Growing Opportunities.

Building Communities.

2011 Economic Development Overview

Professional Services

BuildNB Organizational Structure

Funding FundingSales Tax

Greater New Braunfels Chamber of Commerce

Funding

• City and 4B Board– Aka New Braunfels Industrial

Development Corporation– Percentage of sales tax– Governed by law

• EDF– Private Donations

• BuildNB brand

BuildNB Organizational Structure

• Downtown Hotel• Tour of other cities• Creative Class/Talent Project• Higher Education Task force• Downtown Implementation Plan

Downtown Initiatives

Industry

Bring New Dollars into the Economy:

Tourists & Visitors

Companies Selling Products or Services Outside of the Local Economy

Transfer Payments

Primary Employers

Local Suppliers

Retail and Service Sector

The Local Economy

Target Industries

•Aviation Related Activities•Healthcare •Transportation •Logistics/Distribution •Manufacturing •Specialty Foods •Retail•Telecom / Information

Marketing

• Advertising• Directory Listings• Google Listings• Site Selection Magazine• Southern Business & Development• Texas Wide Open for Business

• Bus/FAM Tour

• Campaigns• Good things come to those who bait• New Medical Campaign

• EDF• Newsletters• Quarterly• Members, prospects• Profile on local business

• Flyers/Brochures• Demographic Profile• Industry Specific• Prospect Packet

Marketing• New Braunfels Prospector

• Property Database• Zoom Prospector• Flickr

• Presentations

• New Braunfels Manufacturer’s Assc. • Service Organizations• Realtors Association

• Promotional Items

• Tradeshows (see next slide)

• Social Media• Facebook /Twitter/LinkedIn• Slideshare• Youtube• Tweetdeck

• Website

• Calendar of Events• Updated News/News Releases• Upcoming Tradeshows• Live Person

Advertising/Publications

Marketing Campaigns

Social Media

Tradeshows/Mission Trips

Tradeshow Date EndDate Attendees Location

TX1 Signature Event - Superbowl 2/2/2011 2/4/2011 Seguin Dallas, TX

WEDA - Plastec West 2/8/2011 2/10/2011 WEDA Anaheim

TEDC Winter Meeting 2/16/2011 2/18/2011 Individual Austin, TX

TX1 Recruitment Mission to Los Angeles 3/2/2011 3/4/2011 Schertz Los Angeles

WEDA - Renewable Energy World Confernce 3/8/2011 03/10/201 WEDA Tampa, FL

WEDA - PROMAT 3/21/2011 3/24/2011 WEDA Chicago, IL

Data Center World 3/27/2011 3/31/2011 All Las Vegas

TX 1 - NCAA Final Four 4/1/2011 4/3/2011 New Braunfels Houston

WEDA AeroDef Manufacturing 2011 4/5/2011 4/7/2011 WEDA Anaheim

SAE World Congress 2010 4/12/2011 4/14/2011 New Braunfels Detroit, IL

MRO - Aviation Week Tradeshow 4/12/2011 4/14/2011 All

TEDC Spring Conference 4/27/2011 4/29/2011 Individual Sugarland, TX

IAMC Spring 2011 4/30/2011 5/4/2011 Individual Albquerque,NM

TX 1 Mission to New York - TBD 5/1/2011 5/1/2011 Seguin NYC

ICSC ReCon 5/22/2011 5/25/2011 Individual Las Vegas

WEDA Windpower Conference 5/22/2011 5/25/2011 WEDA Anaheim

CTCAR Expo - TBD 5/23/2011 5/23/2011 All Austin, TX

Allies

Partnerships

• With Schertz, Seguin Economic Development Corporations• Split costs with marketing/tradeshows

• Alamo Area Council of Governments (AACOG)• Austin/San Antonio Corridor Council• Commercial Realtors• Guadalupe Valley Electric Co-op (GVEC)• Japan America Society of San Antonio (JASSA)• Texas WorkSource Solutions - Alamo• New Braunfels Manufacturing Association (NBMA)• Texas Office of Economic Development and Tourism

(TOEDT)• Texas Chamber of Commerce Executives (TCCE)• Texas Economic Development Council (TEDC)

Partnerships

Growing Opportunities. Building

Communities.

Research

• Traffic Counts• Demographic Profile• Census – ACS 2009• Alcohol Sales• Economic Indicators• Annual Benchmark Survey• New Braunfels Prospector

• Demographics by radius• Consumer expenditures• Employee Wages• Business Counts

Available Resources

• Small Business Council• Small Business Counselor • Business Trade Show • Small Business Week • NB Business University• Business Advisory

Benchmark Study

New Braunfels Prospector

New Businesses

• Sysco Foods• Baptist Hospital• Ernest Health• TXI Expansion• Downtown Implementation Plan• Airport Master/Business Plan• Industrial Parks – Koontz McCombs

New Developments