U. S. Fish & Wildlife Service Nevada Fish and Wildlife Office
2011 Association of Fish and Wildlife Conference Keynote
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Photos by the Nebraska Game & Parks Commission & NEBRASKALand Magazine Reality Check: Are we on target or falling out of the public’s range? Plenary Session Sponsored by:
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I was invited to give a keynote at the 2011 Association of Fish and Wildlife Agencies National conference. My keynote focused on providing a brief snapshot of teens today and how to engage them in outdoor recreation or programs.
Transcript of 2011 Association of Fish and Wildlife Conference Keynote
Photos by the Nebraska Game & Parks Commission & NEBRASKALand Magazine
Reality Check: Are we on target or falling out of the public’s range?
Reality Check: Are we on target or falling out of the public’s range?
Plenary Session
Sponsored by:
Generation Next
“Helping make the world a better place and doing things for others is very important to me”
45%
HIGHER
62%
HIGHER
62%
“What percentage of teens use the internet regularly?”
92%
99% HIGHER
99% HIGHER
What percentage of teens went camping and or Hiking in the last 12 months?
37%
20% LOWER
20% LOWER
Consumers Media Life Perspectives Bonus Material
Biggest Everyday Complaints
31% Stress
30% Not enough money
29% Not enough time in the day
25% Not enough sleep
21% School
12% Parents
TEENS (2000) TEENS (2010)
50%
Not enough money
29%
School
26%
Not enough time in the day
20%
Stress
19%
Not enough sleep
13%
Too many rules
Basically, I feel…
Sebastian of “NYC Prep”/Bravo
82%
25%
“It’s fashionable to be a smart shopper.”
“It’s important to have clothes or other products with a particular brand name.”
Smart Phones=Modern Day Swiss Army Knife
Smartphone Update 2009 - 2010
OWN SMARTPHONE PLAN TO BUY SMARTPHONE
11%11% 30%30%
TEENS 2009
TEENS 2011
12%12% 17%17%
TEENS 2009
TEENS 2010
iPhone Update2009 - 2010
3%3% 7%7%
TEENS 2009
TEENS 2010
27%27% 34%34%
TEENS 2009
TEENS 2010
OWN iPHONE PLAN TO BUY iPHONE
Which medium is the one you can’t live without?
3434
2626
44
33
6868
2323
66
22
22
TV
RADIO
MAGAZINES
NEWSPAPERS
INTERNET
TV
RADIO
MAGAZINES
NEWSPAPERS
1515 INTERNET
TEENS (2010)TEENS (2000)
HULU
YOUTUBE
ABFamily.com
MTVCom
ABCcom
11% YAHOO
6% MTV.COM
5% HOTMAIL
4% NAPSTER
3% WWF.COM
2% NSYNC.COM, EBAY, ESPN.COM ASIAN AVENUE, ALLOYBLUEMOUNTAIN.COM
TEENS (2000) TEENS (2011)
54% FACEBOOK
32% YOUTUBE
16% GOOGLE
14% YAHOO
7% AMAZON
7% MYSPACE
6% ESPN
6% HULU
TEENS (2011)
Where is everybodyand what are they doing?
How can I connect with people like me?
Do you have any idea how AWESOME I am?
FRIENDS BY THE NUMBERS…
BEST FRIENDS FRIENDS FACEBOOK FRIENDS
TEENS
TWENTIES
TEENS TEENS
TWENTIES TWENTIES
4
3
55
50
155
3
3
38
30
182237
210
“The Social Network”M F
TRU Value Monitor™ Tracking Teens
7373
7171
I always try to have as much fun as possible
It’s really hard to get ahead in life with out a college education
I really like to do things with my family6868
Consumers Media Life Perspectives Bonus Material
20 19
Participation In the past 12 Months
Fishing
Camping/Hiking
2001
37 19
2006
33 22
27 27
2011
20 9
29 27
Connect with existing Groups
Tie in Environmental Issue/Project
Start in their comfort Zone
Photos by the Nebraska Game & Parks Commission & NEBRASKALand Magazine
Reality Check: Are we on target or falling out of the public’s range?
Reality Check: Are we on target or falling out of the public’s range?
Plenary Session
Sponsored by:
