2011 APG Rates

APG Posters

Rates2011

updated: 01/2011subject to change 1 / 14

Rates 2011

Street, railway station F200

Prices in CHF, per format, gross

Rental F200 F200E F200L F200LR

category 7 days 14 days 21 days 7 days 14 days 21 days 7 days 14 days 21 days 7 days 14 days 21 days

Big9: Zürich, Genève, Basel, Bern, Lausanne, Winterthur, St. Gallen, Luzern, Biel/Bienne

1 538 962 1 386 645 1 143 1 642 672 1 189 1 706 672 1 189 1 706 645 1 154 1 663 774 1 372 1 970 806 1 427 2 047 806 1 427 2 047

2 404 694 985 485 823 1 161 505 855 1 205 505 855 1 205 485 833 1 182 582 987 1 393 606 1 026 1 445 606 1 026 1 445

3 300 486 673 360 573 786 375 595 815 375 595 815 360 584 807 432 688 944 450 714 978 450 714 978

4 233 353 472 280 413 546 291 428 564 291 428 564 280 423 567 336 495 655 350 513 677 350 513 677

5 196 279 361 235 324 412 245 335 425 245 335 425 235 334 433 282 388 495 294 402 510 294 402 510

6 174 234 294 208 270 332 217 279 341 217 279 341 208 281 353 250 324 398 261 335 410 261 335 410

Prime 686 1 259 1 831 823 1 500 2 176 858 1 560 2 263 858 1 560 2 263 823 1 510 2 197 988 1 800 2 612 1 029 1 872 2 715 1 029 1 872 2 715

Other towns and communities

1 407 729 1 050 489 866 1 244 509 901 1 292 509 901 1 292 489 874 1 260 586 1 039 1 492 611 1 081 1 551 611 1 081 1 551

2 306 526 746 367 623 879 383 648 913 383 648 913 367 631 895 441 748 1 055 459 777 1 095 459 777 1 095

3 227 369 510 273 434 596 284 451 617 284 451 617 273 442 612 327 521 715 341 541 741 341 541 741

4 177 267 358 212 313 413 221 324 427 221 324 427 212 321 429 254 375 496 265 389 513 265 389 513

5 149 211 274 178 245 312 186 254 322 186 254 322 178 253 328 214 294 375 223 305 386 223 305 386

6 132 177 223 158 205 251 165 212 259 165 212 259 158 213 267 190 246 302 197 254 310 197 254 310

Prime 520 954 1 387 520 954 1 387 650 1 182 1 714 650 1 182 1 714 624 1 144 1 665 624 1 144 1 665 780 1 418 2 057 780 1 418 2 057

Reduced rate / Standard rate

Panel prices

- Street: Prices based on SPR+ performance data, target area conurbation, universe resident population 15 74 years

- Railway station (no GPS reception): Until the results of SPR+ special studies are available, the panels are categorized on the basis

of statistical frequency data and/or empirical assessment of site quality.

- Standard and reduced rates, seasonal, based on varying demand levels

Winterthur, 04.01.2011, COS2011_Tarife_E.xls 2 / 14

Rates 2011

Street, railway station F12

Panel prices in CHF, per format, gross

Rental F12 F12E F12L

category 7 days 14 days 21 days 7 days 14 days 21 days 7 days 14 days 21 days


1 597 1 089 1 581 717 1 291 1 865 747 1 341 1 936 717 1 307 1 897 860 1 549 2 238 896 1 610 2 324

2 449 792 1 135 539 935 1 331 561 970 1 379 539 950 1 362 646 1 121 1 597 673 1 164 1 655

3 333 561 789 400 657 915 417 681 946 400 673 946 480 789 1 098 500 818 1 136

4 259 413 566 311 479 647 324 496 668 311 495 679 373 575 777 389 595 801

5 218 330 442 261 380 499 272 393 513 261 396 531 314 456 599 327 471 616

6 193 281 368 232 321 410 241 331 420 232 337 442 278 385 492 290 397 504

Prime 762 1 419 2 076 915 1 687 2 459 953 1 754 2 555 915 1 703 2 491 1 098 2 024 2 951 1 143 2 105 3 066


1 453 825 1 198 543 978 1 413 566 1 016 1 467 543 990 1 437 652 1 174 1 696 679 1 220 1 760

2 340 600 860 408 708 1 008 425 735 1 045 408 720 1 032 490 850 1 210 510 882 1 254

3 253 425 598 303 498 693 316 516 717 303 510 717 364 598 832 379 620 860

4 196 313 429 236 363 491 245 376 506 236 375 515 283 436 589 294 451 607

5 165 250 335 198 288 378 206 298 389 198 300 402 238 346 454 248 357 467

6 146 213 279 176 243 311 183 251 318 176 255 335 211 292 373 219 301 382

Prime 578 1 075 1 573 693 1 278 1 863 722 1 329 1 936 693 1 290 1 887 832 1 534 2 236 866 1 595 2 323


Panel prices






Rates 2011

Large format F24


F24 F24E

Price category 7 days 14 days 21 days 7 days 14 days 21 days


1 1 075 1 976 2 877 1 290 2 340 3 3891 290 2 371 3 452 1 548 2 807 4 067

2 808 1 441 2 075 969 1 698 2 427 969 1 730 2 490 1 163 2 038 2 912

3 600 1 026 1 451 720 1 199 1 678 720 1 231 1 742 864 1 439 2 014

4 466 758 1 050 560 878 1 197 560 910 1 260 671 1 054 1 437

5 392 610 828 470 700 930 470 732 993 565 840 1 116

6 347 521 694 417 593 769 417 625 833 500 712 923

Prime 1 372 2 570 3 768 1 647 3 052 4 4581 647 3 084 4 522 1 976 3 663 5 350


1 815 1 497 2 180 977 1 772 2 567 977 1 796 2 615 1 173 2 127 3 081

2 612 1 092 1 572 734 1 286 1 838 734 1 310 1 886 881 1 544 2 206

3 455 777 1 100 545 908 1 271 545 932 1 319 654 1 090 1 526

4 353 575 796 424 665 907 424 689 955 509 798 1 088

5 297 462 627 356 530 704 356 554 752 428 636 845

6 263 395 526 316 449 583 316 473 631 379 539 699

Prime 1 040 1 947 2 855 1 247 2 312 3 3771 247 2 336 3 425 1 497 2 775 4 053


Panel prices






Rates 2011

Shopping center parking facility1

Panel prices in CHF gross

Price category Locationclass 7 days 14 days 21 days 1 year 7 days 14 days 21 days 1 year

F200/F200E F200L

1 A 227 369 510 8 500 284 451 617 10 000 273 442 612 - 341 541 741 -

2 A B 177 267 358 5 500 221 324 427 6 600 212 321 429 - 265 389 513 -

3 A B C 149 211 274 4 300 186 254 322 5 200 178 253 328 - 223 305 386 -

4 B C 132 177 223 3 600 165 212 259 4 300 158 213 267 - 197 254 310 -

F12/F12E F12L

1 A 253 425 598 9 500 316 516 717 12 000 303 510 717 - 379 620 860 -

2 A B 196 313 429 6 400 245 376 506 7 700 236 375 515 - 294 451 607 -

3 A B C 165 250 335 5 100 206 298 389 6 100 198 300 402 - 248 357 467 -

4 B C 146 213 279 4 300 183 251 318 5 100 176 255 335 - 219 301 382 -


Panel prices

- Individual panel value assessment based on frequency and site characteristics, subdivided into property classes


1 Applicable to all panels in the proprietary shopping center and parking facility areas.

For panels in street and railway station areas, rates are based on SPR+ performance data.


Rates 2011

Resort lift

Format Medium Dimensions Prices in CHF

F12 Poster Tarpaulin 290 x 140 cm from 1 900Big Poster, standardised Tarpaulin 300 x 200 cm from 4 600

Tarpaulin 420 x 300 cm from 6 900Big Poster, customized Tarpaulin individual on requestPanorama panel PVC-Folie 245.6 x 40 cm from 2 900

PVC-Folie 375 x 40 cm from 3 400Clock/Information display PVC-Folie 100 x 50 cm from 1 400Ski/Snowboard rack PVC-Folie 245.6 x 40 cm from 1 900Ambient Media: Gondolas, chairlifts, buses, staircases, buildings, etc. individual individual on request

Panel prices

- Panels are priced on the basis of winter-season frequencies weighted by resort lift class

(free added value if lift operates during the summer).

- Production costs for tarpaulins and/or vinyls are charged and separately listed in the sales documentation

- Individual products and prices on request

Campaign

1 year: Weeks 45 - 44

Change fo visual

Possible on request in week 17: posting free of charge, production costs are invoiced

Discounts

Posting value in CHF gross Discount in % AC in %

100 000 - 179 999 5 5

180 000 - 249 999 8 5

250 000 - 349 999 15 5

350 000 - 449 999 20 5

>450 000 25 5


Rates 2011

Tourism areaPanel prices in CHF, per format, gross

F12P / F200L F200P

Tourism community class (TCC) 1 year 1 year

1 6 900 5 500

2 5 500 4 200

3 4 300 3 100

Panel prices

- Davos, St. Moritz, Lenzerheide, Flims-Laax, Klosters and Gstaad: variable posting > street, railway station rates

- All other resorts: rental duration 1 year

- Production costs for tarpaulins and/or vinyls are charged and separately listed in the sales documentation

TOK communities

1 Davos, St. Moritz

2 Gstaad, Verbier, Zermatt

3 Arosa, Crans-Montana, Engelberg, Flims-Laax, Grindelwald

Kosters, Lenzerheide, Sass-Fee


Rates 2011

Airport


F12 / F200 F12L / F200L F4

Price category 7 days 14 days 21 days 1 year 7 days 14 days 21 days 1 year 14 days

1 337 592 848 9 340 400 718 1 035 11 370 2232 285 488 691 7 615 322 562 802 8 830 1663 197 312 426 4 670 - - - - 1154 156 230 303 3 350 - - - - 73

Panel prices

Individual panel valuation based on frequency, graded by property classes


Rates 2011

Sports center


F12 / F200 F12L / F200L F4

Price category 7 days 14 days 21 days 1 year 7 days 14 days 21 days 1 year 14 days

1 337 592 848 9 340 400 718 1 035 11 370 2232 285 488 691 7 615 322 562 802 8 830 1663 197 312 426 4 670 - - - - 1154 156 230 303 3 350 - - - - 73

Panel prices

Individual panel valuation based on site quality


Rates 2011

Camping, aquatic center, tennis Trade show, exihibition, port of call

Panel prices in CHF, per format/season1, brutto Panel prices

Individual panel valuation based on site quality,

Price category Property class F200 F12 F12L F4 offers and prices on request

1 A 1 527 1 527 1 927 939

2 A B 1 230 1 230 1 522 748

3 A B C 994 994 1 210 513

4 A B C - 789 - 261

Panel prices

Individual panel valuation based on frequency, graded by property classes

Frequencies

Subdivision of camping sites based on number of

overnight stays per season:

A = 50 000 +

B = 20 000 +

C = 20 000 -

Subdivision of aquatic centers based on

visitor frequency per season:

A = 150 000 +

B = 50 000 +

C = 50 000 -

Subdivision of tennis centers based on size:

B = large

C = medium

1 Indoor pools: duration fo season 1 year


Rates 2011

Mobility F4 City Lokal F4

Panel prices in CHF pro F4 brutto Panel prices in CHF pro F4 brutto

Price category 7 days 14 days Price category 7 days 14 days

1 67.00 100.50 1 152.50 283.50

2 62.00 92.50 2 141.50 261.50

3 56.50 85.00 3 129.50 238.50

4 51.50 77.00 4 119.00 216.00

5 50.00 70.00 5 107.50 194.00

6 46.50 69.50 6 97.00 172.00

7 41.00 62.00 7 85.00 149.00

8 36.50 52.00 8 66.50 111.50

9 55.50 89.50

Panel prices 10 41.00 62.00

- Impact rated prices by rental price category (RPC

- Exceptions because of concession agreement provisions: Panel prices Zürich RPC 8 instead of RPC 1 Individual panel valuation based on site quality

Basel RPC 5 instead of RPC 2

Bern RPC 8 instead of RPC 3 Products

Individual depending on town/community

RPC Town1 -

2 Genève Tourism area F43 Lausanne

4 Winterthur, St. Gallen, Luzern, Biel/Bienne Panel prices in CHF per F4, gross

5 Basel

6 Towns/communities with 10 000 - 40 000 inhabitants Price category 14 days

7 all others

8 Zürich, Bern 1 223.00

2 166.00

3 115.004 57.00

Panel prices

Individual panel valuation based on site quality

Products

Individual depending on town/community


Rates 2011

Extra charges

Prices in CHF, per format, gross

Format F200 F200L / LR F12 F24 F4

Change of visual within schedule 40 40 60 120 20

Change of visual outside schedule1120 120 140 200 100

Add-ons/snipes within schedule 10 - 10 10 10

Add-ons/snipes outside schedule 90 - 90 90 90

Underläy sheets 18 - 27 54 9

Multi-part posters2- - - - -

Fee in canton of 90 90 90 90 50

Ticiono3 per contract Locarno

Special terms and conditions

Charity postingNon-profit institutions/organizations with ZEWO label are granted a discount of 50% (including agency commission) on all bookings. Exceptions: F4 products, long-term orders/contracts, locally coordinated products.

Political posting in formats F200 / F200L / F12 / F12L / F24A discount of 25% and an agency commission of 15% are granted for political campaigns (elections/referenda). Applicable to campaign durations of 7, 14, and 21 days.

Political posting in format F4A discount of 5% agency commission is granted for political campaigns (elections/referenda) for our Mobility F4 product. Applicable to campaign durations of 7 and 14 days.

1 On request, depending on capacities, same prices as for subsequent posting of delayed-delivery posters2 Extra charge for posters that do not comply with APG standards: billable hours3 Political parties exempt from fees


Rates 2011

Public transit hanging cardboard displays

Prices in CHF, per format, gross1

Format 7 days 14 days 21 days 28 days +7 days

Service category 1

Hanging cardboard display without dispenser 13.20 19.50 25.80 32.10 6.30Hanging cardboard display with dispenser 17.60 26.60 35.60 44.60 9.00

Service category 2


Service category 3


Format

25 x 35 cm

Panel prices

Detailed transit system price lists see www.apgtraffic.ch, hanging displays with/without dispenser

Price deviations at VBZ Zürich, BVB Basel, Stadtbus Winterthur (all available through APGTraffic)

Dispenser refills: CHF 4.50 each

Available only in series

Season discount

January/February and JulyAugust: 25% on showings of 3 weeks or more

ZEWO organizations

25% discount all year round, on showings of 3 weeks or more

RailBoard, RailBoardMidi S-Bahn Bern (BLS)


Single Series

Format Panel No. of panels 2 weeks 4 weeks

RailBoard 82.50 380 31 350 53 580

190 15 675 26 790

95 7 838 13 395

RailBoardMidi 27.50 380 10 450 17 860

190 5 225 8 930

Format

RailBoard: Paper dimensions 65 x 31 cm, visible surface 63 x 29 cm

RailBoardMidi: Paper dimensions 25 x 35 cm, visible surface 23 x 33 cm

Contract discount

Contract value in CHF Discount

> 10 000 5%

> 30 000 10%

> 40 000 15%

> 60 000 20%

Season discount

January/February and July/August: 20%, combinable with the contract discount

ZEWO organizations

20% discount all year round, not combinable with the season discount


http://www.apgtraffic.ch

Rates 2011

Traffic Light Poster VBZ Tram 2000, Zürich

Format No. of panels 1 week 2 weeks 3 weeks

Winter: We 30.12.09 Tu 30.03.10 and We 29.09.10 Tu 04.01.11

Traffic Light Poster Large 340 18 700 32 300 45 900Traffic Light Poster Medium 170 9 350 16 150 22 950

Traffic Light Poster Small2 from 85 - - -

Summer: 31.03.10 Tu 28.09.10

Traffic Light Poster Large 340 18 700 32 300 45 900Traffic Light Poster Medium 170 9 350 16 150 22 950

Traffic Light Poster Small2 from 85 - - -

Format

Paper dimensions 76 x 36 cm, visible surface 74 x 34 cm, backlit

Public transit transparent window decals


Format 1 month 3 months 6 months 12 months

Service category 1 38 60.5 93 158Service category 2 37 59.5 92 157Service category 3 36 58.5 91 156

Panel prices

Detailed transit system price lists see www.apgtraffic.ch, transparent window decals

Change of visual: CHF 25

Price deviations at VBZ Zürich, BVB Basel, Stadtbus Winterthur (all available through APGTraffic)

Available only in series

Format

50 x 25 cm

Billposting

Begins: Monday closest to the start of the month

Posting dates Campaign duration

04.01.2010 4 weeks

01.02.2010 4 weeks

01.03.2010 5 weeks

05.04.2010 4 weeks

03.05.2010 4 weeks

31.05.2010 5 weeks

05.07.2010 4 weeks

02.08.2010 4 weeks

30.08.2010 5 weeks

04.10.2010 4 weeks

01.11.2010 4 weeks

29.11.2010 5 weeks

03.01.2011 4 weeks

1 Basis: General terms and conditions of APG-SGA Traffic AG, not including production costs2 Bookable no earlier than 6 weeks prior to start of posting, availability and prices on request


http://www.apgtraffic.ch

2011 APG Rates

Documents

Transcript of 2011 APG Rates