2011칸느수상작 Big4 Case Study

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2011년도 칸느광고제 수상작중 Titanium / Cyber / Media 의 대표적작품 4개에 대한 소개 및 나름대로의 분석자료 입니다. (제일기획 재직당시 공유회발표 자료이며 서가영/한정석의 도움을 받아서 제작했습니다.)

Transcript of 2011칸느수상작 Big4 Case Study

  • 1. 2011

2. 2011Titanium & IntegratedCyberMedia 3. CASE 01 TITANIUM & INTEGRATED LIONS 4. CASE 01 .TITANIUM & INTEGRATED LIONS ? 5. CASE 01 .= IMC LIONSTITANIUM & INTEGRATED LIONS ? 6. CASE 01 TITANIUM & INTEGRATED LIONSdirect cyber Promo & ActivationoutdoorTitanium & Integrated 7. CASE 01 8. GOAL 9. GOALPOWER 10. GOALPOWER? 11. GOALPOWER 12. Jay-Z BING , GOALPOWERIDEA 13. 14. 320 Pages160 Spreads13 Cities 15. https://www.youtube.com/watch?v=XNic4wf8AYg 16. FIND 17. FIND SEARCH 18. FIND SEARCH DECODE 19. 11 20. 123SNSDECODE->15, 21. CASE 02 CYBER LIONScyber 22. Chris Milk inSantamonicaCASE 02Arcade Fire 23. GOALArcade Fire 24. GOALPOWERArcade Fire 25. GOALPOWERArcade Fire? 26. GOALPOWERArcade FireM/V 27. GOALPOWERIDEAHTML5 () Arcade FireM/V 28. https://www.youtube.com/watch?v=xTBS5MV8Vb0 29. EXPECT 30. EXPECT EXPERIENCE 31. EXPECT EXPERIENCEPortalSiteYoutubeBlogsSNSPRMicroSite 32. EXPECT EXPERIENCE SHAREPortalSiteYoutubeBlogsSNSPRMicroSite 33. 3 34. 123 35. CASE 03 CYBER LIONSTitanium & Integrated Direct Media 36. CASE 03 37. https://www.youtube.com/watch?v=VXnXLMtEJx0 38. 39. ? 40. GOAL 41. GOALPOWER 42. GOALPOWER? 43. GOALPOWER 44. GOALPOWERIDEA 45. https://www.youtube.com/watch?v=_-fLV28SkZ8 46. 47. 186+65,000,000+217,000,000 48. TVCF Viral Series 49. Youtube TVCF Viral Series PortalSiteBlogsSNSPRMicroSite 50. Youtube TVCF Viral Series PortalSiteBlogsSNSPRMicroSite 51. Youtube TVCF Viral Series PortalSiteBlogsSNSPRMicroSite 52. 3 53. 30 2700% 9 186 +6500 / +2 54. 1( 107% )30 2700% 9 186 +6500 / +2 55. 123 56. CASE 04 MEDIA LIONSMedia Outdoor Direct Direct 57. CASE 04 58. IDEA,QR. 59. https://www.youtube.com/watch?v=PxUCtolal-U 60. SNS 61. 76% 130% 62. 123 63. TREND INSIGHT 64. TREND INSIGHT1 65. TREND INSIGHT 66. TREND INSIGHT 67. TREND INSIGHT2 68. TREND INSIGHT2 69. TREND INSIGHT 70. TREND INSIGHT 71. TREND INSIGHT? ? 72. TREND INSIGHT? ? 73. TREND INSIGHT3 74. TREND INSIGHT 75. TREND INSIGHT