediately following the close of the fi rst day of the show, ABA and BEMA held a joint reception for their members and special guests. It was a great opportunity to network and spend time with fellow attendees and make new acquaintances in the industry.

Exhibitors from FoodTools and ToolBox Software with Stanley Bass of The Cheesecake Factory (second from left)

Eric Tompkins, ConAgra Mills; Joe Turano, Turano Baking Company; and ABA President & CEO Robb MacKie enjoy the joint reception.

Louis Doleac and Rich Bowden, Topos Mondial Corp., with Mike Cornelis (center), American Pan/Bundy Baking, network during the reception.

BEMA President Kerwin Brown (right) pictured with several reception attendees.

ABA & BEMA Hold Inaugural Joint Reception

MISSING PIECE

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Don’t be the ABA Meeting Announcements

HR Committee Meeting

SAVE THE DATE!Jan. 23-24, 2012 | Washington, D.C.

TOPICS WILL COVER:• Labor Issues• Health Care Reform• Talent Management

SAVE THE DATE!2012 ABA ConventionApril 14-18 Fairmont ScottsdaleScottsdale, Ariz.

We need to complete the puzzle!Plan now to attend the industry’s premier gathering of baking industry executives.

American Bakers Association ELDC

Executive Leadership Development Committee

ELDC 2012 Public Policy Forum

SAVE THE DATE!Oct. 2-4 | Washington, D.C.