2011 Christmas Product Update

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1-800-flowers ® Christmas fields of europe™ #90374 S $39.99 16"H x 12"L #90374 M $49.99 17.5"H x 13"L (shown) #90374 L $59.99 19"H x 14"L REVISED PRoDuct StaRt DatE: 10/31/11 EaRLIESt DELIVERy DatE: 12/7/11 EnD DatE: 12/31/11 SEaSon: Christmas DESIGn: All Around #90374 S #90374 M #90374 L VEnDoR REf DEScRIPtIon SubStItutIon unIt S M L HaRDGooDS bloomnet or 8" H Clear Glass Gathering Local Wholesale Vase PC #29497 Each 0 1 1 bloomnet or 8” H x 4” D Clear Glass Rose Vase Local Wholesale PC #29926 Each 1 0 0 Local Wholesale #9 Satin Ribbon (Red) Yard 0.5 0.5 0.5 fLoWERS Rose Red 50 cm Stem 0 4 6 Asiatic Lily White Lily Any White or Pastel Color Stem 0 1 2 Spider Mum White Cremone White Stem 3 3 3 Carnation Red Monte Casino White Stem 3 3 4 Button Pom Green Athos Pom Stem 3 3 4 Gypsophila Stem 1 1 1 Assorted Christmas Greens (Noble, Fir, White Pine, Cedar, Holly) Stem 2 2 2 aLSo aVaILabLE aS: PC# 95100 S/M/L - Holiday Sympathy Arrangement 1-800-flowers.Com ® merChandising update Product Update 1-800-FLOWERS ® Christmas Fields of Europe™ In order to support consumer demand and ensure that we continue to Deliver Smiles this holiday season, 1-800-FLOWERS.COM® has revised the recipe for 1-800-FLOWERS® Christmas Fields of Europe™ (PC 90374). The medium and large sizes for the updated recipe are effective immediately and now contain red roses and white asiatic lilies to provide our customers the highest perceived value and satisfaction this holiday season. To view the REVISED recipe details, visit the Utilities, DRG tab at www.bloomlink.net. Should you have any questions, please contact BloomNet Customer Service at 1-800-BloomNet (1-800-256-6663).

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2011 Christmas Product Update

Transcript of 2011 Christmas Product Update

Page 1: 2011 Christmas Product Update

#91229 $249.99 18"Hx28"Dx38"L

1-800-flowers® Christmas fields of europe™

#90374S $39.99 16"Hx12"L #90374M $49.99 17.5"Hx13"L(shown) #90374L $59.99 19"Hx14"L

REVISEDPRoDuct

StaRtDatE:10/31/11EaRLIEStDELIVERyDatE:12/7/11EnDDatE:12/31/11SEaSon:ChristmasDESIGn:AllAround

#90374S #90374M #90374L

VEnDoRREf DEScRIPtIon SubStItutIon unIt S M L

HaRDGooDSbloomnetor 8"HClearGlassGatheringLocalWholesale VasePC#29497 Each 0 1 1bloomnetor 8”Hx4”DClearGlassRoseVaseLocalWholesale PC#29926 Each 1 0 0LocalWholesale #9SatinRibbon(Red) Yard 0.5 0.5 0.5

fLoWERS RoseRed50cm Stem 0 4 6 AsiaticLilyWhite LilyAnyWhiteor PastelColor Stem 0 1 2 SpiderMumWhite CremoneWhite Stem 3 3 3 CarnationRed MonteCasinoWhite Stem 3 3 4 ButtonPomGreen AthosPom Stem 3 3 4 Gypsophila Stem 1 1 1 AssortedChristmasGreens (Noble,Fir,WhitePine, Cedar,Holly) Stem 2 2 2

aLSoaVaILabLEaS:PC#95100S/M/L-HolidaySympathyArrangement

1-800-flowers.Com® merChandising update

Product Update1-800-FLOWERS® Christmas Fields of Europe™

In order to support consumer demand and ensure that we continue to Deliver Smiles this holiday season, 1-800-FLOWERS.COM® has revised the recipe for

1-800-FLOWERS® Christmas Fields of Europe™ (PC 90374). The medium and large sizes for the updated recipe are effective immediately and now contain red roses and

white asiatic lilies to provide our customers the highest perceived value and satisfaction this holiday season.

To view the REVISED recipe details, visit the Utilities, DRG tab at www.bloomlink.net. Should you have any questions, please contact BloomNet Customer Service at

1-800-BloomNet (1-800-256-6663).

Page 2: 2011 Christmas Product Update

#91229 $249.99 18"Hx28"Dx38"L

1-800-flowers® festiVeChristmas CenterpieCe

#98000S $29.99 6"D #98000M $39.99 7"D(shown) #98000L $49.99 8"D

Call us at 1-800-BloomNet (1-800-256-6663)

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HaRDGooDSbloomnetor FloralFoamBrickLocalWholesale PC#25091 Each .33 .33 .50LocalWholesale 6”DesignBowl Each 1 1 1bloomnet 3”x6”PillarCandle -GreenPC#92214 Each 0 1 1LocalWholesale 12”TaperCandle-Red Each 1 0 0

fLoWERS RoseRed50cm Stem 0 2 4 AthosPom ButtonPomGreen Stem 0 3 4 MiniCarnationRed Stem 3 3 4 AssortedChristmasGreens (Noble,Fir,WhitePine, Cedar,Holly) Stem 5 5 6

holiday

#98000M #98000L

To help support the sell-thru of Holiday Codified Product and drive additional traffic into your retail Shops,

1-800-FLOWERS.COM® has launched a National Radio Campaign to promote a value product offering for the NEW

holiday centerpiece 1-800-FloWErs® Festive Christmas Centerpiece (PC 9800 S,M,L), featuring the Green 3” x 6”

Pillar Candle (PC92214).

This exciting NEW radio campaign will offer consumers the ability to upgrade from a Small centerpiece with a generic

red tapper candle to a Large centerpiece featuring the distinctive Green 3” x 6” Pillar Candle. First Delivery Date to

consumer is 12/7/11. In addition, a NEW Centerpiece, Classic Christmas Centerpiece (PC 95942), featuring the Green

3” x 6” Pillar Candle will also be featured during the holiday selling period.

Should you have any questions, please contact BloomNet Customer Service at 1-800-BloomNet (1-800-256-6663).

#98000S

1-800-flowers® ClassiC

Christmas CenterpieCe #95942S $49.99 11"D #95942L$59.99 12"(shown)

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HaRDGooDSbloomnetor FloralFoamBrickLocalWholesale PC#25091 Each .50 .50LocalWholesale 6”DesignBowl Each 1 1LocalWholesale 3”x6”PillarCandle-Green PC#92214 Each 1 1

fLoWERS RoseRed50cm Stem 3 5 HybridLilyWhite Stem 2 3 AthosPom ButtonPomGreen Stem 2 2 MiniCarnationRed Stem 1 3 AssortedChristmasGreens (Noble,Fir,WhitePine, Cedar,Holly) Stem 6 7

#95942S #95942L

Page 3: 2011 Christmas Product Update

#91229 $249.99 18"Hx28"Dx38"L

1-800-flowers® doVe VotiVewith poinsettia tote

#98002 $62.99 16"Hx15"L

Call us at 1-800-BloomNet (1-800-256-6663)

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StaRtDatE:10/31/11EaRLIEStDELIVERyDatE:12/7/11EnDDatE:12/31/11SEaSon:ChristmasDESIGn:AllAround

VEnDoRREf DEScRIPtIon unIt Qty

HaRDGooDSbloomnet CanvasPrintedBag PC#92788-Codified Each 1bloomnet DoveBubbleBowlwithTeaLight PC#92217-Codified Each 1

fLoWERS 6”Poinsetta Stem 1

holiday

To help support the sell-thru of Holiday Codified Products, 1-800-FLOWERS.COM® has created (5) NEW Holiday Arrangements with the Dove Bowl w/Tea light (PC 92217): Poinsettia Plant in a Tote w/Votive (PC 98002), Poinsettia Plant w/Votive (PC 98003 S,L), Holiday Flower Tree w/Votive (PC 98318 (S,M,L), Classic Christmas Centerpiece (PC 95942 S,L) & Add on Peace on Earth Votive (PC 98324). SEE BloomLink/Utilities for Recipes.

IMPorTANT FUlFIllMENT INsTrUCTIoNs: (1) RECIPIENT CARE & HANDLING CARDS FOR DOVE BOWL (PC 92217) are included inside each bubble bowl. PLEASE NOTE, as the Dove Bubble Bowl is a HAND PAINTED Glassware Gift, Recipient Care & Handling Cards MUST be included w/each Order.

(2) PRE-PRODUCTION FOR DOVE BOWL ARRANGEMENTS: DO NOT store Dove Bubble Bowls in the cooler. Bouquets used to fulfill the Dove Bubble Bowl can pre-arranged & stored in the cooler in generic vases until order is ready for delivery.

Should you have any questions, please contact BloomNet Customer Service at 1-800-256-6663.

1-800-flowers® doVe VotiVewith poinsettia plant

#98003S $52.99 6"D #98003L$62.99 8"D(shown)

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HaRDGooDSLocalWholesale 6”Basket Each 1 0LocalWholesale 8”Basket Each 0 1bloomnet DoveBubbleBowlwithTeaLight PC#92217-Codified Each 1 1

fLoWERS 6”Poinsetta Stem 1 0

8”Poinsetta Stem 0 1

#98003S #98003L

Page 4: 2011 Christmas Product Update

#91233 $249.99 16"Hx28"Dx42"L

1-800-flowers® doVe VotiVewith holiday flower tree®

#98318S $72.99 19"Hx12"L #98318M$92.99 21"Hx13"L(shown) #98318L $112.99 22"Hx14"L

Call us at 1-800-BloomNet (1-800-256-6663)

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HaRDGooDSLocalWholesale #73DesignBowl Each 1 1 1bloomnetor FloralFoamBrickLocalWholesale PC#25091 Each 1 1 1LocalWholesale WaterproofTape Yard 2 2 2LocalWholesale CandyCane Each 6 8 10LocalWholesale FloralPick(6inches) Each 20 24 28LocalWholesale #9SatinRibbon(Red) Yard 2 2 2LocalWholesale FloralWire(12inches) Each 1 1 1LocalWholesale 25mmBallRed Each 10 12 14bloomnet DoveBubbleBowlwithTeaLight PC#92217-Codified Each 1 1 1

fLoWERS RoseRed50cm RoseRed50cm Stem 0 6 10 MiniCarnationRed MiniCarnationBi-Color RedandWhite Stem 4 6 8 CushionPomWhite SnowflakeShikeria CushionMum Stem 4 6 4 Gypsophilia RiceFlowerWhite QueenAnne’sLace Stem 2 3 4 Boxwood Stem .15 .2 .25 CedarGreen Stem 2 2 2

holiday

#98318M #98318L#98318S

#91229 $249.99 18"Hx28"Dx38"L

1-800-flowers® add-on: peaCe on earth™ VotiVe

#98324 $12.99 4.5"Hx5.5"D

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HaRDGooDSbloomnet DoveBubbleBowlwithTeaLight PC#92217-Codified Each 1